TikTok Advertising Influencer Strategies For eCommerce Brands
hey everybody my name is savannah,sanchez today i'm going to be talking,about,all things tick tock ad creatives,especially for,ecommerce brands,so a bit about me i've been working with,the tiktok ad platform,since april of 2020 for my e-commerce,clients,i am an e-commerce paid social,consultant,i work with a handful of brands on their,facebook snapchat,and now tick-tock advertising strategies,some of the brands i've worked with on,tick-tock,include blend jet our place thrive,market jing,kitsch just to name a few so really,excited to share,my learnings from working with their ad,platform and specifically,what works for ad creatives,a bit about my team i work with lauren,who is my ad creative designer,she helps design a lot of the tik tok ad,creative so more technical side,of the design and then i also work with,natalie who is our resident,ugc or user generated content maker and,makes a lot of tick tock ads for us and,in terms of filming her own content as,well which is really exciting,so that's me that's my business my,business is the social savannah,this is my team and i'm excited to share,with you what we've learned so far about,tick tock ads all righty,so i'm going to play a few examples for,you as well,so tick tock people go to tick tock to,be entertained,no surprise about that and to be,delighted by short-form videos,so you have to speak the language that,tick-tockers expect,if they sniff out that it's an ad,they're going to quickly swipe away,so when i first started with tick-tock,advertising,i think that my first instinct was i'll,just take whatever is working on my,instagram story ads,on my snapchat ads and try it on tiktok,it seemed like a really,easy way to get started on the platform,boy did those ads,bomb something i've really quickly,learned about tiktok advertising,is that they have to look like tick,tocks you cannot just take what's,working for you on facebook,and shove it on tick tock ads manager,and expect it to work,tick talkers they are making a decision,about whether they're gonna watch,your ad within the first thumbnail,of seeing your ad creative literally,under a second it takes them to decide,if they're gonna watch your ad,or if they're gonna swipe away so it's,really important to make it look as,native to the tic toc ad platform as,possible so the two examples i just,played on screen,are ones that we've made for our clients,and we're using organic tik tok text,we're using transitions that tick,tick-tockers are used to,but most importantly they don't look,like ads,so if there's any key takeaway from,today that you get,make ad make tick-tocks not ads is,really the name of the game,so how do you get this type of organic,looking style,and i'll play these examples for you,guys as well,so um you have to work with creators on,the platform,that's the great thing about tick tock,creators they already understand,a lot of these direct response,principles in terms of,getting attention in the first frame,getting people to watch the entirety of,the video,that's why i love working with tick tock,creators as opposed to even,instagrammers because,tick-tockers understand how to grab,attention quickly,and how to look native to the platform,so when i source creators,for the brands that i work with i'm,looking for those creators that know how,to capture attention,and to almost give them a lot of,creative freedom as well in terms of the,content that they're making,when i work with tick-tock creators for,user-generated content for tick-tock ads,often i'm relying on their own,creativity i give them some brand,guidelines and the main value props of,our product,but that's the great thing about tick,tock creators most of them are extremely,creative and talented,that if you give them a bit of direction,and let them put their own flair on it,you get really great content like the,ones i just showed you,so just to reiterate what i said letting,creators be creators i'll share with you,a couple examples from my clients,this was a creator we paired up with for,my client kitsch,to show their pony full so just a simple,product tutorial,i found that product tutorial videos and,unboxings work especially well for tick,tock ads,one thing that's also really cool about,working with tic toc creators,is that there's that there is this new,beta feature,on tick talk ads where you can actually,boost posts from an influencers page,which has worked really well for my,clients so what this means is that if,you're working with a tick tock creator,have them post the ad directly to their,tick tock page,and then you can request an,authentication authenticator code,for you to run their ad through their,page so if any of you guys use facebook,ads pretty,religiously you probably know about,whitelisting facebook ads where you use,an influencers facebook page,it's the same content here so like you,can see with the,influencer that we used we're running it,through her page and we're adding that,shop now button,so again that is a feature that is
Let's move on to the first section of tiktok ads influencer
How We Find TikTok Influencers That Make Us $30K/DAY (LIVE EXAMPLES)
How We Find TikTok Influencers That Make Us $30K/DAY (LIVE EXAMPLES)
