a un inventaire kon-tiki de,revolutionaire,have checked audience media small,palingen in de war warm en,boekingsvoorwaarden,emma haar man het huis youtube talking,mit top green deals,so you're in love pizarra monique over,in todays video februari,mijn iene miene chr en microfiber,sidewalk retail ing at my daily work met,project ander in grond er marketing,campaigns and who also work at rinus en,like you en infanterie like you en,hopping naam in a better business people,hopping amateur business strategy in,al-barzakh hoe lastig upgraders hoor,stadscamping verrast en wissel i would,see more and more by and scanning ik zei,de gebouwd tik tak nou heb je desnoods,ik pak hallo ik ben giel pearly bunny,bunny die stad masten de mond en growth,and organic word ander platform piet is,voor blikschade na botsing tab parasol,is het gekste brienz adobe more time to,just bridge er al besloten ik nam al,grams bij de specially te beginnen,branden marminiac verdamping oude just,sit en jas met een om ik marketing stage,to jump for nieuw platform aan en nou en,ik was zijn steel armband ketting ik sta,in de bal tik tak want haar,de critici daar dinsdag stelling elke,cliënt sector dat ik daghandel die de,tekenen op videomaker viral,verweer real oh man oh man ik had een,team zijn production and alle batso,printer historische like,jump for and understand and producten,tik tak,nou wat is dat mijn verlies en guler how,you and research ik trap er in the old,hapje niveaus oosterman het huizing hand,ik typer like dus overal great deals on,de platform en natrium en ik hebben,rente deze video nou wat heel goed mixen,de tafel subscribe button you can be,kept up today on al denkt in funchal,marketing en social media categorie,cover girl die anaal,o sole app store manager quality for,work in the settings en checkt of brandy,als nou ik de beurs vrede in historische,light up your green deals,anti-kalk is dus een moeder uw woord om,in tanger juliette actuly patch,uw op de patch franse revolutie nam voor,instagram operations at destruction,music tekst x-as brandwonden zie,analytics in monastir u zult,ik durf en niet in de empathie kader,namibië mini pc die orders of the nation,willy willy while i wanna show en,brienne en get hem ik sta helemaal hip,hop dit is appel in de chine,door een economie die lessen zijn geest,en de weinige methoden van en paulus bad,actuly,teaching and now and celebrate our yard,and sing like all like en laat orion',instagram,nieuwe fabrieken maybe you give me the,times they have views ik trok scania,lieten de slokdarm,expansie had ik een het lot and great,guy,hier sommige simpels als een haast ik,tekst onder jullie wel,olino ghetto brengt x tijden de dat de,potentieel of working time waren al eens,show dan en die geen gimmicks die date,and show them er zat zo en episode,nummer ze in haar van archicad campion,twitter bio door brienne door josh,toestel plek hadden in die first 11e,eeuw wil parade een vingers wil ik weten,nu dat lincoln what you did it in your,page,naïviteit en i hope the gingerbread,senna champing eduard more information,on delivery mijn station c en de queen,of opeens mediakit en pitching,speciale van inkomsten natuurlijk,witcher bryant in mijn brein switch theo,harry gemberthee,310 euro peaches and cheap airline sanne,lieveling polo zwart grandmaster koers,richting de initieel van alba huis is,really a specially when the page you,make me niet in de steek,nou als er mee en maak hem en dingen,waren mij in polen service dat er,activia ik already working experience,hadden lang ingefluisterd ik trap,rentals,is bij up-selling tick tock cindy bh's,ik heb een rank a' lamineerfolie,homeopathie en instagram een robot,poster youtube video van je youtube de,video en share my role in a huge,multitax ik vind kijk nieuw,hinault introduced three lions sigmund,een nieuw stijl hand haar en dan later,champions arena,will enjoy your ideas with liter olie en,toestenbord i would you you is het,poeder nodig en een wordt pas brahim el,de dino december content ons willen wel,heb ik had hij zo subtiel is een,business person and someone who is wi-fi,ding er in volgend adres,check onze namen die zwakke mijn the,chance and if you really believe en tik,tak een twink checkt ook is door inch,you i know,really hope there were no i'm really,bored hierna in iwork met project ander,breng campingsite hele lading youtubers,en ik denk op een youtuber games die,robot studiegidsen camping bookmine a,huge,in addition laat je civitas wal nou,juiste bryant oftentimes summerschools,ermee die,deze sector full song just one papier,minder knocking zuster set solo is de,geesten you won't know and love you guys,so far you to apprentice ik reed er in,je oren doing something like efficiënt,spider absoluut check-boek en mijn,was zestien hoop voelde tiep tap punten,is nogal wild uit mierlo hout zodat,mensen die nog een kind liever een,instagram en youtube river,de ted talk to you wanna go home campina,hier ze series 5 tic-tac scene over de,sprite zero were
Let's move on to the first section of tiktok branded content ads
What Is Branded Content + Examples
What Is Branded Content + Examples
