oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist
Let's move on to the first section of tiktok ads kpis
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the first section, I believe you have a general understanding of tiktok ads kpis
Continue the next second section about tiktok ads kpis
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the second section, I believe you have a general understanding of tiktok ads kpis
Continue the next third section about tiktok ads kpis
TikTok Ad KPIs Required to Scale
TikTok Ad KPIs Required to Scale
how's it going in this video we're going,to talk about the key kpis needed on,Tick Tock to scale and to actually get,purchases for your Ecom brand all right,so let's hop into this before we get,into that my name is Peter I'm the,founder of odelic Media we spent over 8,million dollars in ads and I'm just,trying to provide some knowledge so,let's get into the video or for tick,tock ads to work on the media buying,side okay so first and foremost,um for your ads to work you know ideally,the best kind of content out the gate is,going to be content where you're,collaborating with with creators on the,platform that's going to be the give you,the all the really all the chances of,succeeding so you want to work with,creators either product C just send,creators product that you find,organically work off a platform like,Trend below Etc work with a partner that,has a list of creators or reach out to,these creators yourself via email,through Twitter through the platform,right so ideally you have content that,they've creatively made,um who are in your Niche already okay so,that's kind of the preface so now let's,get into into testing so,there's really only three kinds of,audiences on Tick Tock that you can test,that's hyper broad stacked and,retargeting hyper broad of course is not,putting any targeting into the ads,manager you're just leaving It Wide Open,stacked is just using Tick Tock,suggested interests and just stacking,all your relevant Tick-Tock interests,there's kind of a split between people,that say test one interest at a time and,people that say test a bunch of interest,at a time,uh on Tick Tock what we've been seeing,is that the one interest thing doesn't,really matter because Tick Tock really,will expand your your reach anyway even,if you say not to so we just usually,test a stack of interests all at once,right so just multiple interests,together and then the last kind is going,to be retargeting which again doesn't,matter for this because this is really,for what you need to get started and to,get moving retargeting doesn't come in,until you've at least had you know a,couple hundred purchases,um thousands and thousands of website,views for for your site okay so that's,the only thing that really matters you,can do custom list uploads and whatnot,but again I would wait till you have,quite a bit of data on the purchase,front before you get into retargeting,Okay cool so to actually have an,optimized pixel on Tick Tock um you know,you need these weekly metrics and what,that actually is is 50 add to carts a,week and this is if you're going for,purchases 50 add to carts a week ideally,50 initiate checkouts and then,eventually 50 purchases so we always,start out with add to cart Focus,campaigns and until we're getting 50,purchases or 50 add to cars on a weekly,basis we're not going to move into 50,purchases and again you don't have to do,the 50 initiate checkouts that's if you,have a more expensive product and you,need to slowly lead people into the,buying funnel usually this is going to,be products that are 50 or more 50 or,more you're going to want to go from add,to cart get 50 add to carts on a weekly,basis then switch and make campaigns,that are initiate checkout campaigns get,50 initiate checkouts or 50 out of,payment infos just something before,purchase and then you can make your,purchase campaign and of course you're,going to leave your old campaign as you,run these so when you are at 50 added,cards a week leave it on and then also,add on the initiate checkout campaign,leave it on and then get your purchase,campaign going and once you have 50,purchases weekly then you can just fully,focus on the purchase campaign okay so,you need to start at the bottom start,with it add to cards and then once you,get that 50 D can move up right,you know some Brands if you haven't you,know if you have products that are under,ten dollars or like under fifteen,dollars,you can get away with getting purchases,just from add to carts so we have some,Brands um like a jerky brand who does,really really well with just doing an,add to cart campaign and we don't even,do purchase conversion campaigns we just,we just get enough purchases from our,add to cart campaign so in that case,um you know we