how to create a sales funnel on shopify

knowing how to create and iterate on a,sales funnel is one of the most,profitable concepts an entrepreneur can,master in fact,virtually every business on the planet,that has success at scale,uses some type of sales funnel now to,become a customer a person needs to,follow a logical series of steps,they start as a consumer in your target,market they see your ad,and they become a prospect they land on,your website and they become a lead,they make a purchase and they become a,buyer a sales funnel is a curated series,of relationship building experiences,that help turn prospects into buyers i'm,really excited that today's video will,be featuring advice from one of the most,successful e-commerce entrepreneurs in,the industry today,ezra firestone ezra started his first,ecommerce store way back in 2007 and,today runs,multiple businesses that generate over,20 million dollars in revenue annually,in addition to e-commerce ezra founded,zipify apps,a software is a service company focused,on developing apps for shopify,ezra also founded smart marketer to,empower other entrepreneurs with the,knowledge,they need to thrive as well as live a,balanced life,we're so excited to be collaborating,with ezra and by the,end of this video you're going to,understand how to build a dangerously,effective sales funnel,hey ezra here and i'm super excited to,talk to you about how to build a,successful sales funnel,for your shopify store now the most,common sales funnel,is video ad or image ad direct to,product offer page so if you don't get,your product offer page right,you've got no shot at converting the,product offer page is the most important,page,on your entire website because it's,where the customer makes the buying,decision,so i'm going to take you to my computer,and i'm going to show you my entire,strategy,for every single element that i put on,my ecommerce product offer pages let's,go over to the computer and check it out,there are only three main types of,product offer pages you've got your,traditional which is sort of short form,not a lot going on everything's stuck up,above the fold and the typical use cases,there like products where there's kind,of show,heavy there's a strong image focus maybe,you've got a strong pre-sale before,seeing the product page there's just not,much to say about it other than like,this is what it is or brands that are,really repeat focused a lot of times low,ticket items,that tends to be the use cases for the,traditional product offer pages the kind,that existed way back in 2005 where,everything was above the fold before,people scrolled before mobile devices,then you've got the long form product,offer page that apple really sort of,popularized this long form left right,content a lot of sales copy,typical use cases here if you've got a,direct response marketer in charge who,likes to write long form copy,uh or a good copywriter on the team,lifestyle story based products,demo-able products education required,before purchase so so generally high,ticket items,tend to be more of the long form and,then you've got the mini site and the,mini site is where you have,multiple pages that all have call to,actions to a buy,box that are um adhered together by a,sticky header or a sticky footer so,you've got a sticky footer in this case,where all of the pages you can see you,know reviews ingredients faqs all the,sections of what would be a product page,are their own little bite-sized chunks,and each of these little bite-sized,chunks has a call to action on it,in the header and footer and on the site,over to the buy box and in this case,this product sold out,but that's a mini site and those work,really well generally,single item brands use product mini,sites although i've been using them for,some of my products for,a little bit higher ticket items like in,in my vertical which would be like seven,or eighty dollar item,so which one is better which of these is,the best,the answer is that it doesn't matter as,long as the conversion assets,are the same so let's talk about the,structure of your product page so you've,got,your header your carousel your buy box,and your stacked conversion support,content so you got your header here,you got your carousel here you've got,your,buy box here and then you've got your,stacked conversion support content and,then of course,the footer of your site the goal of the,header is to provide access to any,non-product content,to not get in the way of the sale to be,easy to use to support the call to,action so ideally there's a call to,action,in the header and to give access to the,shopping cart and ideally reaffirm,the brand identity the goal of the,carousel is to show off the product,to demonstrate the ownership benefit of,the product to load fast with optimized,images,have at least eight looks to build,desire for the product and to showcase,any videos or gifts that you might have,for the product the goal of the buy box,is simply to simplify the sales pitch,to upsell and cross-sell so ideally,you've got an upsell and cross-sell that,you can,leverage inside the buy box talk about,that overcome any final objections,and get that ad to cart click that's,what you're doing with the buy box and,then,your stacked conversion support content,is designed to sell,to demonstrate