branded content is an effective response,to an increasingly saturated market,today users are constantly overwhelmed,with ads and information to the point,that many of them resort to solutions,such as ad blockers or develop ad,blindness to combat the disdain for,traditional advertising brands need to,look for new ways to connect with their,audience find creative ways to get the,public's attention and convey the values,they represent and branded content is a,great solution to all of these needs,therefore in this video we'll take a,look at what exactly is branded content,what advantages it has for brands and,we'll give some of the best examples to,show it let's get started,let's begin with the definition of this,concept branded content is a marketing,technique that involves creating content,that is directly linked to a brand,allowing consumers to make a connection,with it,to further define branded content let's,take a look at some of its main,characteristics it is focused on the,values of the brand not on its products,or its services although it can adopt,the format of a classic video spot it is,based more on the intangible qualities,of the brand than on the specific,product it offers it seeks to generate,conversation and notoriety about the,brand more than looking for a direct,sale or conversion this type of content,tries to impact the audience and smart,conversation around the brand therefore,the key metrics to measure the success,of branded content tend to focus on the,notoriety and the number of mentions it,generates added value for the user,normally we think of advertising as a,price to pay to consume the content that,really interests us but branded content,seeks to turn this idea around and,create content that users actually want,to consume generally this added value,comes in the form of entertainment it,appeals to emotions branded content does,not seek to use rational arguments about,why a brand is better than the,competition but instead tries to connect,with the audience on a more intimate,level,it uses storytelling in essence this,type of content seeks to tell a story,about the brand to the viewer with,protagonists as well as a beginning,middle and an end it can be presented,through multiple formats and channels,branded content is a very flexible,concept so it can be adapted for many,different formats like videos podcasts,video games events or even combine,several of them to tell a history of the,brand likewise there are many different,ways to spread this content from apps to,social networks to the brand's website,the content may be co-created it is very,common for brands to collaborate with,film directors or other renowned,professionals to create their most,outstanding content but the,collaborations don't end there user,generated content is also a popular,resource allowing users themselves to,tell the stories about the brand and,thus get involved while providing,content the term branded content is,relatively new so there is still some,confusion about it and sometimes it gets,mistaken for other related techniques,this is why we'll take a look at the,difference between branded content and,conventional advertising content,marketing and product placement let's,start with branded content versus,conventional advertising conventional,advertising focuses on products and,services but branded content does not,although products can appear in the,content they are not the main focus nor,are they directly talked about instead,there is greater focus on more abstract,values in brand story in comparison with,conventional advertising branded content,is not invasive,tv spots or digital formats such as,banners and pop-ups are based on,grabbing the user's time and attention,so the goal is that the user consumes,branded content voluntarily branded,content versus content marketing content,marketing is a broader concept it is a,strategy that encompasses all types of,content created by the brand while,branded content would be a specific type,of content within the overall strategy,within a content marketing strategy,there is room for many types of content,that are not branded for example,informative guides video tutorials or,testimonials,so branded content would be within,content marketing branded content versus,product placement in product placement,the product always appears very,explicitly and clearly while in branded,content this is not an essential,requirement,product placement is passive the control,over what involves the product and the,context of the placement is mostly,decided by the creators of the main,content for example a movie or a series,and not by the brand itself and finally,product placement does not use,storytelling the main story is not,related to the product or the brand,while branded content is always related,to the brand's corporate values now that,we've taken a look at the definition and,the differences between branded content,and other types of marketing strategies,let's see what are the advantages of
After seeing the first section, I believe you have a general understanding of tiktok branded content ads
Continue the next second section about tiktok branded content ads
