How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
Let's move on to the first section of tiktok static ads
TikTok Ads For Business - Secrets To Go Viral!
TikTok Ads For Business - Secrets To Go Viral!
- Are you using TikTok
to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how
and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and
click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming
people's favorite app.,It's actually loved by so
many that you might've noticed,other platforms rolling out
features to compete with it.,Features like Instagram
Reels or YouTube Shorts.,Yeah, it's not a coincidence
that other apps are picking up,on the fact that short form
videos are just trending more.,So today I want to talk about
how you can use TikTok ads,to grow your business.,I also have a free
social media trends guide,that's jam packed with helpful
information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from
companies of all sizes.,So no matter how big or
small your business is,,you're going to see what
industry leaders have to say,on what has worked for
their social media success.,You definitely want to
get your hands on it.,So I'll have it linked in
the description box below.,So make sure to check it out.,HubSpot also has a free
certification course,that you can take to
basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social
media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it
allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads
strike an emotional cord,so it's really the best
app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading
consistent quality content.,Right now, it's available
in 154 countries worldwide,and has over 130 million
active monthly users,in the U.S. alone.,So let's talk about the kinds
of ads that you can create,on TikTok.,There's in-feed ads, top
view ads, brand takeover ads,,branded hashtag challenge
and branded effects.,In-feed ads are typically what
you'll see most businesses,using to promote their
brand because they allow,for more engagement from TikTok users.,People can actually like,
comment and share these.,They also have a CTA feature
where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users
see at the top of their,For You page before the
mindless scrolling begins.,This ad format lets you
have your video be up,to a minute long, so they're really great,for brand awareness since
they guarantee a wide reach,and a high number of impressions.,The key to these kinds of
ads is to make them really,creative and engaging so that
it leaves a lasting impression,on people.,Brand takeover ads are kind
of similar to top view ads,,except with these users can't
like or comment on them.,These also appear first thing,
once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these
because they're really great,for directing people to internal
or external landing pages.,Branded hashtag challenge
ads are different,because these are a lot more engaging.,These allow for creators
to use your branded hashtag,in their own video caption,,which in turn brings more
awareness to your company.,It makes it really easy
for users to connect,with each other, but also with your brand.,You'll usually see these
on the discover page,in the form of a banner at the top.,A company that recently used
this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share
their own pizza recipe.,And then one lucky winner
would get the opportunity,to have their recipe featured,on the Pizza Hut website
nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create
your own effects, filters,,or stickers for people
to use in their videos.,And again, these are
going to be really great,for giving people the
opportunity to actually engage,with your brand, rather than
just watching an ad from you.,TikTok is doing a great job
in helping brands engage,with their audiences in
multiple creative ways,while still giving you the
results that you're looking for,to grow your business.,What I love about TikTok
is that you can get on it,and not be bombarded with
overly produced content.,So even if you're just
a small business wanting,to get started on the app,,you can literally create
an iPhone quality video,and still have a massive
reach and increase your sales.,TikTok is known to be where
a lot of trends come from.,So once you see a new trend
happening, take advantage of it,,get cr
After seeing the first section, I believe you have a general understanding of tiktok static ads
Continue the next second section about tiktok static ads
TikTok Audience Insights
TikTok Audience Insights
it's no secret that the advertising,platforms have a lot of information,about the users on those platforms and,that they use that to help advertisers,reach certain audiences of people now we,don't get access to their personal,information which is great i probably,couldn't steal your identity even if i,wanted to genuinely don't know how but i,do want to know how large groups of,people perform within my campaigns,whether younger or older audiences men,or women maybe different device,categories how are all those impacting,the performance on my campaigns,we've talked about some of these,different breakdowns and some of them,are disappearing on other platforms like,facebook with privacy issues but one of,the platforms that is still giving a lot,of insight is actually tick-tock one of,the newer ones so today i want to run,through the tick-tock ads audience,insights section of the interface show,you the data you can get out of it and,talk about some ways that you might use,it to optimize your campaigns or even,change strategy moving forward,when you head into the tick tock ads,manager the first place that it always,lands you or at least that it always,lands me is on the dashboard this is,actually going to be the first place,that has some of this audience insights,information you'll see up here in the,upper left we are on dashboard because,it has this little blue line but later,we'll hop into some of the other areas,of the account at the very top you can,see some of the stats for today the fact,that we have one campaign active and,then performance trends but if we scroll,down the page a bit we'll be able to see,some of the first sets of the audience,information the first grid here on the,upper left is going to just show the one,campaign that i mentioned but over on,the right we'll start to see the gender,information whether the users in the,campaign so