it's no secret that the advertising,platforms have a lot of information,about the users on those platforms and,that they use that to help advertisers,reach certain audiences of people now we,don't get access to their personal,information which is great i probably,couldn't steal your identity even if i,wanted to genuinely don't know how but i,do want to know how large groups of,people perform within my campaigns,whether younger or older audiences men,or women maybe different device,categories how are all those impacting,the performance on my campaigns,we've talked about some of these,different breakdowns and some of them,are disappearing on other platforms like,facebook with privacy issues but one of,the platforms that is still giving a lot,of insight is actually tick-tock one of,the newer ones so today i want to run,through the tick-tock ads audience,insights section of the interface show,you the data you can get out of it and,talk about some ways that you might use,it to optimize your campaigns or even,change strategy moving forward,when you head into the tick tock ads,manager the first place that it always,lands you or at least that it always,lands me is on the dashboard this is,actually going to be the first place,that has some of this audience insights,information you'll see up here in the,upper left we are on dashboard because,it has this little blue line but later,we'll hop into some of the other areas,of the account at the very top you can,see some of the stats for today the fact,that we have one campaign active and,then performance trends but if we scroll,down the page a bit we'll be able to see,some of the first sets of the audience,information the first grid here on the,upper left is going to just show the one,campaign that i mentioned but over on,the right we'll start to see the gender,information whether the users in the,campaign so far are male or female and,you can see right now for impressions we,have about,63-ish percent are female and the,remainder are male and then we can use,this drop down up here to choose any,different set of stats that we want to,see so we can see whether the breakdown,for clicks is about the same which looks,like more females have clicked on the ad,or we can start getting into other,metrics like the cost per click where we,can see that the chart has changed and,you can see that things are actually a,little bit cheaper only by about one,cent,cost per click for females and then you,can even come up and see the difference,in conversions for the campaign here we,have 21 are coming from females,a little over 9 are coming from males,but 63 percent are coming from unknown,that's because the conversions that,we're recording for this campaign are,based on website actions and these are,going to be people who have opted out of,being tracked so while you're going,through these different reports just,know that there's going to be gaps in,the performance stats for anything that,relies on a third party pixel on your,website because of all the different,privacy issues that are out there right,now the next box down here on the bottom,left is going to show the placement,performance and you can see for cost,it's going to be all of it is on tick,tock 100 is and long story short for,this one everything is going to be on,tick tock if you're in the u.s you can't,target any of those additional,placements and you could do the,breakdown for any of these additional,stats so if you're in a country that,allows you to target all the different,placements that are available on tiktok,this could be really helpful to see if,tiktok or any of the additional,placements or platforms is performing,better than the other think about this,as the difference between facebook and,instagram in facebook ads manager you,would want to know if facebook or,instagram is performing drastically,better or worse than the other to be,able to optimize a little bit better and,then the next chart over here in the,bottom right is going to tell us about,the operating system and type of device,that users are using when they engage,with our campaign so anything in blue is,going to be on the ios platform anything,in purple is ipad and then anything in,this green is going to be android as you,can see we have basically no android,users so far either impression,conversion or click-through rate-wise,and each of these will operate just in,the same way that the drop-downs did for,the other two you'll just be able to,compare three of them at a time and the,charts will look a little bit different,depending on the metrics so obviously,impressions and conversions both have,this bar chart but then click through,rate is going to have these different,tables right here and it's just going to,show you the number because they're not,going to make a vertical bar chart,alongside the horizontal bar chart but,as i mentioned there are a lot of,different metrics so you can use,impressions clicks click-through rate,cost per click cost per conversion,conv
Let's move on to the first section of tiktok ads insights
How To See And Manage Your TikTok Ads Comments
How To See And Manage Your TikTok Ads Comments
