TikTok Ads API Tutorial: Ad groups, Ads and creating a report
so now that we have,successfully,gotten our access token and we were able,to get some campaign data for one of our,ad accounts let's actually move through,the other steps a little bit more,quickly and if we look over here,at my,blog article what we can see is that the,next step in our list is to get all ad,groups belonging to a tick tock campaign,and what we want to do after is once we,have,the ad group we want to get the ad or,get ad level data,for this particular,ad set or number of ads and we just want,to take a look at what does the data,look like what does the reporting data,look like can we,spot some similarities to something like,facebook for example,so i'm just going to,start over here so as before let's,revisit what we did,in our other in our previous video so we,were pulling data from,the,campaign,from our ad account on campaign level so,the structure that we used here was this,business api businessapi.tech.com,we have version 1.2 and then we have,campaign get and then we use this,advertiser id,over here and we have a page size as,well and let's duplicate this request,over here,and do this call so let's just try this,i think it's called ad group so i'm just,going to try that same structure it was,a campaign before let's just see if that,works,looks like it does um so that's great,let's see,if we can figure out how we can get,data,just belonging to our just just ad,groups belonging to our particular,campaign that we set up,so let's go over here i'm going to go,over to the official documentation and i,can see there is some campaign ids,filter that we can apply and let's take,a look at the official documentation so,we're here at the get ad groups part um,so if you need a refresher we were in,the api reference ad groups get ad,groups before we looked at the campaigns,and let's take a look at what of the,what are the fields that are available,so we can see that we have the,advertiser id this one we already,supplied and then we can,define what fields we want to get,by default all fields are returned,that's good for us and then we can use,filtering so,and filtering is an object so we need to,supply an object and then we need to,supply campaign ids as a list of as a,list of numbers so let's see if we can,do that over here,i'm going to add the,filtering parameter and then we need an,object,and this object should use campaign ids,and then now this is always the tricky,part uh do we now need just a list,um do we just need a list of ids or,is it,comma separated values so let's try out,a few things i'm just going to take,this campaign id over here,from our other request,and send that through,and now it says not a valid list which,is fair,so i'm going to try,just a list of integers,okay so that's where that that worked so,what we can see is that we supplied this,campaign id not in quotation marks but,just as is let's see if we could have,supplied quotation marks,that also works,let's see what is the difference here,i think there is no difference but maybe,we get these in a different slightly,different order,unsure about it um,so yeah but that works um i'm gonna use,the quotation marks because i think it's,a terrible idea to have,ids,um,formed as integers,so i want to keep these as strings so,this works fine uh looks like this is,how we can get some ad groups so let's,try um,the same i'm going to duplicate this one,and say get all ads,belonging to an ad group,and this really is also doing that so,i'm just going to rename this,belonging to a campaign okay,cool so now this should be pretty,straightforward now so we should just,pick an ad group that we uh got over,here so i'm just going to choose one,so this is the idea world copy over,let's try that so we should just change,the structure here so now we want to get,ad level data so we want to get the add,and instead of a campaign id filter i,want to supply an add group ids filter,and the ad group id i'm supplying is,this one,and it looks like that worked because we,only got back one uh ad so that looks,good,cool um so we have now successfully been,able to get,campaigns ad groups ads,belonging to different,different objects and if i wanted to you,know add a different filter here of,course i could,i choose not to and let's look over the,last step that we want to do so we got,ad groups belonging to a ticker campaign,and we got,all ads belonging to a tick tock app,group,so now let's take a look at the,reporting part so,let's say we,in this case we're now saying let's,create a report that gets ad level data,but we just saw actually that this,particular ad group just has one ad so i,don't really,need to get the reporting broken down by,add if there's just one there,so maybe we can actually get ad level,data,or asset level data entire across the,entire campaign because it looked like,there were a few more that we could,choose from,um so what we need is something called a,basic report and i'm not going to go,through our own blog article but i'm,just going to go through the
