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I Bought The First 5 Things TikTok Ads Recommended To Me

(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin

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Let's move on to the first section of tiktok ig ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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TESTING THE INSTAGRAM + TIKTOK ADS!

james come and smell me,little spoiler,and then i realized that,i never pressed record so i'm going to,use this first oh my god it's really,hairy,hello everyone welcome back to my,channel or if you've never been here,before hi my name is sophie and today,i'm going to be testing some more,products that i have seen lots of ads,for on instagram tik tok the general,internet i think this might be my fourth,one of this stuller video where i,basically see somebody do an ad for a,product and then buy that product and,test it out and let you guys know what i,think of it in today's video i've got a,couple like more lifestyle bits and i've,got a couple makeup products as well so,it's sort of like a mixture and also i,just want to say if you're not following,me on my social media my instagram is,just outside if my tick tock is sofas,live my twitter is soft as life and,that's about it so i think we should,just get into it so the first brand that,i'm going to talk about is wild,deodorant hear me out okay this part of,the video is actually sponsored by wild,deodorant but there is a very good,reason that i'm doing a sponsorship for,this particular branding product so not,only have i seen ads of wild deodorant,everywhere i was getting so many ads on,my instagram i then started getting ads,from my family my dad my brother use it,and they were like so if you should try,this i've been testing out for a couple,of months now just so that i really like,know that i like the product i did post,a little instagram story when i was on,holiday of just like a random,recommendation which wasn't sponsored,that was just me giving you guys a,random recommendation from a fellow,sweaty person and so because i've been,using it and really enjoying it when,they offered to sponsor me i was like,okay sure if you didn't know it is a,natural deodorant it is cruelty free and,vegan it has a subscription service,option so you can do that for,convenience or if you don't want to sign,up for a subscription and you just want,to try it you can do it as a one-off,thing as well this is what one of the,standard ones look like so this is the,one that i've been using since august,now actually one of the main reasons,actually why i started using this is,because i was using a new spray-on,deodorant and i'd had a reaction to it,and my armpits were really itchy and so,i started using this because i knew that,it was more natural and just in general,like it's a lot the scents are a lot,less strong so i thought okay it might,not be as irritating it and that is one,of the main reasons why i actually,started using it and it was absolutely,amazing for that this has not caused me,any irritation whatsoever which is,obviously quite important because you,don't want irritated armpits this is,just speaking from my personal,experience obviously oh and i do also,just want to mention i do have a,discount code before i forget my,discount code is soft as life i will,leave it on the screen and i'll leave,the link down below it gets you 20 off,of all wild products so if you did want,to try them there is the code there for,you guys and like i said the link will,be down below i've just dropped one on,the floor this is actually their limited,edition pride case and it has my name on,it you can get your name engraved but i,think it's an extra two pounds but then,obviously once you have the cases you,just keep getting the refills and the,little refills are actually in,compostable packaging so just a little,bit of information about the pride cases,i'm just gonna read it off the screen so,i don't get any of the information wrong,they're selling these to celebrate and,make space for lgbtq plus voices for,every case sold they're donating 50p to,switchboard which is an organization,dedicated to providing a listening,service for lgbtq plus people on the,phone by email and instant messaging and,it says we're working with this charity,to help boost the exposure of the,wonderful work that they do so not only,does it look like a really cute case,it's also raising money and also raising,awareness for pride in general and,switchboard so i thought that was a,pretty great thing and i really like the,case as well so let me just show you how,you actually put this together quickly,so it's got these little like buttons on,the side so you just squeeze those and,then the bottom bit pops out like this,you take one of your refills i don't,actually know which one to go for my,favorite one i think is actually the,coconut and vanilla because it's a very,sort of subtle smell but i just need to,say as well on the actual effectiveness,of the deodorant i took this on holiday,with me to grease where it was like hot,and i kept this is true live guys i kept,making james smell me because i was like,i kept sniffing my armpits and being,like why don't i smell i don't smell and,then if you're like james come and smell,me so romantic honestly i was so,impressed with how well it works and,like i said i've been using it for,arou

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Best TikTok Ad/Brand Campaigns You Should Know

hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being

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I Bought EVERYTHING TikTok Ads Recommended Me!