whether or not you're new to tick tock,advertising one of the things you,definitely want to know is how to see,and manage your ad comments to be quite,honest it's very easy if you're running,a spark ad because you'll see them under,your post but if you're running a,regular tick tock ad you may have to do,a little bit of digging to be able to,see those comments and you definitely,want to monitor all those nasty comments,you may get when advertising my name is,justin and i'm the founder of voiceover,media an e-commerce marketing agency,specializing in elevating thriving,brands by simplifying e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications to be one of the first to,know about these cutting edge e-commerce,marketing tips post on the channel every,week,so first and foremost what you're going,to want to do is head over to,ads.ticktalk.com or tiktok.com forward,slash business,and then you'll want to log into your,ads manager which you can do so by,clicking the button create now at the,top rights and then logging into your,ads manager once you're logged in you'll,want to go to your ads manager when when,you do so this is pretty much the screen,you're going to be greeted with this is,the tick tock ads manager dashboard so,the first part which is how to access,your comments is going to be very simple,you simply want to hover around assets,and when you're on assets you're going,to see a drop down with comments so,click on that now once you click on that,you're going to be able to see all of,your tick tock comments and then this is,where it get interesting you'd be able,to see the replies that you've made to,any of these comments the block users,the block words etc so what i also want,to spend some time on is not to simply,show you where to access these comments,because that's the easy part that's what,i just,showed you right here even though it,requires a little bit of digging,nonetheless it's pretty easy to get to,it so what else can you do with these,tick tock comments and how can you,monitor and make sure you can almost,automate the process of managing your,comments because the truth is if you,have been advertising for a while or not,you may or may not know that,you'll get a lot of nasty comments,whenever running ads would it be on tech,talk or on facebook so you want to make,sure that you can,moderate these comments and make sure,you only showcase the comments that are,either positive or genuine questions,that you can then use as an opportunity,to reply to that so if you're doing tick,tock then you could reply to these,comments as you know a separate video or,simply reply to them text wise if you're,on facebook and instagram it would be,the same thing essentially you just want,to reply down below under their comment,it shows that not only you're active but,you also care about your audience and,that you're there to answer and respond,back to them so block words is a very,interesting place where it's pretty,straightforward you can just go and add,now and add any words which would be,automatically blocked so any of these,words that would be found below one of,your ads would automatically get flagged,to tick talk and get deleted off of the,comment section at least hidden so that,way nobody else than you would be able,to see that comment so they will not,show publicly and then if you see,somebody repeatedly commenting some bad,stuff on your ads then you can,definitely block a single user so that,way they can never see your ads again or,see any of your posts whatsoever and,lastly is replies which if you find,yourself repeating the same thing over,and over again which some people you,know may ask the same questions about as,an example you know what sizes do you,guys offer with your products or what,models or what colors are available so,then you can add preset replies in this,section so that way you can just pull,from these templates whenever responding,back to any of your comments so let's,send back the tick tock comments right,there and then let's see as an example,there is a comment right here that has,not been addressed so far and that,happened within the past seven days now,the tick tock algorithm is honestly,miles ahead of the facebooks so on,facebook it's much harder to find your,comments it's also much different when,you want to answer your comments because,facebook doesn't really tell you is this,a good or a bad comment you don't really,know right,whereas here first of all it tells you,what is your response so far so okay so,far nobody else basically if you have,multiple team members i can see that,nobody else on my team replied to that,comment or pins or nobody took action on,that comments so okay that's the first,thing then tick tock says is this you,know is the sentiment positive or,negative for that comment it says the,positive comment so okay cool let's take,a look at that in a second then it tells,you does that comment contains a,question no
After seeing the first section, I believe you have a general understanding of tiktok ads insights
Continue the next second section about tiktok ads insights
My 3 Secrets To TikTok Ads (Interview With Nick Theriot)
My 3 Secrets To TikTok Ads (Interview With Nick Theriot)
