shopify how to use alternative search templates

Well, everyone Christian here.,Did you know,Shopify just added a brand new app,search and discovery.,It's going to make it easier,for you to manage,filters,,set out rules for search,,and make the experience on your site,a lot better.,Let's check out the details.,So most visitors,either use your store,search to look for what they need,or find,what interests them,through recommendations,from your website,and your navigation right.,Those who use a search,bar are 2 to 3 times,more likely to convert,than those who don't.,So at Shopify, they know that it's,you need efficient,and effective search and discovery,and that will make,just all the difference,right on your store.,And that's why,they're not only just improving,search and discovery abilities,,they're,also adding that new,search and discovery app,that supports better,online experience,by helping business owners create,or they find,what interests them,through recommendations,from your website,yet navigation,or recommended products,,your home page, etc..,Those who use the search bar,are 2 to 3 times,more likely to convert,than those who don't.,This is,according to a Forrester report.,Now Shopify knows that,efficient and effective search,and discovery,makes all the difference,on your store.,And that's why they've added,this new search and discovery app,that has a few goodies in there,mixed in there,that we're going to talk about here,in a second.,But essentially,,they will help,you have a better search experience.,You will be able to provide,a better recommend product,recommendation experience.,And obviously,,what we've been talking for a while,filters on your store.,And obviously this will increase,sales and build a stronger,customer loyalty,with your customers.,So why does search,and discovery matter?,Well, to put it,bluntly, shoppers,don't have time to waste right,when they struggle,to find what they want,and they don't see something,that sort of picks their interest,,then they just,they're going to click away,after a poor search experience,on a website.,85% of shoppers,said they change their perception,of that brand.,Now, before we move on,and we add the app,,I just want to say,if you have any of those,my name is Christian Pinion,,one of the co-founders,here at their branding,,or an e-commerce growth agency,that specializes in helping,clothing stores grow and scale,profitably online.,We try to make videos every week,,so make sure that,you hit this describe,button and turn on notifications,so you don't miss out.,Now, during this new search,and discovery app,will give you an edge,over your competitors.,And that is, by number,one, influencing,which products,your shoppers see first,,which is super important,,improved your customer satisfaction,and loyalty.,You'll be able to convert more leads,into customers.,And overall, obviously,,you're going to increase yourself.,So again,,by providing a better experience,for your customers,,you're going to get this edge right,that these four things,giving an edge versus,your competitors.,So let's,go ahead and get the app installed.,Some of you,,you might have gotten a notification,not too long ago,where they've automatically added,this search and discovery app.,You may have gotten an email,or you might,got an online application,inside of your Shopify dashboard.,I will say that,some of the functionality,,like the filters,,it's already been released.,So now they're just adding it,to this app.,So if any,,I think we made a video,in the past about filters,and that really hasn't changed.,But now,they've sort of moved it to this,new search and discovery app.,So even if you get rid of the Search,and Discovery,app, some of these things,,some of these features,will still stay within your store.,So if you ever want to delete,any of them,,you'll have to manually delete them,and then go ahead and lead the app.,Okay.,So what we're going to do,is click on apps,and we're going to type and search,discovery,that's going to,open up the App Store,and it's going to be,this one Shopify,Search and Discovery by Shopify.,It's going to be completely free.,We're going to add the app,and I will say this,the list of filtering,won't work,unless you have an OS 2.0 theme.,And to be honest,,Shopify has sort of gotten away,from the OS 2.0 naming conventions.,I think it was,maybe a little bit,confusing for some customers,and rightfully so.,I mean, you have OS 2.0 themes,,but then individual,themes,have their own version number.,So it was kind of,causing a little bit of confusion,with even with some of our customers,where they didn't know exactly why,they saw that their theme version,with version 13.,So they were like, Oh,,we're under oath to point out,that's not the case.,Or 2.0,,which is sort of an internal name,that Shopify had,for this new set of features,that they've added to two themes,and just the capability really,,because then each individual team,would have to upgrade,right to,to get to these new,OS to point out features.,So just to keep that in mind,,if you have a really old theme,,you might need to upgrade,that version of the theme.,So for example,,you could have impulse version four,,but whenever they actually added,the OS 2.0 features,was on version six. Right?,So you just need to upgrade that,impulse to version six of impulse.,I actually made a video,on how to upgrade your theme.,You can check that out right here.,And this will kind of,walk you through how to do that.,Again, you'll need that,in order,to be able to use all these features,that we're going,to talk about today.,And as you can see, actually,,the first thing right here,,which I just talked about,a little bit ago,,was that filters have moved.,So previously you would edit,filters under settings,,but now they've moved it,to this video search,and that's covering up.,So the filters, again,,it's like the ability,for them,to filter by price or color,or size, etc..,All right.,So now that we have the,the app installed,,you'll see,like the actual overview page.,It's just the overview page.,It just essentially has this,three buttons in here,that will take you to the three,main