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Oracle's Deal With TikTok in Limbo...But WHY Are They Investing?

if you're into tick tock out there,um then you're a 12 year old girl no,i've been on it and it is the,strangest platform have you been on it,no it is incredibly strange i followed,just a couple people,i'm very worrisome that china is just,getting all my data which they probably,are,but that's not why you're here you're,here to learn why,oracle is investing in tick-tock i think,there's a ton of room to grow in this,tick tock if trump doesn't ban it,yeah so first of all i think he did ban,it but um there's a guy in one of our,group chats kevin you know kevin,i do very nice guy he's obsessed with,tick tock i think he probably sends us,20 tick tocks a day,okay mikey joked with him yesterday and,said kevin if you spend as much time,working,kevin does very well but if you spend,much time working your business as you,do on tick tock,you probably be a billionaire by now so,what is oracle and why are they,investing in this i don't know why,they're investing in it but it was,microsoft versus oracle then microsoft,pulled out or something like that,i don't know how it went but the bottom,line is oracle is a major,uh software company okay they're very,focused on enterprise software,for businesses etc so what we're going,to do right now is take the eight,pillars of stock investments look at the,health of this company and see if it's a,buy,or a sell or not on tick tock but i'm a,company that's investing a lot of money,in tick tock right now,paul wha wha wha where you pointing at,don don looked like he was going to say,something,is the second partner to this day oh,walmart walmart,oh look at walmart coming in hot so,walmart,will get seven point and they'll have,7.5,stake and oracle will have 12.5 i get,walmart and kmart confused paul,looking at this look at the board folks,looking at this stock right now,um i can tell you right now this is a no,buy for paul look how high it is no it,doesn't matter you know that i think you,just set me up there to,do that well done well i mean no not,really i mean i don't care where the,stock is gone i care what's behind the,numbers here,okay let's do that so let's look by the,way just to see where it is is it,all-time highs yeah it's an all-time,highs,okay pillar out there,yes look at this chart of oracle over,over since 1980 something,by the way oracle microsoft went up went,public i believe one day apart,okay oracle was one day before it hit,almost 50 a share in 2001,it took how many years to get back there,15 years to get back there wow so when i,hear people right now say oh come on a,stock could fall but,it'll get it's about it took 15 years to,get back to its previous high,and it's just now if you bought in 2001,you would just now be up 20,after eight after 19 years and take 15,milliseconds,to smash that like button in the bottom,right corner you're providing lots of,free information for you,paul and i,it really helps us it helps the youtube,algorithm which none of us know what,that means but it does it sounds,cool that sounds really great um paul,tell us about oracle stock using your,eight,amazing pillars of investing p,e ratio which is price to earnings we,want this less than 20.,we wanted less than 20. well i know i,was going to say 20 because i always,mess up but it's less than 20. what's it,at,18. 18.9 green check mark okay it's a,green check mark doesn't mean it's a buy,it just means hey okay we want it to be,less than 20.,next one how about the profit margin,pillar number two profit margin over the,last five years,wow 24 good luck yeah and their gross,margins eighty percent,come on what does gross margin mean,those margin fees for every dollar,every other unit they sell eighty,percent of it is profit to the bottom,line,green check mark for profit margin oh,two check marks so far,number three revenue growth over the,past five years okay over the last five,years here's the income statement,revenue 37 37.8 39.4 39.5,39. okay not massive growth but not not,loss correct so a company this big,you're not gonna expect massive growth,it's,very marginal growth this is,probably an equal sign here it's not,great it's not bad it's the,it's this up and down it's just okay,it's fine i'm not,i'm not excited about it i'm not i'm not,looking at going this is awful i'm not,looking at it going it's great it's just,okay it is profit growth over the last,five years go ahead ball okay,so profit last five years 8.9 9.5,3.6 11 10. what do you think,so if you look up here at the 3.6 they,paid a lot of taxes one year,they must have sold something off i,don't know what happened but the bottom,line is,they had an explanation for that big,drop in profit this is a green check,it's not huge but it's very consistent,if you look at the previous five years,8.5 10 10.9 11 9.9,they make an f load of money wow how,about,shares decreasing pillar number five is,we want the number of shares decreasing,over time,okay number of shares outstanding ten,years ago,five five four point eight four point,five four point four,f