Let's move on to the first section of tiktok ads report
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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TikTok Ads API Tutorial: Getting access
TikTok Ads API Tutorial: Getting access
in this tutorial i'm going to give you a,practical introduction to the tick tock,ads api,so at first we're going to learn how to,get access to the ticktack ads api then,we'll examine your account campaigns ad,groups and ads,then you'll learn how you can report on,your ads and lastly how you can find the,best performing ad by ad spend,so this tutorial is targeted,at marketers,who,run some type of tick tock ads and,should be ideally comfortable in a,somewhat technical environment so,maybe you're a spreadsheet pro or you've,dabbled with some,some sort of apis before,maybe you have some programming,experience um,yeah but you must feel somewhat,comfortable,with these terms and,with accessing your tick tock ad account,programmatically,but this introduction will guide you,step by step through how you can do this,yourself,so before we get started,we need to get access to the tiktok ads,api and,if you watched one of our other,tutorials on the facebook ads api it was,very straightforward to get an access,token by creating an application and,then working with a facebook graph api,explorer,on ticktop on ticktalk it's not so easy,so,in order to,make your first api call through the,ticktalk ads api what you need to do,first is register as a developer,then get approved which usually takes a,few days,and then,use your credentials to create an access,token but let's get started,so first of all um you can go to,ads.ticktalk.com,marketing api,and you could should get to a page that,look uh looks some something like this,um this is the home page uh over here,and if you have not created a tick tock,account before there should be a button,here saying register as a developer,and once you've registered as a,developer so you go through a few,different steps here,once you've registered as a developer,you can go and create an app so i'm,going to go to my apps over here,and as you can see i previously already,created,two apps one that we actually use in our,business the kitchen io app and then we,have the kitchen i o demo app which i,specifically created,for this tutorial,i will just run you through how you can,create your own app as well,so first of all let's go over here,create new so,first we need to give it a name so i'm,just going to call this the kitchen,aisle demo at,number two,and yeah,we need to provide a short description,um,we want to,pull some reporting data,all right that did not work,kitchen io demo app number two,pull some reporting data,so these two things are fairly,straightforward now we have two more,points that may,are not so straightforward for you,so we have the advertiser redirect url,and we have the scope of permissions,the advertiser redirect url,is the place where ticktalk will send,advertisers after connecting their ad,account to your app,of course in our case we just want to,create an app that we use ourselves so,there is no advertiser connecting their,ad account this is just us,connected on our own account so you can,just put your home page here i'm just,going to put hours as well,and then we need to select some scope of,permission so in order to protect,advertisers which again in our case is,not so relevant but technically in order,to predict advertisers from accidentally,sharing crucial information with a third,party app like the kitchen io app,the api access is broken up in different,scopes that means if you want to build,an app for other people to use that can,create ads or that can report on ads or,upload assets or something like that,then you can specify what type of,permission is relevant in our case,we can ignore the ad account management,part this would only be relevant if you,were building an app that was about,sharing access to your accounts or,something like that in our case we just,want to do ad management so we want to,read out campaign information etc,we want to be able to report so all of,the reporting levels are relevant and,then,if you,also want to create an ad we also need,creative management in order to upload,videos or images,and that's it so as you can see there,are a bunch of different,scopes of permissions here as well so,for example things like automated rules,things like add comments etc and those,are not really relevant right now,for us for this intro tutorial but feel,free to select anything or everything,as you please and then,once you hit confirm i'm not going to do,this now but once you hit confirm um you,will see that your app will be pending,and this usually takes two to three days,um so,if you're hitting confirm now,stop the video right now and get back to,us in uh two to three days,hopefully you're back and,watching again after two to three days,after being approved so this is what,this should look like for you you'll see,an app id over here,a verification status and a secret and,let's,now,go through the steps of,generating an access token,from our credentials,so i'm going to go open up the this app,over here and what we can see now is,that we have an app id we have a sec
