so you hear how old is and experts start,recommending to run ads on Tick Tock,you've listened to them you launched,your ads but you see that they're not,converting and they're burning your,money what can you do next and how to,fix that I'm gonna cover this particular,problem in this video let's start with,the first reason and this might sound,counter it intuitive and on Tick Tock,it's a little bit different you have to,understand that when you launch ads on,Tick Tock the things that you used on,Facebook if let's say that you run ads,on Facebook and now you transferred also,on a tick tock might not work because,the platform is a little bit different,so starting with the first reason and,this is not optimizing for the right,event and here I could talk about two,things one if you are optimizing for,traffic you won't get the right results,if you are an e-commerce business owner,and you want to drive sales this is your,main objective you want to get as many,conversions as possible and you want to,increase your return Lisbon optimizing,for traffic won't help you because the,way algorithms work the moment when you,click on that traffic optimization they,will understand that this is your main,goal you want to get just as much,traffic as possible so they will give,you exactly that they will send you,thousands and thousands of people to,your website however the quality of the,traffic is not that good when it comes,to converting them that's why optimizing,for traffic will set up your cell phone,failure from the first day when you,launch that campaign and the second,wrong optimization and this probably,most of you are doing here a huge,mistake that is optimizing for a,complete payment where if you are coming,from Facebook this will be equal with,purchase if you are optimizing for,complete payment and you have a new tick,tock pixel again that will be a,disservice because the algorithms are,not trained and they do not understand,who is your ideal client so optimizing,for complete payment usually what is,going to happen is this one way they,simply will not spend you will see that,your ads do not get any spend or two you,are not gonna get the retronagement that,you're striving from that being said the,solution to this is to use an upper,level event such as actual card the,moment when you optimize for things like,Azure card now the algorithms could,understand the better who is your ideal,client because they could get much more,data because getting someone to add,something to your card will be easier,when like making someone to purchase of,a volume of how many people are adding,SuperCard will be higher and for the,algorithms volume matters a lot you,could transition to complete payment but,you could do that once you hit let's say,at least this is the burn minimum 500,actual card registered by The Tick Tock,pixel the moment when you see that now,you could transition to complete payment,and see how that will affect your,results if you still see that the,results not available,and test again the complete payment and,see how that goes now talk about the,second reason why your ads are not,performing is because you do not set,enough budget again I don't want you to,get out of context and think that okay,biggest reason why that's not performing,and it's only because of a budget it's,not like that I'm gonna explain also,about other reasons why your ethnic,performing but for now if let's say you,do not get 50 events within seven days,that will be one obstacle to get and to,kind of get the return expense that you,want you see for The Tick Tock,algorithms to optimize the best and to,Target about Right audience it's very,very crucial for them to get enough,volume I've kind of like mentioned a,little bit about that so 50 conversions,were 50 results pretty much what you're,optimizing for 582 card 50 inch,checkouts is super super crucial if you,do not get that within seven days it,will be a huge struggle for the,algorithms and you'll stop,algorithms to find the Right audience so,when you set your budget you want to,make your calculations and see how many,actual cards you need to get on a daily,basis and how much money you have to,spend to get those at your card if let's,say that you need to get eight at your,card let's say your cost to get one,extra card is ten dollars pretty much,that means you need to spend at least,eighty dollars per day to get that,number and ultimately to get 50 at your,card so you know running ads is simply,math you just need to make your,calculations see what your cost job,Wi-Fi customer cost to get one at your,card and then set a budget if it makes,sense talking about the third reason and,here we're gonna start talking about,with the ad creative so so far we've,talked more about the technical,information the technical side of,running technical ads and now talking,about with the ad greatest because here,we're gonna cover a lot more and this,usually is the main reasons why your ads,are not performing it's very rare an
Let's move on to the first section of tiktok ads not converting
Why Your Tik Tok Ads Or Organic Videos Isn't Making Sales | Low Conversions? (Shopify Dropshipping)
Why Your Tik Tok Ads Or Organic Videos Isn't Making Sales | Low Conversions? (Shopify Dropshipping)