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TikTok Ads Course | TikTok Ads 2022 | TikTok ads tutorial | How to run tiktok ads | #tiktokads

hello and officially welcome to tick,tock advertising webinar today's session,is going to be a complete step by step,big time advertising tutorial based on,the latest update introduced by tick,tock in 2020 too i'm very happy that you,are here i see almost 30 people attended,this webinar and very excited to share,this knowledge with you so in this slide,i want to show you what you can expect,to learn by end of this video i will,teach you tita campaign objectives and,how to choose the right objective how to,define an ad group how to create cheat,chart ad copy how to install ticktar,pixel and we'll share with you some,advanced kickstart marketing tips also,we're gonna learn some you know tactics,about tick tock video creation you know,using some tools smart video and,soundtrack tools,so uh for those of you watching this,video on my channel make sure to,subscribe next week i'm gonna teach,shopify uh you know how to create your,shopify store online store which is,gonna be a complete beginner guide so,this is a very uh quick introduction,about me for those of you are interested,to know more about me and if you want to,reach out to me to start and to be able,run at on tick tock there are some,essential steps you must know first of,all you should have pro account what i,recommend you now you can go to setting,and privacy of talk app and click on,manage my account then switch to pro,usually by default when you create your,account is like a,basic account you need to switch to pro,account it can't it can be a business or,can be create your,mode,so after switching to pro account then,head over to tick tock business so i uh,opened the tick tock business for you,here this is the dashboard tick tock,business,and you can simply uh start your first,campaign by clicking on campaign setup,or start and now,so before i jump into t talk advertising,dashboard or tick tock ads manager i,want to talk about a structure of t-top,ads so,first of all we have campaign in a,campaign part we have to you know uh,choose our objective campaign's,objective and also,decide how much would be the budget we,want to spend for advertising,under campaign it comes with ad groups,you can have multiple ad groups,targeting different people so for,example in ad group one you might say i,want to target people in this age range,in this location and,in interested in this topic or,categories and under each ad group it,comes with ads you need to create your,ads it could be,those content you already publish on,ticktard account or you can create an ad,from scratch also i'll teach you some,very amazing tools that you can create,amazing content like some templates at,that you know on kickstart app so uh let,me jump into you know uh,tick tock advertising dashboard here is,that you know um dashboard you're gonna,see after you know registering this uh,clicking on this start and now so we are,here now i click on create campaign,so,the first step we need to you know uh,here make a decision is simplified mode,or custom mode simplified mode or if for,amateur advertisers who don't know,much about advertising and they don't,know how to target people properly and,professionally so in that case you as a,as an advertiser want to let tick-tock,make decisions to show your ads to which,type of people you just you know add,give some basic information and the rest,will be on you know tick-tock custom,mode is the one we want to choose to,have full control experience that you,know can you know select our objective,you know uh conversions and you know,targeting every every uh every options,available on advertising dashboard we,can have access to we click on custom,mode and here you can see several,objectives,and it's very important to select right,objective because,if you don't choose the right objective,you are not gonna get good results,based on your business needs and goals,you must select the right objective let,me explain uh you know more,about each of these objectives the first,one is reach,basically which is uh you know when you,want to spend your money to reach,people beyond your,fans beyond your following let's say you,have like 50 you want to spend this,money to show your ads to maximum number,of people,and ticktart will help you to show your,ads to people who are interested in your,product your you know business but these,people are not qualified are not quality,traffic they are kind of interested in,this topic but they are not buyers so,don't expect by running reach campaign,you get some uh purchases some,conversions some sales some leads no,it's just uh people gonna see your ass,to remember it so why some businesses uh,decide to choose rich because in a,marketing we have one you know cognitive,bias we call it you know uh the the,bader whole phenomenon or the scientific,name of that is frequency illusion,basically it tells us that when you see,or hear something more than one time,several times on multi uh,channels let's say facebook instagram,tip talk youtube google emai

