how to sell on shopify canada

hi I'm Lucas and in this video I'm gonna,show you how to get your own custom,branded ecommerce website up and running,on the Shopify platform in under 25,minutes even if you have no design or,coding skills for those of you who don't,know Shopify is a fully hosted turnkey,e-commerce solution that allows you to,easily set up and run a beautiful online,store I'll take you through the process,of starting a store from scratch,including how to add products how to,customize the look and feel of your site,how to set up your shipping options how,to add a custom domain and more by the,end of this tutorial you'll have a fully,functional ecommerce website ready to,accept orders and the cool thing about,it is we can do it all while using,Shopify on a free 14-day trial alright,let's get started we'll want to type our,email into the box there and then create,our password and the name of our store,don't worry if you haven't decided on,the name of your store yet you can,easily go back and change your store,name later I'm gonna be selling Shopify,t-shirts so I'll go with Shopify t-shirt,Co and click create store now and it'll,just take a few moments to create our,store,so Shopify wants to know where we'd like,to sell we have the option of an online,store or a retail store or pop-up,location again we'll be focusing on,creating an online store for this,tutorial so we'll select that one we,want to add our address so we can set up,our shops currency I'll just quickly,type that in,again Shopify just wants to know a bit,more about our plans so they can better,cater to our needs do we have products,to sell I'll be starting from scratch so,I've selected I haven't yet started,selling products but of course select,the one that best suits your needs,and what will you sell I'll be selling,t-shirts so I'll select physical,products and click enter my store,now that we've created our online store,we'll find ourselves within the Shopify,admin dashboard it's best to think of,the dashboard as the control center for,all the operations we'll perform on our,Shopify store if at any time we want to,see what our store will look like we can,easily click on that handy icon there,and also it's worth noting that our,store will be password protected until,we're ready to launch at which point we,can very easily disable our password and,make our store live to the public so the,first thing we want to do is add a,product even if we don't have a product,to sell yet we'll want to add a test one,so we can start to visualize our store,to start we'll select the products tab,from the panel on the left so on this,page we can add all the details of our,product the first thing we can do is,name our product I'll name our Shopify,design T next up is product description,and this is the information that will be,displayed with our product images if,you're selling products that aren't your,own we suggest trying to avoid copying,the manufacturers description because,among other things we want our product,pages to look unique to a search engine,and I'll just add some text I've already,created,okay so product type in our case,t-shirts vendor this refers to the,manufacturer or the vendor who sold the,product to us okay so next we have the,inventory and variance section in this,section we can set up the different,options for a product the first thing we,can do is add the price of our shirt,let's say $15 and if we have a price,that was hired before or if we want our,customers to see our product as on sale,we can add a higher compare at price if,we have an SKU number or barcode for our,product we can add it here require,shipping address if we're selling a,digital product or service or really,anything that's not going in the mail we,can uncheck require a shipping address,but we'll leave that checked off if we,are shipping our product we should add,the weight and it's best to include the,weight of the packaging as well so let's,say 0.5 kilograms so Shopify gives us,the option of whether or not we want to,track our inventory we can easily add,our quantity and 1 or quantity reaches 0,subtracted once for every product we,sell our product will be marked as sold,out and customers will no longer be able,to order that product we actually have a,few variations of this t-shirt so we'll,read,inventory in just a second we also have,the option to allow customers to order a,product even if it's out of stock this,creates a backorder type of situation,okay product options this allows us to,add the different variables or different,options of our product here we can add,our sizes simply type them in and,separate them with a comma we plan to,sell small medium and large shirts and,we can also add other options like color,I'm going to offer the shirt in blue and,green and Shopify automatically creates,the variance for the shirt giving us six,options we can actually take a closer,look by clicking the automatically,creates six variance box and now we can,add how much inventory we have of each,product let's say we have ten in each,variation of this shirt,next we're going to upload our product,image now we already have our photos,prepared but if you need some tips on,how to take great product photos we have,some exceptional resources on our blog,which I've linked to in the description,of this video okay so like I said we've,got a blue shirt and a green one let's,add both these photos,so our product image has been added and,I'm just gonna go ahead and save our,progress by scrolling up to the top here,and clicking the Save