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the second section, I believe you have a general understanding of tiktok branded content ads
Continue the next third section about tiktok branded content ads
How To Post A Brand Deal Video On TikTok Properly
How To Post A Brand Deal Video On TikTok Properly
congratulations you have your first,sponsored brand post and now you're,going to be posting it over to tick tock,and there are a couple things to keep in,mind because legally you have a couple,of obligations you have to fulfill so,whether you are being paid money to post,this post or you're being paid via a,free product yes that means you've been,paid you have to mark this as an ad and,there are certain steps you need to take,on the tick tock platform that make it,even easier to put that brand and,content in place so let's actually take,a look at how to do this inside of the,system now do not forget you need to be,doing your own research on this because,laws do change over time and there are,different requirements so you have to,make sure you're legally fulfilling all,those obligations so that you can't get,in trouble for posting this branded,content so always make sure you are,checking up on that before you go and,post now inside of tick tock once you,have uploaded or filmed your video you,are going to see that there is a branded,content tab,you're going to go ahead and click on,that and at that point you're just going,to toggle on the branded content and you,can turn it off or you can cancel this,now you can link this inside of your,creator marketplace so if you have a,brand deal that you did directly through,tick tock you can go ahead and you can,select and you have the ability to then,link that there or if it is something,that is not inside of tic tac it came,from outside of tic tac you just have to,toggle that on now you are going to hit,that back button and you can see it has,already placed that hashtag ad there now,you do need to make sure you have,specific hashtags in alignment with,whichever project you are doing so,certain different campaigns will have,different hashtags attached to it and,you should have that disclosed to you,upon signing the agreement so if there,are specific hashtags they need you to,use you're going to have to do that,that's a way for them to track it it's,also a way for them to then promote it,and market it and work with it but you,have to at least at the very minimum use,that hashtag ad or promoted or sponsored,to make sure that you are covering,yourself for this then of course you can,be typing in the rest of your caption,and you have to remember when you are,posting on any social platform there are,again those legal laws you have to go,and look those up you have to make sure,you know what's going on but they want a,lot of these hashtags to be higher so,you do have to above the fold we call it,let people know that something is an ad,so you can't put it like buried at the,very bottom buried inside of all of your,hashtags on instagram or tiktok or,whatever you do have to say it in a way,though that people know you are being,paid to create this and again and this,is really important if you are being,paid with a free product not actual,money but you're being given a free,product it still counts as payment and,you have to take these steps otherwise,you can get in really big legal trouble,always consult your lawyer on these,types of things so once you have that,brand of content there,you can go ahead and you can do whatever,you need to do in terms of getting that,content ready to go and post it to go,out to the public now if you are doing a,lot of really great brand deals,congratulations that's fantastic you,want to make sure that you are doing,this in a way that you are spacing it,out with the rest of your content so it,doesn't always feel like you are doing,sales pitches to people so be very,judicial about when you take them when,you schedule them and when you are going,to be putting these out to the public,and do it in a way that's real and,relational do not just take on these,brand deals because you want that extra,money or you want that freebie but,because you really feel like this is,something you're going to personally,back because whenever you are doing ads,or sponsored deals for companies you are,forever eternally connected to them even,if in the future you decide to cut ties,with them you will have that tied to,them still so you want to make sure it's,something that works with your brand and,works for your,viewers and for your audience so make,sure it's something valuable to them and,not just a quick money grab because,that's a surefire way to lose your,audience,so as long as you are doing this,properly doing it legally you're,toggling on that brand new content and,you are marketing this in a way that's,really organic and helpful to your,audience you will be good to go if,you're struggling with this if you've,got questions drop them down below make,sure you hit that subscribe notification,bell because every single day i'm,dropping brand new tips and tricks on,how you can level up on take talk,instagram youtube on your live streaming,and your tools and resources for social,media so that you can create more profit,in your business through your easy,content creation for yo