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Oracle Partners with TikTok | New Facebook Campus

As well today TkTok has a kind of new owner it's a very,weird situation certainly President Donald Trump hasn't,been happy that one of the world's biggest social media platforms,is not American owned now TikTok global will be,American owned or somewhat because of oracle's part ownership of it,all very unusual TikTok doing so well out there at the moment um let's bring,in Dr Karen Sutherland who it does social media for business and,also is at the University of the Sunshine Coast great to speak to you,hi how you doing this morning very very well i think uh,you and I are both new converts to TikTok,very much enjoyable no drama no nasty comments happy place what do you,think will change from here anything it's really hard to know at this stage,and it's really hard to know what this word sort of partnership means and what,it's going to involve I know there's been some reporting about,sort of part ownership and restructuring things like that but it's really i think,too early to say what it actually means and what the,details are it's also interesting to know,I'd love to know why Microsoft's proposal was rejected as well have you,seen anything on that well yeah i mean this came from TikTok,itself they just said not interested in this at all and it,seems to be that you know both sides as we often see are trying to save face,right so china doesn't want to look like they've,given in to the U.S. Government Microsoft's pretty,obvious U.S. company and the U.S. President refusing to allow,TikTok to carry on as it is so perhaps oracle was just the one that,they could get away with it's more of a low profile than Microsoft and,they also seem to have this idea of a joint venture TikTok Global,that they would have as opposed to Microsoft taking over an,entire U.S. division yeah right because it's being reported that it's not really,a sale it's it's a partnership inverted commerce so,yeah I think you know it's going to be very interesting to see,I can't see it changing too much because people love the app as it is so,it depends on government restrictions and things like,that and how that that will change the state of play but,as as an app I mean apparently last month it still was the highest,downloaded app yeah it has 500 million daily users in China,yeah okay yeah but even though I mean the downloads alone is is pretty high,and people i know you know the stats in australia it's,still slow but it is starting to pick up and you see a,lot more Australian content on there let's talk about Facebook going full,circle as well yeah so kind of interesting so this week,Facebook launched in in the us at this stage a new initiative called Facebook,Campus so it's for actual college students,which is kind of funny because that's how it all started right so,yes is it about rating people on their looks is that what they're what,they're doing this time around well I think that still happens in some,places but I I think it sort of changed a bit I think,it was in response to I guess so many students,learning remotely this year because of covert and so they've created these,spaces where it's really around the university will,like the official section of Facebook by each,university and and where their students and staff can,plug in and sort of have some campus related things,around there join groups have you know student societies and things like that,but to be honest this stuff's already going on like from my own,anecdotal evidence and research um students are,university students are really only using messenger and groups anyway,that's it and then it's like for every university called stalker space it,sounds quite sinister but it's not but it's,the student community the unofficial student community and,and this this has been going on for years and years so these,students are already connecting on facebook this will make it a bit,official so i'm not sure that what the take-up will be like would be,interesting do you think that this is just,Facebook trying to get a hold of the young demographic again which,all but seems to have fled headed over to Instagram,Snapchat the other social platforms like TikTok as well,they're really trying to remain relevant because i mean i think for all of us,Facebook feels more businessy these days it's kind of halfway between,Instagram and LinkedIn isn't it and that's not the halfway house you want to,be in absolutely it completely is Facebook,trying to bring bring that sort of younger generation,back because I know younger people generally use Facebook,as I said for that sort of messaging interaction and also to keep,in contact with Nanna you know because they're not really on,there sharing and you know posting and things like that,because they're using the apps so facebook is is not seen as like the,cool thing until their own business and things like that,so you're completely right yeah absolutely and I keep watching,my Nanna posting lovely photographs of England and that's,about it really that comes up on my Fa