button okay let's,head back down and we can decide which,photo we want featured to do this we'll,just grab it with our mouse and drag it,over and this will be the only image,that is shown before we actually click,on a particular product cool so let's go,back to our inventory in variants and,let's tell Shopify which images are the,blue t-shirts and which are the green,ones to do this we'll click on the,camera icon here and you can see our,variants pop up I'll click the,appropriate one and hit save,and I'll just add the others,okay collections collections are used to,organize our products into relevant,groups or products that have things in,common this is our first product and we,haven't set up any collections yet but,there's a default front page collection,which will actually feature this product,on our home page so let's add it to that,for now tags so product tags are used as,an easy way to organize products within,our store we'll try to include a bunch,of relevant information again enter each,tag and separate them with a comma,okay search engines this section is for,search engine optimization,Shopify automatically generates a page,title and Meta Description,based on the information we've entered,into the product details section but of,course you can customize it if you wish,these details help determine how our,products show up in search engines like,Google or Yahoo visibility if this is a,product we are working on ahead of time,and not ready to launch to the public we,can leave this hidden but if we want it,to appear in our store we'll select,visible when we're done we can click,Save and just like that we've added our,first product now I'm going to quickly,go through the process a few more times,and add five more products just so we,can better visualize our store I'd,encourage you to do the same,okay so we've got six products now let's,take a peek at what our website is,looking like alright so this is our,homepage or a front page and we can see,all the products here that we've added,to our front page collection if we click,on any of these products will be taken,to the product page where we can see the,different photos at our product,description,okay so now that we've added a few,products it's time to customize the look,of our store to do this we'll head over,to our themes section so the theme of a,Shopify store controls all aspects of,the stores appearance and layout now,Shopify actually automatically sets us,up with an introductory theme called,Launchpad which is what you just saw,this is a great starter theme and it,might suit all our needs but let's,quickly head over to the themes store,and see if anything else grabs our eye,okay so now we're in the theme store and,scrolling down we can see there are,hundreds of themes,I'd like a free theme that is mobile,responsive so let's narrow our results a,little bit here to do this we'll select,free from the left side and we'll also,filter by features and select responsive,and you know what we're selling t-shirts,so we'll narrow it even more to our,industry,our list of themes have been narrowed,down significantly and I kind of like,the way the react game looks,this particular theme comes with three,different styles and I'm kind of drawn,to the openko theme,and we'll just quickly view the demo,here to get a better view,so there's a great banner image and I,really like this wood texture,and I'm pretty happy with the overall,layout of this theme so let's go ahead,and close the demo and we'll click get,theme,okay so it's just letting us know that,we're about to install this theme to our,store and we'll click to publish it,it'll just take a few moments to,download the theme,awesome so now it's installed and let's,head over to our theme manager we can,also access our theme manager from the,panel on the left hand side and from,within our themes manager we can easily,customize our theme,okay let's take a quick look at the,theme we just installed to see where,we're at,awesome so as you can see the homepage,is a pretty blank slate except for the,products that we've added to our front,page collection,we'll definitely want to add a nice,banner image and and a logo and maybe,write some copy to start giving the,store some personality and character,let's start by heading back to our,themes manager so the cool thing about,Shopify is that we don't need to know,code or necessarily even be very tech,savvy to be able to tweak and edit the,design options of our store we can see,all the colors of our theme here and we,can easily change these colors as we,scroll down we'll see that we can,customize our typography our fonts and,font sizes and there are plenty of,things we can play around with first,things first,we'll want to get our logo in there and,to do this we'll open up the header tab,and this is where we can upload a custom,logo,let's click off that box there and,select choose file for this particular,theme it's suggested that our logo be no,more than 700 pixels in width I've,already got my logo created so I'll,select it now,okay let's publish changes and take a,look,and as you can see our logo has been,added to our store next let's add a,photo to that big banner image to give,our store some more personality again,it's important to note the pixel ratio,that our theme is suggesting in this,case we want the width to be 966 pixels,wide and we'll want to keep the height,of our images consistent if we plan on,adding multiple images let's head back,to our themes editor and for this will,open up the home page section,okay let's locate