TikTok Dynamic Showcase Ads, powered by Shakr Creative Automation
for a long period of time google and,facebook have been your two primary,options for driving customer acquisition,at scale both google and facebook have,developed great advertising solutions,for e-commerce businesses to sell more,products and a profitable return on ad,spend but in recent years tick tock has,become a fantastic avenue for brands to,connect with people in new and exciting,ways and they have made great leaps,towards becoming a leading advertising,solution provider for e-commerce,businesses,among those solutions dynamic showcase,ads,dynamic showcase ads promotes the right,product to the right person at the right,time automatically the solution removes,the burden of creating individual ads,for each of the hundreds thousands or,millions of products in your product,catalog,dynamic showcase ads enable you to both,win back lost website visitors with,retargeting or connect with new shoppers,through broad audience prospecting but,no matter if you're retargeting or,prospecting the most important factor,determining the effectiveness of your,campaign is the quality of your creative,dynamic showcase ads are served as short,form videos the creative format which,has made millions of people around the,world fall in love with tiktok,however scaling high quality video,creative for thousands of products is,hard that is where shaker comes in our,creative automation technology scales,videos without creative limitations,enabling you to make high quality video,ads without compromise on brand,guidelines,we believe in showing not telling with,that in mind please have a look at these,amazing dynamic ads powered by shaker,successful dynamic showcase ads start,with great creative templates before,scaling out creative versions for each,individual skill,shaker's creative automation platform,turns adobe after effects projects into,programmable templates meaning that,motion graphic designers have infinite,creative visibility when designing the,master template once the template design,is ready your product feed is connected,to the shaco platform and video versions,for each individual sku are,automatically created and appended to,your product feed,now that your product feed contains,videos you're ready to create a tick,tock product catalog,all you need to do is to upload your,products and shaker rendered videos via,your product feed and then you integrate,conversion events between your catalog,and measurement partner or tech talk,pixel once you have a tick tock product,catalog ready you can run dynamic,showcase ads through the catalog sales,objective in the tick tock ads manager,as mentioned dynamic showcase ads can,help you win back lost website visitors,with retargeting and it can help you,connect with new shoppers through broad,audience prospecting,and with great video creative for each,individual sku your dynamic showcase ads,have the potential to be one of your,biggest contributors to increased,product sales,shaker is the only creative automation,platform in the world which can proudly,say don't make dynamic ads make dynamic,tick tocks,you
Let's move on to the first section of tiktok dynamic product ads
All you need to know about TikTok Dynamic Showcase Ads (DSA)
All you need to know about TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar all,you need to know about tick tock dynamic,showcase ads free and dsa for short,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 20 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkel.heimer shaker.com,the webinar will be recorded so you can,watch in watch it on demand in your own,pace later or you can share it with,anyone who would benefit from the,contents of this webinar,some background regarding the topic of,the webinar dynamic showcase ads were,officially announced at tick tock world,on september 28 2021 just one week ago,during the dynamic showcase ads,announcement shaker was introduced as a,tick tock marketing partner with the,unique capability of scaling video,production for tick-tock dsa,we view ourselves as a global subject,matter experts regarding creative,excellence for the scale of dsa which is,why we see it as both our responsibility,and a privilege to host this webinar,over to the agenda,firstly i will explain what dynamic,showcase ads are,secondly i will briefly show the key,difference between tiktok dsa and,facebook dpa,thirdly i will mention the basic steps,of getting started with dsa,then i will go through how you can go,beyond the basics with shaker custom,creative,and finally i will let you know what you,expect from our upcoming webinars,so let's get started what is the tick,tock dsa,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,even if you have hundreds thousands or,millions of skus in your product catalog,let's look at a simple example with,three products but keep in mind that,this logic works no matter if you have,hundreds thousands or millions of,products,you want to ensure that these products,are shown to the right person at the,right time with the dynamic showcase ad,let's pretend we have three people to,target and there are three different,time periods you want to get your,products in front of your target,audience,you want to retarget people who have,added a product to cart in the last 0 to,14 days,you want to retarget people who have,viewed a product in the last 15 to 30,days,and you want to find new prospective,customers who are in the