everybody knows that the problem with,playables is that they're really bloody,hard to make right,maybe not,in this growth masterminds we're,actually going to chat with somebody who,says they're actually really easy if you,know the right way,so today I did a LinkedIn live with,Craftsman plus CEO and founder Alex,marutka and we chatted about playables,where they work where they don't work,how they can be created very very,quickly and easily five minutes ten,minutes he said and kind of the benefits,and many of the benefits that you get,from using them,enjoy hello everybody we are here we are,live we are looking forward to having a,great chat this is creatives for the win,the evolution of playables and you know,what let's start here somewhere around,2016 the the dim Mists of digital time,way back when seven years ago six years,ago somebody created the first playable,ad it was a unique game that you could,enjoy you could have some fun with,there's also an ad that didn't suck last,year fast forward to 2021 according to a,liftoff report playable ads work the,most effective ad format in every month,other than September when they tied with,another format I mean it makes a lot of,sense right it's there's engagement,people do something they're looking at,it it's fun who doesn't like fun most,people like fun sometimes it's tied to a,reward because it might be a rewarded ad,you get something in a game or an app,that you're actually using or playing,and it often shows something of what the,advertised app or customer experience is,all about so that's all kind of perfect,it's all kind of good why aren't more,people using playables why aren't all,ads playable,well of course they don't work in all,scenarios but the bigger issue is it's,kind of challenging it's kind of hard,and at least one way playables have kind,of sucked right they're hard to create,it's slow to make them it's expensive to,make them they're inflexible you change,some brand you change some things it's,hard to fix that to update that it's,also been hard to incorporate user,generated content so is there a solution,for that could there be something that,you can do that makes it easier quicker,faster cheaper should you be looking,harder at playables and can they even,solve some of the issues that we have,right now with targeting with Apple's,ATT and privacy issues and other stuff,just maybe in this LinkedIn live we're,chatting with the person you see on the,screen right there it's Craftsman plus,CEO Alex maruca welcome Alex,thanks for having me John it is a super,privilege to have you we had you on a,recent webinar about creatives you had,amazing things to say we said hey we got,to talk more to that guy we've got to,talk more in depth happy to have you,okay one thing I'll say before we start,talking and before Alex starts sharing,we're going to take questions we're,gonna take comments love to hear them,love to to put them on the screen if we,have a chance don't hesitate to add,comments we'll see them and if you have,a question for Alex hey you know what,he'd love to answer okay uh let's start,here I set off the top that hey you know,what we're gonna talk about a lot of,things about playables let's start with,the Kohl's notes where did they come,from talk about the evolution of,playables a little bit Alex,uh yes so actually I think the first,ever playables were probably from,um and nectar which actually I got my,start in Mobile at a company called,graystripe got bought by value click um,and so a couple guys left the company to,go fill the uh a playable platform way,ahead of their their time I'd say but,the issue was uh the internet speed and,devices that we were on weren't able to,uh they weren't able to execute their,Vision the way they had hoped so they,were thinking like how do we take games,stream them into units and just the,latency and load time lag ended up kind,of being the like one of the main,devices to the business,um fast forward a few years I think that,was probably 2012 2013. we started,getting into more more mainstream,playables again the issue with that was,the playables kind of looked a little,blurry so you'd see like you know ads in,Mobile came from static banner ads to uh,full screen interstitial which was a big,step for the space moving it to video,um which is when I joined App 11 was,probably like the video Heyday with a,fungal and AD colony and so you get from,video to the next evolution of playable,but back then you know we were still on,you know who knows iPhone three or four,and there was you know 3G came out and,there was no LT there was no 5G 4G any,of those sort of um advances in,technology so playables in Concepts were,a great a great idea,um they still worked,um they just didn't work as effectively,as they do now and certain brands could,never use them because of,um the Fidelity question like Hey how do,we build it we want to do playables but,uh we want to cheat the Fidelity of the,game accurate how do we do that and in,this environ
Let's move on to the first section of tiktok playable ads
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