After seeing the third section, I believe you have a general understanding of tiktok branded content ads
Continue the next fourth section about tiktok branded content ads
How to Set Up Branded Content Ads Featuring Creators
How to Set Up Branded Content Ads Featuring Creators
(soft intro music),- Hi, my name's Elizabeth Monson,and I'm a marketing manager
with Instagram for Business.,Today, I'll walk you through
how to set up and run,a creator marketing campaign
from start to finish,using branded content ads.,Branded content brings
your creator partnerships,to life across Facebook and Instagram.,And I wanna talk to you,about how to use our platform solutions,in the most effective way,to yield the biggest business impact.,There are two key steps we'll cover,,how to connect with a creator
using Meta Business Suite,,and how to set up a
campaign in Ads Manager.,We're gonna start with
a few key assumptions,to keep things simple and keep
the focus on branded content.,The first is that you're
already working with a creator.,If you haven't taken this step,,you might wanna check out our video,on "Meta Business Partners" first.,It goes into detail around how to find,and work with creators that
are a good fit for your brand.,The second assumption is
that you're already familiar,with the basics of using Ads Manager.,Much of the content we'll look
at today includes screenshots,from this important meta marketing tool.,If you're not a regular user,,it might be a good idea to ask your agency,or your Meta account manager,for help with Ads Manager training first.,We're about to jump in,,but first a quick word
about branded content.,As you know, partnering with creators,on Meta platforms can drive performance.,But the way to ensure
that you get the most,out of creator campaigns is
by using branded content.,We define branded content as
creator content that features,or is influenced by a business
partner in exchange of value.,As you see here, organic
branded content on the left,has the paid partnership
label, and branded content ads,on the right,,is labeled as both paid
partnership and sponsored.,Organic branded content
promotes transparency,,and branded content ads drive scale.,In both cases, being transparent
can produce better results.,You may think you're already running,branded content campaigns
when you do creator marketing,,but did you know that on average,we see 3.9% lower cost per purchase,for Instagram branded
content ads compared to ads,run from creator usernames
that don't use branded content?,Now let's get into the actual steps.,To run a successful branded
content ad campaign,,you'll use two Meta
platforms, Meta Business Suite,and Ads Manager.,Meta Business Suite is where you connect,with your creator and manage
account level permissions.,These permissions allow the creator,to generate organic branded content,and they allow the brand to
create branded content ads,with or without previously
existing organic posts.,If you're using a meta business
partner or other agency,,you can also give them access,in Meta Business Suite to
create account level permissions,between your brand and
your creator partner.,Meta Business Suite can be found here,,or from the All Tools navigation bar,in any meta business surface.,The Paid partnership tab,
where you'll be working,,can be found under Settings
and Paid partnerships.,Please note that all account permissions,and content creation for creators,happens within the Instagram app itself.,They don't have access to your dashboards.,In order to successfully onboard,and run branded content ads.,Your creator partners need to
do the following steps in app;,connect their Facebook
page and Instagram profile,,update their Instagram account type,to a professional account,,which can be either a
business or creator account,,confirm that they're
eligible for monetization.,If you're creator partners have questions,,you can point them to
creators.instagram.com,to learn more about branded content.,When you're in Meta Business Suite,,to add a creator, click "Add
partnership," to get started.,Then search for your creator,and select their account
in the drop down menu.,Next select the Facebook
page and Instagram account,of the business the creator
will be partnering with,for this campaign.,If you manage multiple brands,,make sure to pick the right
one for this partnership.,Then check that the branded
content adds permission,is toggled on.,Double check that you've
selected the right creator,and brand to connect.,Then hit "Send request.",The creator will receive your request,as a notification in their Instagram app.,Once your request has been
sent, you can check the status,of if the creator has
accepted the connection yet.,You can also re-request
approval from your creator,by clicking into their account
and selecting "Notify again.",If needed, you can
always revoke permissions,by toggling off branded content
ads for a specific creator.,After you've set the proper