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Connect your TikTok Ads data to Google Data Studio - Automate your reporting in seconds
Connect your TikTok Ads data to Google Data Studio - Automate your reporting in seconds
this one is probably my favorite social,media platform,and the reason why it is uh because i,spent a lot of time scrolling and,consuming content in this platform,and if you are an advertiser you,probably are thinking,um create campaigns here to address the,right communication to the right,audience every single minute so this,time we're going to understand what are,the most relevant metrics to integrate,in a social media report when talking,about tick-tock ads,with this report you can understand and,visualize the most relevant metrics to,determine the success of your tick tock,ads campaigns you can also share this,dashboards,daily weekly or monthly to make better,and faster decisions around your ads,strategy,this sick talk at overview report for,google data studio is comprehensive and,it covers from the most meaningful,information around what are the contents,and its performance and obviously the,performance in terms of cost and spend,this template contains a conversion,funnel here where you can see the money,or the budget that you have and how it,uh,how it has been spent and also the,impressions obtained and obviously the,conversions then you can also see the,audience that you are targeting the,gender of your um,consumers of the content and obviously,the impressions by age here you also,have information about the content,itself so here you have the reach of the,content and you also have video play,actions and,this metric that is too relevant for me,and this is the average video play,this is probably my favorite part of,this report because here we can see the,information of every single piece of,content so here i have also the,thumbnail of the content that i shared,on the social media obviously the text,because probably we are doing um some a,b testing so this is really important to,have not only the thumbnail but the text,also the impressions obtained by every,or by specific piece of content also,have uh clicks cost and impressions and,obviously you can display cost clicks,impressions campaign objectives,this one for example is the cpm and you,can switch between the metric that is,more relevant for your business or for,your content,strategy,now i'm gonna show you uh how i got here,to this report and how you can integrate,your data and a really comprehensive,visualizations like this,i just typed portermetrics.com on my,explorer and one here to the,through the resources tab and here on,templates then uh i look for this,specific section that is,focused on tick-tock ads and download,this report then you only have to follow,the steps here you can start by,downloading this template and if you,need extra help you can also contact our,support team there is also another way,to go here and create your first report,with tick-tock ads,so here if you are on google data studio,and you look for,this data source you can,start typing here tick tock and you will,see this little blue cat,and you can just click here and start,connecting with your accounts if you go,to the gallery you can also see,different visualizations of this metric,around tick-tock ads so here if you go,and explore you will see there are,different,visualizations you can use to get,inspired and obviously if you want to,save time when creating your first,report,there is one thing more with google data,studio you can integrate different data,sources for example i have here,different social media i integrated here,um some information about my twit my tic,toc ads and this is the perfect,transition to explore our next connector,twitter
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CARA ANALISA IKLAN DI TIKTOK ADS (PART 5)
CARA ANALISA IKLAN DI TIKTOK ADS (PART 5)
