TikTok Dynamic Showcase Ads, powered by Shakr Creative Automation
for a long period of time google and,facebook have been your two primary,options for driving customer acquisition,at scale both google and facebook have,developed great advertising solutions,for e-commerce businesses to sell more,products and a profitable return on ad,spend but in recent years tick tock has,become a fantastic avenue for brands to,connect with people in new and exciting,ways and they have made great leaps,towards becoming a leading advertising,solution provider for e-commerce,businesses,among those solutions dynamic showcase,ads,dynamic showcase ads promotes the right,product to the right person at the right,time automatically the solution removes,the burden of creating individual ads,for each of the hundreds thousands or,millions of products in your product,catalog,dynamic showcase ads enable you to both,win back lost website visitors with,retargeting or connect with new shoppers,through broad audience prospecting but,no matter if you're retargeting or,prospecting the most important factor,determining the effectiveness of your,campaign is the quality of your creative,dynamic showcase ads are served as short,form videos the creative format which,has made millions of people around the,world fall in love with tiktok,however scaling high quality video,creative for thousands of products is,hard that is where shaker comes in our,creative automation technology scales,videos without creative limitations,enabling you to make high quality video,ads without compromise on brand,guidelines,we believe in showing not telling with,that in mind please have a look at these,amazing dynamic ads powered by shaker,successful dynamic showcase ads start,with great creative templates before,scaling out creative versions for each,individual skill,shaker's creative automation platform,turns adobe after effects projects into,programmable templates meaning that,motion graphic designers have infinite,creative visibility when designing the,master template once the template design,is ready your product feed is connected,to the shaco platform and video versions,for each individual sku are,automatically created and appended to,your product feed,now that your product feed contains,videos you're ready to create a tick,tock product catalog,all you need to do is to upload your,products and shaker rendered videos via,your product feed and then you integrate,conversion events between your catalog,and measurement partner or tech talk,pixel once you have a tick tock product,catalog ready you can run dynamic,showcase ads through the catalog sales,objective in the tick tock ads manager,as mentioned dynamic showcase ads can,help you win back lost website visitors,with retargeting and it can help you,connect with new shoppers through broad,audience prospecting,and with great video creative for each,individual sku your dynamic showcase ads,have the potential to be one of your,biggest contributors to increased,product sales,shaker is the only creative automation,platform in the world which can proudly,say don't make dynamic ads make dynamic,tick tocks,you
Let's move on to the first section of tiktok dpa ads
All you need to know about TikTok Dynamic Showcase Ads (DSA)
All you need to know about TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar all,you need to know about tick tock dynamic,showcase ads free and dsa for short,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 20 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkel.heimer shaker.com,the webinar will be recorded so you can,watch in watch it on demand in your own,pace later or you can share it with,anyone who would benefit from the,contents of this webinar,some background regarding the topic of,the webinar dynamic showcase ads were,officially announced at tick tock world,on september 28 2021 just one week ago,during the dynamic showcase ads,announcement shaker was introduced as a,tick tock marketing partner with the,unique capability of scaling video,production for tick-tock dsa,we view ourselves as a global subject,matter experts regarding creative,excellence for the scale of dsa which is,why we see it as both our responsibility,and a privilege to host this webinar,over to the agenda,firstly i will explain what dynamic,showcase ads are,secondly i will briefly show the key,difference between tiktok dsa and,facebook dpa,thirdly i will mention the basic steps,of getting started with dsa,then i will go through how you can go,beyond the basics with shaker custom,creative,and finally i will let you know what you,expect from our upcoming webinars,so let's get started what is the tick,tock dsa,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,even if you have hundreds thousands or,millions of skus in your product catalog,let's look at a simple example with,three products but keep in mind that,this logic works no matter if you have,hundreds thousands or millions of,products,you want to ensure that these products,are shown to the right person at the,right time with the dynamic showcase ad,let's pretend we have three people to,target and there are three different,time periods you want to get your,products in front of your target,audience,you want to retarget people who have,added a product to cart in the last 0 to,14 days,you want to retarget people who have,viewed a product in the last 15 to 30,days,and you want to find new prospective,customers who are in the market for,products similar to yours,all of this is possible with the right,tsa setup,when the setup is correct,tock will be able to determine