how's it going everybody corbin here,from zoco marketing in today's video we,are talking about tick-tock lead,generation specifically we're going to,be talking about how to create tick-tock,lead gen forms um these things are great,for anybody who's looking to collect,more leads especially with the new ios,14 update it is helpful to have the lead,gen forms so it makes tracking really,easy it's all inside of the platform,instead of using cookies and third-party,data essentially,so i highly recommend looking into lead,gen forms if you are a company that,collects leads or wants to collect leads,so let's jump right in on how to do this,so the first thing is you will need a,tick tock ads manager if you don't have,one already just go to google tic talk,ads and create the ad manager through,that platform once you're done creating,that you will see a screen that looks,something similar to this and the first,thing we're going to want to do is,create a campaign if you are new to tick,tock and you want more in-depth way on,how to set up a whole campaign i do have,a video down below that you can go check,out for the purpose of this tutorial,we're going to kind of blow through the,settings of targeting and stuff just to,get right to the lead gen form so first,thing you want to do is click click in,here and come to campaigns and that is,where the screen that i'm actually in,right now so we're just going to wait,for this to load in and then we're going,to come in and create hit create here,now this is going to drop us into a,format very similar to,facebook ads or linkedin ads or all the,other platforms essentially you have,your campaign you have an ad group level,and then you have the ads itself for,this specific objective,we do have awareness consideration and,conversion objectives but for lead,generation specifically we want to,choose this new fancy little new uh red,check there uh for lead generation so,we're gonna click on that and we're,gonna hit continue i was editing a,different ad so that's why it says that,there and it's there we go we're going,to hit continue,oh sorry i come down here to the,campaign setting name so i'm just going,to call this test lead gen,and then they do have this new feature,called create split test i haven't,tested it myself yet stay tuned i will,be creating a video shortly on this and,the results on i'm testing that so,subscribe if you're interested in that,but uh not no experience to speak of of,the create split test yet we are going,to add a budget to this we do want a 100,daily budget and we're going to hit,continue as i mentioned if you want more,in-depth tutorial on all the settings,inside of this ad group you could do,that here we're going to rename this,test ad group as well,if you want more in depth you can check,out the video up above i go through all,the tick tock settings and,everything that you need to know here,for here we're going to leave user,comments on we're going to leave video,download on creative type we're not,going to have an automated creative type,we just want the one manual video that,we currently have audiences this is um,if you're uploading audiences,demographics you can target by like,united states by male female you can,target different age ranges say that you,wanted to your your typical people that,you're targeting for legion is 25 to 30,for 44. you could do that in the united,states,then languages no limit um i do,recommend if you are going to be,targeting the united states to change,this this usually most uh ad platforms,they just have it default is english if,you're targeting the united states but,um here it is no limit so i do recommend,change that to english then here is,where the kind of bread and butter of,the targeting kind of happens you have,interest targeting uh behavior targeting,these are things like your remarketing,and things uh remarketing lists uh,people who have hit your website or,watched videos till the end and then,behavior people who followed creators,who like any of these different topics,inside of here so a lot of different,options if you want to learn more about,uh tik tok ad targeting like i said,check out the video below i don't want,to bore you with a video that i've,already created essentially but you can,go check check that one out if device,targeting target expansion i do,recommend leaving that unchecked,and just as a heads up for the daily,budget um it does need to be at least 20,a day depending on the cost of your lead,uh say that you typically get leads,around 10 or 20 whatever it may be your,budget needs to be at least that when,you go through the targeting so say for,instance that i want to get around five,dollars lead and i know that my typical,cost or that i want to pay for a lead is,20 i'm going to put it at 100 a day you,can put a schedule inside of here to see,when you want the ads to actually run,you know when you want it to start maybe,say instead of today we wanted to run on,monday,on a business day,you can run it co
After seeing the first section, I believe you have a general understanding of tiktok playable ads
Continue the next second section about tiktok playable ads
TikTok Lead Generation Ads
TikTok Lead Generation Ads