bersama saya lebih jayakusuma,malam hari ini saya rekaman malam itu,lebih enak analisa iklannya di siang,hari dan malam hari jadi malam hari ini,saya akan,share ke temen-temen semua Gimana hasil,iklan yang kemarin kita kem pen ya,tentunya kalau kita sudah iklan kita,harus tahu cara membacanya supaya kita,bisa mengambil tindakan-tindakan seperti,apa Apakah iklannya ini,harus diteruskan atau kita akan off kan,atau tidak kill yang lalu Apakah iklan,ini bisu ini Winning apa enggak Kalau,enggak Winning ya kita akan tes lagi,tentunya enaknya kalau kita jalankan,beberapa iklan ya Misalnya tes kita tes,iklan mungkin sekali camp ada lima,karena kebetulan kemarin kita jalankan,1km ya teman-teman the rainy,dashboardnya kita masuk campaign ya,Oke teman-teman ini berarti modo yang,kelima Ya nanti saya akan share ke semua,Nah kalau ini,bermanfaat buat teman-teman semua,boleh di share videonya jangan lupa di,subscribe Ya di tinggal klik subscribe,Gratis kok nggak bayar yang supaya,mendukung channel,dijahit Kusuma ini tetap maju terus buat,teman-teman semua dan buat UMKM yang,hari ini yang belum tentunya yang belum,gua digital ya Saya mau Super habis ya,supaya teman-teman juga bisa belajar,semua,ilmu-ilmu yang saya bagikan ya Tentunya,saya terbagikan ilmu dagingnya,teman-teman Selama saya terjun di dunia,digital semua ilmu saya akan bagikan,semua termasuk juga nanti di Facebook,juga di Google juga tapi kita akan,memulainya Nur lewat tiktok dulu ya Oke,kita baca,langsung ke iklan yang kemarin ya,kita akan lihat diklaimnya kemarin kita,terbitin iklannya,Marine Which is satu hari ya iklannya,masih berjalan kita lihat belajar yang,kemarin kita saya tapi itu adalah,200.000 tobatnya,dan ini adalah type c-nya specnya ini,302 type-c ini ada,cost per kliknya ya ini ini murah-murah,banget,saya sering bilang kalau,CVC yang di tiktok dibandingkan dengan,Facebook,ya software hari ini titik jauh lebih,murah ya temen-temen Jadi kalau,yang,sangat disarankan makanya,boleh iklan di tiktok ya bukan juga di,Facebooknya bagus ya tentunya,balik lagi,style kita beriklan juga dan produk kita,juga dan ini ratus formilnya dan kita,akan lihat impression nya jangkauannya,ya ini total klik dari iklan yang kita,kita camp kita tayangkan kemarin ini,ada-ada,662 klik ya CPR ini adalah kos pergi,saat ya ini kalau di Facebook ini satu,setengah satu di atas satu persen aja,bagus banget ya kalau ini rata-rata,patokannya kita di atas dua persen ini,empat 4,9 tiga personil CJR nya udah,bagus banget darisini ada konversi,Hai itu ada,55 konversi Which is Ada 55 lip ya masuk,ke WA ya masuk ke WA jadi di WA diterima,di admin itu sekitar ada,40-49 iya mungkin situ bagus banget ya,biasa,ad biasa kalau saya lihat iklan,teman-teman di luaran sana ya,itu yang konversi mungkin ada 100,mungkin yang masuk itu cuman 10 dan ini,hampir di atas 80% ini yang bagus sekali,kos penelitian nanti temen-temen jadi,atas ya nanti saya akan share,jumlah wayang masuk ke dalam cat,any cost per action nya jadi menurut,saya Cooperation ini murah sekali ya,jadi setiap dia melakukan tindakan ini,cuman,3636 rupiah murah sekali benar-benar,murah banget ya murah banget jadi wedges,kalau kita bagikan 200.000 bagi 55 ya,3000an persatu lips nya persatu satu,WAnya masuk ke dalam,wajah kita,Hai kalau misalnya udah ada,50 yang masuk ke WA yang beli mie sadar,misalnya baru Katakanlah ada lima ya,kalau misal limanya balik modal kalau,sudah balik modal dari profitnya 200.000,teman-teman boleh teruskan iklannya Dian,diteruskan iklannya,kalau misalnya profitnya makin bagus,teman-teman juga buaya melakukan,scale-up yang dari 200.000 ini ya boleh,naikin Scale of nya,nggak boleh langsung 200-400 ya,teman-teman ya mulainya 20% dulu dia,karena kalau iklan langsung dinaikin,budgetnya besar,biasanya ia goritma nya pasti langsung,berubah nggak disarankan ya kalau,misalnya kalau temen-temen punya iklan,200.000 langsung berubah budgetnya,langsung Rp400 mentang-mentang pengin,jangkauannya besar tapi Hai pasti,iklannya di rancor semua ya Oke kita,lihat di sini Ya Grupnya,nyampenya tadi kita lihat India grupnya,nih sama aja lalu kita lihat apa lagi,yang perlu kita lihat,Ayo kita lihat kita punya kontennya ya,jangkauan kontennya konten yang mana,yang bagus dan mana Enggak efs bagian,konten ya iklanya ini,ada salah satu iklan yang di reject kita,bisa lihat ya kalau misalnya ada tiga,kontennya teman-teman kalau dia dari,diantara tiga konten yang nggak,nggak bagus videonya,di tutup aja kau ini kena dari Jack nih,kita lihat alasan direject karena apa,nih ada Yaumul,Hai tumor terlihat,aja nih videonya,Ah ini Enggak Bener nih Aduh sexual,content ini dewasa konten dianggap ini,dewasa konten padahalnya acara TV jadi,konten ini ya nanti kadang-kadang kalau,yang model kayak seperti ini,ya teman-teman boleh banding Ya ini yang,seperti kayak gini ya boleh dibanding,Tapi karena udah terlanjur ditolak ya,Udah dimatiin aja ya ini ya Oke kita,lihat diantara dua konten ini yang 2,video Ini yang mana yang Winning mana,yang,Interaksi yang
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TikTok Ads Manager Tutorial
TikTok Ads Manager Tutorial