that,walter white aka heisenberg added the,slip tint to his shopping cart 0 to 14,days ago,and that the black widow viewed this,face mask 15 to 30 days ago,and that geralt of rivia is desperately,looking for some makeup in order to add,some color to his face,all of this happens automatically with,the help of tiktok dynamic showcase ads,so this is the dynamic ad walter white,so that was the ad that dynam the,dynamic ad walter white would be served,a video ad for the lip tint he added to,his shopping cart,and this is to add that the black widow,would be served a video ad for the face,mask she was looking for,and gerald obrivia would see this ad a,video ad for the type makeup he is,looking for,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,and this would apply or cost your entire,product catalog even for millions of,videos,so to recap,dynamic showcase ads enables you to show,ads for the right product to the right,person at the right time automatically,as long as you have a product catalog,even with hundreds thousands or millions,of use in your product catalog dynamic,showcase ads remove the heavy lifting of,creating in creating individual ads for,different combination of products and,people,with dsa products and people find each,other,effectively and efficiently,pretty cool,so what is the key difference between,tik-tok tsa and facebook dpa,if you're familiar with facebook dynamic,ads the dsa functionality i just went,through will seem to be quite similar to,facebook dynamic ads,however tick tock is a completely,different user experience compared to,facebook and instagram,this means that the creative formats,have to be adapted to tick tock,on facebook dynamic ads will typically,look like the single image an image,carousel you can see to the left,tick tock is a video only platform,meaning that you need videos for your,entire product catalog,and you do you don't just need videos,you need videos which look and feel,native to tiktok,like the dsa for sephora,and this one for case defy,if you want to succeed with talk dsa you,need to step up your creative game,so now that you know what dynamic,showcase ads are let's take a look at,how you can get started right away,there are five main steps required to,create dynamic showcase ads firstly,create a catalog in the ticktock,business center,secondly upload products t
After seeing the first section, I believe you have a general understanding of tiktok dpa ads
Continue the next second section about tiktok dpa ads
The Complete Guide to TikTok Ads for Shopify
The Complete Guide to TikTok Ads for Shopify
in today's video I'm going to be showing,you how to easily connect your Shopify,store to your Tick Tock ads account this,will allow you to run Tick Tock ads,directly from your Shopify store it also,makes it super simple and easy to set up,the pixel and track important events,such as add to cart and purchases and,all those important events that we need,to know when we're spending precious ad,dollars into these Tick Tock ads and at,the end I will be showing you a quick,way to create Tick Tock ads using images,directly from your Shopify store so be,sure to stick around for that but if,you're excited as I am for this video,Let's Just Jump Right In right and the,first step is to set up a tick tock,business ads account if you don't have a,tick tock ads account simply go down in,the description below and click on the,link there it will take you to a page,that looks something similar to this,where you can come through and hit start,now it'll take you down to this spot we,can go through and add your email,password confirm your password and set,up your Tick Tock ads account go through,and add your credit card inside of there,and I do encourage you to if you can use,the same email address that you use for,your Shopify store it will make,connecting things a little bit easier so,go through and do that process first,pause this video and then come back and,finish these steps so once you have your,account created and ready to go you have,your credit card all set up you can come,over now to your Shopify store and what,we are going to do is come over to apps,and then we want to look for our apps,and settings and then come in here,customize store and we are going to be,searching for The Tick Tock app so we're,going to find this here search for tick,tock and we want the official Tick Tock,app the one by Tick Tock and then inside,here we have this Tick Tock app and if,you scroll down you can see here is the,full description of everything that it,does so you can get started with Tick,Tock for business easily create a new,account set up payment quick methods one,click pixel installation which is really,nice you don't have to go through and,install your pixel this does it for you,you can probably tick tocks easily set,up and track conversion campaigns within,Shopify you can Target your audiences,with mixed demographics create simple,videos and the generator that they have,and then optimize your campaign so we're,going to come up here and we're going to,hit add app now we have this app inside,of here and it is asking for Access and,we want to go through and hit add sales,Channel and from here you're going to be,greeted with two options the first one,is this row your business on Tick Tock,and the second one is sell your products,on Tick Tock you'll notice that we do,have the option to go through and set,this one up the selling your products,directly on Tick Tock is currently,grayed out and as you can see this story,is not yet eligible this still is in,beta phase and honestly not not very,many stores