tick tock is the most recent ad platform,to roll out lead generation,campaigns facebook i believe was the,first one to have them,quite a number of years ago linkedin has,had them for a while,even google has some variants that can,show up in different places around the,network,i think this move from tick tock is,important for a couple of different,reasons,first it's just a good sign that they're,investing more in the ad,platform they're one of the newer ad,platforms and they're still coming out,with,new opportunities and ways to target,users,even if they are something that other,channels have it's just a good sign that,they're trying to grow and make sure,that it's a good environment for,everybody involved,second with the changes to ios 14 it's,getting more and more difficult to track,user behavior and attribute performance,online,we're not able to use those third-party,cookies nearly as much and in the future,they're going to get even worse,the beauty of lead generation ads is,that all of the performance and,reporting is contained right within the,ad platform,it all happens on tick tock so all the,performance is there,we don't have to rely on any sort of,third party tracking,i'm really excited about lead generation,campaigns going out to more channels,so today i want to run you through how,to set up your first lead generation,campaign on tick tock,once you're in the tick tock ads,campaign manager,we're just going to go to create a new,campaign to do that we need to go to the,campaign,management tab and then down here we can,click create just like most other social,advertising platforms the first thing,we're going to do is choose our,objective,if i scroll down a little bit you'll see,that lead generation is this one down,here in the bottom of the consideration,column and it still has the new next to,the name so i'm going to click lead,generation,once i've done that i can come down here,to the settings section and i can give,this a name if i want to,for now i'm just going to get rid of all,these terrible numbers i'll leave,everything else as it is and click,continue,now basically everything at the ad group,level is going to be something we've,already covered in a previous video,everything from placements to the,targeting,that you have available we've covered in,a different video that you can check out,in the top of your screen now,around all the different targeting,options that are on tick tock i'm going,to skip down,past all of that and stop at the budget,and schedule section because i need to,put in a daily budget here and just as a,placeholder i'm going to put in 20,because it tells me it needs to be at,least 20.,and now if we scroll down a little bit,to bidding and optimization the last,settings here,we'll find the first portion that is,lead generation,campaign specific you can see here that,the optimization goal is set for leads,and there is no way to change that it's,going to optimize for leads,always with a lead generation campaign,this is just the same as any of the,other social platforms out there,that leverage lead generation this isn't,too terribly different the one piece,that is different is that there is a,cost cap bid strategy on any of the,other platforms you have a few different,options of what bid strategies you want,to use for lead generation but on tick,tock,you have to add in your cost cap and,that is going to be,what the average cost per lead that you,want to pay is that doesn't guarantee,that you are going to only pay that,amount for each lead it just means that,tick tiktok is going to try and optimize,for that cost per lead for you,if you hover over the cost cap name you,will get a small graphic off to the,right,it says this is best for keeping your,average cost per result around or,lower than your bid regardless of your,budget and things to consider here,are that you may not spend your budget,fully if your,cost per conversion is set too low if,you set it too low,you're not giving ticktack enough room,to learn and optimize and try to get you,as many leads as it can within your,budget so,depending on what your main goal is,whether it's volume and scale or whether,it's efficiency,make sure that you use a cost per lead,goal that makes sense here,for now i'm just going to set it to five,dollars now that we've done that let's,hop,into the add portion and get more into,the nitty gritty of the lead generation,setup,you can start off by giving your ad a,name but then you'll see that the only,ad format that we are allowed to use,currently is a single video so we don't,need to do any other adjustments here,that's going to be the only option we,can use and rather than spending most of,my time,on the actual ad details itself i think,that's better suited for another video,what i'm going to do,is just give a quick overview of what,all will go in here and we're going to,spend most of the time on the form,itself,so when you're creating a video ad in,tiktok you're going to need to add,you guessed it a v
After seeing the second section, I believe you have a general understanding of tiktok playable ads
Continue the next third section about tiktok playable ads
Ads examples on Tiktok - How to crack it ?