in this video we're going to be covering,exactly how you can find influencers on,tick tock that can generate upwards of,30 000 in sales for you in a single day,and this is one of the most important,videos i've made on my channel because,it's going to be showing you exactly how,you can find these influencers on tick,tock how to use the tick tock creator,marketplace and be able to contact these,actual individuals from the creator side,so that way you can actually you know be,able to have content to run in your,actual tick tock ads that generate,incredible results and in fact some of,these posts that they'll actually be,making is has the potential to go viral,in fact that actually happened to one of,our actual students curtis and this is,actually a message from one of my,students he did 2 million in sales his,first year after joining my actual,program and working with me and,literally he ended up having a post go,viral using this exact strategy and they,literally did thirty thousand dollars in,sales,per day from this viral tick tock post,that did over 350,000 likes and over 2 million views and,you might be thinking that you need some,big budget to contact these creators but,believe it or not there's so many,creators on the rise on tik tok and you,can literally get away with spending you,know no more than the cost of your,product to actually ship it out to them,so that way they can make a video for,you or you know some of these creators,are getting hundreds of thousands of,views and are only charging twenty five,dollars fifty dollars and even a hundred,dollars for them to actually make a post,because they're just so excited for the,fact that they're actually being able to,get paid as a creator,hello everyone it's chase chapel here,and we've literally spent over six,hundred thousand dollars on tick tock,ads and at our agency alone we're,spending over 10 million dollars,in ad spend every single year on,facebook ads google ads tick tock ads,and we're getting incredible results,from our clients and i want to be able,to share strategies with you so that way,you can learn the exact steps that we,have in this actual video to be,successful as well so i really do hope,you enjoy and so let's go ahead and get,into the video,so i'm going to be showing you exactly,how you can use the actual tick tock,creator marketplace and the creator,marketplace is something tick-tock,actually developed for creators to be,able to get contacted by brands within,the app and make it a seamless process,between actual companies businesses and,brands to be able to reach out to,creators and actually work with them and,creators absolutely love this because,they can list their actual profile on,this marketplace and get contacted by,brands like yourselves to actually get,paid and a lot of them are really,excited to make content for brands and,this is a good way to actually have a,streamline of videos especially if you,don't have any people in-house at your,actual company that can create the,content for you so what you're going to,do is you're actually going to go to,creatormarketplace.ticktalk.com and,you're going to go ahead and start,finding creators and i'm going to show,you exactly the process that we go,through and show our clients what to do,in order to actually get incredible,results we did this when we were,actually scaling up a campaign all the,way to 350 000,in actual spend where we actually took,this campaign and scaled it up and we,needed a lot of content to actually make,this campaign successfully scalable and,to do that we had to have tons of,creatives coming in on a weekly basis,and one way to have a lot of content,from a lot of creators for testing is,using the creator marketplace and what,you can do is you can actually start to,filter and build your creator list and,i'm going to show you exactly what you,can start to do so let's say we're,running ads in the united states so we,can choose the us and we can even start,to drill down the actual baller range,that we might actually want to be going,after so you know we might be,comfortable with getting creators who,have you know 10k to 100k 100k to a,million we're gonna leave it pretty open,right now because like i said a lot of,creators are on the rise they're just,now getting their followings and they're,getting the hang of tick tock and it's a,good way for you to get you know really,good prices for the content that they're,actually creating for you and so average,view volume we're going to leave alone,we're going to leave the engagement rate,alone as well and what we're really,going to focus on is actually choosing,the actual topic or industry that you're,in so let's say that you're selling,cosmetics what we could specifically do,here is you know focus on actually,finding people in the cosmetic space so,let's say you're selling cosmetics like,makeup or you know actual you know,videos where they're doing a makeup,tutorial and all you got to do is just,search like that actual keyword we
After seeing the first section, I believe you have a general understanding of tiktok ads influencer
Continue the next second section about tiktok ads influencer
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