if you're doing tick tock ads or organic,videos and seeing results like all these,people then this is the video for you,i'll be going over why you're seeing low,conversion rates many people adding the,car abandoned cars and things like that,and how to better improve it and why,you're seeing this so my name is michael,and i've been in ecom and drop shipping,for about eight years now but now i help,storners better optimize and improve,their store to increase conversion rates,reducing their abandoned carts and,checkouts and overall how to get more,sales without spending extra on ads so,over the past few months i've been,seeing a lot of people ask this kind of,question of them getting a lot of,traffic to their store people adding the,car but not completing their purchase,and so on and first we need to,understand the quality of your actual,viewers and visitors going onto your,store if you're doing tick tock ads or,even if you're doing organic videos with,that and if you're doing organic videos,you really don't know who the visitor is,they can be 13 years old with no credit,card they can be 20 years old 30 even 40,or just even window shoppers at that,point and that's just a reality of it,and compare that when you're doing paid,ads you can target a specific age group,according to your product and,demographic,and for example i see a lot of people,posting about uh these kid products and,yeah you might be getting uh a couple,thousand views or even a few million,views and it might look all good because,you're getting tons of views but like i,said you don't know who the actual,visitor is and they just can be 12 year,olds just watching your video and this,can be the case too when you're running,tick tock ads and doing broad targeting,unless the algorithm picks up who your,target audience is because if it doesn't,then tick-tock is just showing your,videos to a bunch of people who have no,interest in buying your product however,with that being said that's not the main,reason people see low conversion rates,abandoned cars and checkouts because,there can be hundreds of reasons for,that and there's so many different,variables and factors that i can even,list on this video because they'll be an,hour long and i have a bunch of videos,on my channel going over why a lot of,people struggle on getting sales and low,conversions or increasing their,conversions and you can check out those,videos if you haven't already in a lot,of cases it's actually the person's,store and converting the traffic into a,sale and so many people focus their time,on finding better products tech talk ads,facebook ads trying different ad,strategies and so on but they totally,forget on optimizing their store to,increase their conversions and you have,to think about it like this you only,need one click from your ad to your,store but there's typically between five,to eight or more clicks that are,required before a sale leave it is even,made on your store there's so many,things that can go wrong on your store,and people don't even realize it so,that's why it's very important on,optimizing your product pages your cart,and your checkout to get the best,results and increase those conversions,and this is what a lot of these other,drop shipping or e-commerce channels,don't talk about because like what i,always say is that they only talk about,these facebook tick tock ads and get,finding different products and winning,products and trending products and so,much of of that generic information i,even have my store optimization course,that i give you all the optimization,tweaks that you can do to have a high,converting store and pretty much going,over from the home page product page,from the collections pages from your,cart and your checkout and so many other,tweaks that you can do to better improve,your store i'll leave the link for it,down in the description if you're,interested i also wanted to talk about,outsiders looking in what i mean about,this is just because you're getting a,lot of views that doesn't always mean,you're getting a lot of money or sales,lots of people think if you're getting,hundreds of thousands of views or even,millions of views then that always,equals into sales for example if we take,a look at cal's tweet we can see that,they posted a screenshot of this store,the gel strap and i actually did a,review on this store in my last video,but he says it's a trending product,killer content clean website and that,equals money but the other day the store,owner actually posted his store on,another discord server asking people why,he's not getting sales and actually,posted a screenshot of his conversion,rate you can see that he got a 0.2,conversion rate from 138 added to cards,64 reached checkout but only one,purchased and that drop off is,absolutely crazy another big issue that,i've been seeing with a lot of people,who are running tick tock ads is that,they're getting hundreds or thousands of,visitors onto their store but those,visitors don't actually mean
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Add To Carts But No Sales?? Here's How To Fix It | Drop Shipping & TikTok Ads
Add To Carts But No Sales?? Here's How To Fix It | Drop Shipping & TikTok Ads
what is going on guys noah brewer here,back again with another video now today,we're going to be talking about,something that i've been seeing an,increasing amount of on my youtube,channel and also other people's youtube,channels that i've came across recently,and basically a ton of people have been,asking me noah i'm getting a ton of add,to carts but i'm not getting any sales,what's wrong or some sort of variation,such as i have super low cpms but i'm,still not getting sales or i'm getting a,ton of clicks and i no add to carts you,know any of these types of questions and,in this video i'm going to debunk this,and tell you exactly why you're wrong,for even asking this question and how,you can fix it so that you never have,this question ever again this one's,gonna be a banger guys so leave a like,and stick around for the end because the,answers to these questions are very very,simple and i feel like i've beaten it,into you guys before in the past but you,guys need to hear it again so here we,are now number one thing that i want you,to understand is that this is a false,question this would be the equivalent of,calling your doctor telling him that,when you woke up this morning you,coughed three times and then you sneeze,twice and you're wondering what the hell,is wrong with you of course the doctor,is going to have absolutely no idea what,the hell the problem could be and the,truth is the reason is because there's a,million different things that could,cause that it could be something that is,just as simple as you