features of this new app.,So filters,,which hopefully,if you've been watching,some of our videos,,you'd know about filters.,The good thing about these,is that you can,now have these filters,and your search results page.,So if someone searched,for blue jeans,,then they have the ability,to potentially filter,by size, right?,Right within the search result page,,which is actually pretty cool.,Now, right now,,I think the default,for a lot of stores,,you'll see availability and price,as just filters out,that automatically just pop in here,where you can actually click,on edit filters,and this will give you,the available filters,for your store.,Now the options here,will look a little bit different,than in your store.,So I know we have tried to cater,to the clothing stores that I know,people from all industries,watch this.,So for example,,we made examples on like,candles, right?,And like the burned,time for a candle,that was like a better feel,that we had created a long time ago.,So that could be an option, right?,Rather than here,for people to filter,so that their searching,or browsing for candles,and they want to know,the burn time for eight,plus hours,and they will be able to,click on that.,So rather than here,again, it's,just a matter of just check marking,some of these,and hoping,that you have it correctly inside,of the actual product,that you've placed in here,or the product,that you have inside your store.,So, for example, if we have color,and size,,this is something that actually,we've run into,for some of our clients,where, for example,,size is a big one.,People who are uploading,products to the store,,they don't have a,sort of parameters on what,what exactly is it,that the size needs to be,written out?,So let me give an example.,If we upload jeans,,I don't know, every Thursday,or let's say T-shirts,every Thursday,,we don't have a naming convention,for the sizes. So that means that,Jimmy is,going to upload all the shirts,and he's going to use L.,S and for the sizing large,,small, medium.,So it's just going to use one letter,for all those.,And now we have Brenda,when she uploads,on the next Thursday,and she uploads the t shirts,,she actually writes out,the whole word,large, medium format better.,So that right,there is something that we can't,necessarily fix right now,with filters.,Hopefully, that's an update,that Shopify does for these filters.,Otherwise you'll need,another a different app for that,because this won't,necessarily aggregate those together,and counted as one. Right.,They will still show L,and it will still show large,as two different variations,,if you will.,So it doesn't recognize,and there's no way,for you to sort of merge,those two and to be,in the same thing,,which is a large t shirt.,I think that's one of the,biggest things,that I wish this app had,because it would solve,a lot of problems.,But regardless of that,,you still have the ability,to do filters for availability,,price, color, size, etc..,But like I said,,it won't fix any problems,that you have,when you upload products,and the way that you upload,some of those.,It also has a,little reminder here again,that filters will only be available,to the customers,who are using the OS 2.0 things.,So that's very, very important,for you to to update that.,Now, before we move on to,the next feature inside of this app,,I want to let you in,a little secret.,We're using a tool called Triple,Well for all of our clients,and group coaching members.,And this tool,allows us to see the lifetime,value of a customer,at 30, 60 and 90 days.,But what remote excited about,is the estimated,action of customers?,Imagine being able,to send out an email,or run an ad campaign,to customers,who are likely to buy from you,a second or third time.,And knowing,when to send out these,marketing messages.,Very,,very powerful tool,will actually centralizes,all the metrics,from a lot of the tools that you use,right within your pocket.,So Instagram,,Facebook, Shopify, Klaviyo,,all of them all into one place.,They simplify, inform,,and they can,make sure to check out the link,and description below,if you want a discount on travel up.,All right.,So moving on here,,the next big feature,for search and discovery.,Obviously, it's,search is in the name.,So with Search,,you can actually do,a couple of cool things with this.,Before,,I think it was up to the theme,,right, for you,to have a little bit,of extra features within search.,And obviously you would have to add,additional apps,in order,to get anything more relevant,when it comes to search.,Now, they've done,two really cool things here.,One, product boost.,That means that depending on,what they're searching,,you can create a product boost.,So let's go ahead and create one,just so I can kind of show you,some ad products to boost here.,All right.,And there we have it.,So we've added,two products,here, two products to boost,and then search related term.,So list of products are displayed,on the search results page,one, customer search,for these particular items,or terms, right?,So it's not for all the,search results, it's,just for individual search results.,You can actually set products,to boost.,So they're looking for,something like a t shirt,or fall, for example, here.,Then I want these two products to be,shown on the search results page,,which is actually pretty,,pretty cool.,So I click save on that,and we're going to check that,here in a second.,All right.,So now you can create synonyms.,For example, the word pants, right?,You have,I think,there's 40 different,synonyms for pants.,So you have trousers, slacks,,stripes, kicks, briefs.,So these are all synonyms,for the same word.,So it would be awesome, right,,to create that synonym group.,So we can go ahead and create,a cinnamon group here,and then,you can add the list of synonyms.,Cinnamon, tell the search engine,which words,should be related,to display,even more relevant results.,Or it could be even something,within your store.,And how you're naming,your products, right?,So if, for example,,I think that actually,those two products,and the product,title actually says it t now,everyone's going to search for t