credibility to speak to,the different types of consumers who,might be interested,overcome any objections and build desire,for the product to make all of this work,it comes down to just one set of,deliverables and that's conversion,assets,i've got this theory the conversion,asset asset concert theory so so,i think that your product page is simply,a collection of conversion assets that,work in concert with one another,to support you in your goal which is a,conversion and your prospect,in their goal which is the solution to,their problem what is a conversion asset,it's just a piece of media an image a,text a video,that supports a prospect in making a,buying decision so,images sales videos testimonials unique,selling propositions sales copy etc,and i've got a list of all the must have,conversion assets,that i think you need to have on your,product offer page,and what i'm going to do is i'm going to,take you through building out,a winning desktop and mobile product,offer page here in this presentation,we're going to go step by step,and we'll go through all of these as the,different steps we'll talk through them,and how you do them and why they make,sense and,and by the way i started testing,ecommerce product offer pages in 2005.,so this is everything i've learned about,ecommerce product offer pages in the,last 16 years you can just,swipe and deploy this copy and even if,you only use half of it it's going to be,better than if you didn't use any so,let's build a product offer page step,one decide on your layout,you're going to do traditional long form,or mini site,there's a new version of mini site that,i'll show you at the end,which is kind of fun so answer the,question do you have a lot to say about,the product,if the answer is no then you're going to,do a traditional product offer page like,zappos with their shoes there's just not,a lot to say,so they do a very traditional product,offer page tab product content,focus on the image carousel not a lot of,sales copy,they're going to go traditional if there,is a lot to say about your product,you're going to go long form or mini,site so once you've chosen that the next,step is,optimize your header navigation matters,oftentimes on my product pages i've got,nothing but a return to store,link in my header i've got a different,header for my product pages than i do,the rest page on my site i don't want to,give you any other navigation shopping,cart,or go back to look at the other products,of course you can go to the footer and,get to other parts of my of my site but,your navigation matters so let's talk,about your header and some style tips,number one keep it slender you don't,want the header,on desktop to take up more than 15 to 20,percent of the entire,real estate and on mobile you don't want,the header to take up,more than 10 percent of the real estate,ideally,you want to give access to the shopping,cart in the header notice that we will,have,shopping cart icons on our sites,in the header because we want people to,be able to tap that i like to include my,brand,tagline in my header on desktop to,reaffirm my brand's identity,uh i think that's really important and i,talk a lot about that in my social media,marketing classes but,i always put my tagline also at the top,of my header,to remind people what i stand for um and,i'll always have a call to action,in the header to opt in or to purchase,also,in the you know hamburger menu on mobile,i'll have that same call to action to,opt in or to purchase,and i get about 30 more opt-ins than,before i had this so cta in my header to,join my email list which is my number,one,thing that i want you to do i'm always,going to have my brand logo,in my header as well you'll notice,they've got it here on their site,because,people know that when you click that,brand logo it takes you back,to the home page so people are aware,they can tap that to get back to the,homepage so,i always put the brand logo in there as,well and i've got really simple easy to,read,text navigation in my hamburger menu big,high giant font now let's talk through,some mobile specific header improvements,because i had a huge,increase in my conversion rate just by,optimizing,the header of my product page it's the,only thing i did and of course that,rolls out to my entire site so you see i,used to have my logo,my phone number and then a hamburger,menu and a shopping cart in my header,and you know when i took this screenshot,there's actually a couple years ago when,i ran this test,i was doing about you know,let's say 52 of my traffic was from,mobile at that time and 24,was from tablet and the mobile traffic,was,converting at one percent my desktop,traffic was converting at four percent,my tablet was around two percent i knew,i had to fix this issue,of mobile only can you know getting me,87 cents a visitor versus,3.15 cents a visitor on desktop and now,my mobile traffic's even more than this,so what i did was i made my my um,header more functional by adding labeled,buttons a search option and important,bookmark pages,so i started out with this now keep in,mind this is still breaking the rule of,more,more than 10 of the screen real estate,taken up from mobile but there's some,important things here,i've since gotten rid of the logo on,mobile and gotten rid of the,sub links on mobile but even