what is going on beautiful people in,this video we're going to talk about,influencer marketing on tick tock,here's one of the days where david we,did some influencer marketing and been,doing pretty good obviously influencer,marketing is not as consistent as,running ads but if you're just getting,into it and you're limited with budget,influencer marketing on tick tock or,instagram is a good way to get into drop,shipping if that makes sense now before,we get started i have a completely free,mini course on tick tock ads if you want,go ahead and download it i'll put the,link down below it's completely free,it's about an hour of going through,everything you need to know about,advertising and tick tock how to set up,your ads product research all that good,stuff now let's get started on this,influencer marketing if you're new on,tick tock or drop shipping you might be,wondering what influencer influencer,marketing as i kind of made a whole,google doc uh for everything you need to,know about tick tock tick tock,influencers and all that good stuff so,i'm kind of going to go ahead and,simplify it for you guys what influencer,marketing is is basically some kind of,mutually beneficial thing between you,and the influencer um kind of putting it,into word influencer marketing is type,of social media marketing that uses,endorsements and product mention from,influencers so let's say you come up,with based on their engagement based on,their following and everything you offer,them a price and uh they agree to,make content for your product and,advertise it to their audience basically,that's how it works a lot of big brands,do a lot of influencer marketing a lot,of you guys heard of jim shark or even,kylie jenner products they do they all,do a lot of influencer marketings on,instagram and tick tock uh that's again,when they pay some of a huge following,and their audience usually match their,product and uh what they do that's how,they build their brands they that's how,they've been building their brands in,the last couple years so if you're,looking to build your brands this is a,really good uh way to get started with,influencer marketing now you might be,wondering why tick tock first of all tic,tac has been one of the most popular,apps in 2020 with over 53 million,average weekly users from the united,states alone making it one of the most,used social media platforms crazy right,apparently people been downloading tic,tac apps more than pinterest more than,twitter um right after instagram and,facebook so they're still on top but,it's been one of the most popular apps,recently and i can see how it can get,more popular so it's a good way to start,especially now that there's not that,many people doing a lot of influencer,marketing with tiktok so it's not super,saturated yet so in this video i'm going,to go through 10 tips i have for you,guys when it comes to tic toc influencer,marketing i'm also going to give out an,email template and follow up how on how,to contact the influencers you can,literally copy paste this at the end of,this video i'll tell you how you can get,access to it you can copy paste these,emails and send them to influencers to,work with them because i know it can get,really uh confusing when you're trying,to work with influencers you're like,what do i say how do i talk to them what,do i offer so i have everything pretty,much ready also i have a list of 20,influencers female influencers so if you,have any girly niche that you need,influencers for i also have,the list of those influencers all you,got to do stay till the end of this,video and i'm going to tell you how you,can access this link tip number one is,giving the influencer creative control,they've been building their audience so,they know what they're doing all you got,to do maybe like give them little tips,about like hey i want the first three to,five seconds be this way and they know,if they make your product look good and,they you get sales from it you possibly,would come back to them and uh would,purchase from them again so let them do,their thing to give them a creative,control that's my first tip tip number,two engage with influencers that love,what you have to offer uh what i mean by,that is make sure that your product,you're selling matches their audience so,for example you don't want to go to,let's say someone who has survival,niche like audience and try to sell,makeup products you want to make sure,that product that you're selling matches,their audience tip number three create a,mutually beneficial relationship,you want to make sure that the,influencer is taken care of but also you,want to make sure they're not taking,advantage of you they get a lot of,offers every single day like people,literally be like emailing them left and,right so they they get a lot of message,make sure that you're taking care of,them maybe offer them a product at a,reasonable price,you know the more that you take care of,them they're gonna also make sure they,work harder for
After seeing the second section, I believe you have a general understanding of tiktok ads influencer
Continue the next third section about tiktok ads influencer
$100k/mo on Tiktok ads with Affiliate Marketing Walkthrough
$100k/mo on Tiktok ads with Affiliate Marketing Walkthrough