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2 8 How To Use TikTok To Get Leads & Sales

welcome to lesson 9 of the training guys,now I want to explain how we are going,to use the talk to drive a lot of leads,and sale but more importantly to build,our business and brand so what we are,going to be doing is that we are going,to be creating strategy content and,educating people especially our,potential client about our product and,services so the main goal is to create,that no like and Trust Factor inside of,Arctic talk accounts so we don't just,want to sell inside of our Tick Tock we,are providing a lot of value now I have,some faces for you all right if you are,just starting out with Tick Tock I know,the main thing you want to do is start,driving traffic to your affiliate offer,but I don't want you to jump into that,yet I want you to follow these simple,blueprints which has two faces and from,there if you can follow that you are,going to start growing extremely fast as,you can see I've been able to grow my,account very quickly using this exact,blueprint so what we are going to do is,Phase One the goal is to first get you,from zero to one thousand followers Okay,the reason for this is that once you,reach 1000 followers you'll get a few,benefits the first of which is the,ability to unlock the link in the bio,which means you can now put a link in,your bio so you can now drive people to,your YouTube or Instagram or your,affiliate products once you get 1K,followers you can now drive people to,the actual link which makes it more,powerful right now you also have the,ability to go live in the app this is,really very powerful for your business,or brand as well I know a lot of people,don't like to go live because it's a,little scary to go live even on Facebook,or YouTube right even on Instagram as,well but if you can go live on Tick Tock,it becomes very powerful and you can,grow a lot faster but I just want to let,you know that the goal here is just to,go from zero to one thousand followers,not only that you want to grow your,following by following a call of people,that are actually going to know like and,trust you you don't want to build a,following just on people you just trying,to sell something a lot of people start,building Tick Tock account and they will,just say hello go to my link here go to,my link there right go buy this go buy,that you don't want to do that so from,zero to 1000 followers just focus on the,people don't start to sell yet but trust,me if you look at this in the long term,those first 1000 people are going to,help you with that first Snowball Effect,once you have reached 1000 followers you,start going faster and your core,followers are always there so it's,really important that you understand,that now there are a few types of posts,that you want to start posting the first,one is comment bits all that means is,that you just want people to start,commenting on your post so it's so I do,a lot of posts like like hello guys I,have this free training video on how to,make money on Tick Tock monetizing with,you know affiliate marketing comment I,want uh the training in the comment box,it's something you can just do with your,Niche alright so that you can have more,comments then you'll get a lot of people,commenting this really helped build your,community it helps people coming it,helps to build engagement and it is very,and it is very following you will want,to start building longer more,informative videos so as previously,stated you can get videos ranging from,15 seconds to 60 seconds so you want to,make more 60 seconds to 3 minute videos,and you want to start putting that stuff,in there the one that actually get,people inside of your business inside of,your following are those short 15,seconds ones but the ones that are going,to provide more value for people are the,longer 60 seconds to 3 minutes once so I,hope that makes sense to you and you are,following but I will go ahead and,warrant that when we get to the,algorithm part of the course now another,one is me versus them this is actually,very important as well because a lot of,time people want to be able to resonate,with somebody right so I like to make a,lot of these videos where it's like,hello guys have you been trying to build,a business you know something like that,and maybe YouTube is not allowing you to,grow so that's like me versus them let,me help you grow on YouTube or whatever,it is to try and help them that's just,it me versus them video that's going to,be so much like a resonation video where,you just want to dive into what your,audience is feeling because you want to,get real emotional with your followers,right and whatever even if you are on,YouTube or Tick Tock it really doesn't,matter where you are all of these posts,will be about what actually helps or you,grow a brand and a business now the next,one is your user video reply so what,happened on Tick Tock is that people can,start commenting on your videos and one,and one good thing about this is that,you can go ahead and reply those uh,those comments with a video Let's j