i'm just gonna be scrolling through my,tic toc for you page and every single ad,that comes up i'm just going to,literally hit purchase right then and in,there,wait a second why is this so cute it's,an ad by the official las vegas tick,tock account you guys are not going to,want to go to las vegas for a tick tock,okay come on you guys come on,hi sisters james charles here and,welcome back to my youtube channel for,today's video we're going shopping and,i'm super excited because i'm going to,be buying everything that tick tock ads,recommend to me i feel like there's a,certain group of people that are like,the ad buyers and i feel like it's a lot,of moms and a lot of grandmas i love you,guys to death i'm not being shady when i,say that but it's like there's just you,know an ad for anything and suddenly,it's in the cart for three easy payments,of 19.99,i've never been that person i really,don't shop via ads that often a tick,tock ad or a simple little picture on,like a youtube banner page is not doing,it for me however that is all going to,be out the door today because i am going,to be the easiest way person on planet,earth because i'm just gonna be,scrolling through my tic toc for you,page and every single ad that comes up,i'm just going to literally hit purchase,right then and there so without further,ado let's just get into it,let's scroll i don't care what it is i'm,going to hit purchase oh my god wish you,luck usually the first thing that you,see when you open tick-tock is an ad so,let's see what we have in store for us,today new chrome finish,bubbles you can make your own oh yes,gorgeous mandarin red did you say red,man fly literally slime color you're,going to want to frame this,okay you should say that i'm not easily,swayed because even if i was not filming,this video and i just saw this girl i'd,be swiping the card okay this is for the,sodastream art and i do know what a soda,stream is it's basically a machine where,you can turn any liquid into a,carbonated delicious soda beverage and,you guys if you know me you would know,that i love soda okay i think wine,tastes like battery acid the wine cellar,in my house filled with coke bottles,let's fly,i have an ad for bat oh hbo max i,already paid for a subscription for that,sorry sweetie let's go,oh what's this nothing beats a day on,the water gear up with columbia pfg for,your next angling adventure,my free page is giving me ads about,fishing,this literally so cute are you literally,kidding me a mini film camera oh my god,they're half price for the next 10,minutes it says who will be buying it's,really hard for me to cook dinner every,night especially with the full-time job,i mean a doordash ad hello y'all don't,have to sell that to me okay our lunch,is literally on the way we ordered,chinese food for lunch today i'm very,excited to eat it it's on the way right,now via doordash does it does that count,should we just do another one,come on give me something good give me,something good,oh here's one,then m m's and cookies,two of my favorites on one try eminem's,new crunchy cookie m ms,oh,crunchy cookie m ms this might be an,unpopular opinion i love the m m's with,things inside of them i love a peanut m,m you know what the ones are so,underrated that i stan pretzel m m's,do you like them yeah i thought that was,the only person on planet earth that i,like love i love them it's like an,exaggerated,like i've never done like,this like,trav,you know,let's mosh,yes,oh my god an ad for domino's pizza yes,my boss said i had to make a tick tock,about domino's 50 off pizza deal being,back so,50 off yes,please,no transfer no bleed no fade for 16,hours with our vegan fave shine loud,high shine lip color,that's a name i don't know how that,could ever exist but i'm definitely done,to try let's do like one or two more,because i feel like we have a lot of,good ones at this point,okay crocs i love crocs love love crocs,i love that they're having a comeback,but i slide on our new ultra plush,classic cozy sandals,good question chili chews that meat if,you work from home,no,no no no sorry what is it it's an ad by,the official las vegas tick tock account,that's fine no,you guys we're not going to we're not,going to las vegas for a tick tock ad,i don't care what it is i'm going to hit,purchase hit purchase,okay come on you guys look come on,um,hey oh hi finn oh okay hello it's been,only a couple seconds for you since i've,seen you last but it's been a couple of,days for me everything has officially,came in the mail obviously you know we,had the vegas hat we'll get to that a,little bit later on but everything else,like the end up,every other ad that we got the furry,crocs the cookie m ms the soda stream,the domino's pizza literally is like,setting us up for like a sleepover,slumber party i mean is that not the,cutest idea i've ever done had okay you,guys,we have to get changed into my lovely,feet wear oh don't pan down don't,that's not for free you didn't say it,you didn't say it qui

