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An introduction to In-Feed Ads

before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community

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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Creative Tools: TikTok Instant Page

hello everyone today we will be talking,about the custom instant page also known,as tiktok's native fast loading landing,page instant page provides users with a,very immersive experience when browsing,ads from creative video to site we,segmented instant page and added a,creation tool to the platform to enable,advertisers building an instant page,from zero to one on tick tock ads,manager to get better delivery results,want to know how to use it,alright let me show you step by step,to start using an instant page let's,first select conversions under,conversion this would allow the auction,advertisers to optimize the on-site,button click event go to the promotion,type section in ad group level ticktock,instant page is a pixel that the ads,platform produces for the customer in,this way you will deliver an instant,page and optimize the on-site conversion,events on it at the ad level you can,click on the create tab to decide what,elements you wish to include for your,instant page so a custom instant page is,chosen at the ad group level it will be,with a silently generated pixel for,tracking data as well as optimizing the,delivery effect,a custom instant page provides flexible,components for landing pages advertisers,can customize the instant pages as they,want you can use templates if you want,to create the page immediately we have a,number of presets for different,advertising scenarios if you choose to,use a customized template you may add,more components for your instant page,you can adjust the main color theme of,your page,choose light or dark color background,depending on which works better for your,brand color,for the header section write your brand,name or upload your business logo next,upload one picture that represents your,product or detailed brand information,you can also link the picture to some,urls which you can choose for either,view website or install app purposes for,the text section you can write some,introductory text or brand message that,you wish to share with the viewers,instant page also supports carousel ads,you can select up to 10 images here we,recommend using square pictures so it,fits better visually one of the best,parts of using instant page is that you,can upload videos as well,whether it's a product or service,introduction video a walkthrough or,customer testimonials it's totally up to,you we would recommend you to post a,video that's under two minutes with,captions so viewers can engage even,without audio for the button section,that's where you add actions for your,viewers the text here are totally,customizable but you must link the,button to certain urls for either view,website or install app purposes you can,also fix the button at the bottom of the,page to make it more visible the clicks,of the button can be optimized as the,conversion target for a better delivery,effect and it's a must have in general,you can freely order the components in,any positions but the header must be,fixed on top that's everything you need,to know for creating your own instant,page give it a try today and we hope,this will help you better understand the,platform and make your campaigns more,successful happy tick-tocking see you,next time

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Canva x TikTok: Boost your TikTok Ads with Canva

hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in

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Why You Should Start Advertising on TikTok Right Now

thank you so much for having me so,i'm going to talk about why should you,start advertising on tick tock right now,so first things first give me just,second to see if the slides are oh they,are working okay so just a quick one,about me i'm lazar i'm the founder owner,of sellers alley we're a seven figure,advertising agency we have a huge team,120 people at the moment when we were,making slides but like we're more like,135-ish at this point uh we do a lot of,stuff we work with google amazon we're,official partners with tick-tock as well,we started,our partnership with them this year and,because of that like we reached out to,them at some,um interesting times for tick tock when,they started growing exponentially and,like they're huge buzz at this point so,everybody knows that they need to,uh advertise on tick tock that they,should be there and we started,basically working with them at the right,time and,currently at this point what we have,with tick tock is,something amazing we have access to all,the betas from their end all the a b,tests and so on also we work with bunch,of aggregators we build teams for them,help them accomplish their goals and so,on so what are we going to cover today,we're going to cover a bunch of,different stuff let me know if if you,guys have any questions at some point so,uh we're going to go through some,statistics about tick tock i'm going to,show you all the ad types what are the,possible placements uh how to do,targeting what are the tracking options,what are the requirements best practices,how to build the brand and incentives,from tiktoken because it's a growing,platform it's a new platform tick tock,is trying really hard to um expand as,much as possible and to,um,take the bigger the biggest part of the,cake as possible so,uh why tick tock tick tock is relatively,new platform um and when it comes to,amount of users that amount is growing,exponentially like last year um there,were over one billion people worldwide,that,have their um app installed,and and that's something amazing that's,probably one of the fastest growing,social media platforms,currently so what are the statistics,like everybody knows about tech talk,that's a it's a place for teenagers and,you're going to be surprised about,information about tik tok and like how,the,people change there so like it's not,just teenagers only so what's,interesting in average,tick tock user spends around,69 minutes per day,on the platform we open app more than 12,times during the day and the amount of,use changes like this number that you,see here,went up,a lot since we got the information from,tiktoken and this is information maybe,six months ago that number uh increased,even further,so,when it comes to europe let's say this,is the um,breakdown when it comes to ages so,as everybody knows like tick tock is,teenage platform but that changed it,started with teenagers now they're just,26,of users 40 percent of users are from,the age of 18 to 24 23,of users are from the age of 25 to 34,and 11 are over 35 years old 65 percent,of users are women and 35 percent are,men that's in europe but the situation,in the rest of the world is more or less,the same when it comes to the states 62,percent of users are women,when it comes to age,breakdown for women uh from 18 to 24,it's around 25,and of all users and from the age of 25,to 34 it's around 27 percent of users so,more than 50 percent of all users,um on tick tock us are are women from,the age of 18 to 34. so that's something,that you need to be aware of when you,decide to advertise on tick tock and,like how to address,uh users so as i mentioned,62 percent of users in north america are,women 38 are men like this is for other,tick tock regions so,like just to have an idea of,uh age and gender breakdown um when it,comes to income nearly fifty percent of,tick tock audience are within the medium,to high income bracketeer which means,that they have just a bit more money to,spend on e-commerce,and like all the users or on tech talk,are people that are accustomed and used,to,um,all the platforms and they know a lot,about about e-commerce so they're,willing to to spend more and to go,through and navigate through all the,different platforms,um,you we can go through a different,section so you you can see that,when it comes to sales promo promotions,tick tock users really love them like 56,percent of um looking for some sales,promotions 78 percent of tick tock users,claim that they always look for the best,deal obviously everybody wants to have,the best deal possible but like when it,comes to tick tock they're really,accustomed and they're used to uh seeing,promotions and they're expecting to see,them,so,when it comes to different categories,you can see like the like what people,usually like to watch on tech talk and,uh 27,of most purchase products are uploading,and shoes and headphones like from our,experience in salaries alley what we can,tell you about is that um,everything that is household related,every