are eligible for this at,this point if we click on this learn,more it tells us a little bit more about,what you need to be eligible but Tick,Tock is being very very careful on who,they let into this program as you see,you have to have an online online store,based in United States or United Kingdom,have paid subscriptions through eligible,Partners that's through Shopify,Bigcommerce ecwid or Square and then you,have to demonstrate trustworthiness to,be eligible for partners and as you see,if you come in here the f8q for the,Shopify to sell your products directly,through there is that this is not,currently available for most people it's,in the testing phase so once that does,come out I will be making a video once I,have access that but for now we are,going to be growing our business on Tick,Tock so we can hit setup now and then,here it is going to ask to connect to,our Tick Tock for business so this is is,where it's important that you follow the,steps to go through and create your,account on this page like I said link,down below if you need to do that and,then go through and hit connect here as,you can see it is finding the my ads,account based on the email that I,already have connected to my Shopify,store so I can connect here makes it,really easy to go through and do that,connection all right and from that point,now that we have our ads manager,attached it's going to ask us for this,data sharing for most people you're,going to want to click click the,enhanced data sharing as you see here,it's going to give you this little,warning sync ensure your privacy policy,reflects the data usage that you're,going to be collecting so you can go,through and manage your privacy policy,most standard privacy policies though,we'll cover this so you should be good,there we're going to hit confirm and,there might be some final information,that you need to go through either,billing or address or stuff like that so,you can click this and set that up and,then
After seeing the second section, I believe you have a general understanding of tiktok dpa ads
Continue the next third section about tiktok dpa ads
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar sell,more products in 2022 with tick tock,dynamic showcase ads,my name is mikhail i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made our mission to enable,brands to be able to produce amazing,creative at scale,and we call it creativity times infinity,our creative automation engine enables,marketing teams to connect relevant data,sources with video templates in order to,scale creative production across paid,and owned media channels,with the ultimate goal of achieving,relevance at scale across platforms,over to today's agenda,firstly what our dynamic showcase ads,secondly what did we learn about dynamic,showcase ads in 2021,thirdly i will show you how to succeed,with dsa in 2022 which pretty much comes,down to the quality of your creative,and finally what to expect from our,upcoming webinar,first thing,what are dynamic showcase ads,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically all powered by your,product catalog in combination with data,from your tick tock pixel or mobile,measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,in terms of the tick tock ads manager,dynamic showcase ads are available,through the catalog sales objective as,you can see here,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this simple example slides geralt of,rivia will be served an ad for color,makeup which is desperately been looking,for although he has not yet been to your,website,walter white aka heisenberg added this,slip tint to his shopping cart 0 to 14,days ago and will be retargeted with,that product within that time period,and the black widow viewed this face,mask 15 to 30 days ago and will be,retargeted with that product within that,time period,all of this happens automatically if,your campaigns and ad groups are,correctly set up,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,if you're familiar with facebook dynamic,ads the core dsa functionality is very,similar however tick tock is a platform,as a platform is completely different,user experience compared to most,placements on facebook and instagram,this means that the creative formats,have to be adapted to tick tock on,facebook dynamic ads will typically look,like the single image an image carousel,you can see to the left,but on tick tock tick tock is a video,only platform meaning that you need,videos for your entire product catalog,and you don't just need videos you need,videos which look and feel like native,tik tok videos like this dsa ad for,sephora,and this one for case defy,and if you have any questions about the,settings of dynamic showcase ads you can,search directly within the tick tock,business help center which you can see,here or feel free to reach out to me if,you have any questions,shaker is a badged tick tock marketing,partner and we are happy to help anyone,succeed for their tick tock marketing,now over to our learnings from 2021,dynamic showcase ads were officially,announced at tick tock world on,september 28 2021 and before that,dynamic showcase ads were only available,to select advertisers and shaker was a,key creator partner for many of those,advertisers who were pioneering the use,of the sa,because of that shaker was introduced as,a tick tock marketing partner during the,dynamic show,dynamic showcase ads announcement at the,tick tock world conference,we were introduced as a creative,marketing partner with the specialty of,scaling video production for tick-tock,tsa,and we view ourselves as the global,subject matter experts regarding,creative excellence for dynamic showcase,ads which is why we see it as both our,responsibility and a privilege to,educate advertisers about it,in 2021 we ran dsa campaigns with 64,different advertiser catalogs across 12,countries and rendered a total of more,than 100 million product videos,and so what did we learn,early dsa,dsa advertisers had challenges meeting,performance targets however through,experimentation with campaign structure,and creative te