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Ultimate Content Marketing Strategy for 2021 (TikTok, Instagram, Facebook & Ads Strategy)

today i'm going to be taking you behind,the scenes to a new content strategy,that we recently applied that is,crushing it right now,and i'm going to be showing you how you,can be everywhere,everywhere i go i see his face on tick,tock,ads facebook instagram and,youtube utilizing this process that i,don't see,anybody doing right now if you stay to,the end of this video,i'm gonna be showing you how you can be,everywhere and to be omnipresent,by just literally shooting one video but,it's not the typical repurposing kind of,videos,i'm gonna be showing you how you create,a really good engaging open,utilizing processes and templates that's,already proven on platforms like tick,tock,and how you take that and multiply that,and compound that to all,other platforms let's begin,so for a really long time i honestly,thought,tick tock is pretty dumb and in many,ways i still kind of do,however one thing that i realized is,tick-tock gives really good,engagements organic and,because of the songs and templates,that's already on this platform,i can actually create good compelling,videos,that is a good scroll stopper attention,grabber,that gets people stuck to give me that,initial 3,5 10 seconds and get them to watch,the rest of the video so today i'm going,to be showing you this process and i'm,going to be showing you,behind the scenes as we do it together,on how you can do it as well because,if you stay and watch the entire video,you're going to see exactly why,this is going to be one of the best ways,to create good compelling ads,to be able to repurpose that onto,facebook to be able to create,long-form videos from it pretty much,like what i'm doing right now,as well as repurposing it on instagram,as well as other platforms,so let's let's talk about what the big,picture strategy is first before we do,it together okay and the big picture,strategy is this,right now tick tock there's a ton of,videos and we're gonna shoot these,videos together,um where you can actually take a song,from a video that is already proven to,be viral,because it's engaging so because it's,viral because it's engaging all we need,to do,is we need to just model the context,of that song and the template of it in a,niche,that is related to you so for example,let's say,there is this viral video um or song,that is a movement that requires you to,point you know to five directions,right top left top right up down left,right whatever you could be in a serious,market you could be in stocks you could,be investing you could be in,in real estate you could be a plastic,surgeon and all the video needs to do is,like,you know you're still pointing five,directions but this time it says you,know,uh top five mistakes investors make and,then when you point here it's item,number one,i turn number two three four five make,sense so all i'm doing,is i'm taking the context that is proven,tick tock i'm gonna model it,and the first thing that i'm going to do,and we're going to be doing this,together is,i'm going to post this as an organic,post on tick tock,right so first things first we're going,to be killing like,five birds with one stone right so what,we're gonna do next,is once we create this organic post on,tick tock in fact,why don't we go ahead and do that right,now because i'm going to walk you,through the steps,while doing it together with you okay so,with that said let's go find,that more that video and create it,organically on tick tock let's begin,okay so right now for the purpose of,this video what i'm doing,is um i'm looking at what trend what's,trending what's being shown to me on my,for you page,and i can see that something that's,trending,is this hashtag which is hashtag,multiple me that has got 94,million views and a multiple me,challenge that has got 1.6 million views,right so it we obviously know it's,trending a lot of people are utilizing,this effect,so all i'm going to do is i want to take,a look at this effect,and see what are people doing okay and,the effect looks like it's just,clones of somebody okay so it's,basically,so it's number three two one pause,and then three two one pause so we want,to think about,how can we take this intro or this hook,that is proven to be,engaging or viral the question i'm,asking is how does this relate to,my market or niche or industry and,that's the question you got to be asking,yourself for example when i'm thinking,about this context multiple me,um i'm thinking like okay so as an,entrepreneur the hook,is that there's all these things that we,gotta be,juggling and doing okay so um notice,we probably have time for like i don't,know five or six poses so what i think,about like,the scripting of it okay so what are the,poses going to be,um if it's going to be life of a social,media manager so,um it would be uh,ideas right brainstorm ideas it would be,number two to think about uh shooting,the video,so shoot video uh number three after i,shoot them,a person will probably need to edit it,and then after editing it you'll need to,sched

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TikTok Ad Strategy The Easy Way