slideshow image one,and select choose file,I've already optimized our images so,I'll just locate it here,let's publish that and take a look,great as you can see our image has been,added and that really spices up our,store a bit we can also add additional,photos to our slideshow here if we like,but I'm pretty happy with having just,one image for now so what I'm gonna do,is head back to our theme setting and,let it know I only want to display one,image for this will open up the homepage,tab and let's locate slideshow image two,and we'll just uncheck that display,option there we'll click publish changes,and make sure that's working,awesome looks good so our store starting,to look pretty good and I think it's a,good time to add some copy to our store,to give it a bit more personality and,character let's start with an about Us,page,to do this we'll click on the pages tab,on our left panel as you can see there's,already an about Us page set up and,ready for us to customize the Shopify,points out a great about Us page helps,you build trust between you and your,customers so you'll want to take some,time to craft a really solid write-up,try to include who you are why you sell,the items you sell and all other,relevant information the about Us page,is a real opportunity to share your,story with your potential customers so,try to focus on what makes you and your,products unique so Shopify makes it very,easy to format our posts we can bold and,italicize words and even add photos and,videos to our posts by using these icons,I'll just add a team photo to our page,as an example we'll select upload file,and choose our photo,now that our photo is uploaded will want,to select it and Shopify wants to know,what size you want the photo to insert,as I've already cropped mine to the size,I want so I'll select the original size,option awesome we can see our photo has,been added and I personally think it,would look better if it was in the,center so I'm gonna click on the image,and select alignment from our toolbar,and just click centerline all right,let's hit save and take a look,and I'm just gonna refresh cool so we'll,just click on the about Us section,awesome so we can see it's been,customized our our photos right there in,the middle and it looks great,so let's actually just head back to our,admin and we're gonna head back to our,pages actually,as we can see there's also a front page,section set up in addition to our about,Us page now this is the text that will,show up on our front page,right here and this text offers us a,chance to welcome customers to our store,or communicate our message or mission to,our customers as soon as they land on,our website now we'll probably want to,change the title let's go with welcome,and I'll just add a quick message and,I'll just paste some text in cool let's,save and take a look,I'm just gonna refresh the page and,there's our welcome message and I'm,happy with that,so just below our welcome message there,is a Contact Us section I'll quickly,show you how to update that,for this we'll actually head back to our,themes manager and click customize theme,we'll open up the footer section and we,can see the contact information is here,if we have a physical address we can add,it or any other information we might,think is relevant so the bracket BR /,bracket you see is actually just used to,put a break in between the lines here,I'll show you,so Shopify store space attention online,Dept space and so on and so forth we,strongly suggest that you do display,your contact information somewhere on,your website just so customers can,easily reach you if they have a question,but if you don't want this information,we can very easily just turn that off if,we don't want to display our contact,information on the front page also you,may have noticed these social links on,the bottom of our store - Facebook,Twitter and all the others so Shopify,has made it very easy to link these to,our social channels again we're in the,footer section of our themes editor and,all we have to do is paste the,appropriate link in the corresponding,section if we don't use a certain social,channel we'll leave the field blank and,the icon will be removed from our page,let's say we don't have a Vimeo account,we'll just delete the link here and,right now these links have defaulted to,link to Shopify's channel so let's,change the sweater link so it links to,my account and we'll publish the changes,and have a look,so the Vimeo icon is now gone and the,Twitter icon now links to where we want,okay so our store is looking pretty good,we've added products to our catalogue,we've added an about Us section what we,can do now is add our first blog post to,do this we'll head over to the left-hand,panel and select blog posts to add new,blog posts we can simply select the add,blog post button from the top right,corner but much like the about a section,there's a template set up for our first,blog post okay so like the other pages,our title is the first thing we can add,I'll just put my first blog post again,we can very easily format our text add,photos videos we can add links,then we have an excerpt section which is,really great especially if we have more,than one blog post on our page,this section is the pre viewer teaser,for our blog post that will be displayed,on our main blog page let's add a bit of,text beneath this area we can determine,the author of the blog post we can,choose which blog it's in and even,create a new blog for it we'll keep ours,and news for now next we can add some,relevant tags these