Ads examples on Tiktok - How to crack it ?
hello everyone is clair noir going to,speak again bat tictoc so you see the,filter match robben tik tok so is hoping,that is your love et hypnose include the,trends and soul use it in advertising,and some examples us by law and run to,speak about other application data,rizzoli soleil aussi pour une espèce,unis baptisé utility a pesé direct news,sommes filter vas tu invites you can,have filter game even better and we can,mais qui se traîne even even better so,you think big boss fighter inception qui,paul the use it one republic the story,sauvy 6 12% ou 1 orange open cloud print,services ringtone appliquée aux chaînes,are using vis harry potter,frost,wallpaper when you when you seek and,it's not for nothing is because harry,potter is currently the trance aux,épiceries twain c'était also have in,stock application à jewson my first,things they do have twitter with harry,potter the red shoes de l'autre by the,community 29 and going to go back on the,games company ce vote historique d'apple,as well as outsiders gaming gaming is,not supernature wright nautique top soit,et philippe etcheverry paul walker coûte,insight tout doux très utile sau if you,take poire alliance bye good game,studios bataille qu'ils fuient dit car,acteurs it looks se mord la queue riehl,personnes qu'ils auraient une portée,aussi aux liquides élément with the,stars swainston ce matin pirateurs,depuis secondes aurélie interest in one,venu à venir alger perfect sky like you,la part des reprises massively ce schéma,titre always in horizontale because,galerie interest in fine il y aussi ce,week end yves oui oui,magic power i need envy sisvel un,discours vie tik tok traîne genou l'actu,10 nov effect of the community could you,so a écrit la glisse is the key leur,compte en banque is what you get well,soon tik tok vénérable sommes par,ailleurs fort kingdom va écouter mozart,dunga la taupe du likoud a life in the,platform y aussi basique ali personne va,te guette actions hi contact review nxp,new os x working so it's really nice,entre linux lite en organique contenue,veine you have,rise of things done so there are doing,is not a hâte en tic toc elzéar lot of,different pinard a til it's too bad,you're doing it in square zuccotti,ipswich town,has been in the,game 6 vins de qualité get what you get,ready cash,game one,which is very very nice rennes ou avant,l'avenue est une boîte is really good as,well i watch you well i say is,a lot of numbers pour ses shows quasi,calibre what is working or not,to go back on track of night by bah bill,gates ou 16 ou elvis render cloud,tools territory 26-12 de lot and also,vistex tovati is looking nominative like,if someone made tik tok nd juste a dit,sun texte vise à utiliser les munitions,and kind of organic soul funk et willy,the beast,wenger baseball clasher pas et mini,clips,politiques conservatisme in my time,édition lot is happening you see the,home run highlighted with the characters,and get high contact review tweedy sur,les clics seulement like a wheel,personnes and you have also sparky,element nick ce confetti apple chose au,scoring oui si l atop numbers optique,taxe au x boot all ways to showcase,sommes d'ailleurs très copines action,babil games others in gasoil au flag,king est et ouest quand même si elle,attendit l'international basique alizés,is it in there advertising so in love,rule in eyes and life inc and taken as,un exemple je vais être in heels,informaticien de l'otase well in tik tok,soli nice 0,0 nice 2-0 city by my pop soul is one is,well in terris syndicaux,xxl attaque l'intériste colonna ex in,love is gone so it ferrari un lot,gameplay until butt highfield make it,feat at least où se formatent 8,12,verticale choi,ventech dragon city mobileme seul point,time but laisse pas novice wall street,meli colorful son iphone quitte l aps l,ce to stop tous croydon enjoy one évolue,seul en pointe caractère va-t-il,evolving,venu à voir avec good games aux,disponibilités en pleine crise willy,angel voice over the various,natation defect va tarouilly nice est le,remake un second to stop scroll d'armes,veine,bailleur fonds kingdom of game boy,cooking studio others have a lot of adz,un petit peuple qui n 8 bat caliséo,luciano poitou veulent at the beginning,of nothing and then it gets bigger and,get your kingdom,riser kingdom soit nous happe linden et,rieur once again and other à another,narrative azzaro shing,qu'elle n'utilise pas de tête,d'une petite toque,l'îlot colaianni stories a ici tout le,monde est à une french wine qui,simplifie tout est où le collège your,hat at least the turtle seul ou s'il,existe title le cinquième va-t-il ali,bongo a number of so she wolf eyes,personnes un bonus indiquent subissent,un film de matt eastwood lot v noirs,alliance another good game guigou,douanes agd philip wild caractère,baptise looking like you and you came,personal eyes and you have a lot à,divers sites in the kind of character,vatche you want to lose it really smart,picot ce tic tac audiences très diverses,aisheen
After seeing the third section, I believe you have a general understanding of tiktok playable ads
Continue the next fourth section about tiktok playable ads
[WEBINAR] Playable Ads 101: All You Need to Know About HTML5 Playable Ads
