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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

The above is a brief introduction to tiktok ads measurement

Let's move on to the first section of tiktok ads measurement

Get started with TikTok Ads today | 10-minute tutorial for agencies and in-house teams

In this video, I'm going to explain why the time is now,to start advertising on TikTok.,I'll also cover what you need to know before you get started,and by the end of the video,,you'll have enough information to get started with TikTok ads today.,If you work agency side this ten minute tutorial will give you,all the info you need to build a business case to pitch to your client,,so they want to get started with TikTok ads today.,Is it time to start advertising on TikTok?,You're here because you're a digital marketer,working at a marketing agency or an in-house marketing team,,and you're starting to ask yourself: should I start running ads on TikTok?,And add it to my or my client’s channel mix?,Well, here's the data directly from our Looker dashboard,showing the growth of TikTok advertising over the last 12 months.,As you can see,,just one year ago, there were only 907 TikTok ads connections to Funnel.,But just one year later, the number is now 4,897,almost an increase of 500% in just 12 months.,Now, of course, we have some of the most data-driven marketing,companies and agencies on the planet, and they're huge, big ad spenders.,But what this signals to me,is that you should start advertising on TikTok right now.,TikTok ads are cheap.,If you weren't convinced by hundreds of data driven,marketing teams designed to run TikTok ads.,I also wanted to touch on the cost.,We all know Facebook ads CPMs have been gradually,getting more expensive, and more and more advertisers try to push their products,and services on the most dominant social ad platform in the world.,But with TikTok's quick rise to the big leagues,,they bring a new platform that is drawing users at a rapid rate,,much faster than advertisers can swarm there.,That means CPMs on TikTok are touted as being up to 20 times cheaper ,than across Facebook ads, meaning you might be able to get more for less.,So I want to run TikTok ads.,What should I do next?,I thought you'd never ask.,Like with any ad platform, you need to be able to track what TikTok is driving.,So go ahead and install the TikTok pixel.,They make it super easy in the platform, so get that done right away.,Now let's talk about targeting.,You need to understand the difference between various targeting options.,In TikTok there are ten different targeting options.,Most targeting is pretty self-explanatory.,But I just want to touch on the difference between behavior targeting,and interest targeting.,Behavior targeting is actually based on things people do.,So certain behaviors place them in a bucket and everyone in,that bucket has actually done the same behavior.,An example here could be that they've followed one of the largest,football accounts on TikTok.,You can think of it as more short term triggers.,Alex did X, so we'll target him based on that.,Interest targeting on the other hand is based on machine learning and people,are placed into buckets because they look like they have a certain interest.,An example here would be someone watching,and interacting with various football related accounts,and therefore being placed into a football interest bucket.,In contrast to short-term triggers, interest is more about long-term,behaviors that culminates in being placed in interest buckets.,Alex seems to like X, therefore you can target Alex,and others in that group based on that interest.,My tip for targeting on TikTok is to start broad and narrow from there.,You might,have hypotheses about how the platform will work based on your experience,,but TikTok is a whole new beast, so avoid running with your biases.,Start broad, learn and iterate.,Okay, so what sort of creatives do I need?,So we're at the point of this video where we need to talk about creatives.,You probably want me to tell you exactly what will work on TikTok.,Well, I'm no prophet, but I can give you a framework,Well, I'm no prophet, but I can give you a framework,and some tips to help you build your own creative strategy.,First things first.,What are you using TikTok ads for?,I know very broad question, and for most people it just means to make more money.,But let's go by stage of the funnel.,That way you can think about what your business needs right now,and how TikTok can help with that.,As you can see in the framework, each stage has a corresponding goal,and type of creative you should use as a result.,You can use this framework to help,you get started with TikTok ads and then iterate from there.,Look to learn from the activity you're running.,Who knows?,Maybe you'll even come up with a better framework on your own.,I don’t know, one that's better than mine, at least.,Now, when it comes to TikTok, it's pretty clear that user-generated content,or content that looks like user-generated content is going to perform well.,I mean, the platform isn't exactly full of,TV-grade creatives, but the beauty of new platforms,is that you never know what will actually do well.,I suggest starting with more user-generated style,content and adding somethi

After seeing the first section, I believe you have a general understanding of tiktok ads measurement

Continue the next second section about tiktok ads measurement

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the second section, I believe you have a general understanding of tiktok ads measurement