far are male or female and,you can see right now for impressions we,have about,63-ish percent are female and the,remainder are male and then we can use,this drop down up here to choose any,different set of stats that we want to,see so we can see whether the breakdown,for clicks is about the same which looks,like more females have clicked on the ad,or we can start getting into other,metrics like the cost per click where we,can see that the chart has changed and,you can see that things are actually a,little bit cheaper only by about one,cent,cost per click for females and then you,can even come up and see the difference,in conversions for the campaign here we,have 21 are coming from females,a little over 9 are coming from males,but 63 percent are coming from unknown,that's because the conversions that,we're recording for this campaign are,based on website actions and these are,going to be people who have opted out of,being tracked so while you're going,through these different reports just,know that there's going to be gaps in,the performance stats for anything that,relies on a third party pixel on your,website because of all the different,privacy issues that are out there right,now the next box down here on the bottom,left is going to show the placement,performance and you can see for cost,it's going to be all of it is on tick,tock 100 is and long story short for,this one everything is going to be on,tick tock if you're in the u.s you can't,target any of those additional,placements and you could do the,breakdown for any of these additional,stats so if you're in a country that,allows you to target all the different,placements that are available on tiktok,this could be really helpful to see if,tiktok or any of the additional,placements or platforms is performing,better than the other think about this,as the difference between facebook and,instagram in facebook ads manager you,would want to know if facebook or,instagram is performing drastically,better or worse than the other to be,able to optimize a little bit better and,then the next chart over here in the,bottom right is going to tell us about,the operating system and type of device,that users are using when they engage,with our campaign so anything in blue is,going to be on the ios platform anything,in purple is ipad and then anything in,this green is going to be android as you,can see we have basically no android,users so far either impression,conversion or click-through rate-wise,and each of these will operate just in,the same way that the drop-downs did for,the other two you'll just be able to,compare three of them at a time and the,charts will look a little bit different,depending on the metrics so obviously,impressions and conversions both have,this bar chart but then click through,rate is going to have these different,tables right here and it's just going to,show you the number because they're not,going to make a vertical bar chart,alongside the horizontal bar chart but,as i mentioned there are a lot of,different metrics so you can use,impressions clicks click-through rate,cost per click cost per conversion,conv
After seeing the second section, I believe you have a general understanding of tiktok static ads
Continue the next third section about tiktok static ads
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the third section, I believe you have a general understanding of tiktok static ads
Continue the next fourth section about tiktok static ads
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
After seeing the fourth section, I believe you have a general understanding of tiktok static ads
Continue the next fifth section about tiktok static ads
TikTok Ads Worldwide Targeting | Account Setup | Target USA/Canada From Outside The USA
TikTok Ads Worldwide Targeting | Account Setup | Target USA/Canada From Outside The USA
hey guys welcome back to another video,on the channel first things first go,ahead and click subscribe like and,comment but in this video we're going to,be teaching you how you can set up a,tick tock advertising account that,allows you to advertise in the united,states and in canada if you don't live,in,the united states so uh you may know,that i'm obviously from the united,kingdom and this is a video by popular,request from everyone in my disk discord,channel so if you're not in my discord,channel click the link down below visit,my discord channel and you can join that,if you've got any questions you have,about advertising on tick tock or drop,shipping or anything you can send me a,message on there,so without any further ado let's jump,straight into the video and i'll show,you how you can set up a tick tock,account in the united states now before,i do show you the process you have to,know this is not an agency ad account,this is not something that's going to,allow you to advertise worldwide if you,want to do that it's either going to be,very expensive or very time consuming,this is how you can get started,literally today with tick tock ads so,what you want to do is click the link in,my description the top link in my,description will take you to surfshark,surfshark is essentially a vpn provider,which will allow you to set up accounts,in the united states of america now i've,tried about three or four different vpns,before i started using surfshark these,guys are the best and cheapest option,that you can get without actually,getting any advertising bans or banned,by tiktok by creating an account in the,wrong country,and i'll explain why that is in a little,bit of detail in just a minute but first,of all click the link down below in the,description and you will be taken to,this website here,you can get two months free and 82 off,of surfshark if you sign up with a link,in the description you can see here it's,only going to cost you 2.49 per month so,if you are watching this video and you,want a tick-tock account in the united,states and you don't want to set up an,account for 2.49 per month drop shipping,is not for you because if you're going,to be spending 40 a day on tick-tock ads,and you can't afford three dollars or,two dollars 50 per month on vpn to even,get started then click away now,those of you who are still here click,the link down below and set up a surf,shark account and then what you want to,do is you want to come to google and you,want to search for the surfshark chrome,extension you want to get that chrome,extension and then add it to your,browser