How To Preview A TikTok Ad And Why This Can Make You 6+ Figures
howdy this is Archie and today let's,talk about with how to preview your Tick,Tock ads and what you could understand,from them to get your business to six,plus figures there are no gimmicks here,there are no hacks there are simply,marketing fundamentals that I am going,to share in this video so make sure to,stick and watch this video till then,because you'll see a step by step on how,to preview this to play ads and what you,could actually like Leverage from both,set creatives to take your business to a,whole new level so check this out what I,want you to do first of all is go to,your tick Rock ads manager once you are,in your typical ads manager make sure to,go to your ad level and then go to an ad,that you want to preview let's say it is,this one now if you cover this,particular ad you will see here like,this three small dots click here and,then click on the preview now if you,have here two options you could preview,your ad by scanning the QR code with the,latest version of tick tock where you,could use the user ID now sometimes with,a QR code I've tried but it didn't,really work for me in your case it might,work however when it comes to my user id,it always works now to find the user ID,go to your word Tick Tock like you know,Tick Tock page when you're a mobile and,then what you want to do next is click,here on the right side corner at the top,like on this kind of menu bar and then,settings and privacy scroll all the way,down right here and where it says like a,version 25 in your case depending on,when you're watching this video you want,to click here like one of this section,where it says kind of this version then,you will see the uid pretty much this is,your user ID you want to copy it just,simply click on it you know save it,somewhere maybe you could send it I,don't know on Google Docs through,Messenger whatever works for you and,pretty much you know paste right here,where it says your user ID,after you paste it simply click on this,button that says preview now you want to,go back to your Tick Tock you know page,when you're mobile you want to refresh a,little bit your like your main profile,page and then go to your feed you know,to your for your page and here you need,to refresh your page sometimes it may,take up to like 10 times your first base,page until this ad is going to populate,now I've just got this creative which is,our advert we're running and here is the,Golden Nugget that I want to you know,talk about with how you could leverage,this particular option by previewing,your ads to take your business to a,whole new level and that is comments so,right here this creative cut over 30,comments so what I want to pay attention,to is what kind of questions these,people are asking what kind of concerns,they have what are they saying let's say,we have this like a person that is,asking is this real deal where you you,know some kind of emoji so what we could,you know assume and think about from,this question is they are wondering if,these like products this particular you,know jewelry they are you know like a,real silver or not now taking this,feedback we could go ahead and improve,this at creatives let's say by having,some visuals that will prove that they,are real we have to make some kind of,research and you know find out with what,actually makes this product kind of like,in what kind of way to show through our,visuals that they are real the next,thing is you know like a good song,Choice all right what do you learn you,know it's pretty much the song impacts,how they perceive this ad so again we,have another person that is asking what,kind of song yeah like as you can see we,have quite a lot of thing a lot of,people they are asking about the song,probably this has like a big impact on,whichever performance of this ad which,you know just from these comments we,could go ahead and adjust the next set,creators and use something similar use,maybe some other next background songs,that will resonate with our particular,audience and just by improving this at,creators based on what people are asking,for when what kind of things they are,responding well to Those ads they have,much more chances to go and perform much,better have more scalability,opportunities than just coming up with,something with like you know from our,mind thinking that it might work we,pretty much give every single ad every,single action we do based on what the,marketplace want not based on our,emotions or based on our ego hopefully,that makes sense so here we have like a,very interesting question if a website,would work so that actually is something,that you know probably wouldn't need to,for us like to take a look at our,website and see if actually it works,properly or not and you know go from,there so you know we could also see that,some people are saying that specific,products they like here which like said,like just take everything every question,they have every thing they say take this,feedback and go and improve your website,this is goin
Let's move on to the first section of tiktok preview ads
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the first section, I believe you have a general understanding of tiktok preview ads
Continue the next second section about tiktok preview ads
TikTok Lead Generation Ads
TikTok Lead Generation Ads