are similar to the,product tags and that they help with the,organization of our blog and below tags,we have the search engines section much,like when we were adding a product this,section is for search engine,optimization the information helps,determine how our blog posts will be,displayed in search engines like Google,and this section has automatically been,created from the information above but,of course we can customize it if we like,next we have the visibility section,which lets us choose if our blog post is,live on our site it will default to,hidden and we can switch to visible if,we're ready to publish this really comes,in handy if we're working on a post and,we want to revisit it later we also have,the option to schedule a post to be,published on a specific date okay let's,save and have a look,so here's our first blog post you can,see only the excerpt section is,immediately visible and once we select,the post we can read the whole blog post,cool so our store is looking pretty good,we've added products we've added a theme,and we've customized it to give it a bit,of personality and character let's keep,on moving and head back to our admin and,go over to the settings on the left-hand,panel,and select payments so one of the most,important parts of running a business is,being able to take payments securely and,Shopify makes us just as easy as,anything else for merchants in the US,and Canada our stores have automatically,been set up with Shopify payments which,allows us to start accepting payments,from all major credit cards,instantly all we have to do is click to,complete Shopify payments account setup,fill out the relevant information,and for our merchants outside of the US,and Canada Shopify is integrated with,over 70 different payment partners so,there are plenty of hassle-free options,available additionally as soon as we,open our Shopify store we'll be set up,with a PayPal Express Checkout account,with the email we use to sign up for our,Shopify store as soon as we receive our,first order through PayPal Express,Checkout PayPal will send us an email,that contains the link and instructions,to complete our PayPal account setup and,claim our funds okay next let's set up,our options and to do this we'll select,the shipping tab on our Left panel,okay within the shipping page we can,decide what countries we want to ship to,looks like we've already been set up,with some basic shipping rates we have a,standard shipping option for Canada,which is based on weight so anything,between zero and five kilograms will,cost $10 and for heavy goods shipping is,set to charge $20 for anything in,between five kilograms and 20 kilograms,in weight we can open each of these,options here and easily change the price,per weight or even if you want to base,our shipping off purchase price instead,of weight let's say we want to make,deliveries in Canada free with orders,over $75 will change our price range to,$75 and up and make our shipping price,$0 we can also select what regions we,want to ship to if we uncheck the box,from a region will no longer offer,shipping to that area,additionally we can decide whether or,not we want to charge more money for,certain areas,none of it for example is pretty remote,so we'll add an additional $10 to our,shipping rate and then we'll click Save,we also have a basic international,shipping rate setup we can easily tweak,these rates as well or perhaps let's say,we want to ship only to the United,States and Canada we can very easily,remove shipping to the rest of the world,Shopify just wants to confirm that this,is what we wanted to do and we'll click,Add country search for the United States,I'll actually select to add the default,federal tax rates and the default tax,rates for the regions and then select,add country from there we can very,easily edit and set up our shipping,rates much like we did with our Canadian,rates,okay so we've added products we've,selected and customized a theme added an,about Us page and set up shipping and,payments what we can now do is register,a custom web address let's head over to,the domains section so we have the,option to register an existing domain if,we already have one,or the option to register a new one if,we don't so we can choose from a bunch,of domains dot-com info org and this,really takes a hassle out of finding a,domain name you can search to see if,your domain name is available right,within Shopify and the domains are even,offered at a discounted price generally,we can expect to pay about fifteen,dollars a year for a.com address,see the domain name Shopify t-shirt Co,is available and we can very easily,purchase it,and there you go just like that you're,all set up with your custom branded,ecommerce website if you're looking for,more information we've linked to a bunch,of great resources in the description of,this video that might be useful to you,on your journey of running an e-commerce,website I'd also encourage you to take a,look through the Shopify app store which,has hundreds of apps that can extend the,functionality of your Shopify store,there are a variety of free and paid,apps that offer powerful features and,services in a number of different,categories if you have any questions,please don't hesitate to leave a comment,below and if you found this video,helpful please let us know about,clicking the like button thanks for,watching,ready to put what you learned into,action click to head over to Shopify,comm and sign up for your free 14-day,trial,you

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