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How to make killer TikTok ads

- Hi, everyone. Haily here.,In today's Biteable tutorial, we're looking at TikTok.,I'll give you some basic tips on making TikTok content,,and more importantly,,some advice on how to pull off cringe-free TikTok ads.,Finally, I'll show you,how to speed edit a TikTok video from a template.,(upbeat music),In relative terms,,TikTok is the social media baby on the block.,It was born in 2016,but has quickly taken over the market for under 25s.,If you're a brand with a young audience,,you can't afford to ignore TikTok.,Before we jump into the tips, let's talk TikTok content.,It's a unique breed, incredibly niche,,authentic, and often downright weird.,From sea shanties, Teletubby TikTok,,and the unnerving distorted bass of "Deep Talk,",it's all there.,So shift out of a traditional marketing mindset,and keep your ideas all on the table.,Some basic tips for getting started on TikTok.,My first tip is to live and breathe vertical.,TikTok is a mobile-first platform,,so all content must be created in a 9:16 vertical format.,No ifs, ands, or buts.,If TikTok doesn't allow you to be creative,with the aspect ratio, that's okay.,That's the only restriction you'll have.,My second tip is include captions.,Even if there are only a few words in your video,,closed caption it.,Not only does it improve accessibility,,but it's become standard practice for most video content,as a lot of people watch videos with the sound off.,I'll show you how to add captions to your video,with the Biteable video maker, so no excuses for this one.,My third tip is keep it moving.,Although you can upload videos up to 60 seconds,,don't do it.,Aim for 15 seconds or shorter.,If your content is so extra, it can't be contained,,break it into installments,and drip feed your audience the drama.,And finally, a pro tip, take advantage of video ads.,Video ads are new-ish on TikTok,so the market is relatively untapped.,My advice is don't aim to make a traditional ad.,Aim to make a good TikTok video.,Traditional ads will stand out like a sore thumb,on a platform run by cynical and discerning Gen Z-ers.,All right, now we'll show you how easy it is to get it right,with the Biteable video maker.,So here I am logged in to my Biteable account.,From here, I'm just going to search for TikTok.,This will bring up all of the TikTok templates that we have.,And if you want to preview any of the templates,,you can just hold your mouse over the video thumbnail,and you'll get to see a bit,about what that template looks like.,So I'm going to scroll up to the top,and pick this TikTok Clothing Ad template.,And then I'm going to click Edit.,This will launch the Biteable video maker.,And from here, I'll be able to customize this template,and change the text so it suits the sale that I'm hosting,,which is going to be for a women's clothing boutique.,So I'm going to leave the text and everything the same,on this first scene and jump right into the second scene.,From there, I'm going to replace this image of sneakers.,If you have images that you wanted to upload,,you could do so on the left-hand side,,but I'm just going to use stock photos,and I'm just going to search for a dress.,Then I'll find the stock photo,that I want to have in my video,and simply click on it and it will pop it into your video.,Then we're going to jump into the next scene here.,And this text effect looks great,,so I'm going to leave that as is.,Hopping over to the next scene.,I'm going to change this sale term to be 20% off,because that's the sale that I'm holding.,And then I'm going to, once again,,change this photo by replacing the background,and just using stock images available in Biteable.,This time, I'm going to look for high heels.,And once I've found the image that I like,,like this blue one, I'll click on it,and it will pop into my video.,And we're going to jump right into the last scene here,,and this is where I'm going to leave my call to action,so visitors know if they can use a promo code,,how they can claim the sale,,and where they can shop as well.,So I'm going to write the discount code here.,And then I'm just going to change the size of this font,so it fits a bit better on the page.,And I just stretch it out a little bit.,And I'm going to change TIKTOK so it's in white font.,That way, it just stands out a little bit more.,Then I'm going to duplicate this scene here.,So to do that, I'm going to click this up arrow,and then select Duplicate scene.,And in this final scene,,I'm going to change the text and add my website,,which is mabelsboutique.com.,Now I'm going to change the size and color of this,so it fits on the page better.,And I'm going to play around with a few different sizes here,until I find one that looks the best.,It's a tiny bit small.,There we go. That's a bit better.,Now if you wanted to add a different music track,,you'd simply click on this music note,in the bottom left corner.,We have over 80 different tracks for you to choose from.,I'm going to leave the track that came in the temp

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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li

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