After seeing the third section, I believe you have a general understanding of tiktok dpa ads
Continue the next fourth section about tiktok dpa ads
How to run DPA campaigns (Clothing brand hack)
How to run DPA campaigns (Clothing brand hack)
what is good guys my name is Harry and,in today's video I'm going to be,breaking down exactly how I run Dynamic,product ads for clothing brands I talk a,lot in my videos about um running,Dynamic product ads for our clients but,I've never actually created a video on,how I create them how to run them and,the best practices behind it so I,thought I'd best do that so what are,Dynamic product ads Dynamic product ads,is a feature on Facebook that allows you,to retarget users that have been to your,website with the exact product they have,me looking at it's a very powerful tool,on Facebook ads as it makes your ads,hyper personalized and the more,personalized your ads are the higher,return on ad spend you will see and,they're extremely profitable for,clothing brands purely at the base is,that clothing brands normally have a,wide selection of products and when,people go to your store they normally,browse for a lot of different things if,you look at any big clothing brand,including Balenciaga who only run,Dynamic product ads they all use this,feature it's very hard as a clothing,brand to constantly be retargeting,people with individual products so you,just basically let Facebook do all the,work if you're a big clothing brand this,strategy that I'm just about to show you,should increase your sales dramatically,now you can't scale this strategy as it,is retargeting but it will make your ads,much more profitable than they already,are typically for my clients I see,anywhere between five and six to seven,extraternal ad spend or dynamic product,ads so super powerful and I'm going to,jump into my computer right now and show,you how to set them up cool so here we,are in the Facebook ads manager now,before I run through how we set up the,actual campaign you're going to have to,connect your Shopify store your website,to Facebook on the back end which I'll,quickly run through and show you where,to connect it so if you just head to all,tools and then you go to business,settings and then what you want to go,down to is data sources and then go,catalogs now once you've got to cast,catalogs what you want to do is go to,add and then you create new catalog and,then you go to create catalog name and,you connect that it's very easy to set,up on Shopify and a lot of time it does,automatically,um but if you need any more help just,type it into YouTube and a load of,videos will come up on connecting the,catalog so you can see there these are,two DPA campaigns these are very recent,so they haven't got a huge amount of,data but you can see live action you see,it's generated 103 purchases and it's,generated,7794 in Revenue at Forex return on ad,spend and I literally do not touch these,so these are just there they're,automated and it just shows you how,effective they really are so what you're,going to want to do is press create in,your ad account and then you're going to,want to press sales and then press,continue and then what you what you want,to press is manual sales campaign that's,just I don't know why Facebook,always do that and then once you have,created the new campaign you want to,obviously name it so,normally iPad PDM my company name and,then yay version is anything you want,really but I would just have VPN here to,be honest and then what you want to do,is switch on catalog so your catalog,should come up here the one you,installed earlier,um if not just pick the right catalog or,just press edit catalog you also want to,turn this off you don't want it on,campaign budget optimization you want on,ad set level,um because you'll probably have multiple,ad sets within this campaign cool so,your product set,um you can go to the Commerce manager,the catalog manager in Facebook which is,right here Commerce manager and on that,Commerce manager basically you'll find,um a way to create new sets so typically,I'll just leave it on all products so,put all your products into one set if,this isn't working out well for you what,I typically do then is create different,sets so what sometimes happens with,Facebook when they're running dpas is,sometimes they don't serve up your best,seller and a lot of the time eighty,percent of your sales will probably come,from um 20 of your products so a very,small amount of your products so if your,dpas aren't working chances are that's,the problem Facebook's just serving up,products that aren't really resonating,with the um customer and just switch it,create a set in your um Commerce manager,just to Best Sellers and that should fix,it next thing you want to do is optimize,for the conversion events not value I,don't typically do value it might work I,don't know um and then put the budget,somewhere low and depending on how much,data you have if you're a huge clothing,brand you can probably whack it up a lot,but if you're a smaller clothing brand,and you're only going to have a small,audience so you don't want to buy and,throw it too quickly then you want to,hit retarget ads um to people who,interact with your products o