hey guys welcome to my discord and in,this video i'm going to show you exactly,how to make money on tick tock ads guys,tick tock ads to be honest is the,easiest way to make money online right,now this is ridiculous and this is guys,it's not drop shipping this is not,e-commerce i don't know if you ever,heard of it but it's affiliate marketing,all you do is set up ads put a link in,there somebody follows the link fills,out a form and you get paid 10 bucks,easiest money you will probably ever,make and that i've made online if you,follow my tutorial this will be like 35,30 minutes 45 minutes if you follow it,step by step literally the next day you,can start making 50 and that's just the,start i literally show this to my,friends how to do it and they are now,making two grand three grand i'm gonna,show you screenshots and how much their,accounts and how much they're making,buckle up strap up there's gonna be a,walkthrough and we're gonna get it right,into it but right before that i wanna,clear some things i know i'm giving out,free information and a lot of people,think oh this is the course this is drop,shipping this is e-commerce this is none,of that i'm literally giving you free,information on how to make money right,before getting into the nitty gritty let,me just show you my buddies that made,money and i literally just showed them,what i'm gonna show you now and they,started making money right away so so,i'm recording this on sunday right as,you can see here this is thursday,never ran ads,like first day made 420 second day made,what 1400 and so today he made 1.3 k,um total he already made 3k guys and he,started thursday so was this thursday,friday saturday sunday in four days he,made 3k in revenue i think about,a thousand dollars of that is profit,somewhere around there like come on bro,four days and he's never ran ads and he,just started so this is another friend,of mine that's been running ads um he,kind of has more experience so you could,see the growth but so he started back in,uh february 18th so he started 30 bucks,right here's the growth and check this,out,bam bam bam bam so right now he made,today he made 4.1 k this is again sunday,um,and i mean march 1st he made 200 so he,went from 200 to 4 grand guys and like i,mean he knew the ads world a little bit,more than the other person but this is,just stupid it's stupid all i could say,here let me show you somebody that i,showed how to run it and he ran it today,okay so here's my other buddy i,literally showed him how to do this,yesterday,um so this is sunday right,let me show you this so all right,saturday he launched the ads,and um,look at this,65,never ran as before it's gonna be split,into seven sections let's hit section,one is first we need to do is create a,tick tock ads account now i'm gonna do,it here,you can speed up this part if you,already know how to do it but i'm gonna,walk through everything because i wanna,show you how easy it is to start making,money online so you just wanna go to,ads.talk.com,create an account google search it i'll,post a link in the description so,you want to enter email here,all right now once you're here again,enter some basic information business,name you could kind of enter whatever,you can enter your name you know,again it doesn't matter you could just,do whatever just do other um do your,time zone and then you enter your phone,number,all right now you're going to be here,then ask you some basic information just,be like,running ads for,um,affiliate,um so they're going to want you to do,so you could set up the payment later,i guess you can't so pretty much enter,your,address here,okay agency again this stuff doesn't,really matter all right now when you're,here it's telling you to create an ad,that away but we don't want to do that,we created we want to create a pixel so,on to section two of the video,all right so section two is creating a,pixel what a pixel is it pretty much,tracks when somebody converts,and it tells tik tok hey the person that,clicked this ad converted right you know,submitted the form and so now tick tock,understands you know which ad had a,conversion that way you know which ad,works best so in simplified terms so,we're going to go to assets and then hit,events,and then web events manage,and then create pixel,so this is going to be a little bit more,technical so i want you guys to follow,closely um but again it's still pretty,simple so select tick tock pixel next,um,you want to do manual install code now,we can do you know,sam's pixel,next,next you wanna do standard mode,create,all right,so copying the pixel code we'll get to,this later in another section so right,now we just want to create the pixel,right,so,you know we'll have advanced matching,so verify,you can kind of skip this step so just,honestly just enter something random,again we'll kind of get back to this,step,we'll make more sense down the road so,right now we just want to set up the,pixel and that's what we're here to do,so once it ver
After seeing the third section, I believe you have a general understanding of tiktok ads influencer
Continue the next fourth section about tiktok ads influencer
Get Millions Of Streams From TikTok Influencers // HOW TO DO TIKTOK INFLUENCER MARKETING
Get Millions Of Streams From TikTok Influencers // HOW TO DO TIKTOK INFLUENCER MARKETING
Yeah, I feel like at any point in time there's
an obvious trend happening that most people,are in denial of.,For me right now, it's that this ukulele rap
