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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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How To Design TikTok Video Ads [Canva Tutorial]

hello everyone welcome back to your,favorite marketing channel life,marketing and in today's design guide,we're going to be putting together a,video ad for tick tock on canva,tik tok is a video based networking,service so it goes without saying that,you can throw the idea of using,traditional still ads out the window if,you want to grab someone's attention on,this platform you need to make use of,great videos and music to go along with,those videos also another thing to take,note of is that your ad design for this,platform will have to be in portrait,mode that's 9x16 in dimension or,1080x920 pixels this gives us an extra,space compared to traditional square ads,with a 1 by 1 ratio and of course as we,have done so in previous design guides,here on live marketing we'll be using,canva so let's go ahead and jump right,into their website if you're familiar,with canva at this point you already,know the drill every design starts with,a click of this button and let's type in,tick-tock and select tick-tock in-feed,add and it should open up a new design,canvas in the right dimensions for us to,start with now let's take a look at some,preset templates of course alternatively,you can start from scrap but i find that,these preset templates canva offers are,a pretty good starting point and will,save us a bit of time since we're,starting with a base layout instead of a,blank canvas for this guide let's say,i'm making an ad for a sale on a,restaurant with a new and improved,burger soon to be launched this template,i think fits it well now let's go ahead,and edit the elements to fit our brand,better starting with removing elements i,won't be using let me just go ahead and,delete this and let's change the,background color to something more,fitting for food okay now i think i'm,going to go ahead and replace the,featured video here for this guide i'll,be using a stock video but as a rule of,thumb for any ad you make an actual,image or video of your product or,service will always be best so as to,truly showcase what you're offering okay,for this guide i'll use this video here,and drag it into the video container and,edit the length you don't want your ad,to run too long as your goal is to,capture your audience's attention with,the least amount of time possible let's,stick to 10 seconds for this first frame,once again tiktok is a video based,platform so really your priority for,this ad is maximizing movement so for,this design i think i want to try using,the same video we used here in the,center to also be in the background,but this time way more transparent so,let me drag this into the canvas like,this and then edit the transparency and,length of the video okay,now i want to add some animated elements,like strokes so in the search bar on the,elements tab let's type in strokes and,in the settings button here let's edit,it to only show animated elements now we,have a few animated stroke elements to,choose from let's apply a few to the,design i'm happy with the first slide,let's now duplicate it to create a,second slide that'll feature just the,background video of the burger with the,logo featured at the center like so for,this one let's just set it to two,seconds again we don't want this ad to,run too long with the first slide being,10 seconds this would bring us to a,total of 12 seconds also don't forget to,try out different audios and see which,music fits your video best here in,canvas audio tab once you're happy go,ahead and save your ad to an mp4 file,and there you have it a tech talk video,ad,hey we just helped a small business make,over 1.5 million dollars through,facebook advertising and after managing,millions of dollars in ad spend for,thousands of different small businesses,we have decided to give away everything,we learned to you in a special program,if you want to learn the blueprint to,success the best practices from some of,the fastest growing companies in the,world and all the different tools you,will need then sign up for our social,ads training program today,that is it for today's video friends if,you learned anything please give us a,quick thumbs up below and subscribe to,our channel for more essential digital,marketing guides this is jelly from life,marketing thanks so much for tuning in,and i'll catch you on the next one,you

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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