had a little hair,sticking out of your nose and it tickled,your nose making you cough and sneeze or,you could have a deadly disease that,requires you to be sent off to some,third world hospital where there's only,one doctor in the world that could solve,the problem the reason i use this,analogy to compare to this problem is,you're basically coming from the angle,of like oh i'm getting a lot of add to,carts but i'm not getting any sales what,could be the problem first of all you're,asking me a question that has a million,potential answers to it which we're,going to be going over in this video,second of all you're focused on the,wrong metrics the number one signifier,that you have a winning product or,losing products is purchases it is not,add to carts it's not cpms it's not your,click-through rates it's not any of,these things the only thing that,signifies that you have a winning,product is the amount of money that it,generates so as a baseline feature that,you need to have in your mind is if the,product doesn't make money then it's,probably not a winning product and you,just need to move on to the next product,however it does go a little bit deeper,than that so in this video i'm going to,be giving you the million answers that,you're looking for so i'm going to act,like the doctor here and i'm going to,tell you all the different things that,could be causing this i have them on the,screen now i think i'm just going to,show them up here so i don't have to you,know i'm reading from it as well there's,no way i can remember all these i was,sitting here for like a few minutes,typing these out basically your traffic,could be low quality maybe you have a,distraction in your sales process your,prices are way too high you're charging,for shipping your checkout button is,broken the product you're testing is,saturated maybe your ads are only,showing the people that are 14 years old,you probably haven't even spent enough,money on ads yet to tell if it's a,winning product like maybe you only,spent 15 and you got an ad to cart big,whoop it's not enough money your website,is just flat out bad your ad strategy is,wrong the ad itself is terrible you,don't have enough social proof on your,website maybe your website is in a,different currency or maybe your,checkout page is in a different currency,than your product page something that's,a lot more common than you may think or,your messaging is not congruent by the,way these are this is literally just the,tip of the iceberg of all the things,that could be causing you to get a bunch,of add to carts with no purchases and i,don't even want to dig into it and the,reason i don't want to dig into it is,because if you ask me this question,genuinely the only way that i would be,able to give you a straight answer is if,i analyzed literally everything that,you're doing and pointed out the things,that could be causing you to be having a,lot of ad cards and no purchases but at,the end of the day it could be any of,these things and instead of sitting here,and nitpicking and going through a,million things that you're doing to see,if you're doing anything wrong or,anything like that i have an even better,solution for you how about you just not,have any of those problems at all well,no how am i supposed to not have any of,these problems how am i supposed to know,essentially you follow a proven strategy,you follow something that you already,know works and you follow it to a t so,that when y
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$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
we helped take one of our students,shopify stores from spending 4 000 and,getting no sales at all before working,with us to being able to literally hop,on two calls and average 15 sales a day,from their tick tock ads and they,literally changed everything and were,completely mind blown that even after,spending all that money and seeing no,results that there could be just a few,tweaks that are backed by data that have,allowed them to up their actual sales,volume and average 15 sales a day from,their tick tock ads and be profitable,and these are the formulas that allow us,to actually achieve results and we go,through the exact data driven strategies,on how to actually implement this so,that way you can actually see success as,well everything we do is based off data,and the last thing we want to do is put,in our own personal opinion because we,want to remove all emotions and only,focus on the analytics and insights that,tell the truth in fact we've been doing,this exact strategy and been reading and,analyzing analytics across hundreds of,ad accounts over the last seven years,and have generated over a billion,dollars in sales for our clients because,of this and in today's video we're gonna,look at a live example of one of our,students and actually break down how,they were actually spending four,thousand dollars and seeing no results,at all on tick tock and having been,frustrated to being able to actually,start working with us and seeing cells,literally within a few days of actually,trying out these actual strategies and,implementing the process so make sure,you like this video subscribe because it,really does help the algorithm and we do,try to put a lot of effort into these,videos so that way you can find value so,let's get into the actual live call,aaron,chase how are you hey how are you,i'm great i want to thank you man for,the first time i finally got some,traction uh behind my ads and got you to,thank for that so,boom it's all a work in progress,amazing i love it i love it i just,wanted to give you a,quick you know update on what's going on,and wonder what what are next steps,right,so i finally got this conversion ad,running and campaign running and it's,it's it's doing pretty good i mean,from where i came from to where i am now,it's like night and day,oh that's amazing,yeah cool all right so yeah let's take a,look yeah this is exciting,i would uh first step unrelated tick,tock ads,have you