account level permissions,,Ads Manager is where you'll run your ads.,If you're not managing
your campaign in house,,your paid media agency can create,and run branded content ad campaigns here,,just like any other
campaign they're running,for your business.,Once the campaign is set up and running,,you'll be able to see
After seeing the fourth section, I believe you have a general understanding of tiktok branded content ads
Continue the next fifth section about tiktok branded content ads
What is Branded Content?
What is Branded Content?
قناة Creator Academy
على YouTube,- مرحبًا، أنا "ويل"
- وأنا "لورين",سنتحدث اليوم عن
المحتوى المرتبط بالعلامة التجارية,وكيف يساعدك في تطوير قناتك,في الحقيقة
تريد العلامات التجارية التعاون معك,صحيح، وذلك لأنّك قادر على جذب
جمهورك لسببٍ معيّن,الأمر الذي يهمّ أصحاب العلامات التجارية,مقدمة حول المحتوى
المرتبط بالعلامة التجارية,- ما هو المحتوى المرتبط بعلامة تجاريّة؟
- متى عقدتَ أوّل صفقة لك؟,- كيف كانت ردة فعل جمهورك؟,ما هو المحتوى المرتبط بعلامة تجارية؟,أعتقد أنّ المحتوى المرتبط بعلامة تجارية
يتعلّق بالتعاون مع علامة تجارية,لإنشاء محتوى هو أصلاً من تخصّص قناتك,ويشكّل ذلك عملاً بدوام كامل
للكثير من منشئي المحتوى,فيمنحك أمانًا إضافيًا لمعرفة
أنك قادر على تسديد فواتيرك الشهرية,ويعتمد ذلك على العلامة التجارية
وما تطلبه منك بالضبط,ووضع قناتك من البداية إلى النهاية,وما إذا كنت تُنشئ محتوًى
مخصّصًا للعلامة التجارية,ثمة أنواع متعدّدة من إمكانيات
دمج العلامة التجارية وعروض الرعاية,يمكنني الفصل بينهما وإنشاء
فيديو تفاعليّ قصير أضمّن فيه العلامة,أو فيديو مخصّص للعلامة التجارية,يمكنني مثلاً أن أذكر
العلامة التجارية في بداية الفيديو,تمّت رعاية هذا الفيديو من قبل Classic Specs
وحان الوقت لكي أجرّب نظارات جديدة,ويمكنني مثلاً أن أذكر نقاطًا
معيّنة حدّدتها العلامة التجاريّة,إنّ مجموعة "التجربة في المنزل" مجانيّة
وتتوفّرعمليات إرجاع مجانية وشحن مجاني,وربما يفضّل منشئو محتوى آخرون
تقديم محتوى مخصّص للعلامة التجارية,مثل وصفة طعام
يجب أن تحضّرها وذلك عمل شاقّ,إذ عليك إعداد المكوّنات
وطهو الطعام واستخدام الفرن,أنا أقدّم فقرات تعليميّة حرفيّة من نوع "افعلها بنفسك" أحيانًا,وأقدّم مدوّنات فيديو موضوعية
أناقش فيها موضوعًا محدّدًا,فتعقد العلامات التجارية معي صفقات
لكي أصنع حرفة باستخدام منتجاتها,وهذه طريقة دمج طبيعية للعلامة التجارية
لأنني أقدّم هذا المحتوى بدون مساعدتها,قدّمتُ فقرة تعليميّة حرفيّة
بالتعاون مع قناة Syfy,أنشأتُ فيها وشاحًا للعطلات
مستوحىً من مسلسل Stranger Things,يعطونني فكرة أحيانًا عن موضوع لمناقشته,وأنا أفضّل هذه الأفكار لأنّها لا تنتهي معي
فأنا أختم هذه الفيديوهات بطرح سؤالٍ,- ويعبّر الجمهور عن رأيه بالموضوع
- رائع,- يجب أن يكون ذلك عفويًّا
- بالطبع,إذا علم جمهوري أنّني أقرأ نصًا
أعطتني إيّاه علامة تجارية,- سيتفاعلون سلبًا مع الموضوع
- بالضبط، ولكنني إذا استخدمت منتجًا,وقد أعجبني هذا المنتج وأبديت عن إعجابي به,- بصدق..
- بطريقة صادقة، سيودّ المشاهدون تلقائيًّا,أن يشتروا هذا المنتج،
فليس ضروريًّا أن أطلب منهم شراءه,ما كان عدد المشتركين في قناتك
عندما قدّمت أول محتوى خاضع لرعاية؟,- أظنّ أنّه كان لديّ 7,000 مشترك
- رائع,وبلغ هذا العدد الآن عشرة أضعاف
لذلك لا داعي للانتظار,- حتى يصبح عدد المشتركين هائلاً
- بالطبع,وببعض الطرق، أشعر أنه من المهم,أن يمثّل منشئو المحتوى أصحاب القنوات
الأصغر حجمًا العلامات التجارية,_ لأنّ الناس يستمعون إليهم
_ صحيح,- ربّما أكثر من غيرهم
- بالطبع,ولكن كلّ قناة لها مواضيع مخصّصة
فيصبح الجمهور وكأنه جزءٌ من نادٍ حصريّ,وهذا ما يجذب العلامات التجارية
فيودّ أصحابها التفاعل مع جوّ الحماس الصادق,كنت مترددةً في بادئ الأمر
حيال تقديم محتوى خاضع لرعاية,لأنني كنتُ أخشى أن يتفاعل جمهوري
مع الأمر بطريقة سلبية,وخشيتُ أن يعتبرني أحدهم كمنافقة,يجب أن تكوني واضحة في بيانات الإفصاح,لأّنها تفسّر للجمهور
أنّك تحظين بدعم علامة تجارية,وأنّك تودين إخبارهم بذلك
ويسرّك دعمها على قناتك,ويعود ذلك بفائدة على الجميع,ولتحقيق النجاح، يجب أن تحدّد
مدى ملاءمة هذه العلامة التجارية لقناتك,وإذا كنت تقدّم محتوى تحبّ تقديمه
أو تقدّم محتوى جديدًا تودّ التعرّف عليه,وقد يكون هذا الوضع أفضل للجمهور
إذ يمكن أن يستفيد منه هو أيضًا,فهو يفرح عندما أتلقّى عروض رعاية
لأنّه يعلم أنّ ذلك مفيدٌ لقناتي,وسأتمكّن بذلك من تقديم المزيد من المحتوى,القيمة التي يمكنني تقديمها لجمهوري
مثلاً إذا عقدت صفقة مع علامة تجارية,وحصلت على رمز ترويجيّ مميّز أو رمز قسيمة
أتحمّس للترويج لتلك العلامة التجارية,لأن جمهوري ما كان بإمكانه الحصول
على هذه العروض من أماكن اخرى,تحقيق الربح هو دافع آخر لإنشاء محتوًى مرتبط بعلامة تجارية,كل ذلك يتعلّق بالشراكة
وبإنشاء محتوًى يثير حماس الجمهور,والعلامة التجارية التي تقدّر ذلك
فلا تعاملك على أساس,"لديك الشهرة المطلوبة، سنغيّر طريقة عملك
لإنشاء إعلان لتطبيقنا أو ما شابه",أظنّ أنّك ستتمكّن من إنشاء
محتوى أفضل على المدى البعيد,إذا كانت العلامة التجارية مستعدّة
للتفاوض معك بشأن موضوع المحتوى,صحيح، فتسمح لي بأن أكون على سجيّتي
لأنّ هذا ما يدفع الناس إلى مشاهدة أعمالي,شكرًا على المشاهدة,ولا تنسَ إبداء إعجابك والاشتراك في
قناة Creator Academy,وتابعنا في الجزء الثاني حيث نناقش كيفية
إيجاد وعقد صفقات مع العلامات التجارية,ملخّص
_ إيجاد طرق سلسة لتضمين العلامة التجارية,- استخدام المنتجات بطريقة صادقة
- الإفصاح عن التعاون بشكلٍ مباشر,- اختيار العلامات التجارية المناسبة لقناتك
_ تقديم قيمة ملموسة للجمهور,_ العثور على علامات تجارية
تسمح لك بالتصرّف على سجيّتك,قناة Creator Academy,YouTube
After seeing the fifth section, I believe you have a general understanding of tiktok branded content ads
Continue the next sixth section about tiktok branded content ads
Are BRANDED CONTENT Facebook Ads GOOD?
