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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

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Best TikTok Ad/Brand Campaigns You Should Know

hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being

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Brand awareness ads on TikTok | Make effective ads with Canva’s video editor

- هل أنت جاهز للبدء أو الارتقاء إلى المستوى الأعلى على TikTok؟,أنا Cherie من TikTok ،,وفي هذا الفيديو ،,سأشارك بالضبط كيفية إنشاء إعلانات لا يمكن تخطيها,لـ TikTok باستخدام Canva.,(موسيقى مبهجة),عندما يتعلق الأمر بالإعلان على TikTok ،,فإن الأمر كله يتعلق بإحضار نفسك الأكثر إبداعًا,إلى المنصة,وإيجاد عملية قابلة للتطوير تناسب علامتك التجارية.,TikTok هي عبارة عن منصة تسويق كاملة التحويل,تمكّن علامتك التجارية من الوصول إلى أهدافك في الوعي,والمشاركة والاستحواذ.,في هذه السلسلة المكونة من ثلاثة أجزاء ،,سوف نوضح لك كيفية إنشاء إعلان TikTok المثالي,لكل مرحلة من مراحل مسار التسويق.,في الفيديو الأول ، سنستكشف بناء الوعي بالعلامة التجارية,وإنشاء إعلانات في Canva وقياس النجاح ،,وسنغطي جميع نصائح فيديو TikTok المفيدة.,(موسيقى مبهجة),فقط لتعيين المستوى ، دعنا نحدد الوعي بالعلامة التجارية.,بعبارات بسيطة ،,يؤدي الوعي بالعلامة التجارية إلى خلق معرفة بالعلامة التجارية,لدى جمهور معين.,إذا كانت علامتك التجارية جديدة,أو أقل شهرة من منافسيك ،,فهذه هي استراتيجية التسويق المثالية,لمساعدة الأشخاص على اكتشاف علامتك التجارية.,أو إذا كانت علامتك التجارية راسخة ،,فهذه أيضًا طريقة رائعة للاستفادة من جماهير جديدة.,(موسيقى مبهجة),من المهم الانتباه إلى المقاييس الصحيحة,حتى تتمكن من تتبع أداء إعلانك.,هناك ثلاث إحصاءات أساسية يجب أن تقيسها.,الأول هو الوصول.,هذا هو إجمالي عدد الأشخاص الذين تم عرض الإعلان.,التالي هو عدد مرات الظهور ،,والتي تقيس عدد المرات التي شوهد فيها إعلانك,دون أن يضطر المشاهد إلى التفاعل معه.,وآخرها هو التكلفة لكل ألف ظهور ،,وهو ما يعني التكلفة لكل ألف ظهور,يتلقاها إعلانك.,ما يميز TikTok هو أنه يمكنك الحصول على جميع الأفكار من,خلال أداة Ads Manager الخاصة بنا في لوحة المعلومات الخاصة بك.,من هنا ، انقر فوق علامة التبويب "الحملة",حيث يمكنك الاطلاع على إحصائيات الحملة.,إذا لم تكن متأكدًا مما تعنيه المقاييس المختلفة ،,فيمكنك تحريك مؤشر الماوس فوق اسم المقاييس ،,كما هو موضح على الشاشة ،,وسوف يعطيك وصفًا.,إذا كنت غير قادر على رؤية المقاييس ،,يمكنك النقر فوق علامة التبويب "الأعمدة الافتراضية," وتحديد المقياس الذي ترغب في عرضه ، مثل مدى الوصول.,حسنًا ، الآن بعد أن عرفنا ما هو التسويق التوعوي,وكيفية قياسه ،,دعنا نتعمق في أفضل الممارسات,لعمل إعلان تيك توك للتوعية الناجحة.,فيما يلي ثلاث نصائح يجب أن تضعها في اعتبارك,عند إنشاء إعلان TikTok للتوعية بالعلامة التجارية.,النصيحة الأولى ، قم بالبناء على الصوت.,اجذب انتباه المستخدم,بصوت عصري سلس.,TikTok عبارة عن منصة صوتية تعمل دائمًا ،,مما يعني