downloaded zoom,i do i have of course i do,it's so weird because i feel like it i,think it's pulling into your browser,all right um yeah that'd be good because,the quality like drops it by like four,or five times the amount it's kind of,weird all right so these are complete,payments,yes,all right it's really blurry on my end,um,i can't even see these numbers are you,able to zoom in a little bit,okay yeah that's a little bit better,they're starting to come through oh wow,okay yeah cool great yeah you're,definitely getting sales yeah greatness,awesome yeah huge progress i mean you,were spending a ton and getting nowhere,for a while you have no idea man i was,hearing it from the higher ups that they,were about to pull the plug on me but uh,um,i'm back in the game,but my really my question is is,you know my my cpa is high right because,i'm spending you know i'm spending some,some cash to get get these acquisitions,sure sure,let's backtrack so what changed between,the settings that we were going over and,like now with the new launch so um you,know i ran the add to cart campaign,which i think helped the algorithm,figure out who who my people are right,okay,um good but even that initially wasn't,spending so you had me staircase some of,the spend which worked um and then i,switched over to a this conversion,campaign,um and,spent you know i spent some money for a,budget for each of those ad groups um,but it worked so,that's awesome and and really cool but,we know what point do i start scaling,down or do i say hey screw let's go the,other direction and scale up,okay got it and what about the audiences,were you always targeting female,yeah i mean so i i've played around with,uh female and male but you know the,brand sku is female that's just the,nature of it which is fine um but i,would be willing to test um,males as well you know i have some,creative that sort of tries to speak to,to the male consumer,but in terms of putting money behind it,i just quite haven't done it yet,okay and are all these have the same,creative,no,really yeah i've got listen i got,different i got plenty i got plenty oh,okay interesting let's see here and so,what i noticed for example this ad um,where it's just let's make a sparkling,mint lemonade very simple um,i i had some old creative of similar,that i took and repurposed,so it makes for the perfect addition to,any drink or mocktail enjoy,i mean just simple simple stuff and it,works very simple yeah,so this one's getting a high cost per,click low lower cpm,these face value metrics are very,average if you
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No Results With TikTok Ads? Here's Why...
No Results With TikTok Ads? Here's Why...
in today's video i want to go over why,you might not be seeing tick-tock ad,results when you first get started on,the platform a lot of people are playing,the wrong game they don't really know,what type of content to do when they,first hop on the platform and they're,pretty confused as to why they're not,seeing the same results that other,competitors would or just other people,were boasting about in the industry,again let me remind you once more tic,toc is 100 content based so chances are,if you're not seeing results it's,because you're not utilizing the right,type of content for the platform so i,want to share in today's video the,differences between tick-tock and the,goal of the platform that you would,usually see on instagram whereas how,does tick-tock play a role within your,e-commerce brand and how can you best,utilize the content type that you would,find on tick tock to get the best,results out of the platform my name is,justin and i'm the founder of wizzle,media an ecommerce marketing agency,specializing in elevating thriving,brands by simplifying e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications you're one of the first to,know about these cutting edge ecommerce,marketing tips post on the channel every,week,so before i even talk about the,differences between take talk and,instagram because yes it might be,obvious but i want to reiterate it and,maybe add some additional information,that you might not have thought of when,making the switch over to thick dock so,let's first take a look at the tick tock,creative center which anybody has access,to that you can just head over to,ads.techtalk.com,forward slash business forward slash,creative center and then you can find,all the top performing ads or basically,all of the current ads within the,platform so as an example looking at,that one right here that is just just,looks like a tick tock right why because,it was probably edited within the,platform they're basically using the,same fonts and same style of writing,that a regular tick tock would so that's,great and guess what you look at the,click-through rates graph of the video,the click-through rate grab goes up all,the way at the end which means people at,the end of the video they click on the,call to action so that's a great ad,right there again why it looks like it,belongs to the platform whereas if we,take a look at that ad right here from,ebay that screams ad and that is so off,from what you would usually find on the,platform and that's why you cannot look,at big corporations when wanting to,advertise on tick tock because a lot of,them they're actually getting the game,wrong they're advertising with ads like,that which again they scream corporate,they scream at this is not the type of,content you would usually see on your,feed that is totally out of the usual,scheme of things on tick tock chances,are if you are a tick tock user watching,this video you probably scroll through,these ads so fast you don't even have,the time to see that and you can see it,with the click-through rate graph on,that video it basically stays stable,throughout all of the video meaning,there's no spike there's no real call to,action people are basically clicking,more or less the same way throughout all,of the videos so meaning they could just,be