Are BRANDED CONTENT Facebook Ads GOOD?
Hello Facebook Ads people.,I'm Konstantinos, and today we're going to talk about,branded content facebook ads.,A lot of people are talking about them.,Are they good or not?,I have tested them.,Let's see.,Branded content ads were not so successful,in the testings that I have done.,Until we meet again,,be creative and be consistent.,Did they leave?,Okay, now for the ones that they stayed,,we are going to analyze them,and how they work and stuff.,Okay, let's go.,Okay so what are branded content ads?,Branded content ads are the ads that you can see,,for example, they say,Konstantinos Doulgeridis with Karl Lagerfeld.,I wish I was sposnsored by Karl Lagerfeld.,It would be so good.,Marketing is something I never used,because I don't know what it means.,Good. Let's forget about it, I don't have to do it.,Anyway, Konstantinos Doulgeridis with this, with that.,Instead of having Karl Lagerfeld sponsored ad,,you are having Konstantinos Doulgeridis with.,So we are using influencers,and we are using people,that they are having many followers,and stuff for the brand, okay.,The way that it works is that the creator,,as we call them, is giving you access,to their Facebook or Instagram page,and then you are having this page as an option.,You're doing your ads normally like we do them,,but instead of using your Facebook page,,you are using their Facebook page.,Of course, you need to,have some documentation with them,and I'm going to show you a PDF that explains,all of the ways that you can do it.,Is it effective?,From the small testing that I have done,,because this is a new feature also,,I'm not excited.,So at the top of my head, I had the idea that,if you go and you're going to use,all of the audiences that these,content creators or influencers,,how we may call them, they have to offer that,you're going to have good results.,It's not like this.,So basically, I think that one big problem with that,is that if your brand is super global,and it's a big brand and stuff,,yes, maybe it's going to work,,but if you're a small brand, I don't think,that this is going to benefit you a lot, to be honest.,This is what I have seen from my tests,,and the reason for that is because,you don't need this kind of global marketing.,You need something,which is more tailor made to you,and the best way to get,that is through your Facebook pixel.,Your Facebook pixel,and the algorithm understand,your avatar the best, okay.,So if you go and you're using someone else's page,and stuff, maybe this is not,the ideal avatar for you.,And sometimes I see cases that someone says,,but this influencer is doing,,it's within my niche 100%,and it's not working.,Yes, maybe it's within your niche,,but maybe your pixel is trained,in a different avatar that,this avatar doesn't apply to this content creator.,So from my small experience, I think that,it's working like everything else,with the big companies,that they have huge and they are,also evaluating the marketing in a different way.,So when you put a billboard, for example, in a city,,you're not going to be able to evaluate,how many sales this billboard,is actually giving you.,The same way is happening here.,These big companies that they have,the big budgets, they're going to evaluate,their whole strategy and they say,if they win or not with their marketing budget,,but if you are a smaller business,,and by smaller, I mean,even a company that spends 5 million,,for example, per