After seeing the fourth section, I believe you have a general understanding of tiktok dpa ads
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How to structure your TikTok DSA Campaigns
How to structure your TikTok DSA Campaigns
hey everyone welcome to the webinar how,to structure your tick tock tsa,campaigns,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later or share with anyone who,would benefit from the contents of this,webinar,a month ago we hosted our first webinar,around dsa all you need to know about,ticktock dynamic showcase ads where we,covered the basics of what dsa is,how to get started with dsa and how to,optimize performance with shaker custom,dsa creative,and two weeks ago we hosted the second,dsa webinar creative best practices for,tick tock dynamic showcase ads,today we will tie everything together by,showing you an example how to structure,your tick tock ad account overall and we,will show you how to get the most out of,your dsa campaigns,specifically,over to the agenda,firstly i will show an example of how,you can structure your tick tock ad,account,secondly i will do a short recap of what,dynamic showcase ads are,thirdly i will touch upon the,performance levers for dynamic showcase,ads,fourthly i will give you a recap of the,creative lever,fifth i will talk about product sets,sixth i will talk about targeting and,finally what to expect from our upcoming,webinars,the example ad account structure i will,show today is a modified version of what,is recommended for advanced facebook,advertisers and although creative best,practices are very different from,facebook to tick tock the foundational,campaign settings are very similar so,bringing foundational best practices,from your facebook campaign structure to,tick tock is a great place to start,and keep in mind that the ad account,structure you can see here is just an,example and it's very much geared,towards driving sales for e-commerce,businesses with a wide range of,different use,you will have to test and make,adjustments based on the unique,characteristics of your business,my goal here is to inspire you to go and,test that what works best for you,so in this structure the campaigns are,broadly categorized into prospecting,which you can see on this slide and then,retargeting and loyalty which i will,show on the next two slides also note,that this structures does not only,include dynamic showcase ads it includes,conversion campaigns as well,and as i said it is heavily geared,towards driving sales for e-commerce,businesses,so firstly you should have a prospecting,campaign for conversions or for app,install if you have a shopping app,in this campaign you should start out by,trying three different ad sets one with,interest based targeting a second with,narrow look-alike targeting and the,third with broad lookalike targeting and,we recommend running automatic creative,optimization ads for aco for short in,these ad groups,with aco you upload up to 10 videos 5,texts,and 3 ctas and let the tick tock find,the best performing combinations,in our upcoming webinar we will discuss,aco in more detail,the second campaign is where the dynamic,showcase ads come in,the catalog sales objective is the,objective which lets you run dsa ads,the number of ad sets really depends on,the variety of products in your catalog,and variety of target customers,three different ad sets with product set,one two and three plus interest,targeting is just an example,and remember to have bespoke template,versions for each product set,i will go into more detail around,product sets and targeting for dsa,campaigns later in this webinar,so with this kind of prospecting,structure you will be able to reach a,large amount of prospective shoppers,effectively and efficiently,over to the retargeting campaigns same,as for prospecting you should have one,campaign for the commercial objective,and one campaign for catalog sales,in the conversion campaign try one ad,group with a custom audience surpass 30,day website visitors and one with a 30,day checkout initiated custom audience,and same as with a prospecting,conversion campaign run automatic,creative optimization ads but keep in,mind that these are retargeting,audiences so adapt your creative and,message messaging accordingly,campaign 4 is your retargeting dsa,campaign where you can try one ad group,for view or added to cart in the last 0,to 14 days and one ad group for view or,added to cart in the last 15 to 30 days,and use a different dsa template than,the one you use for your prospecting dsa,so that the ad experience is different,from what prospecting audiences will see,and finally do not forget your past,purchasers,targeting past purchasers can,potentially be a great way to increase,the lifetime value of customers and,increase the overall return of ad spend,in your ad account,when targeting past purchasers it makes,sense to create product sets that might,be of particular interest like a product,set for newly released items or items on,sale,now i want to steer the focus towards,the dsa campaigns in your tick tock ad,account and how you ca
After seeing the fifth section, I believe you have a general understanding of tiktok dpa ads
Continue the next sixth section about tiktok dpa ads
After seeing the sixth section, I believe you have a general understanding of tiktok dpa ads
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Snapchat Ads Vs. TikTok Ads: Which Is Better For eCommerce Advertising?!