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How TikTok investors are trolling Microsoft

this video was sponsored by,curiositystream in partnership with my,streaming service nebula,hey happy friday this week i'll talk,about oracle trolling the,entire tech industry by pretending to be,interested in buying tick tock,i'll talk about the weird return of,blackberry phones,and also talk about how the us,government is crushing even the last,hopes of huawei to buy chips from,outside companies,like mediatek for example welcome to the,friday checkout as always we also have a,weekly tech knowledge quiz that is,linked down the description so take it,if you want to test your technology,and let's get started,all right my pick of the week is going,to be enterprise software giant,oracle apparently being in serious talks,with tick tock about an acquisition,and i'm sure that by now you've heard,that u.s president trump is pressuring,tick tock's parent company,byte dense to sell off all of their,international assets,to a foreign buyer probably somebody,from the us,and now we have a new bidder oracle is a,really confusing buyer at first because,this company is,well known for making really old-school,enterprise software stuff like,database software enterprise resource,planning software,hr accounting supply chain management,for really big corporate customers like,banks and whatnot so why would a company,like this,be interested in buying a company and an,app like tick tock,and the answer i think is that oracle,doesn't actually want to buy tick tock,they're just,really good at trolling see the thing,about tic toc is that even though,the company is for sale in the sense,that they're being forced,to sell even though this company is for,sale,there's not actually a whole lot of,companies that could realistically buy,it,first tiktok is apparently worth 50,billion,us dollars for having over a billion,users and for having extremely fast user,growth,that is a lot of money which means that,smaller competitors like twitter and,snapchat,probably couldn't realistically buy it,even with a lot of help from outside,players,and surprisingly also a lot of the,really big american tech companies are,out of the race,too apple's brand and business model is,fundamentally,incompatible with running a big,ad-supported social media network,google and facebook would likely not be,allowed to buy tick-tock for anti-trust,concerns you don't really want even more,consolidation in the online ad market,amazon would likely not be given the,green light because trump hates bezos,and he likely would somehow veto it,which really only leaves microsoft i,could still come up with a lot of,reasons for why microsoft,shouldn't buy or shouldn't be allowed to,buy tick-tock but anyway,they are the clear front-runner for sure,and what happens when you only have,one credible buyer for an incredibly,important asset that also has to be sold,pretty much right away you get a really,low price,and there's two groups of people who do,not want microsoft to get a low price,on tick tock existing investors who of,course,don't want their asset to be devalued,and sold at a low price they would very,much like to make a lot of money,and of course competitors of microsoft,who do not want microsoft to make an,insanely great deal for no reason,whatsoever,so enter oracle who i think has pretty,much nothing to do with tech talk,but has three key things going for it,first oracle makes 40 billion dollars a,year in revenue which means they're one,of the only companies in the world who,could even,realistically afford to buy tick tock,second they actually,are direct competitors of microsoft,which means they'd very much like to,hurt them whenever possible,and third the ceo of oracle has,frequently given money to trump,which means that likely there wouldn't,be much political resistance to them,getting the deal either,in other words oracle can actually,convincingly pretend to be,a serious buyer now i don't actually,think they are a serious buyer,i think they just got together with the,existing investors of tick tock to,actually drive the purchase price of,tick tock up,that will benefit the investors,obviously that will hurt microsoft which,in turn will benefit,oracle and that's i guess the whole,trolling so,that's pretty smart i guess and uh,congratulations on the trolling,and my win of the week is going to be,that blackberry is back and i'm saying,blackberry in air quotes here because,the actual blackberry company hasn't,made a smartphone in many years now,but after their last licensing deal with,chinese filmmaker tcl which made the key,one and kitu,after that kind of fizzled out and,failed now they're trying it again with,a new licensing partner,this partner is called onward mobility,it is a new company that was set up not,long ago in austin texas,apparently it is somewhat related,according to pc mac to another,texas based smartphone company called,sony that made these,ruggedized smartphones and the phone,that this,onboard mobility company wants to bring,to the market is a new,blackberry pho

