TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
on my agency we've managed over two and,a half million dollars on Facebook we've,spent a little over half a million,dollars on YouTube and we've even,started playing around with Tick Tock,ads and through all of that we've,generated over seven million dollars in,sales for our clients which is pretty,awesome but when I got started doing all,of this I couldn't find a lot of really,great content online to get started and,so I had to just learn a lot of stuff,through trial and error through jumping,into different courses and programs and,spending a ton of money trying to learn,all of this stuff and so what I want to,give you in this video is breaking down,each one of these three big platforms,that are out there and help you decide,which platform you should be going after,for your business whether that is,Facebook or YouTube or Tick Tock and,actually we did the same evaluation at,my agency not that long ago and we,actually decided to cut one platform,completely so between Facebook YouTube,and Tick Tock we are only going to be,running two of these platforms going,forward so there are actually hundreds,of AD platforms out there I don't think,most people realize how many different,places there are to go out and buy ads I,mean between like mobile ads display ads,social ads video ads native ads all of,these different types of advertising out,there now the three big ones would be,Facebook Google and Tick Tock when we're,talking about Facebook Facebook includes,Instagram they also own Facebook,Messenger you can run ads in messenger,they also own WhatsApp and they're,starting to roll out little tests for,running ads and WhatsApp depending on,where you're at so Facebook is a bigger,network of advertising placements Google,the same thing right so Google owns,Google search ads the ads you see when,you are actually searching in Google and,the ads that pop up at the top of the,search page they also own YouTube so the,second largest search engine in the,world YouTube is owned by Google so if,you're running Google ads that takes,place in the YouTube ads platform the,big question is out of all of these how,do you decide which one is best for you,and so we actually did this same,evaluation with our clients now at my,agency we work with people who are,selling information products educational,programs High ticket programs stuff like,that and so we wanted to sit down and,figure out how do we decide what is the,best platform you're running ads for,them and so I want to give you that same,framework we used and what we looked at,so that you can decide which platform is,best for you so the things that we need,to take into consideration while we're,going through this whole decision making,process is what is your business model,like what is your offer what are you,selling what is your whole business,model that you have what are the,resources that you have available to you,so what does your team look like what is,your ability to create video and content,and all of that stuff what are your,competitors doing in your space actually,doing competitor research is an insanely,valuable way to see what's working in,your space because something that you,should know is like people don't spend,money for a long time on ads that aren't,working so if you see a competitor on a,platform that is spending a ton of money,on ads then you can be pretty sure that,that's probably working and that,probably means that there's an,opportunity for you to go do something,similar on that Network and then the,other huge one is what is your target,audience like who are you going after,you're going to make very different,decisions if you're trying to go after,people who are between the ages of 18 to,25 then if you're trying to go after,people who are between the ages of 60,and 70. so who your actual target,audience is also going to play a big,factor into what platforms you decide,you might want to go into so let's get,started with like the three big ones,that we evaluated and these are the,three big ones that you will probably be,evaluating depending on what type of,business you have but the first big one,we looked at was YouTube so remember,this is on this is basically you're,running ads on YouTube through the,Google ads Network so the pros of,running YouTube ads the intent of,someone on YouTube is amazing so someone,is on YouTube Just consume a ton of,content and they are probably there,either trying to learn something right,doing educational searches how to do,this how can I learn this what's the,best way to do this or they're trying to,look for something that's really,entertaining and so that being their,intent and the mindset that they are in,as they're sitting at their computer,searching through stuff if you can,create ads that are either educational,or entertaining then what you can do is,just step right into what someone is,already doing and quickly get their,attention which is a really awesome,thing for us to be able to do as,advertisers right it's very different,
Let's move on to the first section of tiktok ads on youtube 2020
GROW ON YOUTUBE USING TIK TOK MARKETING STRATEGY (How I got 236 YouTube Subscribers in 28 Days)
GROW ON YOUTUBE USING TIK TOK MARKETING STRATEGY (How I got 236 YouTube Subscribers in 28 Days)
what's going on everybody so in this,video I'm gonna show you how to use tik,tok to massive for the grow your YouTube,channel in the past 28 days I was able,to grow my channel by an extra 236,YouTube subscribers so in this video I'm,gonna show you step by step how I did it,I'm gonna show you proof and I'm gonna,show you how to massively use tik tok to,grow your channel but before we get,started guys my name is Jonathan Montoya,with passive income' lifestyles I teach,people how to make money online,specifically with affiliate marketing,but I have a ton of videos teaching,people how to make money online but also,growing your YouTube channel your brand,if you are interested in anything like,that please subscribe the channel guys,I'll be coming out with a ton of content,in the future I post almost daily so,let's get started alright so how do we,use tik tok to grow on youtube ok so,it's good it's not that hard,I think people overthink it but I'm,gonna show you exactly how I do it and,how you can leverage the same thing for,your YouTube channel it doesn't matter,what type of channel you have as long as,you're following these methods you can,definitely do this okay so let me show,you some of my stats ok just real quick,so I