yo what's going on guys welcome back to,the channel my name is nick terry and,today i have an exciting new video for,you guys you guys you guys have been,asking from time to time again nick do,more videos on tick tock ads so i,went to the legend i went to the man,himself who is a master with tick tock,ads guys i have a special guest for you,guys today who has done um you know,basically taking a brand and doubled,their revenue with tick-tock ads taking,them from 500 000 a year to a million,dollars a year specifically with tick,tock ads,and as well in just the last three,months i've spent over 450 000 on tick,tock ads quite frankly i haven't even,touched that number yet on tick tock so,um guys i want to introduce you to,justin justin what's going on man,yo thank you for the intro uh great,you're welcome man what's up thanks for,having me on,you're welcome i'm very excited for this,today um i know you have some,interesting stuff to talk about with the,guests uh you wanna just give them like,a little sneak peek of what specifically,we're talking about today,yeah sure so we're gonna have three key,points you know three kind of secrets to,help you grow on tick tock both from an,ad and organic perspective because we do,both at the agency so definitely want to,touch on those and give people some,snippets into what it's been like to,grow a brand like the stats you,mentioned earlier,awesome yeah i'm super stoked for this,one because you know on top of like the,viewers getting amazing value from this,i know i'm gonna get some value of this,because i love tick tock but i just,quite frankly haven't made that,investment yet into it and while i,understand the principles it's also cool,because like your first person actually,had a conversation about 6.1 um in-depth,like this so i'm super stoked for this,and um guys i know y'all in a super big,treat for this make sure you hit that,like button um and get ready for this uh,particular these three key secrets so,before we get in that though do you want,to tell everyone like a little bit about,yourself like what what specifically do,you want to do tick tock ads how did you,get your start in it um i'm curious to,learn a little bit more about you,yeah let's do it so i got my starts with,i think a lot of us agency owners did,you know on facebook ads uh officially,started the business in december of 2020,unofficially in september of 2020,was more the freelance solo routes uh i,was actually in college doing graphic,and web design and then,as i was getting ready to graduate i,decided to start the agency to have,something to look up to afterwards so,anyways long story short i switched from,design to marketing uh right around the,start of 2021,um and introduced tick tock in the pool,i think the first time we ever ran out,on the platform was in july of last year,for skincare brand not gonna lie it did,not go well at all uh we were very new,to the platform it was a horrible,experience uh to start with but luckily,you know things picked up and we saw,we we really saw the potential both on,the outside of things and also when i,blew up personally on the platform my,first uh out of my first three videos on,the platform two of them got over three,hundred thousand views um it was just uh,the story um and that really led me to,wanting to dive deeper on this and and,try and mimic that for our brands,now was that 300 000 views those first,few videos on the platform was that like,your personal brand or was that more for,the skincare brand you're working with,that was for my personal brand ashley,and uh,if you look at my profile today you're,not gonna be able to see them you're,gonna see the likes on the profile that,are very high um that is i mean honestly,i'm kind of ashamed of these videos,they're more kind of joke videos i was,following trends back then uh but yeah,it's two two out of the first three,videos on the platform just blew up and,those were,again during the pandemic i was a,student so i was kind of making students,jokes just felt like the audience,related from that and,yeah just wanted to get more into that,after seeing the potential that the,platform had,awesome and those are purely organic,correct,yeah purely organic no ads from that,awesome so yeah so you got into the,platform you start running some you know,organic and you saw the potential with,tick tock specifically um and then,obviously this is what kind of made you,say hey like,you know if this works for me would this,work for other businesses as well,exactly because we were doing pretty,good for ourselves with only facebook,actually back then um we were lucky,enough to be in a very small markets uh,we got started with the agency in the,french canadian markets um all of our,brands were from there so it's quite,different in advertising the us uh,canada uk,since then now it's about 30 a little,less than that actually that's our,clients are from there but uh yeah i i,wanted to,to bring that to these clients and and,not only rely o
After seeing the second section, I believe you have a general understanding of tiktok ads insights
Continue the next third section about tiktok ads insights
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the third section, I believe you have a general understanding of tiktok ads insights
Continue the next fourth section about tiktok ads insights
Reviewing 10 Best TikTok UGC Ads in 5 Minutes! (Copy THESE Ads!)