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Games From Tik Tok Ads Make Me Cry

i severely regret making this,video i spent an entire day playing,shitty mobile games because,my dumb ass thought it would be a good,idea but i ended up spending,95 of my time watching ads instead of,playing any actual,games but i just thought it was too good,to pass up,hi i'm ravioli and,i'm addicted to tick tock tick tock like,any social media site is overloaded with,tons of ads for,awful looking mobile games there's a,common trend of these ads,showing someone playing said mobile game,and just playing like absolute garbage,they're so obviously geared towards,making you think what a numbskull,i could do that thus making you want to,download the game to prove that you are,not a numbskull yourself,so i did just that i tried the games so,you don't have to because you know what,some of the games do look kind of fun,but with the current state of the mobile,game market being chock full of dumpster,worthy cash grab games it can be hard to,find ones worth your time,i set out with one goal in mind find a,game,actually worth the download from a tick,tock ad and,well here's how it went so the game that,actually spawned this awful video idea,is,dragon raja i've been seeing ads for,this game for a long time now and,there's just,something so high quality and extremely,low effort about it that i just couldn't,help but want to see what it actually,plays like turns out,it plays like probably could have,guessed that however the first few,moments of the game,actually seem somewhat promising i mean,it's pretty enough for a mobile game and,it's got some classes that actually look,kind of cool,but that's where everything went,downhill after creating a character and,entering the game this is the very first,thing you see i swear i did not edit,this,in any way,hey watch out,you serious dude like what the hell was,that there was textures popping in,and no sound effects whatsoever and it,just dropped you right in the middle of,whatever the heck was happening there,the best part of dragon raja is during,the cut scenes you can see comments left,by other people playing and some of them,are,hilarious this is alaska husky is,absolutely a ,do you not see that the cherry blossoms,have fallen,even the newly bloomed pear flowers are,touched by the rain,dog meat is yummy,but yeah basically dragon raja sucks,very unpolished clearly all flash and,no substance now there's another game,that's very similar to dragon raja and,somehow,worse not gonna lie this trailer looks,pretty neat got some dragons doing,dragon things and it claims to be the,best,3d fantasy mobile game ever with 200,drop rate and two times experience you,can even hit level 300,overnight all right bet tap here,to continue the quest that's it that,that's the whole game,do you see all these buttons typically,buttons are meant for pressing,i'm pretty sure i pressed a total of one,of them,during my entire time playing gate of,chaos i was also,quite surprised to learn that 2b was in,this game wow,now i didn't end up downloading every,game i saw there were a couple ads i,picked out to show just because they,were interesting in some sort of way one,of these ads was for,roblox and i specifically wanted to,point out this,hot dog man,so if you've been on tick tock at all,i'm sure you've seen an ad for a game,similar to these and let me tell you,these ones are hell you spend more time,watching ads than you do playing the,games themselves,it's the bottom of the barrel of mobile,games they're designed to look colorful,and fun and then they just throw ads in,your face all the time,here is a legitimate time comparison of,all the time i spent playing stair,climber versus the time i spent watching,ads in stair climbing,this this is not okay,okay that's not right let me let me fix,this real quick,all right now here's a game i can get,behind i am so ready to crash some,planes and cause some mayhem,well you got me by all accounts it,doesn't make sense,this game is by far the most challenging,game i've played in years oh okay,so like maybe it's like a sakura clone,or like a ninja gaiden clone or,holy something definitely seems harder,than dark souls,seriously though this game is actually,solid there was,no random pop-up ads no ad banners the,game,actually worked and was enjoyable i,personally do like the fantasy brick,breaker type games and this one was,actually pretty good not very hard but,good nonetheless,it did feel like the kind of game that,throws rewards at you to make you feel,progress,and then eventually just stops giving,you anything and kind of forces you into,paying to progress,but it's charming in its own right so i,definitely say we succeeded in finding a,decent game,from all of these awful tick tock ads,now for these,last two games i just i kind of just,need to show you the ads,first,oh do you have,any idea what this game is about from,that advertisement because i sure don't,as far as i can tell it looks kind of,like an agar io concept you know that,game where you eat little dots and,sl

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How TikTok's Algorithm Figures You Out | WSJ