now you can also use the chrome,the actual app that you can install with,surfshark i just like to have it on the,chrome extension mostly for this video's,purpose,once you've done that it will take you,to this here and you can see what it,will look like there's loads of,different bits and pieces you can do,here now this is why surf shock is,incredibly useful for setting up,accounts in the united states and why,you should use the link below to create,it you want to go ahead and click on,static ip static ip allows you to use a,single location this is a static ip,address a static proxy in the united,states so click here,especially united states and then just,click on the first one whichever one you,find you can scroll through there's,hundreds of them and just choose a,um,choose an ip address in the united,states of america,you can see here this is your ip address,if you want to go and check you can,click this link it will just verify that,for you then what you want to do is head,over to advertising.ticktalk.com,sorry actually ads.com so search for,don't search for tick tock ads just,search for advertising tick tock or,create a tick tock ad account and it,will take you to this website here this,is obviously the sign in sign up page,for tick tock for business now if it,takes you to the sign in page you want,to click on sign up now,and i'm going to walk you through the,process i'm gonna have to pause it every,now and again so you don't see all of my,details so you're gonna have to put in,your email address so we're gonna just,come up with a an email address that i,own,so we're gonna use an email address from,an old story about five years ago,you want to use an email address that,you have access to that you will be able,to log in and use then you want to give,yourself a password so i'm going to call,it,i need to give it a special character as,well,okay now then what you want to do is,click send code,you will then come up with this,verification thing where you need to,prove um your identity,so you want to select two objects that,are the same shape so,m make sure to click these,properly otherwise it won't allow you to,do it,and then it's going to send me a,verification code to my email,so i'm going to put that verification,code in now it's,and then you want to click sign up you,want to agree to the terms and,conditions you don't want to subscribe,to there,everythi
After seeing the fifth section, I believe you have a general understanding of tiktok static ads
Continue the next sixth section about tiktok static ads
10 Tips For Creating Winning TikTok Ads That CONVERT
10 Tips For Creating Winning TikTok Ads That CONVERT
you see willoughby there's a certain art,to crafting high converting ads you,start with a mesmerizing hook that,captivates the mere mortals you follow,that with tantalizing benefits or a,problem that is commonplace among the,peasants after doing the proper research,you see there's a kind of dance uh,tango if you will to have the right,amount of benefits without appearing too,salesy and you must wrap up the entire,ad and stick the landing with a,jaw-dropping call to action that has the,peasants swarming onto your website like,a moth,to flame,enough dilly-dallying old sport let's,get into my top 10 mesmerizing tips for,creating high converting tick tock cats,starting with having an amazing hook if,you want a team of experts to help you,find winning products build your website,create your ads and manage your ads,until we scale to one grand a day or,more then book a call in the link in,description with my agency blue ocean,digital just in the past week one of our,media buyers took a brand new store from,zero to 15 grand a day so if anyone,tells you that dropshipping aren't tank,talk ads is dead they're probably a,hater or your parents so click the link,in the description if you're interested,now the reason why you split test the,hook the most is because 80 of people,will see the first three to five seconds,of your ad but after that it's a,free-for-all most people are gonna keep,swiping they're gonna go check out some,other stuff they're gonna get a text,from their mother they're gonna forget,what they're doing so you really need to,put a lot of emphasis when you're,testing a product to split test at least,three different hooks that's personally,what we do at my agency to get different,clips different text benefits or,different length clips to see what,converts the best because it's amazing,just going through today if you review,your ad accounts you'll notice that one,hook typically always will outperform,all the other ones and it's a dramatic,difference now a lot of people confuse a,good hook with being something that's,clickbaity but that's not the case you,want to have a hook that is directly,speaking to your target audience you,don't have a generic hook like i just,caught my dad cheating on my mom and i,bought this product to get back on him,on his own credit card no that makes,absolutely no sense and you will see,people like that where they try to,create an ad that is entertaining and,it's for everybody but those don't,convert they get clicks they never get,conversions so i would recommend with,your hook to think about either the main,problem a statistic related to your,product or just the main benefit that,people can get from your product that,will keep them interested and wanting to,learn more so let's review some ads for,this laser toy for cats as you can see,the opening hook is instantly turned any,lazy chubby cat into a panther that,catches people's attention like wait how,the hell do i actually do that and,that's what you're really trying to get,the effect of for your target audience,this isn't supposed to be a hook that,captures everyone's attention because if,you don't have a cat you're probably,gonna keep scrolling and that's,perfectly fine you're not trying to get,that audience but as you can see right,here we got a clip of this laser moving,now i would say that hook actually the,clip wasn't great because it doesn't,show a cat sprawling around so this is,why you always will test different clips,but stay with the same text benefits so,let's check out the other two ads here,and see if we actually made some changes,to the clip so we had the same text,benefit we had a good in agreement here,okay so we have this hook it's still,showcasing the product but again it,doesn't have a clip of the cat and these,are ads that have not