just keep the add to cart,campaign running right,in other cases I've seen this only once,before at you know you're not getting a,lot of add to carts and so sometimes if,you have a really expensive product so,we're talking more in the 100 plus range,instead of going for add to carts first,you need to go for view contents first,or something in that realm so usually if,products are really expensive we'll,start off with 50 view contents get 50,view contents a week on a weekly basis,then go to add to cart then go to,initiate checkout then go to 50,purchases okay but ultimately you need,it for most brands in general the 50 out,of cards is good and then you can move,on to initiate checkouts and then 50,purchases a week and this is going to,take longer de
After seeing the third section, I believe you have a general understanding of tiktok ads kpis
Continue the next fourth section about tiktok ads kpis
what is going on guys norbury here back,again with another quarter four spark,Series this will be number five in the,entire series we're halfway through and,this one is going to be about this,insane testing strategy that I've been,using to find winning products nearly,every single week for the last like,three to four months testing products,with Tick Tock ads is very very simple,but I want to make sure that you do it,in the right way so in this video I'm,gonna be actually making a campaign live,inside of the tick tock ads manager so,that you can just follow along and see,everything that we do every single,question that you may have about making,a test campaign or whatever what,settings should you do the age ranges,targeting what whatever questions you,have are going to be answered in here so,let's hop right into it alright guys so,we are now in The Tick Tock ads manager,at least a dummy ads manager so that I,can make a test campaign and show you,guys how to do this when we make it to,this point you already found a product,we just covered that in the last four,videos of the series you already built,your store you already found the ads,that you're going to run now you're,ready to create your actual test,Campaign which is what we're going to go,ahead and do here after you set up your,ad account and set up your pixel and,stuff this is what you're going to be,looking at so very very simple all,you're going to want to do is go ahead,and click create I'm going to click,Start over and the first thing that you,want to do is click on website,conversions this is basically telling,Tick Tock that we want sales which is of,course what we want and then usually,what I'll do is I will name the campaign,the name of the product so for the sake,of this example I'm just going to put,product name and we'll go ahead and,click continue this will bring us to the,ad group because the campaign is already,created and don't worry about any of the,settings on the campaign level when,we're just testing products we're not,going to be messing with any of those,things so I usually just call my ad,groups open or you could say no,targeting or whatever and then when it,comes to selecting your pixel just click,the pixel that you want to do and then,we're going to optimize for complete,payment out the gate now a lot of people,have brought up like what if I don't,have any purchases on my pixel am I,going to run into spend issues whatever,you might but you can deal with those,down the road I don't think optimizing,for view content or add to car is going,to help with spending issues at all I,actually don't really think that that's,a strategy that works anymore for fixing,spending issues so what I would probably,recommend that you do is optimize for,complete payment from the get-go and,just let it run until it does spend so,if it doesn't spend for a day or two,don't worry about it just let it go let,it spend at its own pace because we,always want to optimize for what our,goal is at the end of the day and our,goal is complete payments now when it,comes to placements I have split tested,automatic placements versus you know,Tick Tock only and in my experience this,platform right here pangle it does spend,money on this platform I'm not 100,certain what it is but I do know that,the majority of the spend will probably,go towards this platform and for that,reason also I haven't seen that many,good results I usually just do select,placement and just select Tick Tock only,for the placements in terms of user,comments and video downloads does,doesn't matter you can do whatever you,want there if you want to manage,comments if you don't want to manage,comments just make your mind up I don't,think it affects performance that well,but what I will say is,um you know Tick Tock has voiced that if,you do leave comments on that you could,get more Impressions and more,conversions so