Reviewing 10 Best TikTok UGC Ads in 5 Minutes! (Copy THESE Ads!)
so in today's video i'll be reviewing,the 10 best tick tock ugc ads in under,five minutes so let's start the timer,right now my name is justin and i'm the,founder of voiceover media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge e-commerce marketing tips,posting on our channel every week,so in today's video i'll be utilizing,the addison software which is great been,loving that app in the past couple of,days been using it a lot when it comes,to advertising and making sure that i,couldn't create swap files so let's get,started with the first ad i'm just gonna,put that on mute real quick and let that,play right here so this is a very,interesting ad i mean anything that,talks about sex on facebook or on tech,talk i mean always converts you know sex,is sort of the old the oldest form of,creating desire essentially within a,audience so that one first of all is a,little bit you know my parents left me,this fancy chocolate is is pretty,interesting and again keep in mind that,is a six,second video so it's a super super quick,video right there that gets straight to,the point and what is nice about,utilizing under seven second videos on,tick tock is that usually people don't,get the points within six seconds but if,you can make it very interesting they'll,probably rewatch the second time which,increases watch time a lot which for the,algorithm they like that that kind of,flags to the algorithm that this is a,great video so it'll push it to more,people so essentially just playing that,one right there as soon as he says you,know my parents left me this chocolate,you seen eggplant emoji you see like a,little water emoji you see a peach emoji,so again kind of instant sex so it is a,bit of a funny angle like my parents,left me this but it talks about you know,it's some sex stuff you then see a kid,or you know young adult at least you,know presenting that product and you,know it's reminded to read ingredients,before you eat stuff guys so anyways it,just leaves you with a little bit of a,smirk in the face and wants you to,actually go ahead and check it out and,second one right there it's just a meme,right it starts with the meme starts,with something that's been pretty you,know accurate in the past couple of days,the meme of you know again will smith,sort of slapping chris rock and tells,you know this is better than that and,here's a quick switch over to the actual,main point of the video where he talks,about you know getting money essentially,those proof shows again it uses a green,screen effect so it actually looks like,it was a real organic tick dock and not,just an ad looking at this one right,there that's an a minute and eight,second ad that i really recommend that,to anybody to go to that length when it,comes to ad but that one was a,masterpiece i mean that guy basically,did a skit it was a pretty interesting,and funny skit and you know you can kind,of see at this point here that there is,a big focus on a specific product so it,does you know you know it's an ad but,the fact that it's funny and the fact,that it's well placed i would personally,want to keep watching that so he,basically did a skit with that and made,something relatable essentially for this,his type of audience of you know just a,kid working during the weekend with his,dad on you know constructing something,and i want to quickly go over it this is,you know it has the text-to-speech audio,in the background which you cannot hear,right now text-to-speech works great,just shows you know fast cuts every,second shows how quick it is shows a,quick way for you to try out you know a,bit of a tattoo first that is within 60,minutes you know ready and looks pretty,real so love how fast-paced this is,again they're using text-to-speech which,is great that one right there again it,kind of looks like it was just somebody,recording a regular video setting up you,know drinking furniture kind of looks,like a vlog a lot of people are doing,these style of videos on tiktok where,they kind of showcase themselves doing,something around the house it kind of,shows like she's doing chores,essentially but at the end of the day,they're actually selling the furniture,that is being showed in the video but it,just is a pretty satisfying video to,watch and it's also a very nice house so,kind of has this lifestyle aspect to it,that essentially helps create some value,and desire out of that video darwin is a,very nice thing that i see quite a lot,there's a second one of those in the,next couple of seconds but it's more,about the style of ad he responds to a,comment and makes an ad out of that so,that is a spark ad right there but again,it just looks real it looks like a,regular organic post because he is,responding to an actual comment and you,would see the same thing here with that
After seeing the fourth section, I believe you have a general understanding of tiktok ads insights
Continue the next fifth section about tiktok ads insights
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
After seeing the fifth section, I believe you have a general understanding of tiktok ads insights
Continue the next sixth section about tiktok ads insights
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
After seeing the sixth section, I believe you have a general understanding of tiktok ads insights