[WEBINAR] Playable Ads 101: All You Need to Know About HTML5 Playable Ads
well,welcome to our sip uh thank you for,coming like anna mentioned,the title all you need to know about,playable ads,for me it sounds a bit presumptuous but,it is my goal to share with you,some of our experience and challenges,that we faced,while working with playable ads sharing,some small steps that might help you go,the extra mile in your project,for those of you that don't know me my,name is micah i'm the tech sales,developer here at starloop,uh i like long walks by the beach and,nah,well well who doesn't uh anyways i work,as a middlemen between the sales team,and the production team,but before i get into it i'd like to,give a shout out to the amazing people,on the playable ads team here at star,loop,without their hard work and progress i,wouldn't have anything to talk about,so thank you guys and keep up the good,work you're awesome,um that said down to business in this,presentation,i plan on sharing a brief introduction,to what playable ads are,we all know what they are but do we,really,i'll mention some tricky catches that,make working with playable ads a,challenge,and after that i'll discuss some,solutions that can be used to confront,these challenges,along with some pros and cons when,comparing different approaches,finally i'll mention how we work here at,starloop and how we can help bring your,project to life,before opening up to some questions and,answers at the end,already i'm assuming most of you are,gamers,and have at least played some kind of,game on some mobile device,while playing at any given moment an ad,might pop up,and between levels or after dying,playable ads fit into these categories,of interstitial ads,that come in interrupt gameplay but,instead of being,just a flat image they include a small,mini mini mini game that can be played,and i say it with these quotes,because if you really stop and think,about it oftentimes they're simplified,versions of the actual game and that,game,is already a mini game so really we're,talking about super small stuff,all these playable ads tend to follow,three basic steps or phases,first they capture the user's attention,and effectively,immerse the user in the game and how to,play,after playing a small demo the users,should be able to know whether or not,they want to install the app,and keep playing the game even more at,this point,a clear call to action or cta is,displayed,asking the users to install the app,usually taking the user to the app store,or the google play to download we all,know this format we've seen it many,times,but why do companies need playable ads,what benefits do they bring,just name a few of the many benefits for,example,maybe players download your game and,then they uninstall it,because it wasn't really what they were,looking for what if you could guarantee,high lifetime value users early on in,the game's lifecycle,by playing a playable ad for your game,first you give the audience a chance to,experience the gameplay before,installation,therefore reducing the number of,undesired app on installs,and improving retention rates you can,also improve conversion rate,they help boost the conversion rate in,your ad campaigns by lowering the cost,per acquisition,and cost per click they drive more,engaged users and deliver a higher ecpm,to publishers,and playable results playable ads have,up to seven times higher click-through,rates,than a standard video ad sorry,now here's how we start to find the,surprises and challenges,that something apparently simple like a,mini mini mini game,start to bring there's a catch if you,interrupt gameplay and show the user and,force them,to see your ad that means you're forcing,them to also,download the ad and all of the mini game,before it can even be shown if this is,on wi-fi it's not a big deal it wouldn't,be very noticeable,but if your audience is using mobile,data plans and your game takes two,minutes to download,or even worse uses up all of the users,monthly data,you'll end up with some very grumpy no,longer potential clients,so the size of the playable ad has to be,restricted,but how much any ideas well,these sizes are restricted the games,have to be between two to five megabytes,depending on the ad network,that much that is not much space at all,and to make things tricky,usually only one index one index file is,permitted so we can't have build folders,either,so now wait mike you're saying that we,have to get an entire game into two,megabytes,what when i first discovered this i,didn't believe how this is possible what,kind of black magic is happening,so how do we cram an entire game into,two megabytes,well it doesn't matter if the game build,comes from a custom html framework,or from cocos or from unity or wherever,it still needs to be simplified it even,more,and how so well this simplification,needs to also take into consideration,all the assets all the code,all the arts all the intelligent,artificial intelligence,any game logic everything that's,necessary for the actual game,and it needs to go into one
After seeing the fourth section, I believe you have a general understanding of tiktok playable ads
Continue the next fifth section about tiktok playable ads
Canva x TikTok: Boost your TikTok Ads with Canva
