Creating policies for your Shopify store is
a great way to answer potential questions,,while also building trust with your customers.,Here’s your quick and easy guide on how
to create store policies, what to include,in them, and how to link them to your online
store.,For everything I show you today, you can find
all of the help articles linked below.,Now let’s get started!,Hey everyone!,Aly here.,When you’re creating policies for your store,
you can either use one of the default templates,Shopify provides and make any necessary changes,
or write the entire policy yourself.,For now, Shopify provides the templates in
English.,So if you need another language, use the default
template and translate it to suit your businesses,needs.,From your Shopify admin, click “Settings”.,Then click “Legal”.,Here, you have text boxes for different types
of policies.,Let’s start with the refund policy and work
our way down.,A good refund and return policy can help protect
your company and win your customers’ trust.,It’s extremely important to use both clear
and concise language.,A refund policy should answer the following
questions:,How long does the customer have to return
the item?,In what condition can items be returned?,Will a refund be issued, and if so, how much?,And will the refund be issued to a store credit
or back to the customer using the same payment,method they used to make the original purchase?,How do exchanges work?,Do you offer returns or refunds on sale items?,And who will pay for return shipping should
an item need to be returned?,If you already know what information you want
to include, then enter it in the text box.,Otherwise, click “Create from template”
to use Shopify’s free refund policy generator.,The template is a great start, but I recommend
going through and making adjustments to better,suit your business.,For example, at AlyAthletics, our return policy
is 20 days from when their package arrived,,or 20 days from the date of purchase in store.,So I’ll make that change.,Next, let’s look at the Privacy Policy.,This is a legal document that describes all
the ways your business uses your customers,data.,It lets your customers know exactly which
personal information is being gathered, how,it’s being used, and how it’s being protected.,Under Privacy Policy, click “Create from
template”.,Privacy policies can be intimidating because
they're so detailed, but take the time to,review the information and edit it to match
your businesses policies.,For example, if you’re sharing this data
with other vendors, then include that information,here.,Next up, Terms of Service.,This is a legal document developed to protect
your company.,It tells your customers what is legally required
of them if they use your services, like your,website or mobile app.,Under Terms of Service, click “Create from
template”.,Review the information and make then any changes.,The template provided is very thorough, so
you might not need to make very many changes,at all.,But if you’re ever unsure, you can always
consult with a legal advisor in your area.,Finally, the shipping policy.,You might notice that there is no default
template provided here.,Because shipping is so custom for each business,
you need to create a policy that reflects,your shipping guidelines.,And, because Covid19 has brought shipping
delays and increased carrier costs, it's more,important than ever to keep your shipping
policy up to date.,Try to include the following information:
Order processing times.,After an order is placed, how many days will
it take to get the order ready to ship?,This is particularly important information
around holidays.,Domestic and international shipping options.,What countries do you ship to?,And what are the expected delivery times for
each country?,Shipping costs.,Surprise shipping costs at checkout are one
of the top reasons people abandon their carts.,Be very clear about how much shipping costs
and if you offer free shipping.,Local options.,If you offer local delivery or pickup, you
can explain the steps customers need to follow,after they place an order.,Returns, changes and cancellations.,Even though you have a separate returns policy,
you can summarize that information here or,link out to it so customers can read it before
they decide to make a purchase.,Include how your business evaluates refunds,
order edits, exchanges, and what your process,is in the event of a lost or damaged order.,It’s common to need to update your shipping
policy every few months, especially if you,add new shipping options and carriers, expand
your fulfillment network, or anticipate delays.,And if you use a dropshipping service, like
Oberlo, then your shipping policy needs to,reflect Oberlo’s guidelines.,Check out the video linked above about Oberlo
shipping settings and how to create shipping,policies for a dropshipping business.,My personal preference is to write my shipping
policy in another text editor like Google,Docs so I can take my time with it.,But also so I can save it as a backup since
I’m not working from a default template,like the other policies.,When you have your Shipping policy created,
paste it into the text box.,Then click “Save” to finish.,Now that your policies are created, you need
to make sure that your customers can easily,find them.,Store policies are usually linked in the footer
menu at the bottom of the online store, like,in this example.,Let’s jump back into the Shopify admin.,Click “Online store”, then “Navigation”.,From here, click “Footer Menu”.,Click “Add menu item”, and then give the
menu item a name like “Refund Policy”.,This is the name that customers will see on
your store.,In the search field under “Link”, find
and select “Policies” and then click “Refund,Policy”.,Click “Add” to finish.,To include all of the policies you just created,
repeat these steps for each one.,Be sure to click “Save” when you’re
done making changes.,Your policies are now live!,You can preview them by clicking the eye icon
next to “Online store”.,Then scroll to the bottom of your site to
see and test your new links.,Now you have everything you need to create
well thought out store policies, so customers,know exactly what to expect when shopping
on your online store.,And for more information on everything I covered
today, visit help.shopify.com.
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