tick tock is the most recent ad platform,to roll out lead generation,campaigns facebook i believe was the,first one to have them,quite a number of years ago linkedin has,had them for a while,even google has some variants that can,show up in different places around the,network,i think this move from tick tock is,important for a couple of different,reasons,first it's just a good sign that they're,investing more in the ad,platform they're one of the newer ad,platforms and they're still coming out,with,new opportunities and ways to target,users,even if they are something that other,channels have it's just a good sign that,they're trying to grow and make sure,that it's a good environment for,everybody involved,second with the changes to ios 14 it's,getting more and more difficult to track,user behavior and attribute performance,online,we're not able to use those third-party,cookies nearly as much and in the future,they're going to get even worse,the beauty of lead generation ads is,that all of the performance and,reporting is contained right within the,ad platform,it all happens on tick tock so all the,performance is there,we don't have to rely on any sort of,third party tracking,i'm really excited about lead generation,campaigns going out to more channels,so today i want to run you through how,to set up your first lead generation,campaign on tick tock,once you're in the tick tock ads,campaign manager,we're just going to go to create a new,campaign to do that we need to go to the,campaign,management tab and then down here we can,click create just like most other social,advertising platforms the first thing,we're going to do is choose our,objective,if i scroll down a little bit you'll see,that lead generation is this one down,here in the bottom of the consideration,column and it still has the new next to,the name so i'm going to click lead,generation,once i've done that i can come down here,to the settings section and i can give,this a name if i want to,for now i'm just going to get rid of all,these terrible numbers i'll leave,everything else as it is and click,continue,now basically everything at the ad group,level is going to be something we've,already covered in a previous video,everything from placements to the,targeting,that you have available we've covered in,a different video that you can check out,in the top of your screen now,around all the different targeting,options that are on tick tock i'm going,to skip down,past all of that and stop at the budget,and schedule section because i need to,put in a daily budget here and just as a,placeholder i'm going to put in 20,because it tells me it needs to be at,least 20.,and now if we scroll down a little bit,to bidding and optimization the last,settings here,we'll find the first portion that is,lead generation,campaign specific you can see here that,the optimization goal is set for leads,and there is no way to change that it's,going to optimize for leads,always with a lead generation campaign,this is just the same as any of the,other social platforms out there,that leverage lead generation this isn't,too terribly different the one piece,that is different is that there is a,cost cap bid strategy on any of the,other platforms you have a few different,options of what bid strategies you want,to use for lead generation but on tick,tock,you have to add in your cost cap and,that is going to be,what the average cost per lead that you,want to pay is that doesn't guarantee,that you are going to only pay that,amount for each lead it just means that,tick tiktok is going to try and optimize,for that cost per lead for you,if you hover over the cost cap name you,will get a small graphic off to the,right,it says this is best for keeping your,average cost per result around or,lower than your bid regardless of your,budget and things to consider here,are that you may not spend your budget,fully if your,cost per conversion is set too low if,you set it too low,you're not giving ticktack enough room,to learn and optimize and try to get you,as many leads as it can within your,budget so,depending on what your main goal is,whether it's volume and scale or whether,it's efficiency,make sure that you use a cost per lead,goal that makes sense here,for now i'm just going to set it to five,dollars now that we've done that let's,hop,into the add portion and get more into,the nitty gritty of the lead generation,setup,you can start off by giving your ad a,name but then you'll see that the only,ad format that we are allowed to use,currently is a single video so we don't,need to do any other adjustments here,that's going to be the only option we,can use and rather than spending most of,my time,on the actual ad details itself i think,that's better suited for another video,what i'm going to do,is just give a quick overview of what,all will go in here and we're going to,spend most of the time on the form,itself,so when you're creating a video ad in,tiktok you're going to need to add,you guessed it a v
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Continue the next third section about tiktok preview ads
TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok
TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok
tik tok has over 700 million monthly,active users and over 130 million users,are based in the us alone now as a small,business you can get in front of your,target audience on tick tock through the,advertising platform called tick tock,for business hey team spirit here,welcome along and thanks for clicking,through to this video if it's your first,time here now today i'm excited to help,you create and launch your first video,ad on tick tock using tiktok for,business now tick tocks ads manager is,very similar to facebook's ads manager,however with tick tock you have limited,targeting options in comparison with,facebook and therefore your video ads,need to stand out so at the end of this,video i will also share how you can,simply create engaging video ads in,minutes for tick tock okay now before we,go ahead and create your first tick tock,ad consider subscribing if you haven't,done so already or if you're new to this,channel and that way you'll stay updated,with actionable videos and tutorials,designed to equip you with the skills,knowledge and tools to grow your small,business online and with that quick note,let's go ahead and start advertising on,tick tock to grow your business,okay so diving right into this tick tock,ads tutorial for beginners what we want,to do is head over to tick tock for,business now you can type in tick tock,for business on google or simply head,straight over to ticktock.com,forward slash business and that will,take you to this page here,then to simply create an ads account,with