أن الصوت يلعب دورًا حيويًا,في إشراك جمهورنا.,في TikTok ، وجدنا أن إضافة أي نوع من الصوت,ينتج عنه زيادة بنسبة 16٪ في مرات الظهور,مقارنة بمقاطع الفيديو التي لا تحتوي على صوت.,لذلك لا تنسَ دمج هذا العنصر في إعلاناتك,لتتوافق مع علامتك التجارية,لأنها تساعد في إنشاء هوية صوتية.,النصيحة الثانية ، استخدم واتبع الاتجاهات.,عندما يتعلق الأمر بالاتجاهات ،,لا توجد منصة أفضل لاستخدامها,للإلهام بخلاف TikTok ،,خاصة عندما تحاول تنفيذ بعض أهداف التوعية.,يمكنك البقاء على اطلاع على الاتجاهات الحالية,من خلال استخدام صفحة "إلهام المركز الإبداعي" الخاصة بنا,لمعرفة الاتجاهات الشائعة,وما هي بعض إعلاناتنا ذات الأداء الأفضل للإلهام.,النصيحة الثالثة ، البقعة الحلوة من 21 إلى 34 ثانية.,مدة البقعة المثالية للفيديو ما بين 21 إلى 34 ثانية.,يتعلق الأمر بكيفية إشراك جمهورك,في المكان المناسب.,يُظهر بحثنا أن مقاطع الفيديو بهذه المدة,أدت إلى زيادة بنسبة 2٪ في مرات الظهور.,لذا اجعل إعلانك قصيرًا واجذب الانتباه لجذب انتباه,جمهورك.,لتلخيص هذه النصائح مرة أخرى ،,استخدم الصوت واتبع الاتجاهات,واحتفظ بها بين 21 إلى 34 ثانية.,سأقوم الآن بتسليمها إلى Jordi من Canva لأوضح,لك كيفية الاستفادة من هذه الأفكار,واستخدام Canva لإنشاء,إعلان آسر للتوعية بالعلامة التجارية بسرعة وسهولة.,(موسيقى مبهجة),- مرحبًا ، أنا جوردي ، أنا مصمم حركة هنا في Canva.,في البرنامج التعليمي اليوم ، يمكنك تنزيل القالب,إما عن طريق مسح رمز الاستجابة السريعة هذا هنا,أو يمكنك العثور على رابط في الوصف أدناه.,حسنًا ، لنبدأ.,أولاً ، سأبحث عن إعلان TikTok ضمن الخلاصة.,(موسيقى مبهجة),حسنًا ، هذا يبدو جيدًا.,إنه بسيط ونظيف وبهيكل رائع ،,لذا سيكون من السهل تطبيق علامتنا التجارية عليه.,هذا القالب له جمالية صفراء جميلة.,إنه يحتوي على موسيقى وفي الأسفل هنا في لوحة الفيديو الصغيرة ،,يمكنني أن أرى أنه لا توجد انتقالات مضافة بعد.,حسنًا ، العلامة التجارية التي سأستخدمها اليوم,تسمى Active Apparel.,إنها ماركة ملابس رياضية مستدامة.,لقد تقدمت بالفعل وحصلت,على شعاري وألواني وخطوطي ،,وألقتهم جميعًا في Canva Brand Kit ،,حتى أتمكن من,تبديل كل شيء بسرعة وسهولة بلمسة زر واحدة.,لذلك عندما يتعلق الأمر بتصميم إعلان للتوعية ،,فأنت بحاجة إلى التأكد من أن علامتك التجارية وشعارك يشبهان,حقًا المقدمة والوسط.,هذا يعني أن يكون لديك شعارك,في الثواني الثلاث الأولى من أي قطعة تقوم بإنشائها ،,وبهذه الطريقة يمكن لجمهورك حقًا,الحصول عليه في أسرع وقت ممكن.,الشيء الآخر ، نصيحة احترافية صغيرة لك إذا أردت ،,هي أن الأمر يتطلب ما يصل إلى ثماني مشاهدات لأي إعلان لتتذكره.,لذلك تحتاج حقًا إلى التأكد ،,ليس فقط من اتساق علامتك التجارية ،,ولكنك حقًا تجلب الأشياء في,أسرع وقت ممكن,حتى تكون أول شيء تراه,وتتذكره.,الخطوة الأولى هي حذف هذا المقطع الموسيقي.,الخطوة الثانية هي إضافة شعاري من علامة تبويب الشعارات هنا.,(موسيقى مبهجة),الخطوة الثالثة هي تحديث النص,إلى ألوان وخطوط علامتنا التجارية.,(موسيقى مبهجة),من المهم أن تبدو إعلاناتك أصلية في النظام الأساسي ،,لذلك يعني هذا أنها محمولة باليد,ول