took the screenshot here and,basically in the last 28 days so let me,see if I can pull this up I've had over,10,000 profile views okay so that's,gonna be important because I'm going to,show you exactly how I got my you know,236 subscribers on YouTube okay alright,so let me show you some quick numbers,here so in the last seven days you know,I'm getting a ton of views on my videos,like I don't even have that many,followers only about 3000 followers but,look at this in the last seven days you,know eighty thousand views on this one,fourteen thousand views on this one I,mean the thing is that the tic-tock,algorithm is just crushing it right now,like it's so easy to throw up a video,and get a ton of views because because,the algorithm is not really set yet so,what you can do is is leverage tik-tok,and funnel them into your YouTube,channel okay that's what I'm doing right,now but I'm gonna show you how to do,that in a little bit but let me just,keep going here so let me show you how I,got those two hundred and thirty six,subscribers okay so I took this survey,here guys like three days ago saying hey,so you know super curious to know how,did you find out about my channel so 33,percent said they found me through,tick-tock okay I was like cool so now,now I like I like to know numbers that's,just me right so I was like okay so out,of the last 28 days how many of those,came from tick tock so I kind of did,some calculations here so you can see in,the last 28 days I have 716 subscribers,so a 33% of that is 236 subscribers let,me show you how the numbers worked okay,so I had 10,000 profile views correct,remember I showed you that screenshot,here so in the last 28 days I had 10,000,profile these okay meaning people,actually click through to my profile on,tick tock and let me show you what my,profile looks like this is my profile,here so they can literally click on my,youtube channel okay and that's what,that means so 10,000 people actually,went to my profile that's what the,10,000 means okay so let me show you the,numbers so out of 10,000 people about,25% of those people click through my,YouTube channel they click the button so,that gives me about 25 and this should,be 25 here you go so a lot you know,10,000 times 0.25 which is about 2500,actually click to my YouTube channel,right just based on that so 10 percent,of those actually subscribed to my,channel so that's about 250 which is uh,you know close to the 33 percent so this,is really about you know probably about,8 to 9 percent if you really want to get,deep but I was just trying to make the,numbers easier for you guys but anyways,so in the last 28 days you know you know,if we have 716 YouTube subscribers and,33 percent came from tick tock you know,that's how I got that 236 subscribers,okay but that's the thing guys that's,insane because I'm using another,distribution to get people to my youtube,channel now I know what you're asking so,how did you do it okay let me show you,so what I did was I create unev videos,kind of teasing them to go to my channel,okay a lot of value videos but teasing,them to go to my channel so for example,let me see I can pull up one of the,videos here let's see if I can pull this,one up here here we go,so this is a video I made right so,basically what I do is I'm basically,filming my thumbnail guys I'm literally,just filming my thumbnail saying you,know PayPal money now which is one of my,youtube videos okay go see my YouTube,training and I literally didn't even,talk in this video in this case I'm just,showing people hey you know I'm gonna,show you this training go to my youtube,video right and I usually try to get,them to go to my profile and people know,what to do on tik-tok and for the most,part right you can tell them like ah n
After seeing the first section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next second section about tiktok ads on youtube 2020
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the second section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next third section about tiktok ads on youtube 2020
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the third section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next fourth section about tiktok ads on youtube 2020
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
- How to run TikTok ads in 2022.,This is a TikTok advertising
tutorial for businesses.,TikTok has now over one
billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend
all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show
you what you need to do,in order to run successful
paid ads on TikTok.,Step one, create and
install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's
behavior on your website.,That in turn will allow
you to segment those users,in cohorts that you want
to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and
that'll help you increase,the number of conversions you get,,because when they're on
TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling
a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what
it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very
broad audience segmentation.,Don't target a specific
gender or age group.,Let TikTok run your ads
to a broad user group,and let it optimize and deliver
so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for
user data to come in,so that you can optimize around the data,so you can see what's
working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time
and money advertising,on other platforms that TikTok offers.,The real value is really on
TikTok as a platform itself.,Step four, make sure to target
only one interest at a time.,When you're starting, you
don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to
understand which interests,are creating the best results.,It's better to target only
one interest at a time,so you can clearly
identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok
to run more experiments,with your ads and show them more audiences,in order to optimize
your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at
least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all
the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after
those ads in your own business.,That'll reduce the risk.,Now, if you need help
with your TikTok ads,,check out my ad agency, NP
Digital, we'll be helpin',with TikTok and all the
social platforms out there,,even performance marketing.,Or if you just have any
questions on TikTok,,whether it's paid or organic,
leave a comment below.,I'm here to help.
