what is active carts on shopify

Hi everyone, we're here today to talk with one of our product managers, Tim Jahn,,about a new feature that we're really excited about. This feature has,been requested by a lot of our users and it enhances our Shopify deep data,integration and that is Abandoned Cart. So Tim thanks for being with us today,Yeah! Absolutely, I'm so happy to be here. So before we get into the feature, can you,tell us a little bit more about why someone would abandon their cart,Sure, many many reasons. The top ones though are probably shipping. Someone,throws something in their cart, you go to the checkout, you want to finish your,your purchase, and the shipping options presented are a little bit higher than,you expected. And so that's enough to simply change their mind, and they move on,Second, is if you are forced to create an account on the store. So sometimes you,get to the checkout and the first thing you need to do is create an account for,that store. Nobody wants to do that. So a lot of people will leave. Another reason -,complicated checkout process. Just in general if you have a very complicated,checkout process in your store, that can mean multiple pages or tons of fields,,the person checking out is just overwhelmed and they end up leaving,Then last but not least, there's oftentimes people just aren't ready yet,They think they're ready. They see that beautiful guitar, and they throw it in,their car, and they're like 'actually wait' and it can be any combination of all,sorts of reasons, but at the end of the day they get to the cart and they,realize I'm not actually ready to purchase this right now,Okay, so can you tell us how this new feature will help our clients when someone abandons their cart,Sure, did you know 70% of carts are abandoned?! Yeah it's tons,It's insane. And one of the best ways you can recover those carts and get,people to finish their purchases is by simply reminding them with an email,usually after they abandon, between 10 and 30 percent of carts you could,actually recover. So ActiveCampaign is here to save the day! So two main areas here,We're going to offer an Abandoned Cart automation trigger. It does what it,sounds like. If someone abandons a cart, it triggers an automation,That's going to be huge because now you have this whole opportunity in,front of you to act on the fact that someone abandoned their cart. That's really,cool all by itself but what makes it really really really cool is we're going to,add a block to our email designer called Abandoned Cart. You can now send emails,that have Abandoned Cart product data in them,This is accomplished with a new designer block we're providing in our email designer,So when that automation gets triggered, you can send out an email that,actually has the picture of the guitar, the name, the price, and more importantly,a link, a button back to the checkout where your contact will hopefully go,realize 'I am ready for that guitar' and they'll buy it and you'll have nothing,to worry about Wow that's really cool, so can you show,me how it works? Sure! So let's take a look at the,automation trigger. In our trigger modal here where you decide how a contact will,enter in automation, we have a new one over here called "Abandons Cart" so we,click that and then this is the cool part. We're gonna give you a bunch of,options here. You don't have to choose anything, you could just hit "Add start",and move on with your automation building, but if you have more than one,store connected, you could choose what specific store you want to trigger this,automation. You can also narrow down what specific types of products. So maybe I,want any product name that contains the word 'guitar.' You can also narrow down by,product category. So maybe I want to do any cart that's abandoned where they had,a product in the category containing you know 'musical instruments' and,then you can also narrow down by cart value. So this is kind of cool because,you could treat people differently depending on how much money they spend,So let's say if they spend more than five hundred dollars during this,automation. So I hit "Add Start" and that's it!,So that means this automation now is going to trigger from that specific,Shopify store, if their product in their cart is called 'guitar' or in the,'musical instruments' category and if it costs more than five hundred dollars, the,whole automation will run through. So then the cool part really is now,that I've triggered the automation, I can set up emails in the automation that,send with the Abandoned Cart product data. So let's take a look, here if I go,to edit this email - here's my nice little email. This is just kind of a basic,template here nothing fancy, but I'm going to drag in on the far right here,at the bottom of our available blocks, you see a new one called "Abandoned Cart",I'm going to drag it in right here and the first thing that pops up is this new,modal called the "Abandoned Cart Builder" and there's a few things here I don't,want to get too far into it but basically you can customize the way this,block looks in terms of how the product information shows. So we're going to,default to showing the image, to showing the name, price, description, quantity. We'll,show the "Return to Checkout" button, and then on the "Preview" tab we actually show,you what that would look like. So you could move around the product name or,hide the image and we would show you right here what that'll look like. What's,really cool though is you can actually sort the products that are shown in that,block. So if you want to show - yeah you can do it alphabetically, you could do it,by the most expensive product on top, the least expensive product on top, and then,even cooler, you could show all the abandoned products or you could limit it,So limiting is nice because if someone abandons like seven products, that,could get long in an email. So maybe you just want to show the top three,And that's it! Then in addition to configuring that you can also treat this,like a regular old block. So you can actually change the color of all this,You can change the font, you can change you know whether or not it's bold or,italic. All that stuff. So this is fully customizable and hopefully it will help,you make more money by recovering more carts That's really great Tim thanks for,showing me! Yeah, I'm happy to help. Fistbump? Oh yeah - Nice,If you have any questions about Abandoned Cart, click on the link at the end of this video to schedule a demo,We're supposed to talk like news anchors now Yep Hope they'll fade out the audio,by now otherwise this is awkward! So embarrassing!

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