thing is going to be a thing because truly,this is like nails on chalkboard my ears.,But come on, we're talking about music marketing,
not my taste in music.,So I think a lot of musicians are in denial
that in every single genre, TikTok influencer,marketing is the hidden hand making songs
popular.,I'm seeing this in Midwest emo to hyper pop
to some seriously underground hip hop to the,most mainstream pop TikTok marketing.,It's where people are blowing up by putting
very little money.,And I know people are in denial of this because
they're still stupid enough to defend putting,money into Facebook ads or other old dumb
ideas that con artists that take the money,from them tell them to do.,But the fact is, if you look where the music
business is spending its money, it's here.,So this video, I'm going to go step by step
through how you do TikTok influencer marketing,on your own and effectively and why it's one
of the best paid marketing methods you could,spend your money on today.,So while many people get that TikTok marketing
is what's blowing up so many songs and creating,the hit songs on the radio today.,I haven't seen musicians changing their strategies
to incorporate it.,And admittedly, I've been experimenting on
a few campaigns and it's been crazy to watch,how few dollars we spend to get so many people
to listen to a song and build an artist into,someone fans are engaged with.,It's a funny thing since I've discussed before
that I think most of the artists who complain,about fans who find them on playlists aren't
always engaged with going deep on their material.,But what I love about fans that we've been
finding for artists on influencer campaigns,through TikTok is they really engage with
them.,And I think that's because right now the users
of TikTok are the most bored but avid fans,of music, and the ones who jump the curiosity
gap to go to Spotify or Apple to go listen,to more of a song they loved hearing on TikTok
are the best music fans as they're super engaged.,Whereas the fans that listen to playlists
just want to be served music and never in,the mind the fans you get from Facebook ads
are the laziest, worst music fans you can,find, which is why the people who buy those
don't turn out to have fans that actually,build them up into something bigger.,So all this is to say, I really find that
outside of doing the work of finding your,community, this is the next most effective
way to promote your music.,If you don't know what I mean by finding your
community, please hit the description and,watch what I call my most important video.,And it's not just me, but oftentimes the marketing
behind songs is hidden, but many of the artists,that are blowing up through TikTok and the
agencies they use are just coming right out,and saying they are the not so hidden hand
behind these songs blowing up.,And that's mostly because it'd be a little
suss otherwise, since it's not only subtle,now, but think of it this way, right now TikTok
is the main catalyst.,As to why the two-year-old Glass Animal song
Heat Waves or Bastille's nine-year-old song,Pompeii was on the top 40 charts all through
this year, it's all from TikTok, influencer,marketing, getting attention to a song that
people really liked, and no one's even trying,to hide that or deny it.,But some of you, I'm sure are a bit unclear
on what this influencer marketing exactly,is.,I along with everyone else, keep calling it
influencer marketing, but let's be honest,here, it's basically bribing an influencer
to make a video that they then put on TikTok.,And you may be wondering how is that effective
for you.,And to you, I say, you are obviously not a
TikTok addict for one of those influencers,can often get the clip of your song heard
by more people than anything else you could,spend money on.,But the pushback I often get is it's just
a clip of your song and a small portion at,that.,And we all know we often have to hear a song
a few times to become susceptible enough to,jump the curiosity gap and give the song a
full listen.,But here's the real power of the money you
spend on this.,Let's say your song has a lyric and music
vibe that's perfect for let's say a video,where a young lady describes how annoyed she
is by male YouTubers with deep voices talking,confidently, couldn't be me, but then others
hear that song and then they talk about their,gripe with that song in the back of it, this
meme evolution snowball effect happens as,more users see it and pick it up.,And as those videos get thousands and millions
of impressions, many users of TikTok jumped,the curiosity gap of seeing the artist name
down at the bottom of the video and listen,to the full song and become fans.,And here's what makes this so explosive, is
you don't have to pay those imitators and,you get free promotion that continues to spread
for months and months o
After seeing the fourth section, I believe you have a general understanding of tiktok ads influencer
Continue the next fifth section about tiktok ads influencer
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the fifth section, I believe you have a general understanding of tiktok ads influencer
Continue the next sixth section about tiktok ads influencer
Which Influencer Makes the Most Money?