usually I'll just leave,them on automated creative optimization,so we are 100 gonna do this especially,when testing and this basically allows,us to put multiple video ads under this,single ad group or under a single ad,really so we're not going to need,multiple ads even though we have three,videos we're going to use in this,example we can just put them all into,one ad now I'm always going to do custom,targeting I don't necessarily recommend,doing automatic targeting and I'll tell,you why inside of the countries you're,just going to want to put in the,countries that you want to Target so,we're just going to do United States and,Canada languages you could do English,you don't have to though genders we're,always always going to leave this on all,unless you have like a very specific,product where only females would buy it,and don't look at me and say that you,know because you're selling makeup that,only females will buy makeup because,boys will buy makeup for their,girlfriends right or for their sisters,or mothers or whatever so don't be so,quick to make assumptions,um and you know that's the re
After seeing the fourth section, I believe you have a general understanding of tiktok ads kpis
Continue the next fifth section about tiktok ads kpis
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
After seeing the fifth section, I believe you have a general understanding of tiktok ads kpis
Continue the next sixth section about tiktok ads kpis
CARA ANALISA IKLAN DI TIKTOK ADS (PART 5)
CARA ANALISA IKLAN DI TIKTOK ADS (PART 5)
bersama saya lebih jayakusuma,malam hari ini saya rekaman malam itu,lebih enak analisa iklannya di siang,hari dan malam hari jadi malam hari ini,saya akan,share ke temen-temen semua Gimana hasil,iklan yang kemarin kita kem pen ya,tentunya kalau kita sudah iklan kita,harus tahu cara membacanya supaya kita,bisa mengambil tindakan-tindakan seperti,apa Apakah iklannya ini,harus diteruskan atau kita akan off kan,atau tidak kill yang lalu Apakah iklan,ini bisu ini Winning apa enggak Kalau,enggak Winning ya kita akan tes lagi,tentunya enaknya kalau kita jalankan,beberapa iklan ya Misalnya tes kita tes,iklan mungkin sekali camp ada lima,karena kebetulan kemarin kita jalankan,1km ya teman-teman the rainy,dashboardnya kita masuk campaign ya,Oke teman-teman ini berarti modo yang,kelima Ya nanti saya akan share ke semua,Nah kalau ini,bermanfaat buat teman-teman semua,boleh di share videonya jangan lupa di,subscribe Ya di tinggal klik subscribe,Gratis kok nggak bayar yang supaya,mendukung channel,dijahit Kusuma ini tetap maju terus buat,teman-teman semua dan buat UMKM yang,hari ini yang belum tentunya yang belum,gua digital ya Saya mau Super habis ya,supaya teman-teman juga bisa belajar,semua,ilmu-ilmu yang saya bagikan ya Tentunya,saya terbagikan ilmu dagingnya,teman-teman Selama saya terjun di dunia,digital semua ilmu saya akan bagikan,semua termasuk juga nanti di Facebook,juga di Google juga tapi kita akan,memulainya Nur lewat tiktok dulu ya Oke,kita baca,langsung ke iklan yang kemarin ya,kita akan lihat diklaimnya kemarin kita,terbitin iklannya,Marine Which is satu hari ya iklannya,masih berjalan kita lihat belajar yang,kemarin kita saya tapi itu adalah,200.000 tobatnya,dan ini adalah type c-nya specnya ini,302 type-c ini ada,cost per kliknya ya ini ini murah-murah,banget,saya sering bilang kalau,CVC yang di tiktok dibandingkan dengan,Facebook,ya software hari ini titik jauh lebih,murah ya temen-temen Jadi kalau,yang,sangat disarankan makanya,boleh iklan di tiktok ya bukan juga di,Facebooknya bagus ya tentunya,balik lagi,style kita beriklan juga dan produk kita,juga dan ini ratus formilnya dan kita,akan lihat impression nya jangkauannya,ya ini total klik dari iklan yang kita,kita camp kita tayangkan kemarin ini,ada-ada,662 klik ya CPR ini adalah kos pergi,saat ya ini kalau di Facebook ini satu,setengah satu di atas satu persen aja,bagus banget ya kalau ini rata-rata,patokannya kita di atas dua persen ini,empat 4,9 tiga personil CJR nya udah,bagus banget darisini ada konversi,Hai itu ada,55 konversi Which is Ada 55 lip ya masuk,ke WA ya masuk ke WA jadi di WA diterima,di admin itu sekitar ada,40-49 iya mungkin situ bagus banget ya,biasa,ad biasa kalau saya lihat iklan,teman-teman di luaran sana ya,itu yang konversi mungkin ada 100,mungkin yang masuk itu cuman 10 dan ini,hampir di atas 80% ini yang bagus sekali,kos penelitian nanti temen-temen jadi,atas ya nanti saya akan share,jumlah wayang masuk ke dalam cat,any cost per action nya jadi menurut,saya Cooperation ini murah sekali ya,jadi setiap dia melakukan tindakan ini,cuman,3636 rupiah murah sekali benar-benar,murah banget ya murah banget jadi wedges,kalau kita bagikan 200.000 bagi 55 ya,3000an persatu lips nya persatu satu,WAnya masuk ke dalam,wajah