Continue the next seventh section about tiktok ads insights
TikTok Ads Targeting Options [How To Find Your Target Market]
TikTok Ads Targeting Options [How To Find Your Target Market]
how's it going everybody corbin here,from zoco marketing in today's video we,are going over tick-tock targeting,options all the options that you have,inside of tick tock there are some,really unique options inside of here so,we're going to be taking a deep dive and,on how to use all of them so let's jump,right in so the first thing you will,need is obviously a tick tock's ad,manager,and all the targeting inside of tick,tock happens inside of the ad group,level so you'll need to go and create a,campaign and come into the as ad group,level for the purpose of this tutorial,tutorial i will just be focusing on the,targeting options i'm not going to go,through the other settings inside the,campaign options if you wanted a full,tutorial on how to set up a tick tock um,campaign you can check out this video up,above but for this one we're going to be,taking a very deep dive into the,targeting option so the first thing we,have here is our ad group name which i,uh named targeting options uh in,preparation for this video and with the,prototype we're gonna have website and,then here's where we get to our first,targeting option which is placements,you'll notice that the default option is,automatic placements which means you'll,show on all of the different placements,that ticktock deems worthy for your ads,that if but you also have this option,here for select payments you can choose,to show on tick tock or any of these,other two,places as well just keep in mind that,not all of these networks are available,in every single country so if you are,wanting to target a multitude of,countries a multitude multiple countries,make sure that you go through and check,which placements have have targeting for,specific countries i know that some,places in europe don't i don't have some,of these placements so just keep that in,mind you know if you wanted to just only,show on tick tock you come through and,obviously just uh click on those but for,now we're going to stick with the,automatic placements now i also do want,to call your attention as we go in,through this video you'll notice all,over here that very similar to facebook,is tiktaka's does give you kind of a,broad or a gauge to let you know how,broad your audience is or how specific,or how narrow and it also gives you this,targeting summary as i move my head out,of the way here and i'm still going to,be in the way and it gives you the,location and some other options inside,of there so pay attention to that as,you're going through the targeting,options because it will give you an idea,of how narrow or how broad your audience,is currently is and this will change as,we go through and edit the audiences as,well just something i want to point out,to you as we're going through this,so when you are creating tic toc ads i,do recommend keeping user comments,available uh you want your ads to be as,native looking to the platform like an,organic posting as possible and if you,don't allow people to comment on your,ads then,it's just kind of a red flag right users,kind of notice those things and they,think hey why isn't why in their,comments below so make sure you allow,comments video downloads so there's that,next now we get to what this video is,actually about which is the targeting,now inside of the targeting you have,audience targeting you have demographic,targeting you have interest and behavior,targeting and you have device targeting,we're gonna go through all of the,options here and talk about how you can,utilize some of them,as well so we're gonna start first with,the audience targeting now the audience,targeting if you come from a facebook or,linkedin has this as well this is where,you can create custom audiences or look,like audiences and how you do that is,you come in here and you can click down,and you'll notice that i don't have any,populated currently in this because just,because this is a demo account we're,going to come in here to create new,and it's going to take us to our,audience manager once again very similar,to facebook and right here is the in,this drop down is where you can create a,custom audience or a look like audience,so we're going to go through like we're,creating a custom audience here we're,going to click this down and you'll,notice that there are five different,options inside of here you can upload a,customer file and target current,customers so you wanted to you had an,ecommerce store and you wanted to upsell,those customers you could upload that,list here you could run an engagement,campaign people who saw or clicked on or,engaged on any of your content on tiktok,so say somebody watched your video 75,through you could then remarket to those,people you could create an app activity,this is of course for those who of you,who own apps and want to run advertising,for apps and then we have website,traffic this is if you have the tick,tock pixel installed on your website and,that is cooking people and then you can,go and run remarketing campaigns them if,you want to le
Congratulation! You bave finally finished reading tiktok ads insights and believe you bave enougb understending tiktok ads insights
No difficulty