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TikTok Ads For Fashion Brands

hey this is archie and today we're going,to talk about how to run ads on tiktok,for fashion brands yes it's going to be,specifically for fashion brands so if,you have a fashion brand where if you're,running ads for a fashion business then,this is a video specifically designed,for you now it's going to be a pretty,comprehensive video probably quite a,long one because i'm going to cover,every single important point to run a,profitable ticket ad campaign starting,from your business account and finishing,to your ad creatives how to create them,how they should look like and many more,things that will be following so take a,piece of paper pay attention stay,focused and let's get started now,because i want to simplify this process,i'm gonna show you step by step how to,do this so the first step is to head,over to the techclock.com,business now there are two options here,one you ever already created an account,and in that case you just need to select,it or you have to create a new business,account so you'll go to this page you'll,click on the create new button,highlighted with this kind of branded,color from tick tock you'll be sent to,like another page and here you'll have,to create like your article page i,already have a business account that's,why they are gonna ask me just to choose,it but you'll just need to you know,create for your email your name your,business information and you'll get your,business account ready for running ads,it is a pretty self-explanatory process,so i'm gonna click on my you know,business account right here,i'll be sent to the ads manager because,i already have the ad account but i'm,going to explain real quickly about the,business center because this is a pretty,important aspect of like the tick tock,ecosystem so if i click right here on,this small icon that looks like a bag,which says business center i'm gonna be,sent to like this page where first of,all i need to select my business account,because i'm working with clients all,over the world,but you're pretty much if you're running,ads for yourself you'll have only one,account which is enough so here you'll,see a pretty similar kind of dashboard,as you would see on facebook ads if you,are running it or if you run it on that,platform so here on you can,see like your members you can add people,if you have a team where if you have,other people that are running ads for,your business then you could click here,on members and then invite someone by,adding their email giving them access to,your tick tock ad account your ticket,page and you know all the other aspects,that they will pretty much need in order,to run ads for your business,now once i covered a little bit about,the ad account this is something that i,want to talk next so the second step so,the first step we said that we need to,create a business account the second,step is to create the ad account so as,we would you know have a physical system,on facebook where we have our business,page then under the business page we,create our ad account it is kind of the,same thing with tick tock so we want to,create our ad account to do that under,the assets we want to click on the,advertiser accounts so here i already,have an account but in your case if it's,a completely new ad account you'll have,to create a new one so you'll click on,this add advertiser account like it's a,button highlighted with again with your,brand color you will click on create new,next you'll add the name the time zone,the currency you know the place of,registration i'm talking about your,business the company name the website,the industry you'll click next and,finish it is a very easy process the,other things to mention here is tiktok,accounts when you're creating your,business account you can link your like,you know business page with your,personal page so that's something that i,would recommend because afterwards it's,quite easy to run ads from your tick,tock page using your post so you could,like grow your you know your followers,like have that social proof other things,then that if you're giving access to,someone make sure you give them access,also to your ticktock account so that,you they could also run ads from your,particular page otherwise they will need,to create an identity now i'm gonna talk,a little bit later on about the identity,it's something different from facebook,ads it's something pretty cool generally,speaking you could run ads even without,with a tick tock page which is really,great so now let's go to the ads manager,i'm gonna click right here on the,advertiser accounts and then i will,click here at the ads manager now the,next step that we want to do is pretty,much going straight forward into,creating our first campaign and now once,i am here in the ads manager the next,step that we have to implement is,creating our first campaign or maybe the,second campaign or third campaign,depending on you know your history,depending on how long you've been in the,tick-tock ad space so just to clarify a,few thi