tiktok all we need to do is,navigate up to the top right hand corner,and then click on create now,then come down and go ahead and sign up,with either email or your phone simply,fill in the details down here what we're,going to do is enter our email address,and then fill in these details so go,ahead and do that now either with your,email or phone number then once you've,gone ahead and added your email address,or phone number and you've added your,password and confirmed your password,then come down to verification code and,click send code and simply go through,the verification process,then you'll receive a verification code,in your email or on your phone what you,want to do is simply add that,verification code in here,then come down and make sure you take,the time to have a look at the tick tock,ads terms and conditions and the privacy,policy then simply select here and come,down and click sign up here what we need,to do is quickly go ahead and fill in,our account information so i'm going to,quickly do that now,then once you've added your account,information simply come down and click,register,okay so to quickly finish setting up our,account what we want to do is add our,website address in here and then come,down and add your billing address and,then tax information so i'm going to go,ahead and quickly do that now,and then once you've added your,information come down to payment type,now at the moment we only have access to,manual payments and later on we'll be,able to set up automatic payments for,now what we're going to do is come down,and click this arrow down here,and then what you want to do is go ahead,and add a balance to your tick tock ads,manager so go ahead and add a balance,that you're comfortable starting with,you can always come back and add more to,your balance later on now for the,purpose of this tutorial we're not,actually going to be delivering our ads,because this is just a example and a,practice account that we're setting up,so what we're going to do is come down,and click next but what you want to do,is add a balance and then come down and,click next if you want to create your,ads and actually run those,ads and just like that we've completed,setting up our account and now we're on,our tech talk ads manager now before we,go ahead and create and launch our tick,tock ads what we want to do is talk,about the pixel now the tick tock pixel,is a code that you can install on your,website so that you can track specific,events so for example what you would do,is navigate up to assets and then come,down to event,and then down here ideally what you want,to do is configure a piece of code to,define your website event this is,basically if you want to track,conversions or any other specific call,to actions it could be booking forms,submissions app installs or particular,website pages that your visitors are,landing on from your ad,so what we're going to do is create a,separate video tutorial that's going to,take you through the process of,installing your tick tock pixel on your,website so what we'll do is link that,down in the description below the pixel,is not essential especially if you're,just getting started with tick-tock ads,okay so let's go ahead and create our,first campaign by navigating up to,campaign and then down here because this,is a beginner's tutorial what we want to,do is get started with the simplified,mode then as you gain more experience,you start creating more ads and you,understand how the
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Continue the next fourth section about tiktok preview ads
TikTok Ads Pixel and Conversion Tracking
TikTok Ads Pixel and Conversion Tracking
conversion tracking is an important part,out of any paid media campaign and that,functionality is available in the tick,tock ads manager and we're going to,cover three main things about conversion,and event tracking within tick tock the,first and most important thing is,getting the tic tac pixel on your,website you can't do any sort of,tracking unless you have the pixel setup,i'm only going to cover the tag manager,way to do this but we will show you a,few other options you have to get it on,your website as well as a few other,partners you can use depending on what,cms you're using,then we'll cover the main parts about,conversion and event tracking the first,will be url based conversions think,about it as a thank you page a,confirmation page or maybe just a higher,level like an add to cart page it's,pretty simple and then last we'll go,over the event tracking this is going to,be like click based button tracking,other certain elements on your website,to see where users are engaging after,they click on your ad and then you'll be,able to see how you can view all these,actions and conversions within the,ticktock ads manager dashboard,i'm on the main campaign screen in,tiktok ads manager so in order to start,setting up anything with events or your,pixel we need to head up to assets and,there we see events i haven't done,anything with apps on tick tock yet so,for this video we're solely going to be,working with web events so i'm going to,click manage for this option,and i created a new account just so we,can walk through these steps because it,says clear right in front of our faces,right now in order to create any,conversions or any click events we need,to install the pixel first so let's go,and create the pixel and i'm going to,choose the tick tock pixel option not,going to cover api here so chose that,going to hit next if you want to you can,copy and paste the code into your,website your landing page your cms,whatever you prefer i'm going to choose,this option here because right under my,mouse you can see that we can use google,tag manager it's going to be the easiest,way but first i'm going to have to name,the pixel otherwise it won't let me move,forward all right just paste it in a,name i'm going to select the partner,platforms and there we see a few options,common brands like shopify and square,choose the one that's best for you in my,case