market for,products similar to yours,all of this is possible with the right,tsa setup,when the setup is correct,tock will be able to determine that,walter white aka heisenberg added the,slip tint to his shopping cart 0 to 14,days ago,and that the black widow viewed this,face mask 15 to 30 days ago,and that geralt of rivia is desperately,looking for some makeup in order to add,some color to his face,all of this happens automatically with,the help of tiktok dynamic showcase ads,so this is the dynamic ad walter white,so that was the ad that dynam the,dynamic ad walter white would be served,a video ad for the lip tint he added to,his shopping cart,and this is to add that the black widow,would be served a video ad for the face,mask she was looking for,and gerald obrivia would see this ad a,video ad for the type makeup he is,looking for,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,and this would apply or cost your entire,product catalog even for millions of,videos,so to recap,dynamic showcase ads enables you to show,ads for the right product to the right,person at the right time automatically,as long as you have a product catalog,even with hundreds thousands or millions,of use in your product catalog dynamic,showcase ads remove the heavy lifting of,creating in creating individual ads for,different combination of products and,people,with dsa products and people find each,other,effectively and efficiently,pretty cool,so what is the key difference between,tik-tok tsa and facebook dpa,if you're familiar with facebook dynamic,ads the dsa functionality i just went,through will seem to be quite similar to,facebook dynamic ads,however tick tock is a completely,different user experience compared to,facebook and instagram,this means that the creative formats,have to be adapted to tick tock,on facebook dynamic ads will typically,look like the single image an image,carousel you can see to the left,tick tock is a video only platform,meaning that you need videos for your,entire product catalog,and you do you don't just need videos,you need videos which look and feel,native to tiktok,like the dsa for sephora,and this one for case defy,if you want to succeed with talk dsa you,need to step up your creative game,so now that you know what dynamic,showcase ads are let's take a look at,how you can get started right away,there are five main steps required to,create dynamic showcase ads firstly,create a catalog in the ticktock,business center,secondly upload products t
After seeing the first section, I believe you have a general understanding of tiktok dynamic product ads
Continue the next second section about tiktok dynamic product ads
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar sell,more products in 2022 with tick tock,dynamic showcase ads,my name is mikhail i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made our mission to enable,brands to be able to produce amazing,creative at scale,and we call it creativity times infinity,our creative automation engine enables,marketing teams to connect relevant data,sources with video templates in order to,scale creative production across paid,and owned media channels,with the ultimate goal of achieving,relevance at scale across platforms,over to today's agenda,firstly what our dynamic showcase ads,secondly what did we learn about dynamic,showcase ads in 2021,thirdly i will show you how to succeed,with dsa in 2022 which pretty much comes,down to the quality of your creative,and finally what to expect from our,upcoming webinar,first thing,what are dynamic showcase ads,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically all powered by your,product catalog in combination with data,from your tick tock pixel or mobile,measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,in terms of the tick tock ads manager,dynamic showcase ads are available,through the catalog sales objective as,you can see here,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this simple example slides geralt of,rivia will be served an ad for color,makeup which is desperately been looking,for although he has not yet been to your,website,walter white aka heisenberg added this,slip tint to his shopping cart 0 to 14,days ago and will be retargeted with,that product within that time period,and the black widow viewed this face,mask 15 to 30 days ago and will be,retargeted with that product within that,time period,all of this happens automatically if,your campaigns and ad groups are,correctly set up,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,if you're familiar with facebook dynamic,ads the core dsa functionality is very,similar however tick tock is a platform,as a platform is completely different,user experience compared to most,placements on facebook and instagram,this means that the creative formats,have to be adapted to tick tock on,facebook dynamic ads will typically look,like the single image an image carousel,you can see to the left,but on tick tock tick tock is a video,only platform meaning that you need,videos for your entire product catalog,and you don't just need videos you need,videos which look and feel like native,tik tok videos like this dsa ad for,sephora,and this one for case defy,and if you have any questions about the,settings of dynamic showcase ads you can,search directly within the tick tock,business help center which you can see,here or feel free to reach out to me if,you have any questions,shaker is a badged tick tock marketing,partner