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Increase brand impact on TikTok with these best practices - Master TikTok Ads with Sellers Alley

welcome to the new episode of our t-talk,academy,i'm tamara and i'm senior ppc specialist,here at sellers alley,today i will show you the best practices,on tick tock and how you can find yours,before we start be sure to subscribe to,our youtube channel and don't forget to,leave your comments,and questions below after watching this,video,for you page on tick tock is always,different for each of us,showing content according to the what,tick tocks algorithm things we are,interested in,the same goes with discovering the best,practices for,your brand on tick tock understanding,your brand's core values and mission and,deliver,the message to your audience through the,best practices,on tick tock is really important and,today i will share a few tips on finding,your best practices,but remember the more you interact with,tiktok and its algorithm,the more content will fit your interests,the same rules goes for the best,practices,some practices that you should know as,you go on,are actually first sound as tick tock,is a sound on environment second,vertical it is a full screen vertical,video setting,and you should take the full advantage,of it third,is collaborative tiktok is based on,collaboration,and community and as a brand make sure,that you are showing up in the community,and creating with it,fourth it's endless discovery you never,know what is on the next swipe,content is endless and you can spend,actually hours and hours on tick tock,fifth it's trends so trends and brands,actually go,well together showing up and demonstrate,how your brand stands,up for and listen to the community be,ready to collaborate with them,understand them and speak their language,sixth is effects you can use cool and,unique effects and tools created by,tic tac so let's wrap it up and,let's see the video examples of using,sound,and collaboration on tick tock,i think this was fun and if you're still,here and keep discovering,continue scrolling as the more time you,spend on tick tock,the easier it will be for you to find,out,what you can do as a brand to show your,products,remember the best practice is to,practice,and last i will give you some examples,of,trends on tick-tock,i hope you enjoyed watching this episode,about the best tick-tock practices,for more exciting news and tick-tock,advice subscribe to our youtube channel,and follow us on all social media,channels,see you guys next time

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How to create TikTok Ads for brands consideration | Make effective ads with Canva’s video editor

- Hi, I'm Lucy and I'm a Creative Partnership Manager at TikTok.,I've got a quick pop quiz for you,,so get your fingers warmed up,and ready to put your answers in the comments.,Alright, we all know that advertising's been around,for a long time,,but did you know when it was first seen to the modern world?,Was it A) the 18th century, B) the 13th century,or C) the 15th century?,Write your answers below.,(upbeat music),The answer is C, the 15th century,when the printing press was first introduced.,Congrats if you knew that.,Advertising is still woven throughout our society today,and it isn't going anywhere anytime soon.,And there are so many different types of ads.,So it's important that your brand considers making ads,to cater to each stage of the marketing funnel,to ensure they have the desired impact.,TikTok is a full-funnel marketing platform,that enables your brand to reach your awareness,,consideration, and acquisition goals.,And the good news is that Canva makes it simple,to create scroll-stopping TikTok ads,with eye-catching and easy to use templates,to suit every stage of the marketing funnel.,When it comes to advertising on TikTok,,it's all about bringing your creative self to the platform,and finding a scalable process that works for your brand.,In episode one of this series,we examined how to create an ad for top funnel campaigns,,an ad to grow awareness for your brand.,In this episode, we're exploring how to use Canva,to create ads for the second stage of the marketing funnel,,consideration.,So what does the consideration stage mean exactly?,The middle funnel is where you need to build trust,with your captured audience,by creating further understanding of your product,or service features to help your audience prepare,to take another step towards purchasing your product.,Many marketers will launch mid-funnel campaigns to:,get more consumers to shortlist the brand,,reinforce or change brand perceptions,to increase brand relevance,,drive deeper emotional engagement with consumers,,differentiate the brand from competitors.,(lively music),There are five key metrics to consider,when running a middle funnel campaign.,Primary metrics are:,number one - completed video views,which refers the number of times,the entire video was watched.,And number two, click through rate,,which is the ratio of the number of users,who have seen your ad,,to the number of users who have clicked on your ad.,Secondary metrics are:,number one - viewable impressions,and number two, cost per click, CPC.,This metric should be monitored,and kept within a healthy range.,Tertiary metrics.,Number one: conversion, which is an action that is counted,when a user interacts with your ad,,for example, through a click and then takes an action,to put an inquiry, add to cart, or purchase.,This is something we will explore more in-depth,in our next video to explore the lower marketing funnel.,Now that we have learned about the key metrics,that drive success for your campaigns,,let's explore the creative tips you should consider,when generating middle funnel campaigns.,Tip one: add in offer text and ,amplify through using a voiceover.,By adding in an offer it will engage your audience,because, let's get real here, who doesn't love a deal?,At TikTok, we found that by adding in a real voiceover,to help illustrate your product or service,and also incorporating offer text,,indicated an 87% lift in conversion,and a 9% lift in impressions,compared to videos that did not have a voiceover,and offer text.,Tip two: add in closed captions.,At TikTok we found by adding in closed captions,or text on the screen that clearly displays an offer,,or a call to action, not only did it,make the creative more engaging for users,,but it also showed an 80% lift in conversion,and a 16% lift in impressions,compared to videos that did not have any closed captions,or displayed any offer or CTA text on screen.,Tip three: add in an end frame.,At TikTok, we found that by including an end frame,that summarizes key information on your product or services,gave a 47% lift in impressions compared to videos,without an end frame.,So that's our three tips,for making an effective middle funnel marketing ad.,And now Jordi, an expert motion designer at Canva,,is here to show you how to put all this knowledge,into making a scroll-stopping TikTok ad.,- Thanks, Lucy.,As we're creating an ad,for the consideration part of the funnel,,our audience already has a really good idea of who we are,,so now's a really good time to hook them in,with all of our possible offerings.,And we're going to cover this in today's tutorial.,Continuing on from our last ad,,I'm going to use the same Active Apparel brand,,which specializes in making,sustainable activewear for everyone.,The first step is to find a Canva template,that will suit the style I'm going for.,I think this one looks pretty good.,Now I've got the template,,the second step is to record the voiceover.,You can record your own voiceover,in the Canv