- Okay, has anyone else noticed that your For You page,has been a little too accurate lately?,It hasn't been things that I'll google,or I talk about.,It's been thoughts.,- TikTok knows everything about us.,♪ Hold up, don't scroll ♪,♪ Lemme ask you something first ♪,♪ Can someone please explain ♪,♪ How this algorithm works ♪,- TikTok users often wonder,how the world's fastest-growing social network seems,to know them so well.,- Is TikTok secretly listening to us,while we're watching videos?,I don't know.,(upbeat music),- The answer to how this app gets to know you,so intimately is a highly secretive algorithm,,long guarded by TikTok's,China-based parent company, ByteDance.,- TikTok has been so successful,in terms of implementing their algorithms.,- TikTok's algorithm could influence the thinking,of US youth.,(upbeat music),- To understand how it knows users so well,,The Wall Street Journal created,over 100 automated TikTok accounts or bots,that watched hundreds of thousands of videos on the app.,We also spoke to current and former executives,at the company.,Officially, the company says that shares,,likes, follows and what you watch all play a role,in what TikTok shows you.,We found that TikTok only needs one,of these to figure you out.,How long you linger over a piece of content.,Every second you hesitate or rewatch,,the app is tracking you.,- I just wanna quiet the noise.,- Through this one powerful signal,,TikTok learns your most hidden interests and emotions.,And drives you deep into rabbit holes of content,that are hard to escape.,(noise of voices),♪ I'm happy, happy guy ♪,♪ Oh, just a happy, happy, happy ♪,- The TikTok experience starts,the same way for everyone.,Open the app and you'll immediately see an endless string,of videos in your For You feed.,Take this new user,,a 24-year-old from Henry County, Kentucky.,(jumbled music plays),TikTok starts by serving the account a selection,of very popular videos vetted,by app moderators.,Is this person religious?,- Because I still have a purpose.,And you still hold a plan for my life.,- Do they wanna participate in viral dances.,(upbeat music),♪ Hey, hey, who ♪,(upbeat music),- Are they feeling down lately?,- Just remember, I loved you once.,And that love goes for a friend,,family, or any relationship.,- What TikTok doesn't know,is that the 24-year-old from Kentucky,isn't a person at all.,It's one of the bot accounts programmed,by The Wall Street Journal.,Let's call it kentucky_96.,We set up these accounts to understand,how TikTok figures out your unexpressed interests.,We assigned each bot a date of birth and an IP address,,which told TikTok their location.,None were given a gender.,We gave each bot or user interests,but those interests were never entered into the app.,The only way our users expressed their interests,was by rewatching or pausing on videos,with related hashtags or images.,Some were into extreme sports.,Others were interested in forestry.,Or dance.,Or astrology.,- I'm not the babysitter, I'm not the parent.,- Or some other topic.,- Keep scrolling if you hate animals.,- For all our accounts,,we found that TikTok draws users in at first,by serving a wide variety of videos.,Many with millions of views.,Then as the algorithm sees what you respond to,,the selection of videos and the view counts,can get lower and lower,with fewer of them vetted by moderators,to see if they violate TikTok's terms of service.,We reviewed our experiment,and its results with a data scientist,,an algorithm expert, Guillaume Chaslot,,a former Google engineer,who worked on YouTube's algorithm.,He's now an advocate for algorithm transparency.,The says TikTok is different,from other social media platforms.,- The algorithm on TikTok can get much more powerful,and it can be able to learn,your vulnerabilities much faster.,- In fact, TikTok fully learned many,of our accounts' interests in less than two hours.,Some it figured out in less than 40 minutes.,- On YouTube, more than 70% of the views come,from the recommendation engine.,So it's already huge.,But on TikTok, it's even worse.,It's probably like 90-95%,of the content that is seen,that comes from the recommendation engine.,(dramatic music),- This is a visualization made,from hashtags attached to the videos our bots watched.,Think of it as a partial view,of the universe of TikTok content.,Here's where we found dance videos,,over here are the cooking videos.,The spindly arm stretching out of the center,represent niche content areas.,This arm starts with general videos of cute animals,but if we follow it out to the end,,we find more specific videos for enthusiast,of French bulldogs.,As kentucky_96 starts its journey,,it starts moving around within the mainstream,where TikTok is trying to puzzle out what it wants.,We programmed kentucky_96,to be interested in sadness and depression.,Let's see how long it takes TikTok to figure that out.,- Life doesn't happen to you,,life happens for you.,So if life is taking people away from you