just doing,this,i did that so so i went from what you,see on the left over here to what you,see on the right,which the icons at the top are the most,important part of that,and then i added something that said,when when you scrolled down i added a,quick way for you to get back up to the,top,so as you scroll down i added a button,that you could tap that if you weren't,interested in what was on that page,it would take you right back up to the,top of the page where all the action is,right the header so as you scroll down,that little button appears for you,and then i also added,the main bar to appear,on scroll intent so as an example,as soon as you start to scroll up if,you're on mobile and you begin to scroll,up i.e you're no longer,interested in what is on the product,page,i drop the header down for you i don't,make you scroll all the way to the top i,give you access to that header so i'll,show you what that actually looks like,so and by the way this is what my,my navigation menu looked like super,hard to read pink,white text and i made that much cleaner,much simpler bigger text on white,so i displayed the entire menu gave the,ability to hide the menu made it big,easy to read font gave a clear white,background,from cold traffic right i filtered out,all warm traffic so this is only cold,traffic we didn't know about me,20 conversion rate increase,three percent average order value,increase so to have a 20,conversion rate increase from cold,traffic is insane,significantly more revenue and profit,with just those simple,modifications to my header so you can,see this is what it looked like of,course i've since gotten rid of the logo,and the phone number and all that now,you can tap that little button that pops,up for you,it'll take you right back to the top if,you scroll down you start to scroll up,boom i drop the menu down for you,and then of course i've got my nice,super easy to read hamburger menu that's,available for you,and i all this stuff is available if,you're on shopify inside of my zipify,pages landing page builder so you can,use my landing page builder you can,literally copy,everything i'm doing in my header and on,my product pages,the other thing to think about is a,sticky header,and i use sticky headers on my pre-sell,pages and i also use them,on my mini sites and i also use them,on my long form sales pages and my,social promotions,and holiday sales and you know landing,pages when i'm running sale events,sticky header is where the header,actually stays with you as,you scroll on desktop notice i've got,two ctas,this is a pre-sell article so one to,check out the products and one to join,the club these sticky headers are,very effective and we're gonna talk,about sticky calls to action to add a,product to cart on the product page in a,second,okay so that's your layout,and your header now let's talk about,optimizing your buy box,first thing you got to do is pick a,featured testimonial so most people do,this,they have the name of their product as,the first thing in their buy box,we replace that with social proof we put,social proof a customer testimony as the,first thing in the buy box and,average revenue per user increased by a,dollar and 25,cents and conversion rate increased by,five percent,outperforming the control the entire,test and we tested this over and over,and over,every time it wins we open the buy box,with a testimonial some testimonial tips,you know you want to pick one that,enthusiastically endorses the product,you want to keep it really short,you want to make sure that the person,who gave the testimonial is your most,frequent buying demo and then once,you've picked out your testimonial,you got to pick out your pictures for,your carousel at least six ideally eight,to ten,look at this when you look on a mobile,or a desktop product page,look at what happens on the heat map all,of the activities in the carousel,all of it and that's because 90 of the,information transmitted to your brain is,visual 93,of consumers consider images essential,in making product decisions,your images represent your products,perceived value and quality,and there's only two types of images,there's pure product on a color,and then there's your product in context,using its intended environment lifestyle,you need both,you need both of them in context and,lifestyle and a pure product on white,in a variety of angles some tips for,your carousel quality matters so you,have to have really good product,photography you want to show the product,in multiple forms multiple angles,you want to show the product in use in,its intended environment,you want to show what the product is,made of if you possibly can right,these are some folks i used to buy from,they went out of business not because,they did a bad product page,but because they made some bad business,decisions but they show what their,products made of,you want to make sure those images load,really really quickly obviously,for mobile the faster the product page,loads the better,what i do inside my zipify pages app for,you is when you upload an image,i render it into a bunch of different,sizes and then i serve up the version of,the image that's relevant for the,particular device,smaller images for mobile bigger images,for desktop etc so it loads,lightning fast your next step is to,create a short