Snapchat Ads Vs. TikTok Ads: Which Is Better For eCommerce Advertising?!
hey there it's savannah sanchez from the,social savannah,today i'm going to be talking about what,platform is better for your ecommerce,business,snap or tick tock so a bit of background,i've been working with both these,platforms for,many years now so for snapchat i used to,work in an agency,where i led the facebook and snapchat,media buying teams,so i've been working with snapchat for,over two years,for e-commerce ad clients and at the,social savannah where i consult,e-commerce businesses,for the last year and a few months now,it's been,um a lot of my clients have tested and,seen snapchat work really well,and then for tick-tock it's definitely a,newer platform,but i've started with tick tock ads to,my clients back last april,and i've seen some great results for my,clients on tick tock as well,for clients including kitsch our place,thrive market blend jet,sugar bear hair so lots of experience,with both platforms,and a common question i get is if i was,to start brand new,whether on snap or tick tock which one,should i test first,and which one is getting the lowest cpas,so i'm going to go through the pros and,cons of both platforms and ultimately,what my suggestion is for e-commerce,brands,that are looking to expand away from,facebook and google and are wondering,what's the best next platform to test,so the first platform i'm going to talk,about is snapchat so if you guys are no,stranger to my youtube,channel i have plenty of tutorials and,videos about how to set up your snapchat,ad campaigns,so make sure to check those out but i'm,going to go first and say that one of,the best things about snapchat,is the low barrier to entry to start,advertising on that platform,the ads manager is extremely simple to,navigate,and it's really hard to screw up and for,lack of a better word,in terms of if you choose broad,targeting you upload your creatives,and you can easily sync the pixel with,the snapchat shopify app,it's really easy to set up your first,campaign and get launched right away,there's a lot of basic best practices,with snapchat in terms of using,ugc or user generated ad creatives using,target cost bidding,as well as leveraging broad audiences,but ultimately,snapchat is a very simple to use,platform with very,low barriers to entry to get started or,as composed of tick tock can be a bit,more complex,especially if you are trying to get an,agency managed account so if you were to,be one of my clients,the way that we set up with tick tock is,that we have to go through,a tick tock representative so that they,set up the ad account internally,they have to set up a line of credit,often and it often could take a couple,of days to get started to get the pixels,set up,or snapchat if you decide that you want,to start advertising on snapchat today,you can get started in the matter of,minutes upload your credit card,have your campaign and get ready to go i,would say one of the biggest benefits of,snapchat over tick tock is just the low,barrier to entry to get started another,one of the main advantages of snapchat,over tick tock is that they have more,placement opportunities,on snapchat so they have the regular,video story ads,but you can also advertise in the,discover feed and buy a discovered feed,tile with,which i've seen those ad placements have,been extremely successful for my clients,you can also run dpa or dynamic product,ads,as well as collection ads on snapchat so,these are all,placements that i know tick tock is,either developing or is currently,testing,but as of now snapchat has more,placements,which means more opportunities to show,your ads to the people who care about,your business,another great thing about snapchat is,that it's really easy to get started in,terms of just taking your existing,facebook ad creatives especially your,ugc ad creatives,that you've tested on instagram stories,and pop them over to snapchat,i've seen that even though ugc of course,is going to be the best,creative content for snap and it is,ideal to make content specific for,snapchat that is very ugc focused,i still had a lot of success with my,clients where we take their instagram,stories,and test them on snapchat and again,that's just gonna make the setup on,snapchat so much easier,if you can already leverage your 9x16,facebook ad creatives right on snapchat,alternatively on tick tock,i would highly recommend against running,your instagram,story or facebook creatives on tick tock,because they will not work,when i first started with a few tick,tock clients i tried the same strategy,of i would take what was working on,facebook,instagram stories and snapchat and try,to test it on tick tock and it was a,complete,flop it is so important to make specific,creatives for tick tock,leveraging tick tick-tock influencer,styles transitions,trending text it's so important with,tick-tock ads that you make it look like,an organic tick-tock,and stay current with the trends if,someone senses that it's an ad and,you're just putting your instagram story,ad
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