this video is sponsored by tick tock for,business the content opinions expressed,here are that of savannah sanchez,hey guys this is savannah sanchez i am a,freelance tiktok media buyer and ad,creative expert,today i'm going to be showing you guys,my full walkthrough of tick tock ads,manager and how to set up your first,campaign,so let's dive in step one is to create a,pixel,for your business and install it on your,site to track important conversion,events like page views add to carts and,purchases,so some of you may be wondering why use,a tick-tock pixel,number one you'll want to be able to,track conversions and,activities on your website and use the,data to create audiences on tick-tock ad,manager,who you can re-target in the future with,ads number two,the tick tock pixel allows you to,improve advertising performance,optimizing your ad delivery around,conversions and ensure that your ads are,shown to people who are most likely to,take an action,and lastly how does the tic toc pixel,actually work the first step is once you,create a pixel you'll want to install it,on your website,the pixel code can be used to track on,any website,and the pixel will only work once the,code,is installed in the back end of your,website so you may need the help from a,developer in order to install the pixel,code,or if you're a shopify user you can use,the shopify app for tick tock,in order to do the one click pixel,integration,the second step when creating your tick,tock pixel is to set up the rules for,conversions,you'll want to set up rules for a,conversion according to user actions,such as click or purchase events,so essentially what you're going to be,telling tiktok is when someone is at,this portion of my website or clicks on,this button,i want this to track in tic tocs ads,manager as a purchase or an add to cart,whatever it is,so you'll have to first set up the pixel,with installing the code,and second set up those rules for the,tick tock pixel,and lastly you'll start receiving the,pixel data for the conversion events,after the rules are set the data will be,displayed on the tick tock ads platform,once a conversion occurs so once you,have your pixel installed,creating a campaign on tick tock is,actually really straightforward,simply log into the ads manager go to,the campaign tab,and click create here you'll be able,to set your advertising objectives such,as reach and traffic if your campaign,goal,is to raise your brand awareness or,video views if your campaign goal is to,get sales,select conversions you can also set your,daily or lifetime budget at the campaign,level,next head to the ad group level here you,can select the event that you want to,optimize for,ad placements and any audiences you want,to include or exclude,if you want to upload an audience such,as your customer list you can do that in,the asset section of ads manager,at the ad group level this is where you,also select your targeting,this is where you can select different,demographics interests and behaviors,that you want to target on tick tock,you should have a general idea of who,your target audience is,based off of your product offering for,example you can select people who engage,with specific categories of videos,this audience may be more likely to also,engage with your ad content,finally you'll select your ad group,budget delivery schedule,and bidding the bid you select is how,you tell tick tock what you're willing,to pay,per click or per purchase tick tock will,also recommend,a minimum suggested bid in order to get,delivery,so i highly recommend going with those,suggestions all right,so once you set your ad group up you'll,want to have at least three ads per ad,group,in my experience in order for the,campaign to optimize,at its full potential to create an ad,you can simply upload pre-existing,assets that you've made,in the ad group by clicking create here,you'll choose your assets,write in your caption and select a cta,you can also use the create a video tool,to easily make eye-catching video,content from tik-tok's templates,simply upload your images or videos and,create stunning visuals in seconds,there is also a quick and easy way to,find non-copyright music for your ads,with the smart,soundtrack tool simply upload your ad,without sound,and the smart soundtrack will,automatically find one to match up with,your video,or you can browse the library of tick,tock's free sounds,once you've submitted your ad it will go,under review for brief time,in some cases your creative might get,rejected but you can make changes to,your ads,based off of the feedback given from the,review team so that is how quick and,easy it is to launch your first campaign,on,tick tock ads manager for a limited time,you can get a 300 ad credit to use for,your first campaign,so make sure to take advantage of that,offer now
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Scaling Tiktok Ads to $10K/day with Affiliate Marketing
Scaling Tiktok Ads to $10K/day with Affiliate Marketing