Which Influencer Makes the Most Money?
oh,no you give me you give me like bougie,looks I will put you in the front I,agree actually yeah I'm gonna,shoot down like three spots I disagree I,personally believe you probably make me,a billion dollars I agree I was gonna,say the same thing he gives me maybe,Gamers yeah let's I'm gonna put him in,the middle he's still mentally here for,me I feel like your shoes,Reya are kind of expensive I can't tell,if it's like a knockoff but quality,platforms are usually like plus the all,200 to 300 you give me like um you have,like a million followers on Instagram,and you do like model shoots every,single day like fashion shoes,I want to put her in the middle,what's your name over there Grace I,don't know you give me like the vibe,that you have you make a lot of money,like selling cookies if you're nice or,like sweaters on Etsy or something yeah,very sweet and you have a fun tick tock,tick tock so I think you are like over,here over here yeah,I like this I kind of like it I'm cool,with this too you think this makes sense,um I'm gonna disagree I think Raya,should be one more ahead okay,I would put Josh like further in front,of me maybe yeah maybe between you yeah,I agree I would be good right here,Joshua Josh where's your sweater from h,m h m okay so h m is like a classic,though like I know a lot of guys who,wear like only h m but they make good,money well it's like a lot of girls wear,fashion Nova but they're wearing like a,thousand dollar shoes true so I don't,hate this this lineup yeah oh yeah I,kind of think it's you think this is the,lineup okay,okay videos,oh that's money I run a couple,businesses from it what kind of tech,businesses like can laptops computers,like type on keyboards I make like,custom ones,um and I also now I'm getting to like,close so I designed this hoodie I feel,like you're great with money so even if,you maybe technically didn't like bring,in as much as some other of us a couple,years ago you maybe have grown it more,because you're probably very smart I'm,sure you're investing I feel like you,absolutely how many Tick Tock accounts,do you have three that have done well,you should take my spot I know it's,scary over here yeah I would put you,like seconds let's do a second Tech is a,lot of money plus you have all those,other income streams on top of it yeah,so I teach people how to be content,creators but I'm also a twitch streamer,t-shell course I was just about to ask,ah I don't sell a course because I,believe in like making education free,for people so I don't like paywalling,info how do you make your income without,the ads so I get two dollars and fifty,cents for every sub that I get that's,like one way that I make my money and,take talk sponsorships mainly and I also,have like Instagram and YouTube and,stuff but they're like really small I,mean those are two pretty lucrative,platforms but also you have a lot of,morals which makes me think you don't,make as much money you haven't sold your,soul yeah I mean that with the LA rent,Rising though I still don't think you,should be last though like I don't feel,like she should move until we hear a,couple more yeah yeah I would keep,myself down bring her here so I do a few,different things uh um my big one is I,am a sex educator so I host a podcast we,just launched the third season so I've,been doing that since 2019 uh and I do,sex education content on my Instagram as,well as on my Tick Tock and then I also,upload all the podcast episodes to my,YouTube channel,for three years but my my one caveat is,sex education which in terms of making,money through sponsorships not many,companies would want to unfortunately,work with a sex educator even though I,think it's like a cool and it's harder,to get ad Revenue because um I'm,constantly you know working through,bands and things like that how are you,you making most of your money through,all of those as well as only fans well,but only fans makes money yeah only fans,have such an uncapped potential I would,put you up here third top three for sure,okay all right so I make like content,just around like money and I try and,teach gen z uh good like money habits,with short little funny videos Finance,makes so much money because not only do,they push it but you also get so many,sponsorships especially from YouTube are,you on YouTube or are you on primarily,Tick Tock it goes like in this order,Tick Tock Instagram YouTube stuff I feel,like those videos also especially in the,way you do them with comedy are super,shareable like those are the kind of,tick tocks that end up on real as they,end up on Facebook I would put you uh,because definitely Finance Finance is,such a lucrative Niche I'm okay with,that he's like yeah okay I am a tick,talker I knew it I knew I could tell I,do like mostly fashion stuff like,secondhand fashion vintage stuff and,lifestyle what do you sell I don't,really anymore I started like my Tick,Tock promoting my online vintage shop,then that's how I became a tick tocker,and now I just like do f
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How to Hire TikTok Influencers Using the TikTok Creator Marketplace