form,demonstration video of the product in,use to put inside your carousel,videos help a lot and inside your,carousel that's not where your sales,video goes it's not where your,social proof video goes those are going,to go on the product page and your,carousel is just a simple,demonstration could be a gif could be a,video but just demonstrating the product,in use because your product carousel is,about showing off,how the product works and demonstrating,how to use it and we find that better,than long form sales videos,and better than social proof videos,demonstration videos inside the product,carousel performed the best so choose a,video,for your carousel if you haven't already,take advantage of shopify's,free 14-day trial no credit card,required,shopify is everything you need to sell,online and it's so intuitive it makes,building an online store,easy and fun with shopify's built-in,marketing features,you'll always be one step ahead of the,competition it's a bit like,rocket fuel for your business level up,by clicking,this link step six is our buy box,content,this is arguably the most important part,of the entire product page aside from,your carousel images,and your video and your carousel is the,buy box content,now a lot of people don't have any buy,box copy none they're just like i got,nothing to say about this product this,is what it was,you know this is what it's called this,is where it's made and uh,this is how much it cost well we have,been testing a formula,for our buy box and keep in mind when,someone gets to the product page,the whole goal is to get them to click,the id card button to get them over the,hump to say yes i want to put this in my,cart,that's it it's not to actually get them,to buy the job of your shopping cart and,checkout experience is to get them to,buy,the job of the product page is to,convince them that they want the thing,not to finish the checkout just to get,them to click that button and,the buy box is the recap of the sales,pitch,and so we've figured out a formula we've,tested a whole bunch of stuff this is,our best formula,we open the testimonial we have one,sentence on the ownership benefit of the,product so what is the benefit of owning,this product,and then we have a one to two sentence,overview of what the product actually is,so you can see here i get endless,compliments on my skin that's our,testimonial,this one moisturizer which is by the way,our most popular one,can be used over your entire body i.e,you don't need any other moisturizers,you just need this it's that's the sales,pitch that's the ownership benefit,now the benefit of owning this is it,works for your whole body you don't need,anything else and,then there's a one to two sentence,description of what this thing,actually is um same thing here you know,um and what you gotta answer in the,first one,the first sort of one sentence is as a,result of owning this product,you as a consumer will get have obtained,become feel be perceived as look like,what will be the benefit,of owning this thing and then,you gotta answer what is the product,answer those two questions,above the cta in your buy box and you,will get more people clicking that cta,next step pick the call to action text,right add to cart you know,add to bag most common ones are buy now,if you're going direct to checkout add,to cart checkout now,add the bag you know ultimately,it doesn't matter pick add the bag or,add the cart if you're going to cart,buy now or check out now if you're going,to check out,step eight we're gonna pick our order,bump inside our buy box,the product page is not just to get the,add to cart for the one product it's,ideally to get the add to cart for that,product,or that product and another product or,that product,version that is an upsell as we're about,to go through so what an order bump is,is a pre-purchase order bump that,increases the value of the cart,so order bumps are an on-page upseller,cross-sell that's used to maximize that,average order value,here you can see with my first ever,e-commerce business i think i launched,this officially in 07,our pre-purchase order bump was a wig,cap we had 60 of people taking this wig,cap cost us,25 to 50 cents sold it for four bucks so,we made a bunch of extra money,using a drop down showing an image of,the cross cell right above the add to,cart button,you can use pricing tiers here on my,boom silk on the right hand side,i am defaulting to the eight ounce which,is the most expensive variant,so you know if you choose a bigger tier,i make more money that's a pre-purchase,order bump here on my um,my previous brand uh i was offering you,three so if you get three you get a,bigger discount you get two you get a,smaller discount you get one you get the,smallest discounts i was using,tiers to increase that ever do order,value,you can of course just use different,sizes right like purple mattresses doing,you can upsell to a bundle right you can,have a clickable link that upsells to a,bundle that actually goes to the,different bundle product page or,you can do amazon style where you've got,a whole section where you can add all,you know,multiple products of the card at the,same time these folks are using that,clickable link that i'm doing same thing,click over to a different,product page that includes the product,that