i'm going to use google tag manager,and then i'm going to hit next and there,it's going to ask if i want to connect,with google tag manager understand that,this connect process might be different,depending on which partner you chose but,pretty much in any one of our previous,videos on event tracking we do use,google tag manager i'm just going to hit,connect what i couldn't show you because,i had to blur out a lot of stuff is that,i selected the appropriate google,account and then i selected the correct,tag manager account and container so now,that that is connected go down a little,bit i'm going to choose standard mode,because i don't know how to use custom,website code so i'm going to leave it,pretty simple,i'm going to turn on automatic advanced,matching and then i'm going to enter the,website url to see if our pixel was,installed properly pasted the url in,there and now we can verify,and there we see the code was verified,so now we can go to the next step and,now we see there are a few different,ways we can create events to track,specific actions one of the easiest ways,to track it is with url events this is,if you have dedicated confirmation pages,thank you pages add to cart pages that,you would want to track specific steps,so tic tac is going to call it url,keywords but think of it as more as your,url contains these words let me show you,first i'm going to go up and select the,type of event you'd want to track you,can see there are a few options here so,place an order search submit form,subscribe view content if it's just,looking at a specific page there's the,add to cart so we do see a few different,options i'm just going to go down and,select the submit form option,and i want to put in certain keywords,that are part of the url of the page a,user is going to land on after they,submit a form on our website,so this is just one thank you page we,have on the website added that to the,url contains field if you want to so i,can add in a different url if i want to,combine multiple form submits into one,event type you see i cannot change it to,an and may not be able to hear it but,i'm trying to click on this so it's not,going to have me add mandatory layers so,you cannot have a destination url event,where a user must visit one url but they,also must visit a second url it's not,how it works it's going to have or,functionality only but i don't need that,so i'm going to trash the second option,if we look at our advanced settings,you can see you can add an event alias,and potentially add a value to this,specific event if you want to and then,we see the stat type do i want to cou
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TikTok Ads 2021 | The Complete Guide On Making A Successful TikTok Ad
TikTok Ads 2021 | The Complete Guide On Making A Successful TikTok Ad
all right youtube in this video we're,going to talk about is tick tock,ads right we're going to talk about,advertising on tick tock,so why are we talking about that right,with all the changes and limitations,that are going on with,facebook and with other platforms like,that,with the ios and the new upgrades and,stuff of 2020,uh toward the end going into 2021 we,need to have as many platforms as we,possibly can,so i want to show you a quick and easy,alternative and this,is going to be tick tock now when it,comes to tick tock a lot of people think,that you have to actually,have your voice and you actually have to,do with your phone or you have to do,some kind of,you know dancing and stuff or whatever,the case may be because of that,demographic,because again you may think your,demographic's not on tick tock but it,is so there's a way to go about it and,way to actually make this and you can,simply do this,you know using canva and then adding the,music into canva,using that and then uploading that just,as simple as that so i'm going to show,you in this video how to do that,and how to quickly do that so that you,can get throughout,the whole thing we're not going to,actually we're going to go through every,single detail so you can get,the full spectrum of how to do this,right so again when it comes down to it,just stick with this video and you'll,see step by step of how to do that,and again there will be a link below if,you want to start your own tick tock,account,again there's no actually affiliation or,nothing ties to that all you have to do,is start your,tick tock account add your information,and then start advertising now i will,show you a couple,key features that you need to know about,your landing pages,that need to be you know when you you,they'll enable you to,make the ad but when it comes down to it,you're going to have to have your,landing pages set up a proper way,before they'll allow them to actually,run,so well let's go ahead and actually look,at this so first,well and you'll see this in in tick tock,right here is you're going to have your,ad,right so you're going to have this is if,you if you know anything about,advertising you you've seen,say for instance um facebook advertising,are you seeing,different atmospheres like that or,twitter for that matter,or even google ads for that matter this,is very much the same way,so look at this so if this is the tick,tock back of the tic toc talk manager,right you have uh the campaign level you,have the ad,group right so i have one ad running,right now,and i currently have the ad budget at 20,dollars and five cents a day and that's,getting a cost per conversion i'm,actually running a conversion ad right,now,this is the cost cover conversion is,going to be about three dollars,and 87 cents is what they're saying now,we're gonna see if that actually,transpires,but again when it comes down to it this,is the ad group so,there's three levels right the campaign,the ad group,and the ads you're currently running,right so similar to,just like facebook was or facebook is,for that matter,the facebook ads manager this is very,very much a,similar platform however you need to,have your ad set up a proper way i'm,going to show you how to do that,so uh when it