Canva x TikTok: Boost your TikTok Ads with Canva
hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in
After seeing the fifth section, I believe you have a general understanding of tiktok playable ads
Continue the next sixth section about tiktok playable ads
10 Best TikTok UGC Ads in 5 Minutes! - PART 2
10 Best TikTok UGC Ads in 5 Minutes! - PART 2
in today's video let's do a part two of,finding the best top 10 ugc ads in under,five minutes so let's start the timer,right now,so i went over on my foreplay.co account,and i've actually saved us what i think,are the top 10 best ugc ads so if i,first put this first ad on mute and hit,play so what you can see from that it's,watch this if your mattress doesn't do,this essentially and then you can see,somebody jumping on a mattress and a,glass of water not spilling so that's a,pretty nice hook right there as again,it's pretty rare that you know if you,would jump on your mattress whatever the,chances are that a glass of water would,not spill so again kind of grabs the,viewers attention then you know is this,the best you see the box of the mattress,right there then you have somebody,talking about their experience with the,product opening it up so essentially,you're talking about the delivery,process and then right afterwards if we,kind of keep going they're talking about,the unboxing process how satisfying it,is and that's pretty much it so looking,at that one right there why is this good,it first shows off the use of the,product and then goes into the unboxing,which is good to grab the viewer's,attention the second one right here she,replies to a comment it says they don't,know what a universal can cooler is and,it's basically a skit that lasts about,one minute where basically this guy kind,of talks to himself but it kind of looks,like two people right there and,essentially he's actually shown how,their product is better than the,competition it actually shows what a,typical can cooler looks like and what,are the flaws of that can cooler and,what are they fixing with their unique,product this third one right here,actually says,8760 hours to try the deepest sleep,which technically that's just 365 days,so basically that is a year to try their,product policy but again a lot of,companies say one year or 365 days but,when you put that into hours it actually,looks much bigger so again very strong,hook at the beginning so you kind of,notice a recurring team in this video,that all the highest performing ads on,tick tock all have a very strong hook as,keeping up the with the engagement rate,on the video is key to having an ad that,works well then a little bit like the,first ad they show the unboxing process,how easy it is to uh to unbox then,basically you know 4.99 and accessories,blah blah blah kind of show how it looks,like in person show the box that you get,it in and then shows the whole family,enjoying the bed at the end the fifth,one where tears says tick tock made me,buy it that is actually a trend right,now currently going on with tick tock,ads a lot of people use tick tock maybe,buy it or amazon fives or amazon made me,buy it edit this works well to prime the,users to actually want to buy your,products so then it basically kind of,showcases a little bit the product,afterwards as you're gonna see it,basically it shows how easy it is to use,and then that's pretty much it get your,starter to set today shipping is on us,so clear call to action at the end clear,you know body during the video showcases,the product fully so great ad overall,that one right here is just for the,mission actually shows a very nice water,dispenser right here or actually water,filter in this case and says that it,keeps 300 single use plastic bottle out,of the ocean so again makes the viewer,feel good and probably make them want to,align themselves with your mission that,one right there show this to someone who,has a pet and see their reaction so this,actually prompts the people to actually,share that with a pet owner that they,might know of and it actually showcases,all of the features in under 15 seconds,so 11 seconds you see all there is to,know about the product so quick to the,point and a must have all pet owners so,the prime for sharing which is going to,increase engagement and is a must-have,for anybody who has a pet that one right,there again replies to a comment can you,show me how to make it this is my dream,ring so this is very good because they,actually browse through the website,showcase exactly what the buying process,is which primes the viewer for a,purchase because tick tock's purchase,intent is not always the best so priming,the viewers for purchase is definitely,key to increasing conversion rate that,one way there's a comparison once again,between the competition and their,product so regular beach towel versus,their towel then it basically is a,pretty intense situation right they kind,of put an extreme scenario as if you,would wet your whole towel but it,showcases the point point comes across,that their towel is better because it,essentially repels the water and dries,much quicker than the competition same,brand right here if you live at the,beach like me you need this towel from,scentcloud they say right here they're,much bigger than other towels they're,resistant to scent then they showcase,actually many areas where someb