they're on but you're able to get a,discount,you can cross-sell an additional item,you can upsell or cross-sell to,subscription,usually better for the second order not,usually better for the first order,you can instead of when they add the,product to the cart you can drop them on,a sandwich page where they can upsell,and cross-sell,to a different item at a discount um,this is much better for sale events it's,not really great for,evergreen product pages um this is the,amazon style again here where they can,add there's a second add to cart button,where they can get multiple items but,but the idea is,between five and twenty percent of,people,for most brands are going to say yes to,that cross sell on your product offer,page,so if you don't have it you're doing,yourself a disservice,you must include a cross-sell on your,product offer page if you want your,average order value to be as high as you,possibly can be,this isn't so much related to conversion,rate which is what all the rest of this,is related to but it's related to,average order value which is,very important all right let's get some,tips for your buy box some mobile and,desktop tips,we just talked about the carousel and,the buy box now we're going to go some,high level tips for those so,keep that call to action above the fold,on desktop,make sure that your quantity selector,and your variant selector,are easy to engage with i like image,variants right little buttons they can,tap,quantity selector they can click a plus,up and down um,those are just easier to engage with,your conversion rate will go up versus,like,drop downs for everything here you can,see,uh is a image variant selector and a,quantity selector with an up and down,arrow so very simple to use on mobile,you want full width buttons on mobile,buttons that span the entire width of,the device on mobile,you want unique selling propositions in,image format,under the add to cart button so here on,the,top option you can see i'm showing,images best price hassle free returns,fast shipping satisfaction guaranteed,i'm reminding people that it's safe to,shop with me here on my boom website you,can see i've got 100 risk free money,back guarantee,i'm reminding people that it's safe to,click that button and your add to cart,rate will go up when you add these usps,under that cta um use the isolation,effect on your on your ctas,so the isolation effect is simply where,you've got a color that contrasts from,the rest of the page,so the only time that color should show,up is on your cta,so the cta really stands out so that's,the high level of how to optimize your,buy box and your carousel,step number nine and this is where our,long form stacked conversion support,content comes in,we need to write the main sales copy and,product description of the pro,that we're going to use on our product,page and this is the copy that explains,what a product is and,why it's worth purchasing and the goal,is to explain the features and benefits,of the product,so that the person is compelled to buy,and,demonstrate the ownership benefit of the,product and you got to focus on your,ideal buyer you want to write this,as if you're talking to someone and,these are the questions,that you need to answer who is it for,what are the basic product details where,would someone use this product,when would someone use this product why,is it useful or better than other,products how does this product actually,work,are there any industry lingo or specific,words that your buyers use right like,you know i sell to women who have gone,through menopause there's a specific,lingo for that if you're selling to rock,climbers or a specific lingo that you,can use,that only that group of people knows,what is the product how do you use it,what are the benefits of it how is it,made are there any key ingredients or,materials,are there any science proof or,uniqueness that you can use you got to,focus on,features and benefits so features of the,product and benefits of owning the,product,and the other thing i do is i tell mini,stories who made the product,what inspired the creation of the,product how was the product tested,what obstacles were overcome in the,development of the product any little,stories,that um explain why it was created or,demonstrate any of the value of the,product,and you also want to use sensory,descriptors how did it smell what does,it sound like how does it feel how does,it taste,like you want to evoke an emotional and,sensory experience,you can also use ogilvy's 20 influential,words right,for for more of hypiness a lot of people,use these you know,to hype up their products and you can,include humor wherever,possible and most importantly scan,ability,is everything headlines and bullets,because people scan and then they go,back up and read and so,my formula that i use on my long form,sales pages and i'll show you a bunch of,my other formulas actually going to,break down some of my product pages,in a moment but but my my formula that i,use in my long-form sales pages,is two headlines six bullets one story,the first headline and bullets is,focused on the ownership benefit,so it's an ownership benefit statement,headline and three bullets or in this,case six sentences are,three sentences of ownership benefit,focus,the second headline is focused on the,features of the