and we are happy to help anyone,succeed for their tick tock marketing,now over to our learnings from 2021,dynamic showcase ads were officially,announced at tick tock world on,september 28 2021 and before that,dynamic showcase ads were only available,to select advertisers and shaker was a,key creator partner for many of those,advertisers who were pioneering the use,of the sa,because of that shaker was introduced as,a tick tock marketing partner during the,dynamic show,dynamic showcase ads announcement at the,tick tock world conference,we were introduced as a creative,marketing partner with the specialty of,scaling video production for tick-tock,tsa,and we view ourselves as the global,subject matter experts regarding,creative excellence for dynamic showcase,ads which is why we see it as both our,responsibility and a privilege to,educate advertisers about it,in 2021 we ran dsa campaigns with 64,different advertiser catalogs across 12,countries and rendered a total of more,than 100 million product videos,and so what did we learn,early dsa,dsa advertisers had challenges meeting,performance targets however through,experimentation with campaign structure,and creative te
After seeing the second section, I believe you have a general understanding of tiktok dynamic product ads
Continue the next third section about tiktok dynamic product ads
what is going on guys norbury here back,again with another quarter four spark,Series this will be number five in the,entire series we're halfway through and,this one is going to be about this,insane testing strategy that I've been,using to find winning products nearly,every single week for the last like,three to four months testing products,with Tick Tock ads is very very simple,but I want to make sure that you do it,in the right way so in this video I'm,gonna be actually making a campaign live,inside of the tick tock ads manager so,that you can just follow along and see,everything that we do every single,question that you may have about making,a test campaign or whatever what,settings should you do the age ranges,targeting what whatever questions you,have are going to be answered in here so,let's hop right into it alright guys so,we are now in The Tick Tock ads manager,at least a dummy ads manager so that I,can make a test campaign and show you,guys how to do this when we make it to,this point you already found a product,we just covered that in the last four,videos of the series you already built,your store you already found the ads,that you're going to run now you're,ready to create your actual test,Campaign which is what we're going to go,ahead and do here after you set up your,ad account and set up your pixel and,stuff this is what you're going to be,looking at so very very simple all,you're going to want to do is go ahead,and click create I'm going to click,Start over and the first thing that you,want to do is click on website,conversions this is basically telling,Tick Tock that we want sales which is of,course what we want and then usually,what I'll do is I will name the campaign,the name of the product so for the sake,of this example I'm just going to put,product name and we'll go ahead and,click continue this will bring us to the,ad group because the campaign is already,created and don't worry about any of the,settings on the campaign level when,we're just testing products we're not,going to be messing with any of those,things so I usually just call my ad,groups open or you could say no,targeting or whatever and then when it,comes to selecting your pixel just click,the pixel that you want to do and then,we're going to optimize for complete,payment out the gate now a lot of people,have brought up like what if I don't,have any purchases on my pixel am I,going to run into spend issues whatever,you might but you can deal with those,down the road I don't think optimizing,for view content or add to car is going,to help with spending issues at all I,actually don't really think that that's,a strategy that works anymore for fixing,spending issues so what I would probably,recommend that you do is optimize for,complete payment from the get-go and,just let it run until it does spend so,if it doesn't spend for a day or two,don't worry about it just let it go let,it spend at its own pace because we,always want to optimize for what our,goal is at the end of the day and our,goal is complete payments now when it,comes to placements I have split tested,automatic placements versus you know,Tick Tock only and in my experience this,platform right here pangle it does spend,money on this platform I'm not 100,certain what it is but I do know that,the majority of the spend will probably,go towards this platform and for that,reason also I haven't seen that many,good results I usually just do select,placement and just select Tick Tock only,for the placements in terms of user,comments and video downloads does,doesn't matter you can do whatever you,want there if you want to manage,comments if you don't want to manage,comments just make your mind up I don't,think it affects performance that well,but what I will say is,um you know Tick Tock has voiced that if,you do leave comments on that you could,get more Impressions and more,conversions so usually I'll just leave,them on automated creative optimization,so we are 100 gonna do this especially,when testing and this basically allows,us to put multiple video ads under this,single ad group or under a single ad,really so