How to Hire TikTok Influencers Using the TikTok Creator Marketplace
hey guys it's the ecom bull here we're,gonna talk about tiktok today,specifically tiktok influencer marketing,as you might be aware tiktok has,released their own creator marketplace,where you can search for influencers and,directly negotiate a price and hire them,to create and post videos of your,product or brand so you are telling me,that i no longer need to individually,message every influencer that i want to,work with well,i guess so but there's only one way to,find out right we are going to create a,campaign to try this out and i'm also,going to give you tips and a big warning,about influencer marketing but first let,me give you a tour of the site alright,so to access this tool you need to go to,creatormarketplace.tiktok.com,and here you can create your account and,keep in mind that you need to have a,registered business because of payments,and taxes i believe once you submit your,business information it took me about,eight hours for them to verify it and,give me access to all the features on,the homepage you have some influencers,that are,recommended for you,and if you click on any of them you can,see how many average views they have per,video the likes you know the comments,kind of like the engagement right and,then very important the demographics but,you can go here to create or search,and actually find exactly what you need,you can filter by the country let's say,i only want united states,and i want their audience to also be,mostly united states,you can choose how many followers how,many average views they get the,engagement rate,and you have more filters here where you,can find the specific topic of the,influencers that you want to search for,for example i have a fitness brand so i,want to find influences that are related,to,fitness and health to fitness i also,want them to be male because i want to,send them the product so they can wear,and my products are for men and the,audience i wanted to be 25 to 34 years,old mostly all right so let's apply that,and let's see the results here we have,it so all of these influencers should,match my filters and you can see here,how some of them they put their price so,150 for a video or more right 500 25,you can always negotiate some of them,they don't even put anything you just,have to contact them and negotiate but,let's just click on one of them so you,can see all the statistics that you can,view to make your decision,on each influencer page you will be able,to see the general metrics like the,followers how many average views they,get and the engagement rate and here on,the right side you can see even more,details,you can see how many views their videos,got for example this video that he,posted got 118 000 views,and then this video it got 53 000 but,look the majority of his videos got 1.9,000 views 500 views you know around 1,000 views right,and then you can see the types of videos,that this guy makes all right but what's,very interesting is that you can click,on branded content videos and these are,videos that this guy actually made for,brands that hire him through here right,so one of the videos got 1.4,000 views,and another one,70 views,and you can even see the videos here and,you can see the the brands that this guy,partnered with,all right so you can use all of this,information to make a decision and,something super cool you can see the,individual demographics of each,influencer right here you can see that,this guy has 62 percent male audience,the age you know the device that their,audience use the locations where they,are even the states so you know you can,even see the growth of the influencer,itself and also influencers that are,similar to that influencer so what do,you think should we hire this influencer,well look his views are extremely low,correct,look at this most of his videos have a,thousand views he's asking for at least,150 dollars plus of course the cost of,the product and the shipping for him and,everything,he just have a few videos that got over,a hundred thousand views well in terms,of cpm is not a good deal because you,could just do tick-tock ads and for,around seven dollars per thousand,impressions for 150 dollars you could,get around 21 000 impressions guaranteed,right here you could get,a lot fewer or maybe a lot more but you,know you never know,but here's the thing you're not paying,this guy 150 dollars to get 10 000,impressions or a thousand you're paying,this guy to act for you you're gonna use,his image to sell your product and,chances are that the video that he makes,is not gonna go viral he doesn't have a,reputation of going viral every single,time but you will have ugc and this,video you can post it on other platforms,and most importantly you can make it,into ads and this is the first tip and,warning that i'm gonna give you about,influencers just because you see that,they have a very high average view count,that doesn't mean that when they post,your product is gonna get the same,reaction i personally prefer to get,smaller influ
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