product,so it's a second headline and three,bullets or or a few sentences,and then there's a mini story about why,they should buy it,why should you buy this what is the main,benefit what's it going to do for you,so um my long-form sales page sort of,structure as i answer those questions in,the form of two headlines,six bullets and a mini story and that,structure works really really well,if you're gonna go the long-form sales,page route next thing you gotta do is,decide on your unique selling,propositions and create,images to support them so you can see,here these folks have figured out the,usp,under the add to cart button i've been,preaching this and teaching this since,2013. because that's when we first,tested this these folks are using usps,and image format free shipping,on all orders you know we donate to,charities we've,got a million instagram followers your,usps can be unique to your brand,we're doing made in the usa here um you,know,purple's going one year warranty we're,doing satisfaction guaranteed you can,see here we've got,our usps in image format on our long,form sales page cruelty free,these folks have you know quick delivery,as one of their usps,these folks have buy now pay later as,one of their usps or that will replace,it for life so,so you got to have unique selling,propositions and you got to have them in,image format and they must be on the,page,you also need guarantees i'm a big fan,of the standard money back guarantee,common guarantees are money back,satisfaction lifetime warranty happiness,buyback lowest price um these guys are,using a premium quality guarantee these,guys have one,uh that they're saying hey it's it's,built for the long haul so basically,it's like it's a,long like it's a you know well-made,guarantee these guys have a guarantee,that's,specific to their product it's,guaranteed smooth rides you can also,make up your guarantees,as long as they're relevant to your,product and you can guarantee that,um social proof images right social,proof images are really really,helpful and the thing about social proof,is it doesn't have to be media outlets,right what a social proof,is is a quote a source and a logo,ideally that's the ideal structure of,social proof,and the interesting thing about the,source right is the source doesn't have,to be,um you know the source can be your,customers the source can be,industry experts the source can be,celebrities the source can be a crowd of,people the source can be,friends the source can be certifications,you might have the source might be where,you've been published magazines blogs tv,but like,you can get social proof without you,hiring a traditional,pr agent step 13 is to implement a,traditional reviews widget,yachtpro looks stamped um,i'm a big fan of stamped but there's a,bunch of them if you're using shopify,step 14,product faq and the thing about an faq,is they get engaged with very heavily on,the page i'll show you some heat maps in,a second,but what are all the objections that you,might get,that's what you want to put in the faq,what questions are people asking your,customer support you put those in your,faq,what's your refund policy how long does,it take to ship more is more with the,faq,you actually want to add a lot here of,anything you can think of that someone,might have a question about the product,you can see purple mattress they're,doing this we do this on every one of,our product pages this is a,one of the tabs in our mini site is if,when we have mini sites it's always an,faq,on long form sales pages we always have,an faq they work super well,they add a lot to the conversion rate,they get consumed and maybe it's only 10,of people who consume that but those are,the people who are going to buy then,there's your you might also like,products,items that you know are all the way down,the bottom of the page so in case,somebody else,is if someone's not interested in the,product page product that they're on,you've got maybe a bundle down below or,items from a bundle you've got maybe,items from the same collection you've,got upseller cross-sell items you've got,items that are frequently bought,together,you've got a way to keep um you know,offering them stuff once they get down,to the very bottom of that product page,some people stick them,uh here in the right under the add to,cart i don't think that's a good idea,i think stick them all the way down the,bottom of the page so once someone,scrolls down if they're not gonna click,that final add to cart button at the,bottom of the page,they can check out another product then,there's your lightbox pop-up and exit,intent so when someone lands on your,product page some people want to,incentivize with a coupon,some people want to incentivize with,free shipping some people want to,incentivize with a free gift some people,want to incentivize with an opt-in,download,some people on exit intent say hey get,10 off don't leave you can get 10,off right now and they say yes i want it,they enter their email address they get,that 10 coupon,that's what we're doing on exit intent,when you try to leave we say hey you,know,um don't leave we're going to offer you,10 off we're going to incentivize you to,make a purchase and this works extremely,extremely well,and step 17 have live chat,on your your page so people can chat,with