yet been approved,now let's see the hook over here,and there we go we got some cats moving,i know the quality is not great because,it's google drive so everything's a,little blurry but now you see a bunch of,clips of cats moving along with this,laser product and i can guarantee that,this will definitely convert the best,compared to just a static shot of the,product and that's why you have to test,different clips for that hook so 9 out,of 10 times the best hook you're going,to actually find for your product is,going to be the main headline the main,benefit of your product that captures,people's attention so i really feel like,the text benefit on that product was,really solid it was just the clip that,needs to be changed around and i would,say the final thing i would recommend in,your hooks is to showcase the product in,the first couple seconds that way people,actually know what the ad or video is,gonna be about however if the hook,you're trying is the problem then yes in,that case you could have someone maybe,stumbling around in their kitchen like,oh my god i can't clean all these plates,but now next clip this product has just,appeared out of nowhere and it can clean,all of your pla
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How to use TikTok adverts for your brand - Free TikTok Course - Module 11
How to use TikTok adverts for your brand - Free TikTok Course - Module 11
i'm afraid we're not far off the end of,the course now and we're going to finish,it off,by looking at the ad,now it's debatable whether ads can help,you build your personal brand on tick,tock but businesses can definitely,improve their visibility,by paying for them if there's a personal,brand you wish to one day sell,merchandise or a course then i'd still,recommend checking this out,tik tok was relatively slow off the mark,in implementing a formal advertising,program,for this reason brands had to find,alternative ways to advertise,this is one of the reasons that,influencer marketing has thrived so much,on the platform,ads were initially very expensive so a,six day hashtag challenge,was a flat fee of 150 000 this limited,advertising opportunities to businesses,with deep pockets,tick tock has now introduced short,native video ads that,are much more affordable and even,enthusiastic,individuals wishing to advertise on tick,tock can probably nab them you also,don't have intense competition to gain,the coveted spots on tick tock,unlike facebook and instagram where,winning the best advertising position,gets pretty ruthless so how much are,they well tick tock ads start at 10,per cpm which in human means cost per,thousand also they require you to spend,a minimum of 500,on a campaign currently so you still,aren't going to use formal tick-tock ads,for a cheap and cheerful viral marketing,campaign,and testing's going to require a bit of,a sting for small businesses,there are three main types of ads in,feed native ads brand takeover,ads and the hashtag challenges as you'd,expect ticktock infeed native ads are,generally short videos although,you can offer static images if you,prefer you can even use custom filters,to enhance the look of your work,the in feed native ads operate in a,similar way to those on facebook and,google this means,that you bid for a spot for your ads to,serve them to target tick tock users,so with a brand takeover ad your ad will,play as soon as a target tick tock user,opens their app interested users will,then hopefully click on the ad,and they'll be directed to your landing,page now tick tock ensures that no user,sees more than one of these,a day and that means there's only,limited opportunities available,unfortunately this means it's expensive,too now if you do manage to use a brand,takeover ad make sure that the landing,page,is of a very high quality to warrant the,cost,i mean there's a little point directing,people to a web page if they're just,going to leave straight away,next up we're back on to those hashtag,challenges,we've covered hashtag challenges,extensively in this course so far which,is probably a sign of just how powerful,they are the hashtag challenge ad,enables you,to pay for a greater audience for your,campaign as with all challenges a,significant benefit of this is the,amount of user generated content you can,generate,all this engagement can only be positive,right and while you have to pay for the,hashtag challenge as the begin this,process the,challenge posed made by participants,particularly free as with all challenges,the significant benefit of this is the,amount of user-generated content,that you can get all this engagement,going to be positive right and while you,have to pay for the hashtag challenge,ads that begins the process,the hashtag challenge posts made by the,participants,are basically free publicity however the,overall cost of a hashtag challenge is,too high for small businesses or those,that prefer a more viral approach to,marketing there's a flat fee of 150 000,for the first six days of a challenge,with a hundred thousand to two hundred,thousand dollars to promote it ouch,let's examine how to set up a campaign,now so assuming you don't pay a,tick-tock advertising agency to do this,for you,here are the steps that you need to,follow begin the process by setting up,an ads account at tiktok,if you haven't already done so then you,trigger the account setup process by,clicking on create an ad on the tick,tock ads home page,this will ask existing advertisers to,log into their accounts or,take new advertisers through the process,of setting one up when you set up an,advertising campaign,you need to think how the campaign is,structured so it'll include an overall,collection of ads,related to a specific topic tiktok ad,campaigns,are like any other ad campaign they're a,series of ads that you make and share,that combine for common purpose,you're required to set a specific,advertising objective for each campaign,ad groups are the next level down from,the campaign they can be a particular,combination of ads for which you set the,same target audience placement and bids,you can include multiple ads in each ad,group and numerous ad groups in your,campaign,you can then use these ad groups to,target different people the ads of the,videos or still images presented to the,users,every variation on overall theme is,technically a different ad,and these combine to make ad groups once,you
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