hey guys welcome back this is pretty,much a second part of um the tick tock,ad strategy that i have made the first,video you probably most likely watched,the video if you're listening to this,video,so in that video what i mainly did was,just gave you guys an intro how to get,things set up,and so there's some of you guys that are,you know doing like 50 bucks now 20,bucks you know some couple conversions a,day,um but pretty much what i'm gonna do,here is i'm gonna split into two videos,uh sorry two sections the first one is,going to be how to set up rules,it pretty much helps you scale and then,number two is how to scale,but before we get into scaling,the ad that you started running on the,first video you have to let that run for,at least five days i know i didn't make,that very clear at least five to seven,days just let it run if it's losing you,money it's fine let it run the pixel,needs to learn pretty much the pixel,understands who clicks on it who,converts on it and the more conversions,you start getting even though you're,losing money tick tock is understanding,okay i need to deliver this ad to people,that are 45 and are looking for a loan,right so it kind of figures that on your,own so you kind of have to give it a,little bit of grace and do a little bit,of investing in order to really see some,results so after that period this is,what you're going to do now so you've,made a tick tock you ran you got,conversions it's been five days now,you're kind of breaking even making,money that's exactly where you want to,be so now this is what we're gonna do so,the first part is pretty much,um,setting up rules,and um let's actually get into the setup,rules and then i'll dive in to do a,little kind of what's going on in my ad,account so,pretty much when you what you want to do,with rules,is,what they're meant to do is pretty much,making you from stop losing money,um setting,up your ads to,reset every day so i mean like here,so here's the first rule no results stop,loss so,pretty simple it says if the total cost,of the ad group,is greater than ten dollars,and the results is less than one turn it,off so what it's saying is like hey if,you spent more than ten dollars on an ad,group and it's not bringing you a,conversion so it's not bringing you any,money turn it off and usually ten,dollars is enough to understand if it's,so this is i mean here i'll edit it just,so you guys could see so pretty simple,remember you want to do this,all active ad groups,right you know here i could just even go,to create one,so i'll do all active ad groups,if total cost of each object today so,you want to specify this today is,greater than ten dollars,and,the results so you don't want to turn,everything off that spent more than ten,dollars you want to turn off everything,that spent ten dollars and didn't get a,conversion so now you go to results,so results today is less than one pretty,much which is zero,and actions notify me you want to turn,off so any all active ad groups if they,reach these conditions turn off and you,want to run this every 30 minutes,and no don't notify me unless you want,to get a ton of emails,and then rule name,what i call this is no results,stop,loss,at 10,and just hit complete and then save i'm,not going to hit that because i already,have one,now,so the second rule is called false,negative so what will happen now is,let's say your campaign is running,it spent ten dollars,got zero conversions and the rule turned,it off but then five minutes later,it got a conversion so somebody that,pressed on it took a long to fill out,anyways it got a conversion now so now,you know now your rule is like hey this,cam ad group is actually good and so,your rule flips it back on i don't know,if that makes sense so,i'll kind of so pretty much if today if,total cost today is ten dollars,and cost per result is under eight,dollars turn on so this is pretty much,it here i'll create one,so again this is gonna be to,inactive ad group so it's like hey the,ad groups that already got turned off,let's see if they're profitable again,so total cost of each object today,is,greater than ten dollars,but,the cost per result,today is,less than eight dollars so if it's,saying hey if a campaign spent ten,dollars,it's getting cost per results under,eight dollars turn it on,right and then you want to turn on,run this every 30 minutes don't notify,me and you could call this false,negative,eight dollar cpa complete right i'll,just create another one just,name exists,one,complete and then make sure you hit,confirm,bam it creates automatically created so,see i have two here but i'm gonna turn,this one off because i already have one,now what you want to do is create a stop,loss,um,so,what this is pretty much if total cost,today is,by the way sorry for the echo and the,noise i'm not using any mics this is,just my macbook,audio so i apologize for that,so what this is saying if total cost,is greater than 10,but the cost per result,is,also greater than 10. so it's pr
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Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni
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