After seeing the fourth section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next fifth section about tiktok ads on youtube 2020
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se
After seeing the fifth section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next sixth section about tiktok ads on youtube 2020
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
After seeing the sixth section, I believe you have a general understanding of tiktok ads on youtube 2020
Continue the next seventh section about tiktok ads on youtube 2020
TikTok Ads: Test These 10 Creatives in 2022
TikTok Ads: Test These 10 Creatives in 2022
what's up marketers i'm super excited,about today's video because it's,actually going to be my first one about,tick tock ads now if you follow me over,on twitter you already know what a huge,tick tock ads fan i am i am super,bullish on this platform and i think it,has the most potential for growth in,2022. think like facebook ads in 2017.,this is why i'm stoked to partner with,my very good friend savannah sanchez who,actually just launched the ultimate tick,tock ads course so if you're interested,in learning the platform and the,creatives from literally the best in the,industry be sure to check it out she's,even given a little discount to my,followers only so please be sure to,check that out in the description bar,below this video is going to dive deep,on the 10 tick tock ads that you need to,test right now on the platform many of,these i learned directly from savannah,they are pure gold as to what is,actually working on this platform and,frankly they're also what is performing,on facebook ads as well so let's go,ahead and dive right in the first,strategy is what i like to call a,problem solution ad now this is actually,a pretty standard approach to creating,not only all user generated types of,content but also just most types of ads,but what makes this tick tock specific,of course is the use of different types,of tick tock style font and also the,different types of transitions but,here's the actual recipe that i use to,create that kind of content first we,like to describe the problem in the hook,so that's within the first three seconds,of the ad and i like to use i statements,with quotations it makes it seem a,little bit more relatable and then after,that you agitate or elaborate more on,the problem and then you present your,product or service as the solution to,that problem and then describe the,how-to of your product or service this,is really common more like,subscription-based brands or if you have,to take some kind of quiz to get matched,up to your specific type of product or,whatever and then you can add in as many,benefits and features as you want and,then end with a really catchy cta and,strategy number two definitely a,savannah special is the tick tock made,me buy it ad and the recipe here is,pretty self-explanatory in the hook you,use the phrase tic toc made me buy it or,some variation of that phrase and i like,to do two things here i either like to,have it overlaying with a video or image,of the actual product or of someone's,face then you get to introduce the,product of course if you already didn't,do that in the first hook,but i like to encourage my creators to,think like an influencer here um you,know really think about how you can show,it more aesthetically use some golden,hour lighting or do some fun transitions,and then you can go into as many,benefits or features as you want and,then end with a catchy cta number three,is a goodie and i might say that it's my,current fave i've actually personally,used this strategy across multiple,clients and for one client in particular,i'm not kidding it cut the cpa on,facebook ads in half practically,overnight,so if you have to choose one strategy to,test out of all 10 of these,i might try this one and this is the,tick tock response strategy and the,recipe here looks like this in the hook,you have to use the tick tock response,bubble and try to make it look as native,as possible i would go ahead and do it,right in the tik tok ads app and then,export it out and then compile the rest,inside of premiere pro or cap cut and i,would actually encourage you guys to,test as many different things inside of,that tick tock response bubble as you,can and i would actually encourage you,guys to test several different types of,messaging within that tick tock response,bubble and my suggestions here would be,to think about the inherent value of,your product or think about specific,benefits that you hear over and over,again and try to keep the tone really,really casual you want it to feel like,it's something that someone would be,responding to a piece of content on,tiktok and i've also seen that using,emojis directly in that bubble tends to,help as well after that i like to follow,up with a strong positive testimonial,about the product and then go through,the different product variations or even,a how-to using the green screen method,or showing the website flow then throw,in another strong testimonial or benefit,and then close out with a strong cta and,then number four is what internally at,theseus we call the stepwise video now i,have made other videos where i featured,this ad type before,and i still really recommend it i,believe what savannah calls this is the,three reasons why strategy and here's,how the recipe is going to go for this,ad in the hook or first section of your,ad you're going to start with three,reasons why you should try brand you can,also say three reasons why you'll love x,are three reasons why i stopped ordering,takeout something like that and then,jus
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