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How much do TikTok Ads Cost?

right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,

After seeing the third section, I believe you have a general understanding of tiktok ads measurement

Continue the next fourth section about tiktok ads measurement

Next In Marketing #18: Jorge Ruiz, Head of Measurement, TikTok

everything we know about the media,marketing,and advertising business is being,completely upended,thanks to technology and data we're,talking with some of the top industry,leaders as they steer their companies,through constant change,welcome to next in marketing presented,by appspire,hey guys this is mike shields and this,week on next in marketing i got to talk,to george ruiz head of measurement at,tiktok,we talked about how his company gauge of,success and what metrics brand should,care about when working with the red hot,social video platform,ruiz also has some advice for ad buyers,as they try to navigate the changing,data landscape while trying to master,cross-platform attribution,let's get started,welcome george how are you hello hi,there thank you for having me,i'm excited to talk to you to somebody,from tiktok in general you have,probably like one of the most,interesting front row seats in the,industry you're seeing what's going on,all the time in this,on this uh fascinating app one of the,things i think is interesting you know,i'm,i'm confessed to not being a huge tick,tock person i'm an occasional lurker and,viewer i don't make,i don't make a lot of videos or any but,uh there was a great piece of,information about just that laid out how,you guys your design is fundamentally,different than so many other social,platforms where you,you don't have to do much if you're a,user you don't have to necessarily,create a,have a ton of friends on there you don't,have to it's not like snap where it,opens up and you're expected to kind of,create you can just get on,and start watching stuff what can you,talk about like that fundamental design,and why that was important and what,makes it different,i think from my point of view this is,really a natural revolution in mobile,and,helping to best deliver the stories and,content that people enjoy seeing,it's also important to point out that,we're more about content versus just a,social graph,so for example we're we're really all,about the for you feed where tick tock,is short from content and entertainment,and you can get as just as you mentioned,you can go going and discovering the,content from the first time you open the,app there's so much content you can just,jump right into and find utility even,from like the,first moment you open it and part of,that magic of tick tock is that there's,just,no one for you feed essentially you know,the the content that you scroll through,um because while different people may,come up on some of the same standard,videos,each person's feed is uniquely tailored,to that specific individual,and in order to provide a variety of,interesting content really tick tock's,recommendation system,is helped to build to discover the,different videos that when they,traditionally watch each of the pieces,of content,so for example for each user's,experience in the forum feed that's,specifically tailored to the interest,and determined by a number of factors so,for example user interactions,video information or device settings but,back to the content versus social point,you don't need to make many connections,to make the app useful you can certainly,enjoy the experience of just leaning,back and watching or also investing the,time in using our mobile tools and,filters to create something for the,world to see,was that design be um was it to be kind,of less,you know maybe intimidating that like oh,my god you know i can't,i don't nobody follows me on twitter,what's the point like those kind of,things that are barriers for other,platforms,or was it also a a conscious effort to,get away from,you know the competitive aspects of,trying to have likes and friendships and,things that that have that have made,things harder than other social,platforms,i think it just goes back to one of one,of our missions is just to inspi,uh just to bring joy inspired creativity,so there's plenty of great things that,people,do in their daily lives and it's just,being able to just open up the app and,just jump right in,and over and then as the system learns,what you like to watch,it's just jump in enjoy the content if,you want to participate and you want to,create you can be just as rewarding but,it's just the ability to just,not feeling the pressure on building,something perfect for you but just,jumping in and being authentic right,what are the kind of things i mean when,someone's new to tick tock you don't,have much to go on you should probably,start showing them,i i'm imagining some of the same videos,that other people are seeing,what are the things that trigger a,different um a different presentation,for an individual of users like what do,you learn about people quickly about,their viewing preferences,you know for each for each individual's,uh profile origin of individual feed,it's going to be very much tailored just,for them,um and the system of course was we're,also trying to find the best content and,the things that resonate with,individuals,but it's really it starts about the,thr

After seeing the fourth section, I believe you have a general understanding of tiktok ads measurement