clicking on screen and swiping down,but again it does not look native to the,platform and that is what you want to,stay away from when you advertise on,tick tock so that obviously when you,want to do some organic content on tick,tock chances are you probably won't even,think of doing something like that right,and what you got to think about is that,tick tock organic and adds the the gap,is so thin tick tock made it so that,your ads look so seamless within the,organic experience that they don't look,like ads the way they've again built the,platform whereas it's a little different,on facebook where you have again,it kind of stands out from the feed when,you have an ad because you have carousel,types which you would not really see on,a regular feed on facebook as an example,but again on tick tock there's no real,indicator beside a small sponsored tag,at the bottom that tells you it's an ad,and in a lot of cases again the way you,shoot your video it can just pass for,some organic content and those are the,ads that perform best so looking at this,example right here at tabs chocolate so,when you look at their instagram page,that is just to make a general case out,of why you would be using instagram,versus why you would be using tick tock,so as an example instagram looks a lot,more like a catalog it's basically a,product catalog and that's what it is,for most brands that is the goal of,instagram you showcase the best,attributes out of your products on,instagram and people can kind of browse,through your instagram feed as again a,bit of a catalog to your products that,acts again as a bit of a standalone page,for people to see all ri
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TikTok Ads for Apps and Software: TikTok Ads NOT CONVERTING?
TikTok Ads for Apps and Software: TikTok Ads NOT CONVERTING?
how do you create Tick Tock ads that,actually perform why can't most people,create a tick tock ad campaign even if,they have a great offer and product,hi I'm Nikki neisler and I have a large,following on Tick Tock I use this,expertise to create you paid ads that,actually convert,my name is Jack Richards and together we,run Studio intake a social media,advertising agency focused on user,acquisition for software web3 and app,startups and in this video we are going,to show you how to create viral High,converting Tick Tock ads,so why can't most people create a,profitable Ted Talk ad campaign there,are several reasons the first reason why,most people can't create a profitable,Tick Tock ad campaign is because they,are creating ads instead of creating,tick tocks I know this seems backwards,but in today's world people don't want,to see ads especially when they're,scrolling on social media they are so,tired of seeing ads that they will,scroll right past if it looks very,branded or templated this means that you,want the video to have a very user,generated content feel you want it to,just look like a normal video they would,be seeing in their feed,the next reason why most people can't,create a profitable Tick Tock ad,campaign is the lack of facial,recognition you want to have people in,your ads preferably their face the,magazine industry uses this deep,psychological principle and have been,using it for a long time if you go into,the grocery store the large number of,magazines have people's faces typically,taking up the entire cover of the,magazine this causes people to actually,stop and take a look at it the same,principle applies to digital advertising,people are scrolling so fast through,their phone that you want to catch their,attention by using someone's face faces,are much more memorable and actually,builds a genuine connection with someone,bonus points if you have a recognizable,Tick Tock influencer in your ad not only,will this get recognition where people,know oh I've seen this person before let,me stop and see what they have to say,but you can also Run The Tick Tock app,adds to that influencer's audience and,that will only improve your conversion,rates a more simple reason why most,people can't create a profitable Tick,Tock ad campaign is because their videos,aren't user or app friendly what I mean,by this is the algorithm and the viewer,have a very similar eye they want you to,make the video with 1080 by 1920,dimensions and you can't block the,bottom caption or the buttons on the,side or the navigation words at the top,additionally great lighting is a must,the footage must be well lit either from,natural light or from a ring light,even if you get the above right how do,you get someone to actually watch all,the way through the video,with short form content on the rise and,the very next video being then you'll,really enjoy it's hard to get someone to,stop their scroll and watch your video,if they don't like it even for a second,The Tick Tock algorithm is revolutionary,because even if you don't like the video,you're seeing right now there's a next,one you will probably like even more,waiting right below it and all it takes,is a quick swipe to get your next,satisfaction boost if your ad boards a,viewer for even one second they can,swipe on past this is why it's so,important to keep the viewer engaged,throughout the entire video especially,for your call to action at the end to,keep the viewer constantly engaged you,want to use new shots every two to five,seconds of different people places,things angles different text overlays,this really helps capture tension now if,you have nailed one two and three and,your ads are still not converting think,back to the principles of advertising,advertising and sales and marketing call,to actions are crucial so what are you,calling your visitor or whoever is,watching your ad to do is it to download,your app is it to learn more is it to,sign up to your wait list and how are,you doing that are you providing enough,value within your ad to get them to take,action and leave the dopamine hole that,is Tick Tock it's a pretty hard thing to,do actually so you really want to make,sure your ads are on point your,messaging is clear and concise and then,always split Test new ads new people,different scenery until you get,something that works remember those text,overlays we talked about earlier not,only do you want them to vary from the,beginning to the end of the video but,you went the very last one to be the,call to action if this all sounds like a,lot of work for you and you want to skip,over the trial and error possibly,wasting thousands of dollars on ad spend,and instead have a simple done for for,you solution Surefire way to get results,give us a call,thank you for watching until next time,have a beautiful day you're a beautiful,person thank you