we're not going to need,multiple ads even though we have three,videos we're going to use in this,example we can just put them all into,one ad now I'm always going to do custom,targeting I don't necessarily recommend,doing automatic targeting and I'll tell,you why inside of the countries you're,just going to want to put in the,countries that you want to Target so,we're just going to do United States and,Canada languages you could do English,you don't have to though genders we're,always always going to leave this on all,unless you have like a very specific,product where only females would buy it,and don't look at me and say that you,know because you're selling makeup that,only females will buy makeup because,boys will buy makeup for their,girlfriends right or for their sisters,or mothers or whatever so don't be so,quick to make assumptions,um and you know that's the re
After seeing the third section, I believe you have a general understanding of tiktok dynamic product ads
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Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads
Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads
hey everyone welcome to the webinar,don't make dynamic ads make dynamic tech,talks where i will show you how to,design great templates for dynamic,showcase ads,first of all my name is mikel i'm the vp,of growth at shaker and i'm the host of,today's webinar the webinar will be,recorded so you can watch it later,today's agenda firstly what are tick,tock dynamic showcase ads,secondly how to prepare a creative brief,for a dsa template,thirdly how to incorporate tick tock,trends,fourthly how to incorporate creator,footage,fifth how to incorporate music,sixths how to incorporate product images,price and titles,then how to adhere to brand guidelines,and finally what to expect from our,upcoming webinar,first thing on the agenda what are tick,tock dynamic showcase ads,simply puts dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,all powered by your product catalog in,combination with data from your tick,tock pixel or mobile measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this example in this simple example,slide walter white aka heisenberg added,this lip tint to his shopping cart 0 to,14 days ago and will be retargeted with,that product within that time period,the black widow viewed the face mask 15,to 30 days ago and will be retargeted,with that product with that within that,time period,and gerald obrivia will be served an ad,for the caller makeup which he has,desperately desperately been looking for,although he has not yet been in,although he's not yet been to your,website,all of this happens automatically if you,have set up your campaign and ad groups,correctly,now that you know what dynamic showcase,ads are let's let's take a closer look,at how you can ensure optimal dsa,performance with amazing creative,starting with how to prepare a creative,brief for a dsa template,but before i show you how to prepare put,together a brief i want to explain the,topic of this webinar don't make dynamic,ads make dynamic tick tocks,as you can see here this is the tick,tock for business home page and you,might have heard this many times already,don't make ads make tick tocks,don't make ads make tick tocks has been,a fundamental driver for enabling brands,to keep audiences engaged with fun,positive and engaging content on the,tick tock platform,and this has led to tick tock being,ranked number one globally for ad equity,ad equity measures audiences attitude,and preference towards ads across media,channels and premium media brands tick,tock has changed how brands advertised,around the world and audiences have,noticed,and according to duncan southgate that,cantar it is,it is to the extent which consumers find,ads on tick tock fun and entertaining,which is the single most differentiating,feature in the global media landscape,given that it makes sense that over,three in four global marketers plan to,increase their media spend on tick tock,in 2022,so what about creative quality for,dynamic showcase ads can you make fun,and entertaining ads for dsa for,hundreds thousands or millions of,products,does don't make ads make tick tocks,apply to the scale of dsa,we believe so because at shaker we have,made it our mission to enable brands to,be able to produce amazing creative at,scale and we call it creativity times,infinity,with shaker creative automation you're,able to create dynamic showcase ads that,look and feel like tick tocks which is,why we say don't make dynamic ads make,dynamic tick tocks,every successful dsa campaign has great,creative like this,but in order to get great creative you,need to communicate your ideas ideas,with the design team so they can unleash,their creativity which means you have to,provide a creative brief,a good creative brief should include,clear information about your upcoming,campaign,the more details you can provide the,better the creative will be,it's important that the creative team,has an oversight of the project,including the target audience and,campaign type by knowing the target,audience of the ad designers can create,a base video aligned with the target age,group gender and interests,and whether you are retargeting or,prospecting that also affects the,creative direction,as people have different levels of,familiarity with your business and brand,based on how they have interacted with,your brand in the past you need to think,about