tik tok has over 700 million monthly,active users and over 130 million users,are based in the us alone now as a small,business you can get in front of your,target audience on tick tock through the,advertising platform called tick tock,for business hey team spirit here,welcome along and thanks for clicking,through to this video if it's your first,time here now today i'm excited to help,you create and launch your first video,ad on tick tock using tiktok for,business now tick tocks ads manager is,very similar to facebook's ads manager,however with tick tock you have limited,targeting options in comparison with,facebook and therefore your video ads,need to stand out so at the end of this,video i will also share how you can,simply create engaging video ads in,minutes for tick tock okay now before we,go ahead and create your first tick tock,ad consider subscribing if you haven't,done so already or if you're new to this,channel and that way you'll stay updated,with actionable videos and tutorials,designed to equip you with the skills,knowledge and tools to grow your small,business online and with that quick note,let's go ahead and start advertising on,tick tock to grow your business,okay so diving right into this tick tock,ads tutorial for beginners what we want,to do is head over to tick tock for,business now you can type in tick tock,for business on google or simply head,straight over to ticktock.com,forward slash business and that will,take you to this page here,then to simply create an ads account,with tiktok all we need to do is,navigate up to the top right hand corner,and then click on create now,then come down and go ahead and sign up,with either email or your phone simply,fill in the details down here what we're,going to do is enter our email address,and then fill in these details so go,ahead and do that now either with your,email or phone number then once you've,gone ahead and added your email address,or phone number and you've added your,password and confirmed your password,then come down to verification code and,click send code and simply go through,the verification process,then you'll receive a verification code,in your email or on your phone what you,want to do is simply add that,verification code in here,then come down and make sure you take,the time to have a look at the tick tock,ads terms and conditions and the privacy,policy then simply select here and come,down and click sign up here what we need,to do is quickly go ahead and fill in,our account information so i'm going to,quickly do that now,then once you've added your account,information simply come down and click,register,okay so to quickly finish setting up our,account what we want to do is add our,website address in here and then come,down and add your billing address and,then tax information so i'm going to go,ahead and quickly do that now,and then once you've added your,information come down to payment type,now at the moment we only have access to,manual payments and later on we'll be,able to set up automatic payments for,now what we're going to do is come down,and click this arrow down here,and then what you want to do is go ahead,and add a balance to your tick tock ads,manager so go ahead and add a balance,that you're comfortable starting with,you can always come back and add more to,your balance later on now for the,purpose of this tutorial we're not,actually going to be delivering our ads,because this is just a example and a,practice account that we're setting up,so what we're going to do is come down,and click next but what you want to do,is add a balance and then come down and,click next if you want to create your,ads and actually run those,ads and just like that we've completed,setting up our account and now we're on,our tech talk ads manager now before we,go ahead and create and launch our tick,tock ads what we want to do is talk,about the pixel now the tick tock pixel,is a code that you can install on your,website so that you can track specific,events so for example what you would do,is navigate up to assets and then come,down to event,and then down here ideally what you want,to do is configure a piece of code to,define your website event this is,basically if you want to track,conversions or any other specific call,to actions it could be booking forms,submissions app installs or particular,website pages that your visitors are,landing on from your ad,so what we're going to do is create a,separate video tutorial that's going to,take you through the process of,installing your tick tock pixel on your,website so what we'll do is link that,down in the description below the pixel,is not essential especially if you're,just getting started with tick-tock ads,okay so let's go ahead and create our,first campaign by navigating up to,campaign and then down here because this,is a beginner's tutorial what we want to,do is get started with the simplified,mode then as you gain more experience,you start creating more ads and you,understand how the

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FULL TikTok Ads Strategy (COPY THIS)

in the past 30 days i've brought this,e-commerce store to well over 10,thousand dollars per day using only,tick-tock ads now i think i've only said,this once in my youtube career which is,this is a video you need to watch all,the way through because it's basically,going to serve as a mini course giving,you a framework for any sort of,e-commerce business if you want to run,tick tock ads the right way i'm,currently spending about 200 000 a month,between two of my main brands and i've,been doing that for a while so if you,want the full breakdown at scale a level,that most people who teach on youtube,are not at themselves this is gonna give,you some of those strategies and a,little bit of insight into the ad,account i'm gonna actually show you,inside of it now if you stick through,this video i'm also gonna give you two,winning products and all the targeting,for it the pricing options the sourcing,costs the offer style everything that,you can do to launch it today but first,a quick story my tick tock ad account,was hacked somehow we're still trying to,work it out with tic toc somebody,scheduled 100 000 per day worth of ads,to run to their store some separate,random chinese store selling a t-shirt i,know now it's a little weird to say but,thankfully it only spent forty two,thousand dollars it could have been much,worse and that was in a six hour block,where a surprise surprise i wasn't at my,computer i don't know what i was,thinking golfing on a thursday but it,costed me 42 grand so i've definitely,got a crazy story coming for that once,it's resolved but that's not going to,stop me from moving forward in the,meantime so before i jump in and screen,record through here i just want to let,you know about the giveaway we do in,every video all you got to do is like,subscribe and comment below get entered,to win a free e-commerce course a free,custom built shopify store as well as,some cash in every single video let's,jump in so again this is one of those,must-watch videos i'm not saying that is,click bait or some weird stuff this is,just so much value took me a long time,to put this together so please drop a,like below and a pro tip play this at,1.5 x speed or 1.75 i know i talk fast,but i listen all my stuff on a faster,pace alright so my ad just on this one,main brand this is the one that got,hacked spending about five thousand,dollars per day this ad account is 47,roughly under tracking so about half so,for example if you see a cost per,purchase for you know 36 dollars in,reality it's about 18 because right half,of that so everything is doubled and,that's just because of some mistracking,issues we got a lot of different stuff,running here there's a lot of money,scheduled to be spent it just depends on,what's going on this kind of like the,last week timeline that you're looking,at here with probably 20 something,thousand dollars spent now to give you a,visual on top of that i know i already,showed you this is the month so far,built it from it's like 1500 a day kind,of hanging out towards the end of last,month and now it's consistently over 10,000 really between ten and thirteen,thousand dollars a day um it hasn't been,below about twelve thousand in the last,like week so that's great we'll ship,over four thousand orders this month and,probably about ten thousand next month,at least that's assuming no scale and,i'm continuing to scale so i'd like to,see this at about twenty thousand,dollars a day by the end of next month,and again that's only using tick tock,ads with the exact strategies that we,teach inside of our tick tock ad,blueprint which you can find links below,the test group for that just opened up,depending on when you watch us it might,be closed but we'll be opening to the,public shortly so here's three things,you absolutely need if you want to start,this and i'm just gonna give them to you,in this video okay number one is having,the right product i'm gonna give you two,full examples breakdowns of everything,the right ad strategy this is my,favorite topic so you know we're gonna,talk about it again our tick tock ad,blueprint just opened absolutely epic,the feedback's been incredible so far,thank you to everybody in the test group,number three the framework for your mind,this is arguably more important because,it is the groundwork that you have to,lay it sounds a little cliche but oh my,gosh this will make the world of,difference once you nail this down and,again more to come at the end of this,video i will talk about that in the last,slide product number one this thing is,so cool for a lot of reasons i'm going,to talk about the pricing that's why i,really like it but it's a digital lock,and it looks like a normal door handle,most locks that go on like a bedroom,door or something they're all big and,bulky and they got like a keypad and,stuff this you slide your thumb across,the digital screen and the numbers,appear or you can use the thumbprint so,super cool it's unique like that it's a,little more modern and