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TikTok Ads For Business - Secrets To Go Viral!

- Are you using TikTok to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming people's favorite app.,It's actually loved by so many that you might've noticed,other platforms rolling out features to compete with it.,Features like Instagram Reels or YouTube Shorts.,Yeah, it's not a coincidence that other apps are picking up,on the fact that short form videos are just trending more.,So today I want to talk about how you can use TikTok ads,to grow your business.,I also have a free social media trends guide,that's jam packed with helpful information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from companies of all sizes.,So no matter how big or small your business is,,you're going to see what industry leaders have to say,on what has worked for their social media success.,You definitely want to get your hands on it.,So I'll have it linked in the description box below.,So make sure to check it out.,HubSpot also has a free certification course,that you can take to basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads strike an emotional cord,so it's really the best app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading consistent quality content.,Right now, it's available in 154 countries worldwide,and has over 130 million active monthly users,in the U.S. alone.,So let's talk about the kinds of ads that you can create,on TikTok.,There's in-feed ads, top view ads, brand takeover ads,,branded hashtag challenge and branded effects.,In-feed ads are typically what you'll see most businesses,using to promote their brand because they allow,for more engagement from TikTok users.,People can actually like, comment and share these.,They also have a CTA feature where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users see at the top of their,For You page before the mindless scrolling begins.,This ad format lets you have your video be up,to a minute long, so they're really great,for brand awareness since they guarantee a wide reach,and a high number of impressions.,The key to these kinds of ads is to make them really,creative and engaging so that it leaves a lasting impression,on people.,Brand takeover ads are kind of similar to top view ads,,except with these users can't like or comment on them.,These also appear first thing, once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these because they're really great,for directing people to internal or external landing pages.,Branded hashtag challenge ads are different,because these are a lot more engaging.,These allow for creators to use your branded hashtag,in their own video caption,,which in turn brings more awareness to your company.,It makes it really easy for users to connect,with each other, but also with your brand.,You'll usually see these on the discover page,in the form of a banner at the top.,A company that recently used this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share their own pizza recipe.,And then one lucky winner would get the opportunity,to have their recipe featured,on the Pizza Hut website nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create your own effects, filters,,or stickers for people to use in their videos.,And again, these are going to be really great,for giving people the opportunity to actually engage,with your brand, rather than just watching an ad from you.,TikTok is doing a great job in helping brands engage,with their audiences in multiple creative ways,while still giving you the results that you're looking for,to grow your business.,What I love about TikTok is that you can get on it,and not be bombarded with overly produced content.,So even if you're just a small business wanting,to get started on the app,,you can literally create an iPhone quality video,and still have a massive reach and increase your sales.,TikTok is known to be where a lot of trends come from.,So once you see a new trend happening, take advantage of it,,get cr

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This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

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