t,do a search for a t shirt.,So it might be important to put,t shirt the t shirt,and just tops,would be another word and.,Right, go ahead.,So all those keywords,that are related,,it might be important,to put them together,because you might name,this product T, but then you might,,I don't know, a month from now,,upload some new shirts,and actually call them t shirts.,So it will be important to,to make this cinemagraph.,If people are searching for pants,,maybe they don't know that pants.,I mean, to me,,pants can be short pants,or long pants.,So I'm trying put shorts, too.,All right.,So now under synonyms,,we have our standard groups, right?,So that's the first one right here.,We have pants,and then synonyms,that fall under pants.,We pants, trousers,bring slacks,or other terms, which,I think it might help you to.,It would be,plural and,singular of the same words, really.,It wouldn't hurt to,just add those words in there.,So I would probably do that as well.,Let's go ahead,and see if we can see,the product boost,and actually,very curious about that product.,So let's search here for t shirt.,It looks like,we have the products in here.,They are being displayed,right within here.,And as you can,see here as well,,the filter availability,inside of the search results page,,which is, again,,this is,going to make it so much easier,for the customer to find products.,So that's actually pretty cool.,I don't think we have any,pants in here.,We only have two years,in the store,,so I don't think the pants,synonym group,is actually going to work.,So besides the product,boots and cinnamon,synonyms on their search,,the last feature that we have here,is product recommendations.,Now with product recommendations,,you see these on almost every page.,Let me see,if I actually have it,installed in this one where.,Yeah, so we have a,you may also like rather than him,we also have a complete love.,So it's this,you may also like that,will I think change.,So let's go ahead and add a product,recommendation here.,And all this is is,you actually have a little bit,of a say now when it comes to these.,Whereas before again,,if you're not using any app,,this is at the whim of the thinking,of the theme, right?,So the theme says like,,Oh yeah, these are the products,that we actually recommend,with this link. That's it.,But if you have it like a,product, they,,they should be shown with this shirt,then.,Now you have the opportunity,to actually show your customers,product group recommendations,based on,your knowledge, not necessarily,some kind of algorithm,or something like that.,Let's go ahead over here,and search for the product.,So it's an early morning.,So we created that.,That's the source product.,And as you can see,,that related products are one,,two, three, four,are the ones that actually show,on right there.,And these are you can see,as you can see, auto, auto generated,right within here.,So let's,go ahead and pick that,design a pulp fiction up.,Okay.,So it gives me a little warning,that already appears,as an order auto,generated related product.,But as you can see, we didn't see it,initially.,All we went to to,this page is only shows,the first top four outset.,Now let's,go ahead and click,save on that,unless refresh our page.,All right.,So it takes a little bit,of tinkering,with the product,recommendations, but,I think we got it,now where,at least it's showing,some of the product that we selected,and not the auto generated one.,So if you checkmark that hide,auto generated, it's,going to completely hide,all the other auto generated,and actually put in here,the ones that you've selected.,And it looks like,it might still be a little finicky,,so you might want to test around,with it, create a couple of them,,and then go and open your,your product page,for that individual product.,I would probably do it,in a private window,or incognito mode,if you're using Chrome,and just really see if it's actually,pulling through and showing you,the products that need to be shown.,But in theory, this is awesome.,It works a little bit,,but we did have a couple of hiccups,there.,And I believe here's what I,what I think is happening.,The these first two products,,I believe,,were the ones,that were auto generated.,And because we have,the high auto generated,,that's why it's not showing them.,Again,,you probably want,to run into this,if you have a bunch,of other products in your store.,We only have like,a handful of products,in this test,play store, but there's also like,I don't know this right here,how there's like text on top of this,and it just kind of looks,kind of wonky.,It could be the browser,that I'm using within Safari,,so it could be that in Chrome,it doesn't show any of those things.,But anyways,,hopefully that you learn how to use,now the Search and Discovery app.,I'm hoping,that Shopify will add new features,to the search and discovery,make it even better.,I mean, I can see like,having the ability to again,do the filters,and combine those, those filters,when it comes,to the sizing or colors,or things like that.,And then,just making search more powerful to,imagine being able to,auto generate right,within the search bar,how it automatically gives,you recommendations.,So giving recommendations,are within their,correcting spelling.,So there's,really a lot of opportunity,for the search and discovery up,and they're just,scratching the surface really with,with what's possible,within your store.,And hopefully I know,that product recommendations,are available,only on their product page,,but I'm hoping I'm hoping,that they do something for,non Shopify plus,customers where they're able,to do something like this,in the cart page or checkout.,I think those would be amazing,to have.,Right built in right,within with Shopify,instead of having to use,any third party tools or apps.,Again,,hopefully you learn how to use,the Search and Discovery app.,So I like that,last one was kind of wonky,,but it looks to be working somewhat,right now.,If you have any questions,about search discovery,,please let us know,in the comments below,and we'll see you next.

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