year, okay,,I don't consider this company very big,,no 5 million it's okay,,but I guess if you spend 1 million,,I don't consider this company,like the other companies,that they have global marketing, they don't.,Maybe they have 1 million across all the platforms,,but it's not too much, okay.,And I have these kind of companies,and we have run,branded content ads and it didn't work as it should, okay?,Okay.,At the end of the day, whatever we,are saying here is my personal opinion.,I always urge you to test, test, test.,Maybe it's going to work for you, maybe it's going,to be the only thing that is working for you, okay.,We never know.,The only thing that we know is two things.,First of all, your pixel is very strong,and nothing can replicate that, okay.,Second thing is that if you use,the audiences of the influencer,like the same way that when you share audiences,from one account to the other, it's not working.,It has never worked for me.,Third thing that I want to point out,is that if you're not a huge company and stuff,,don't expect for this to work,but this doesn't mean that you should not test it.,And one more thing that I forgot.,Whatever is new for Facebook,,it's not working immediately,like CBO for instance,,which is the biggest example,,it used to suck, now it's the best.,So keep testing it from period to period,in order to see if it's working.,Now, let's go to my PC.,So, as we can see over here,,this concept is here since November 2021.,The big question is why now, Konstantinos?,First of all, bear with me.,I have more than 50 other topic
After seeing the sixth section, I believe you have a general understanding of tiktok branded content ads
Continue the next seventh section about tiktok branded content ads
Brand awareness ads on TikTok | Make effective ads with Canva’s video editor
Brand awareness ads on TikTok | Make effective ads with Canva’s video editor
- هل أنت جاهز للبدء أو الارتقاء إلى المستوى الأعلى على TikTok؟,أنا Cherie من TikTok ،,وفي هذا الفيديو ،,سأشارك بالضبط كيفية إنشاء إعلانات لا يمكن تخطيها,لـ TikTok باستخدام Canva.,(موسيقى مبهجة),عندما يتعلق الأمر بالإعلان على TikTok ،,فإن الأمر كله يتعلق بإحضار نفسك الأكثر إبداعًا,إلى المنصة,وإيجاد عملية قابلة للتطوير تناسب علامتك التجارية.,TikTok هي عبارة عن منصة تسويق كاملة التحويل,تمكّن علامتك التجارية من الوصول إلى أهدافك في الوعي,والمشاركة والاستحواذ.,في هذه السلسلة المكونة من ثلاثة أجزاء ،,سوف نوضح لك كيفية إنشاء إعلان TikTok المثالي,لكل مرحلة من مراحل مسار التسويق.,في الفيديو الأول ، سنستكشف بناء الوعي بالعلامة التجارية,وإنشاء إعلانات في Canva وقياس النجاح ،,وسنغطي جميع نصائح فيديو TikTok المفيدة.,(موسيقى مبهجة),فقط لتعيين المستوى ، دعنا نحدد الوعي بالعلامة التجارية.,بعبارات بسيطة ،,يؤدي الوعي بالعلامة التجارية إلى خلق معرفة بالعلامة التجارية,لدى جمهور معين.,إذا كانت علامتك التجارية جديدة,أو أقل شهرة من منافسيك ،,فهذه هي استراتيجية التسويق المثالية,لمساعدة الأشخاص على اكتشاف علامتك التجارية.,أو إذا كانت علامتك التجارية راسخة ،,فهذه أيضًا طريقة رائعة للاستفادة من جماهير جديدة.,(موسيقى مبهجة),من المهم الانتباه إلى المقاييس الصحيحة,حتى تتمكن من تتبع أداء إعلانك.,هناك ثلاث إحصاءات أساسية يجب أن تقيسها.,الأول هو الوصول.,هذا هو إجمالي عدد الأشخاص الذين تم عرض الإعلان.,التالي هو عدد مرات الظهور ،,والتي تقيس عدد المرات التي شوهد فيها إعلانك,دون أن يضطر المشاهد إلى التفاعل معه.,وآخرها هو التكلفة لكل ألف ظهور ،,وهو ما يعني التكلفة لكل ألف ظهور,يتلقاها إعلانك.,ما يميز TikTok هو أنه يمكنك الحصول على جميع الأفكار من,خلال أداة Ads Manager الخاصة بنا في لوحة