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Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert
Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert
so you want to create Tick Tock ads that,convert well you are in the right place,in today's video we're going to be going,over tools that you can use to find,inspiration to create ads proven,Frameworks that you can go through and,Implement and also best practices for,creating Tick Tock ads by the end of,today's video you will have everything,that you need to start creating High,converting Tick Tock as no matter what,your budget Niche or experience is and,for those who don't already have a tick,tock ads account created I encourage you,to check out the link down below you,will find a limited time deal I've,actually partnered with Tick Tock to,have a limited time deal for anybody who,is watching this video so be sure to,check that out now before we start,jumping into what does work for tick,tock ads I do want to quickly address,things that do not work so here are,things that do not work when it comes to,tick tock ads so the first thing is just,copying and pasting your Facebook ads or,ads from other platforms into Tick Tock,you can see this first brand right here,they essentially took their Facebook ad,and pasted it into Tick Tock and you can,see even the lettering is cut off almost,the format isn't correct and it very,much looks like an ad people on Tick,Tock they're they're used to seeing tick,tocks the ads that really convert look,like Tick Tock so that's a theme that,you're going to see throughout this,whole video the second mistake we see,here is not using vertical format AKA,having black bars on the top and bottom,of your ads this brand actually did,something kind of clever which you got,to give props to them but still yields,the same results as you see instead of,having the black bars they added this,little border of these bricks in this,little Christmas wreath here but still,it's still going to have lower,conversion rates it looks like an ad it,doesn't look native to the platform,people are going to scroll right past it,the third thing is over produced things,that look like very much commercials,inside of here you can see this has like,all this fancy text all these things,these confetti falling down it doesn't,look native to the platform again and,it's just not going to yield the same,results and the fourth one which is,probably very obvious is Tick Tock is a,video platform if you just take images,of your products and trying to scroll,them through you're not going to see,great results so those are four common,things to avoid when it comes to tick,tock ads and we're gonna be going over a,couple more throughout the video as well,but now let's actually talk about how to,create Tick Tock ads that work so real,quick this may sound really simple but,one thing I want you to always remember,when it comes to tick tock ads is,there's three parts to a tick tock ad,one you have the hook which is arguably,the most important part of the ad,because if people don't continue to,watch your video then none of Nothing,Else Matters third is you have the,information or the meat of the product,now when you are creating the,information about the product I want you,to keep in mind that your information,should fall into three buckets your,information about your product or,service should either be in the form of,entertainment education or inspiration,so when you're creating your Tick Tock,ads you need to have one if not all,three of these elements when it comes to,the actual product information so ask,yourself is this video entertaining,educational or inspirational or all,three that's a super bonus if you can,get all three of those but it needs to,have at least one of those elements and,then finally it is important at the end,of your tick tocks to have a CTA a call,to action and I'll explain exactly how,important this actually is a little bit,later in the video as well that's so,that's a basic framework that we just,all need to be on the same page so now,let's actually go over a few hooks that,you can use in your Tick Tock ads as you,can see here this is a very calm common,hook it's here is a simple hack to help,you blink here's a simple hack to help,you organize your tank tops here's a,simple hack on how to clean your car,here is a simple hack on how to change,your HVAC unit things like that this is,a very this can be used on pretty much,any Niche any service any product out,there next this one is a very good,formula to follow it's do you have a,problem with X here is a solution you,can see do you have a problem with,getting curly hair use surf spray AKA,our solution and then after result I,have curly hair this next Hook is one,that is actually very native to tick,tock and is kind of a trend if you will,it's called the don't buy this buy this,instead and you can see in this example,what the user does is saying don't buy,this microphone buy this microphone,instead because of XYZ reasons after,comparing the two this is very heavy,education play and is super effective,for bringing in conversions in sales and,another one that is ver
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How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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