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TikTok Ads Tutorial & Best Practice

in this video I'll give you a tutorial,step by step how to set up beautiful,profitable elegant tick-tock-tick-tock,is the most popular social media,platform in the world right now with,more than 2 billion downloads estimated,600 to 800 million monthly active users,but it is not as saturated as Facebook,or Instagram for example so your CPMs,CPA CPRS are going to be on average much,lower that's why I think tick tock is,the biggest marketing opportunity right,now I spent the last 5 months of my life,creating a course about tick tock on,udemy and I don't want to brag or,anything but he became the best seller,in the first two days I'm just saying,humble brag my name is Darius I am the,chief marketing officer at reflect Lee,did the last half a year I've had the,opportunity end or half a million,dollars on tick tock ads for various,brands in different industries and,niches as a result I have learned a,thing or two which is why I'm making,this video before we get started I do,have to let you know you have to apply,to get into the tick tock answer,advertised they're not accepting,everyone right now and six out you have,to apply depending on your region and,country and your product you may or may,not get approved we don't know what are,the choice criteria for the companies,are choosing but we do know that if it's,anything shady or anything sort of,unethical like alcohol and tobacco any,of these things you're not likely to get,approved they're actually very strict in,terms of word you can advertise right,now the best way to get in is first of,all just apply on the website second of,all if you already know somebody that's,advertising contact talk ask them for a,referral and you're much more likely to,get in and before you ask no I cannot,get your referral I am very sorry but,just post on LinkedIn or Facebook or,whatsapp on your social media ask around,and I'm sure somebody will get you a,referral all right let's jump in here we,are looking at the tick target and I'll,walk you through the entire process step,by step what are the best ways to,optimize so to start off there are,several different advertising objectives,depending on your location and product,what you are white listed for you may,have more or less advertising objectives,in this specific example I'll use,conversions because that's just sort of,the most common whether you have a,website or an app you can do conversion,optimization and so that means,conversion could be at two cards,somebody goes through a website the Add,to Cart bam,our conversion could be a specific event,in an app if you're doing appellants,traffic as usual as you know sending,correct website I've installed obvious,the abuse also obvious after reviews and,then reach getting as many people as,possible I think it reach and video,views only makes sense if you are,coca-cola or you ten like campaigns for,politics otherwise you want to do,ideally conversion so we'll go ahead and,select conversions and and the bottom as,you can see it gives us a default name I,like to change the name over here we can,create a split test so an a/b test,normally when I want to create split,test I don't do it this way I just,create two identical campaigns I change,one variable and then I like to do the,test myself rather than having the the,system here do it but that's your choice,there's not much of a difference there,just a personal preference and we have a,budget I do like to set a budget and I,will do a daily limit so well I'll just,say I'll start off with a hundred bucks,if you don't set a daily budget on the,campaign level you can set it on the add,set level so the smallest daily budget,on campaign level is 50 bucks but on the,at sea level it's actually 20 bucks so,your lowest budget in total is twenty,dollars per day is the minimum ad spend,you have to do so we'll just go ahead,and click on 50 and you will continue,the ad group level is the most important,is where all the magic happens all the,targeting all the good stuff happens,here now as you can see we have the,campaign level at the level and the ad,level so this is very similar to like,Facebook or Google or snapchat like any,other ads the general structure is,pretty much the same once you learn,Facebook ads and Instagram ads you will,know all the basics but there are some,nuances to tick-tock so start off we'll,have the ad group name and you're,selected by default,so I usually keep that you can also use,an existing asset but for this specific,case we'll use we'll create a new ad set,and then we have the placements which is,very similar to Facebook placements but,if you wanted to select you can only,select click tag but then they have,other apps and other platforms where you,can advertise so news feed and then,these other ones are only available as,you can see in India or in Japan then,it's up to you if you want to select,News Feed app serious that's,you should test out in general and I,think sometimes you can get more traffic,but it has to be lower quality

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