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Why an Oracle & Walmart bid on TikTok? TikTok Global, through an algorithm, the cloud & ecommerce!

hello everyone welcome to this video in,this video i'd like to talk to you once,again about tick tock,why once again well in the past we,already talked about all of the drama,around tik tok what's going on that us,does not trust,china the country behind tik tock when,it is about how the u.s people's data,is going to be used is china going to,try to manipulate,the u.s people through the type of,videos that they are going to see on the,tick tock platform,is china going to use u.s people's data,for improving its own technologies,artificial intelligence systems is it,going to use it for cyber attacks and so,on,all of these question marks of course,make that the u.s,also does not trust tick tock because,china is behind,tick tock as a country so i want to take,talk to assure,of course data security and the one way,at least the clearest way of doing this,is by founding a subsidiary in the u.s,where control and operation would also,lie in the hands of,a u.s counterpart partner,so amid all of this we already talked,about that certain companies wanted to,buy tick-tock,i thought actually that microsoft would,have been a very strong contender,because of it links with the us,government but at the same time because,it has such a weight in the,technological,area at the same time it has the money,to buy,tick tock and of course it also has a,social media branch itself,through linkedin be it on the,professional side of things so microsoft,actually could have benefited a lot from,tick tock purchase,but it didn't get to that and currently,we're seeing a deal,from oracle and walmart at least a,possible deal regarding either a,purchase,of tick tock's u.s counterpart,or at least becoming an important,partner in that area and the question is,what's going on and where do,suddenly oracle and walmart come from,right because if you look at it it,actually looks like there are these two,losers i'm sorry for using this word two,losers who are trying to fight,themselves back,in the area of technology and,and partners well e-retail when we're,talking about walmart so let me explain,this a bit,so oracle here is a company that's,mainly,active in the area of cloud computing uh,just like google,has a cloud computing branch just like,microsoft has,azure and just like amazon has amazon,web services,but the problem is that oracle only has,two percent of the market share where,for example a company like amazon has,over 30,and so this is massive difference and,the only good thing that we can say,about oracle here,is that it zoom is partly using its,cloud services,so oracle really needs to get new life,into its cloud services it really needs,to get new occupation,and through that needs to pump its,market share and needs to pump its,reputation,and of course tick-tock would be ideal,here it would also,allow oracle to build,expand its advertising business because,suddenly it will have 100 million users,tick tock users to whom,it will be able to tailor advertising to,if and only if of course it gets,sufficient control over,tick tock and so cloud computing,in this case and advertising become very,important here,for oracle to fight itself back in cloud,computing against basically all of the,tech giants,and in case of advertising even for,example against facebook,on top of let's say a party as google if,you look at walmart walmart of course,tries to battle amazon particularly,and amazon particularly in the area of,e-commerce so walmart back in the days,did not really trust you upon,the internet and because of that amazon,basically became kind of a first mover,in many many areas,such as e-retail as such as for example,also cloud computing and walmart,only now slowly is trying to catch up,speed up it did certain acquisitions in,this area,such as flipkart in india and jet.com,it also launched for example its walmart,plus,membership just like amazon has amazon,prime but everything that walmart,does is kind of inferior still to what,amazon has already achieved so if,walmart can jump on the tick tock,acquisition train or at least,partnership train,what you can get is that also walmart,will be able to expand,advertisement or will be able to,advertise,its products in a very tailored manner,to,youth right to youngsters to whom it,really currently does not have this,image this reputation of being a cool,company,whereas amazon has of course,increasingly more because amazon is in,areas such as gaming,such as cloud computing alexa of course,as well right,artificial intelligence and walmart you,know is just not there yet,and so advertisement becomes very,important because through advertisement,it can of course expand its e-retail,business,uh but on top of this it can build on,its,reputation also a joint deal with oracle,here would mean that,suddenly walmart can benefit perhaps,from oracle's cloud computing,because amazon has amazon web services,but walmart does not have cloud,computing and this would be a way,through partnership to be able to still,get some benefits,tha

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