kita,Hai kalau misalnya udah ada,50 yang masuk ke WA yang beli mie sadar,misalnya baru Katakanlah ada lima ya,kalau misal limanya balik modal kalau,sudah balik modal dari profitnya 200.000,teman-teman boleh teruskan iklannya Dian,diteruskan iklannya,kalau misalnya profitnya makin bagus,teman-teman juga buaya melakukan,scale-up yang dari 200.000 ini ya boleh,naikin Scale of nya,nggak boleh langsung 200-400 ya,teman-teman ya mulainya 20% dulu dia,karena kalau iklan langsung dinaikin,budgetnya besar,biasanya ia goritma nya pasti langsung,berubah nggak disarankan ya kalau,misalnya kalau temen-temen punya iklan,200.000 langsung berubah budgetnya,langsung Rp400 mentang-mentang pengin,jangkauannya besar tapi Hai pasti,iklannya di rancor semua ya Oke kita,lihat di sini Ya Grupnya,nyampenya tadi kita lihat India grupnya,nih sama aja lalu kita lihat apa lagi,yang perlu kita lihat,Ayo kita lihat kita punya kontennya ya,jangkauan kontennya konten yang mana,yang bagus dan mana Enggak efs bagian,konten ya iklanya ini,ada salah satu iklan yang di reject kita,bisa lihat ya kalau misalnya ada tiga,kontennya teman-teman kalau dia dari,diantara tiga konten yang nggak,nggak bagus videonya,di tutup aja kau ini kena dari Jack nih,kita lihat alasan direject karena apa,nih ada Yaumul,Hai tumor terlihat,aja nih videonya,Ah ini Enggak Bener nih Aduh sexual,content ini dewasa konten dianggap ini,dewasa konten padahalnya acara TV jadi,konten ini ya nanti kadang-kadang kalau,yang model kayak seperti ini,ya teman-teman boleh banding Ya ini yang,seperti kayak gini ya boleh dibanding,Tapi karena udah terlanjur ditolak ya,Udah dimatiin aja ya ini ya Oke kita,lihat diantara dua konten ini yang 2,video Ini yang mana yang Winning mana,yang,Interaksi yang
After seeing the sixth section, I believe you have a general understanding of tiktok ads kpis
Continue the next seventh section about tiktok ads kpis
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)
- Yeah, we're a little under
20K on the month all right.,And it's only the 23rd of
the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got
a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data
when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically
the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test
your product strategically,,what metrics to look for,,how to analyze the data in
your TikTok ads dashboard.,And the truth is if you're doing
this with Facebook already,,or you have in the past,,then it's gonna be
something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking
for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look
at my TikTok ads dashboard.,I've got a couple ad
groups running right here.,We're gonna dive into these numbers.,But the first thing we need
to know about our store,is what is our ROA, okay?,For those of you who do
not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator
right here to figure out,what's your desired ROA,,because this is gonna
depend on your product.,It takes in consideration
your product price,,it takes in consideration how
much you're selling it for,,and that's gonna give you a
required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to
insert the numbers yourself.,There's only two numbers
you need to know here,,and that's gonna be your
revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm
just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to
fulfill this product,and I'm selling it for $30, okay.,And what that does is it
generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's
not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by
complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your
custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which
metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen,
whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in
the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and
total complete payments,,total purchases.,These are the basic things
that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna
convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to
run your first campaign,and launch that first, okay.,This is after three days of
letting that sit and marinate,and letting the pixels optimize.,So after three days of
actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at
some of the data here.,There's two main things
that I like to look for,when it comes to analyzing
a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give
us a direct indication,,are we profitable or not?,Are we actually gonna make
some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit
margin on the products,we had to have at l
Congratulation! You bave finally finished reading tiktok ads kpis and believe you bave enougb understending tiktok ads kpis
No difficulty