you and have a greeting so either,at 15 seconds,30 seconds 45 seconds or 60 seconds,after being on the page,fly out a greeting that says hey you,know thanks for being here would you,like to chat with us,we use that and it works super well for,us and we do it after 15 seconds,the tools that we use every one of our,pages that you've just seen i'm about to,show you some live examples is built in,zipify pages obviously that's a tool,that i made,and i made it because i needed a easy,way to deploy,long-form sales pages landing pages mini,sites contest pages etc,so everything that you've seen that i,have is built in zipify we use stamped,for reviews,we use privy for um you know lightbox,pop-ups on the site exit intent etc,we use one click upsell for post,purchased um upsells which i didn't show,you but we use that and then we're also,using,um olark for live chat,the key thing to keep in mind when,designing and building sales funnels for,your ecommerce store is,where is this customer in the buying,journey is this a sales funnel for,people who don't know about you yet,is this a sales funnel for people who've,engaged with you but haven't purchased,yet or is this a sales funnel for people,who already bought once before,those are the three avatars people who,don't know about you,people who know about you but haven't,bought like maybe they've seen your,website or they've seen a video ad or,something like that,and people who have bot and you have to,design specific for where the customer,is in that journey when someone doesn't,know about you it's maybe a video ad,direct to a product page or maybe it's,an image ad,or email to an opt-in where they can,opt-in to get more information or get a,freebie,when they've when they have seen you but,they haven't bought yet maybe it's,really social proof heavy focused on,you know the ownership benefit of the,product and the value that they're going,to get a lot of,testimonials and case studies maybe it's,pre-sell articles and then once they,have bought maybe it's a new product,launch maybe it's a social contest,maybe it's something to keep them,engaged and upsell them a new item so,the idea is really be focused on where,is that customer in the journey and,design for that the most common mistake,that people make when they're first,building out a funnel is getting way too,complex,they put in you know an ad and a,pre-sell article and a sandwich page,and an offer page you just go really,deep and it's like no,simple is better when you're building,your first sales funnel,one asset just the product offer page,that's it,and then use traffic from some source,whether it's a video ad an image ad,instagram facebook youtube uh pr email,seo whatever whatever your traffic,source is,get that traffic to your offer page,that's your first sales funnel keep it,simple,and in terms of the sales funnel that i,would recommend starting from i think,it's obvious at this point i recommend,the single page sales funnel which is,simply the optimized,traditional product page long form sales,page or product mini site or two-step,dandy as we just went over,with a visibility source pointing to,that and just optimizing that,optimizing traffic and optimizing the,offer page those two assets in my case i,do a video ad on facebook and instagram,and youtube,and i do that directly to my product,offer page or directly to the home page,of my mini site and i optimize the video,ad and my targeting to make sure that,they're performing well and engaging,people,and i split test and optimize my sales,page that's it so there you have it,that's the technology stack that i use,to build out my sales pages my product,offer pages,and those are all the conversion assets,and elements that i use on my product,offer page i hope you can copy that,and implement it in your business and,now back over to shopify,so now that you understand how to create,a sales funnel it's time to learn how to,harness the power of facebook and,instagram ads to reach potential,customers,the reality is that ad creative and ad,copy are the defining factor in making,ads that earn customers,luckily we created a video on israel,firestone's channel that shows you,everything,you need to make ads that convert be,sure to click on this link,head over to that channel and check it,out so you can take your creative,strategy to the next level,now if you're serious about starting an,online business shopify has everything,you need,shopify makes selling online easy fast,and scalable,you can get started with a free 14-day,trial,no credit card required set up your,store in days and bring your brand to,life,see shopify makes building an online,store easy and fun,plus the powerful features and free apps,make marketing simple,and allow you to make more sales more,often click the link,right here to get started on your,business journey today,hopefully this video has given you some,serious value and you are miles closer,to building a sales funnel that can take,your business to the next level also,don't forget to like and subscribe to,this channel,so you don't miss out on more tips to,grow your online business,remember we're a channel for small,business owners with big plans,i've been your host tyler and i'll see,you next time on learn with shopify,you

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