The thing that's most surprising,,is the fastest growing audience is 30 plus.,So we have people that are selling life insurance,that are succeeding on TikTok,,people that are selling retirement stuff,,which is 65 plus.,And that's working.,So you have every audience that's now on TikTok,,which up until yesterday,was the number one website,,beating Google in terms of most traffic.,So TikTok is not just a fad.,It is the number one source of website traffic.,- Today, I'm very excited to be joined,by my good friend, Dennis Yu,,who is a Social Ads expert, and Co-author,of "The Definitive Guide on TikTok Ads.",And he's also the Founder of BlitzMetrics.,Dennis, welcome back to the show.,- What's up Mike?,- Super awesome to have you here.,So today, Dennis and I are gonna explore,TikTok ad strategy.,And Dennis, a lot has happened with you over the years,since you were last on the show.,You were last on the show in 2017,,and a lot of people know you as 'The Facebook Guy.',So why don't you tell me a little bit about,what has transpired with you,and your business since 2017,,and then how in the world did you get into TikTok ads?,- Well, you know the price of Facebook ads,has doubled every year.,And Larry, Kim, and I have done some research,to show that it went from $5 to $10,,to $20 per thousand impressions.,And a lot of the data has been disappearing,,not just 'cause of Cambridge Analytica,,but iOS 14, Google Chrome,,all the extensions from GDPR that are impacting us.,And it's just a perfect storm.,Where TikTok came in,,originally, it was under a few other names,,but it's called TikTok here,ByteDance is the parent company.,And I discovered that,a lot of the things that worked on Facebook,,short form video,,15 second stories that were working on, Instagram stories,,translated very well to TikTok,,because it's selfie style,,not highly produced kinds of videos, telling stories.,So, you know I've been promoting the dollar a day,tactic for quite some time.,We've spent a billion dollars on it.,I've been promoting the one minute video,,and now if we can condense the one minute video,down to 15 second videos,,then we can have things that,appear to be native on TikTok.,And we can have success on TikTok,,even if we are not young adults,that are singing and dancing,,or the kind of thing that causes,most real business professionals,to not wanna be on TikTok.,And so if I found it to be an amazing place,for businesses that have word of mouth,,have some kind of expertise to share,,because they can share that on their mobile phone,by literally just pulling it out like this,,and making a selfie style video.,And for those people that are willing to make video,,or they've made video on YouTube,,they've made video on Instagram or Facebook,,TikTok is a fantastic place.,We like to say that TikTok in 2022,,is like Facebook in 2007,,all the criticisms about the,,it's not ready, or it's for young adults,,or my audience isn't there,,or I don't wanna sing and dance.,You don't have to do any of that.,You just share your advice,,or you just highlight your customers.,And the very best thing is,that you can boost,what your partners, and customers,,and friends and employees have to say about you.,- So this is where I wanna like dig in,on your story a little bit,,because you were all in on Facebook,,and at some point,you decided to go explore TikTok,and ultimately co-author a book on it.,So tell me a little bit of that story.,How was that journey?,When did that happen?,Tell me a little bit of that.,- About two and a half years ago.,And I saw Musically,,which was the original incarnation of TikTok,,where people were doing reaction videos,,or they were doing duets.,And I thought, "I'm s'posed to be a social media expert,,so okay, fine.,I'll go check out this platform,,but I'm not gonna waste a lot of time.,I just need to...",Anytime there's a new social network,,I'll come in and take a look at it,,but then I found, wait a minute, these guys are smart.,So I've had meetings with the folks that run TikTok,,and they told me that they...,I'll probably get in trouble for telling you this.,They are intentionally copying,what Facebook has done, on the ad side,,with business manager,,with the set up of the accounts,,with the way you set up campaigns,and the objective, optimizing towards the objective,,custom audiences, pixels,,they've literally, they've copied how to do lead ads.,So TikTok lead ads,are the exact same thing as Facebook lead ads.,So for me, it was a very familiar transition,to move from Facebook business manager,to TikTok business manager.,- Well, let's be honest.,Facebook has copied TikTok.,- And vice versa.,Even YouTube is copying, which is-,- Everybody's copying everybody.,That's unfortunately the nature of the beast.,So when did the book come out?,And talk a little bit about that,,and then tell me kind of what you're doing,with your agency, with TikTok and stuff.,- So here's the book.,Perry Marshall and I are co-authors.,So if Perry Marshall,,

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