comes to it you're going,to use a tool,called canva you're going to come in in,canva again i'll have the links below if,you want to actually join canva,um i actually have a 12 account,so it's like 12 hours a month or,something well again,you can get a free account if you want,and use it that way so i i just merely,type in tick talk and you type in tick,tock you get video,so that's what you want you want to have,the video which is a a 1080 by,920 so you're gonna just pick right here,this is going to give you a bunch of,default templates now depending upon,your niche,that's where you're going to pick what,you want to use right now again these,need to have,sound to these so i want you to make,sure that you understand the,sound is a very much a um something that,needs to be,part of this right so just like similar,to instagram or something like that,where you would use,a video capture or something of that,nature but,this needs to be have have a good sound,so we're looking for a good,good solid video uh when it comes down,to it we're going to show,a couple things now i in my instance i'm,just showing a training,yes or no do you want to be part of that,so this is very very simple right here,so we'll come in here and pick this one,right here now the cool thing about this,and this is the reason i like canva is,you can actually change the speed,now i want to highlight a key factor in,here is your,ad needs to be anywhere from six seconds,to,up to 60 seconds right so the better,the more you can actually build it and,you can lengthen this with canva,at least with the um you know the 12,month plan you can link it i think you,can do that with the free account too,but,again so i'll put this about 16 seconds,we'll come up here and change t
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Continue the next sixth section about tiktok preview ads
Making $41,299.27 using TikTok Ads (NEW STRATEGY)
Making $41,299.27 using TikTok Ads (NEW STRATEGY)
over 41 000 for a new client inside of,her advertising agency,using new strategies it's not very often,that things change in a big way but over,the last six to 12 months,there has been some huge adjustments,inside of the e-commerce industry so if,you're drop shipping,if you have inventory if you're running,facebook ads and if you have a shopify,store in general,this is going to be the video for you,breaking down this super cool marketing,strategy that we've been using and,crushing for clients,making a pretty consistent 25 plus,percent margin,for not only our own stores but also for,clients inside of our advertising agency,so the example that we're going to break,down today i'm going to screen record in,a moment,and actually go through how to run these,ads i'm going to break it down step by,step for you,but this is for a client inside of our,advertising agency we work with about 35,different brands,actively on a monthly basis and if you,are someone who either wants help,starting an e-commerce business if you,have nothing no experience,we can do that for you or preferably if,you already have something going making,sales,we can help you systemize it build a,real company and,scale via paid marketing on platforms,like facebook and tick tock,over the last couple weeks probably four,weeks now about a month,we have just officially started,implementing tick-tock ads for a,percentage of our clients,not every client is going to be able to,do tick-tock ads because it's a little,bit better for a younger demographic,and a more specific product type however,that's something new that we've been,adding into our agency,from a results perspective it's been,generating some crazy crazy numbers,adding on an extra 15 to 20 percent in,the top line revenue which is great the,margins have been super good so,if you want to get any information on,our advertising agency you can go ahead,and fill out the quick form,linked at the top of the description you,can jump on an absolutely free call with,our client manager who oversees all this,stuff so they can give you all the,information,and the way we structure agency like i,mentioned before is a little bit,different than others instead of,charging you 10 grand a month or 15,grand a month,to run the ads which at the end of the,day it's a business we have to have that,money come in,in some way what we do is we take a,little bit of a hit on the front end we,charge like fifteen hundred,sometimes two thousand three thousand,dollars a month in a retainer depending,on what we're doing,depending on the store the sales volume,and then we take a percentage of the,profits,so as a company our only way that we,make money is if our clients make,a net profit that is higher than the,base retainer they're paying so that's,kind of how we structure things again,you can get more information,uh of that on the phone call so go ahead,and click that top link in the,description here,and you can go ahead and fill that out,as we're watching this video so,i want to jump in to the computer here,what i'm going to do i'm going to start,over here i'm in an extra just a blank,tick-tock ad account and i want to talk,about this if you have ever run facebook,ads you know that this looks,very familiar this right here is pretty,much the same exact thing,just with less conversion events and,less you know it's a little bit,different name like they have their,thing they call consideration,they change things super slightly but,it's a 99,mimic of facebook which is a good thing,now,there's two things when it comes to tick,tock that we do a little bit differently,than facebook,we have to go broader for a few specific,reasons,not only is tick tock such a new,platform that they don't really offer,very much detailed targeting you're,gonna see that here in a moment,but it's also a slightly younger,demographic so we're just trying to,capture that whole thing,it's not as defined of an audience in,terms of having you know hundreds of,millions of people of,all ages there's a lot less people who,use tick tock and those people are,typically under 35 yes there's many,outliers and many exceptions,but on facebook you got very full,audiences in every single age category,tick tock that's really not the case you,know you don't have many people 65 plus,using this whereas you have tens of,millions of those people over on,facebook so it changes our approach a,little bit so we just kind of approach,it from a broader perspective,because we sort of have to now it's also,a little bit different in terms of the,product so like,i mentioned not every client inside of,our advertising agency if you're,a client inside of there or considering,becoming one well,we're not just going to be running tick,tock for everybody just like how we,don't run facebook for everybody there's,some clients we turn away,and some clients where we'll just do,google ads we don't do much google ads,inside the agency,but it's one of those things where it,depends on your product,because you