المعلومات الخاصة بك.,من هنا ، انقر فوق علامة التبويب "الحملة",حيث يمكنك الاطلاع على إحصائيات الحملة.,إذا لم تكن متأكدًا مما تعنيه المقاييس المختلفة ،,فيمكنك تحريك مؤشر الماوس فوق اسم المقاييس ،,كما هو موضح على الشاشة ،,وسوف يعطيك وصفًا.,إذا كنت غير قادر على رؤية المقاييس ،,يمكنك النقر فوق علامة التبويب "الأعمدة الافتراضية," وتحديد المقياس الذي ترغب في عرضه ، مثل مدى الوصول.,حسنًا ، الآن بعد أن عرفنا ما هو التسويق التوعوي,وكيفية قياسه ،,دعنا نتعمق في أفضل الممارسات,لعمل إعلان تيك توك للتوعية الناجحة.,فيما يلي ثلاث نصائح يجب أن تضعها في اعتبارك,عند إنشاء إعلان TikTok للتوعية بالعلامة التجارية.,النصيحة الأولى ، قم بالبناء على الصوت.,اجذب انتباه المستخدم,بصوت عصري سلس.,TikTok عبارة عن منصة صوتية تعمل دائمًا ،,مما يعني أن الصوت يلعب دورًا حيويًا,في إشراك جمهورنا.,في TikTok ، وجدنا أن إضافة أي نوع من الصوت,ينتج عنه زيادة بنسبة 16٪ في مرات الظهور,مقارنة بمقاطع الفيديو التي لا تحتوي على صوت.,لذلك لا تنسَ دمج هذا العنصر في إعلاناتك,لتتوافق مع علامتك التجارية,لأنها تساعد في إنشاء هوية صوتية.,النصيحة الثانية ، استخدم واتبع الاتجاهات.,عندما يتعلق الأمر بالاتجاهات ،,لا توجد منصة أفضل لاستخدامها,للإلهام بخلاف TikTok ،,خاصة عندما تحاول تنفيذ بعض أهداف التوعية.,يمكنك البقاء على اطلاع على الاتجاهات الحالية,من خلال استخدام صفحة "إلهام المركز الإبداعي" الخاصة بنا,لمعرفة الاتجاهات الشائعة,وما هي بعض إعلاناتنا ذات الأداء الأفضل للإلهام.,النصيحة الثالثة ، البقعة الحلوة من 21 إلى 34 ثانية.,مدة البقعة المثالية للفيديو ما بين 21 إلى 34 ثانية.,يتعلق الأمر بكيفية إشراك جمهورك,في المكان المناسب.,يُظهر بحثنا أن مقاطع الفيديو بهذه المدة,أدت إلى زيادة بنسبة 2٪ في مرات الظهور.,لذا اجعل إعلانك قصيرًا واجذب الانتباه لجذب انتباه,جمهورك.,لتلخيص هذه النصائح مرة أخرى ،,استخدم الصوت واتبع الاتجاهات,واحتفظ بها بين 21 إلى 34 ثانية.,سأقوم الآن بتسليمها إلى Jordi من Canva لأوضح,لك كيفية الاستفادة من هذه الأفكار,واستخدام Canva لإنشاء,إعلان آسر للتوعية بالعلامة التجارية بسرعة وسهولة.,(موسيقى مبهجة),- مرحبًا ، أنا جوردي ، أنا مصمم حركة هنا في Canva.,في البرنامج التعليمي اليوم ، يمكنك تنزيل القالب,إما عن طريق مسح رمز الاستجابة السريعة هذا هنا,أو يمكنك العثور على رابط في الوصف أدناه.,حسنًا ، لنبدأ.,أولاً ، سأبحث عن إعلان TikTok ضمن الخلاصة.,(موسيقى مبهجة),حسنًا ، هذا يبدو جيدًا.,إنه بسيط ونظيف وبهيكل رائع ،,لذا سيكون من السهل تطبيق علامتنا التجارية عليه.,هذا القالب له جمالية صفراء جميلة.,إنه يحتوي على موسيقى وفي الأسفل هنا في لوحة الفيديو الصغيرة ،,يمكنني أن أرى أنه لا توجد انتقالات مضافة بعد.,حسنًا ، العلامة التجارية التي سأستخدمها اليوم,تسمى Active Apparel.,إنها ماركة ملابس رياضية مستدامة.,لقد تقدمت بالفعل وحصلت,على شعاري وألواني وخطوطي ،,وألقتهم جميعًا في Canva Brand Kit ،,حتى أتمكن من,تبديل كل شيء بسرعة وسهولة بلمسة زر واحدة.,لذلك عندما يتعلق الأمر بتصميم إعلان للتوعية ،,فأنت بحاجة إلى التأكد من أن علامتك التجارية وشعارك يشبهان,حقًا المقدمة والوسط.,هذا يعني أن يكون لديك شعارك,في الثواني الثلاث الأولى من أي قطعة تقوم بإنشائها ،,وبهذه الطريقة يمكن لجمهورك حقًا,الحصول عليه في أسرع وقت ممكن.,الشيء الآخر ، نصيحة احترافية صغيرة لك إذا أردت ،,هي أن الأمر يتطلب ما يصل إلى ثماني مشاهدات لأي إعلان لتتذكره.,لذلك تحتاج حقًا إلى التأكد ،,ليس فقط من اتساق علامتك التجارية ،,ولكنك حقًا تجلب الأشياء في,أسرع وقت ممكن,حتى تكون أول شيء تراه,وتتذكره.,الخطوة الأولى هي حذف هذا المقطع الموسيقي.,الخطوة الثانية هي إضافة شعاري من علامة تبويب الشعارات هنا.,(موسيقى مبهجة),الخطوة الثالثة هي تحديث النص,إلى ألوان وخطوط علامتنا التجارية.,(موسيقى مبهجة),من المهم أن تبدو إعلاناتك أصلية في النظام الأساسي ،,لذلك يعني هذا أنها محمولة باليد,ول
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