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Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the fifth section, I believe you have a general understanding of tiktok dynamic product ads
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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the sixth section, I believe you have a general understanding of tiktok dynamic product ads
Continue the next seventh section about tiktok dynamic product ads
How to structure your TikTok DSA Campaigns
How to structure your TikTok DSA Campaigns
hey everyone welcome to the webinar how,to structure your tick tock tsa,campaigns,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later or share with anyone who,would benefit from the contents of this,webinar,a month ago we hosted our first webinar,around dsa all you need to know about,ticktock dynamic showcase ads where we,covered the basics of what dsa is,how to get started with dsa and how to,optimize performance with shaker custom,dsa creative,and two weeks ago we hosted the second,dsa webinar creative best practices for,tick tock dynamic showcase ads,today we will tie everything together by,showing you an example how to structure,your tick tock ad account overall and we,will show you how to get the most out of,your dsa campaigns,specifically,over to the agenda,firstly i will show an example of how,you can structure your tick tock ad,account,secondly i will do a short recap of what,dynamic showcase ads are,thirdly i will touch upon the,performance levers for dynamic showcase,ads,fourthly i will give you a recap of the,creative lever,fifth i will talk about product sets,sixth i will talk about targeting and,finally what to expect from our upcoming,webinars,the example ad account structure i will,show today is a modified version of what,is recommended for advanced facebook,advertisers and although creative best,practices are very different from,facebook to tick tock the foundational,campaign settings are very similar so,bringing foundational best practices,from your facebook campaign structure to,tick tock is a great place to start,and keep in mind that the ad account,structure you can see here is just an,example and it's very much geared,towards driving sales for e-commerce,businesses with a wide range of,different use,you will have to test and make,adjustments based on the unique,characteristics of your business,my goal here is to inspire you to go and,test that what works best for you,so in this structure the campaigns are,broadly categorized into prospecting,which you can see on this slide and then,retargeting and loyalty which i will,show on the next two slides also note,that this structures does not only,include dynamic showcase ads it includes,conversion campaigns as well,and as i said it is heavily geared,towards driving sales for e-commerce,businesses,so firstly you should have a prospecting,campaign for conversions or for app,install if you have a shopping app,in this campaign you should start out by,trying three different ad sets one with,interest based targeting a second with,narrow look-alike targeting and the,third with broad lookalike targeting and,we recommend running automatic creative,optimization ads for aco for short in,these ad groups,with aco you upload up to 10 videos 5,texts,and 3 ctas and let the tick tock find,the best performing combinations,in our upcoming webinar we will discuss,aco in more detail,the second campaign is where the dynamic,showcase ads come in,the catalog sales objective is the,objective which lets you run dsa ads,the number of ad sets really depends on,the variety of products in your catalog,and variety of target customers,three different ad sets with product set,one two and three plus interest,targeting is just an example,and remember to have bespoke template,versions for each product set,i will go into more detail around,product sets and targeting for dsa,campaigns later in this webinar,so with this kind of prospecting,structure you will be able to reach a,large amount of prospective shoppers,effectively and efficiently,over to the retargeting campaigns same,as for prospecting you should have one,campaign for the commercial objective,and one campaign for catalog sales,in the conversion campaign try one ad,group with a custom audience surpass 30,day website visitors and one with a 30,day checkout initiated custom audience,and same as with a prospecting,conversion campaign run automatic,creative optimization ads but keep in,mind that these are retargeting,audiences so adapt your creative and,message messaging accordingly,campaign 4 is your retargeting dsa,campaign where you can try one ad group,for view or added to cart in the last 0,to 14 days and one ad group for view or,added to cart in the last 15 to 30 days,and use a different dsa template than,the one you use for your prospecting dsa,so that the ad experience is different,from what prospecting audiences will see,and finally do not forget your past,purchasers,targeting past purchasers can,potentially be a great way to increase,the lifetime value of customers and,increase the overall return of ad spend,in your ad account,when targeting past purchasers it makes,sense to create product sets that might,be of particular interest like a product,set for newly released items or items on,sale,now i want to steer the focus towards,the dsa campaigns in your tick tock ad,account and how you ca
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