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TikTok Ads For Beginners: Setup Tutorial & Best Practices
TikTok Ads For Beginners: Setup Tutorial & Best Practices
today it's all about tick tock yep you,heard that right i'm covering how to run,ads on tick tock for beginners which,fortunately for us is pretty much,everyone at this point if you're,wondering why a small business marketing,channel is covering a teenager's lip,syncing app then you need to stick,around for this full video because you,have some learning to do,hi i'm morgan with life marketing the,digital marketing agency that helps,small businesses grow are you new to,digital marketing or have you found,yourself doing it more for your small,business lately if you want to learn how,to do digital marketing from people who,have actually done it check out our new,course on facebook ads our co-founder,sherman has put all of his expertise,into this course and i think he'll find,it really helpful you can learn more and,sign up with links in the description,box hey we just helped a small business,make over 1.5 million dollars in revenue,through facebook advertising and guess,what after managing millions of dollars,in ad spend for thousands of different,small businesses i have decided to host,a free training session to show you how,to do this stuff yourself so what do you,have to lose go ahead and click the link,below to get started okay let's get into,the video though because i'm super,excited to go over tick-tock ads today,can i tell you a secret promise that you,won't tell the others okay come here,tick tock is my favorite okay now that,we have that confession out of the way,honestly tik tok is one of my favorite,platforms and i love it for small,business because the opportunity for you,to go viral is,there it's just there now we've already,seen a lot of small businesses make tick,tock their own and use it really,effectively but as tick tock prioritizes,more paid advertisers on the platform,we're going to see even more opportunity,for small businesses now tick-tock may,seem a little wild west as far as,marketing goes but there is a right way,and a wrong way to do ads on tick-tock,if you post the same type of content and,ads that you're putting on your other,channels they're probably not going to,do anything on tick tock at all so let's,talk a little bit about what tick-tock,is and why people love it before we dive,into the actual ads part tik-tok is a,social media app made up of short videos,posted by creators videos range from 15,seconds to 3 minutes long tick tock is,actually experimenting with even longer,video times they've just recently added,the three minute length before you could,only do a minute long video if you,remember the vine days which,rest in peace fine we miss you so much,tick tock is similar to vine first big,draw of tick tock is that videos are,short users of the app really like the,quick delivery of comedy or information,that tick tock allows them to have while,the dancing and lip syncing videos are,still popular on the app businesses and,niches of all kinds have made the app,their own the reason we think tic-toc,works so well is because each video and,the excitement of the next video gives,us a little boost of serotonin so it,encourages us to keep scrolling if,you've seen this guy then you know what,i'm talking about another reason people,love the app is because it's easy to,find new content and creators once the,algorithm gets used to you you'll,constantly see new and relevant content,that just gets better over time you have,two feed options the following and the,for you page following shows you the,latest posts and live videos from,accounts that you're already following,your for you page shows you a mix of,content from new accounts and some,creators that you already know and maybe,you've interacted with but haven't,followed yet because it's so easy to,discover new content even small creators,have a pretty good chance of going viral,because of how the algorithm on the for,you page prioritizes new content small,pages can and very often do go viral by,creating the right video at the right,time if you can jump on a trending sound,hashtag or style then you have the,potential to get really big really fast,but these trends do move extremely,quickly now if you do happen to have a,video that goes viral you want to do a,few things i want to make sure that you,engage in the comments section as much,as you can it may be overwhelming but,get everybody on board in this case,comment interaction is critical on tick,tock you cannot have a healthy tic talk,page without it it just does not work,you should also keep putting out content,but don't expect for the millions of,views that you've just got or the,hundreds of thousands or whatever it was,to translate directly to every single,video after that you will very likely,get extremely low views on a lot of your,videos after that and then spike here,and there it's very bizarre,but you'll ride it out and before you go,viral make sure that you put ways for,people to find you off of tick tock for,our marketing efforts we want to move,people from platforms that we do
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