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How To See And Manage Your TikTok Ads Comments
How To See And Manage Your TikTok Ads Comments
whether or not you're new to tick tock,advertising one of the things you,definitely want to know is how to see,and manage your ad comments to be quite,honest it's very easy if you're running,a spark ad because you'll see them under,your post but if you're running a,regular tick tock ad you may have to do,a little bit of digging to be able to,see those comments and you definitely,want to monitor all those nasty comments,you may get when advertising my name is,justin and i'm the founder of voiceover,media an e-commerce marketing agency,specializing in elevating thriving,brands by simplifying e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications to be one of the first to,know about these cutting edge e-commerce,marketing tips post on the channel every,week,so first and foremost what you're going,to want to do is head over to,ads.ticktalk.com or tiktok.com forward,slash business,and then you'll want to log into your,ads manager which you can do so by,clicking the button create now at the,top rights and then logging into your,ads manager once you're logged in you'll,want to go to your ads manager when when,you do so this is pretty much the screen,you're going to be greeted with this is,the tick tock ads manager dashboard so,the first part which is how to access,your comments is going to be very simple,you simply want to hover around assets,and when you're on assets you're going,to see a drop down with comments so,click on that now once you click on that,you're going to be able to see all of,your tick tock comments and then this is,where it get interesting you'd be able,to see the replies that you've made to,any of these comments the block users,the block words etc so what i also want,to spend some time on is not to simply,show you where to access these comments,because that's the easy part that's what,i just,showed you right here even though it,requires a little bit of digging,nonetheless it's pretty easy to get to,it so what else can you do with these,tick tock comments and how can you,monitor and make sure you can almost,automate the process of managing your,comments because the truth is if you,have been advertising for a while or not,you may or may not know that,you'll get a lot of nasty comments,whenever running ads would it be on tech,talk or on facebook so you want to make,sure that you can,moderate these comments and make sure,you only showcase the comments that are,either positive or genuine questions,that you can then use as an opportunity,to reply to that so if you're doing tick,tock then you could reply to these,comments as you know a separate video or,simply reply to them text wise if you're,on facebook and instagram it would be,the same thing essentially you just want,to reply down below under their comment,it shows that not only you're active but,you also care about your audience and,that you're there to answer and respond,back to them so block words is a very,interesting place where it's pretty,straightforward you can just go and add,now and add any words which would be,automatically blocked so any of these,words that would be found below one of,your ads would automatically get flagged,to tick talk and get deleted off of the,comment section at least hidden so that,way nobody else than you would be able,to see that comment so they will not,show publicly and then if you see,somebody repeatedly commenting some bad,stuff on your ads then you can,definitely block a single user so that,way they can never see your ads again or,see any of your posts whatsoever and,lastly is replies which if you find,yourself repeating the same thing over,and over again which some people you,know may ask the same questions about as,an example you know what sizes do you,guys offer with your products or what,models or what colors are available so,then you can add preset replies in this,section so that way you can just pull,from these templates whenever responding,back to any of your comments so let's,send back the tick tock comments right,there and then let's see as an example,there is a comment right here that has,not been addressed so far and that,happened within the past seven days now,the tick tock algorithm is honestly,miles ahead of the facebooks so on,facebook it's much harder to find your,comments it's also much different when,you want to answer your comments because,facebook doesn't really tell you is this,a good or a bad comment you don't really,know right,whereas here first of all it tells you,what is your response so far so okay so,far nobody else basically if you have,multiple team members i can see that,nobody else on my team replied to that,comment or pins or nobody took action on,that comments so okay that's the first,thing then tick tock says is this you,know is the sentiment positive or,negative for that comment it says the,positive comment so okay cool let's take,a look at that in a second then it tells,you does that comment contains a,question no
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