Continue the next fifth section about tiktok ads measurement

Tracking Paid Social KPIs And Measuring Attribution on Tiktok

what have you seen,you've spent a lot of money on on,facebook and instagram and you spent,money on tick tock,some of the key like differences maybe,like cpm cpa,what what do you expect on tick tock,versus facebook,is that something you can,that you have an opinion on or like,enough data that you can look at you're,like i generally expect if i can have,success on tick tock it's going to be,this price versus instagram at face but,this price yeah so i would say in,general cost of traffic is so much,cheaper like cpms are like two to three,times cheaper on average than what i'm,seeing on facebook,when we start running ticktock ads for,any client one thing we'll immediately,see like looking on like google,analytics it's just like a huge spike in,traffic,um like easily like surpasses sessions,in terms of like what facebook and,google brings in,um it's just the conversion rate about,traffic of course is so much lower so,there's,tick tock is really great at bringing a,lot of people to your site cheaply um,with a lower conversion rate than we're,seeing on facebook and google,so as long as that math is playing out,of traffic versus conversion rate um we,could take a lower conversion rate if,we're driving so much more cheaper,traffic sure so that's that's part of,the game that we're playing another part,of it is understanding the user behavior,on tick tock it's not always going to be,people,at least i'll put it this way,people who are on tick tock and they're,there to watch videos and to be,entertained aren't always ready to go to,a store and get out their credit card,and purchase right then sure like it's,more of a,passing time discovery it is a product,discovery platform,but it's it's not like someone's on,their desktop clicking on a facebook ad,like easily ready to purchase gets,everything pre-filled out like,so since a really common conversion path,that we see,is that people will get so much traffic,from tick tock,and,we maybe like 25 of them will purchase,that purchase end up purchasing like on,that first touch point like an impulse,buy,but the rest of the purchasers end up,purchasing,whether they get retargeted with a,facebook ad later that week once they've,been to your site,they come through direct or they look up,the brand on google later,so it's not always as clean as people,are clicking on the tick tock adam,purchasing right then sure um,we we do see in the data that there is a,longer conversion path and that's,usually when they're getting retargeted,from other platforms that they end up,purchasing,so that's why like analyzing,success on tick tock ads manager,is going to be different than what,you're how your man how you're measuring,success on facebook in terms of looking,at,cpa and roasts because you do have to,consider these other channels that are,assisting the conversions and it's a bit,more complicated so that's why i spend a,lot of my time with my clients is like,pulling reports looking all these data,points looking at our traffic looking at,how are we targeting them on facebook,and also looking at survey results,that's another,thing that's been super helpful is,when,whenever i start with a new tick tock,client i ask them to,implement a post-purchase survey on,their website i like to use a survey,companies called inquire it's like ten,dollars a month like a shopify add-on i,also like inquire,oh sweet,and choir's the best um i think it's,like a it should be a requirement for,like all e-commerce stores because,what's great is that when someone,purchases,it asks them like how did you hear about,us facebook google tick tock youtube,and we put a lot of,emphasis on these survey results as a,really great data point for attribution,because,we may not see like in tick-tock ads,manager like our cpa may look higher,than facebook but then we look at the,post-purchase survey results we're like,oh actually like a thousand people last,month said that they purchased because,of tick tock,even though,like on google analytics they came,through google direct,or from a facebook ad so you do have to,get it is a bit trickier,needless to say measuring attribution on,tick tock isn't perfect you have to use,a lot of data points you have to,understand

After seeing the fifth section, I believe you have a general understanding of tiktok ads measurement

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How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)

- Yeah, we're a little under 20K on the month all right.,And it's only the 23rd of the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test your product strategically,,what metrics to look for,,how to analyze the data in your TikTok ads dashboard.,And the truth is if you're doing this with Facebook already,,or you have in the past,,then it's gonna be something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look at my TikTok ads dashboard.,I've got a couple ad groups running right here.,We're gonna dive into these numbers.,But the first thing we need to know about our store,is what is our ROA, okay?,For those of you who do not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator right here to figure out,what's your desired ROA,,because this is gonna depend on your product.,It takes in consideration your product price,,it takes in consideration how much you're selling it for,,and that's gonna give you a required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to insert the numbers yourself.,There's only two numbers you need to know here,,and that's gonna be your revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to fulfill this product,and I'm selling it for $30, okay.,And what that does is it generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen, whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and total complete payments,,total purchases.,These are the basic things that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to run your first campaign,and launch that first, okay.,This is after three days of letting that sit and marinate,and letting the pixels optimize.,So after three days of actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at some of the data here.,There's two main things that I like to look for,when it comes to analyzing a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give us a direct indication,,are we profitable or not?,Are we actually gonna make some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit margin on the products,we had to have at l

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