This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
Let's move on to the first section of average cpm tiktok ads
How To Fix TikTok Ads High CPM Issue ($1 CPM HACK!!!)
How To Fix TikTok Ads High CPM Issue ($1 CPM HACK!!!)
do you feel like you're getting screwed,over by high cpms on your tick tock ads,well this video will teach you how to go,from this 20 cpms to this as low as 2,cpms,what's going on guys welcome to my first,video on this channel and the reason why,i'm making this topic my first video is,because i see a lot of people,complaining about having high cpms on,discord channels and twitter so i want,to make this video to teach people how i,solved the high cpm issues as you could,see on this ad account i spent six,thousand four hundred dollars and my cpm,is,2.76 and my average cost per click is 25,cents and this is only targeting us,traffic i know seems crazy but you'll,see exactly how i did it because just,like you i used to have 20 30 40 cpms,until i did this so here's a full guide,on how to fix your high cpms i posted it,on my free discord channel the link is,in the description i highly recommend,you join it if you want to see more,shopify drop shipping related content,just like this i'm going to go through,everything that i wrote down in here so,you could see exactly how to fix your,high cpms there's basically four steps,and i'm gonna go through them one by one,now before i deeply get into the four,steps i want to quickly conclude why i,think you're getting high cpms now if,you're getting high cpms no matter what,you do even if you're testing new,creatives editing the video so they look,unique uh setting up cbo and,strategies that was taught popularly by,soldier or even changing your product,itself and you're still getting high,cpms no matter what then chances are,it's just a bad tick tock ad account,think of it as having hiv or aids on,your tick tock ad account i'm serious,it's ridiculous now the reason why this,happens is because tik tok ad accounts,are very sensitive once you screw,something up like stealing a creative or,getting alerts for breaking the rules or,using a domain name that's blacklisted,then you're gonna get punished with high,cpms and the only way you could fix this,is by creating a new ad account but,that's not the only thing you have to do,there's a total of four steps and i'm,gonna get into them right now now for,step one you gotta throw up your current,tick tock ad account in the trash,because chances are the high cpms are,being caused by a bad tick tock ad,account,now i know it sucks because you spent a,lot of time and money to build your,pixel data but trust me it ain't worth,it to deal with these high cpms just,start fresh and don't worry about using,a different ip address or a different,payment method that doesn't matter trust,me i've made many tick tock ad accounts,using the same personal information and,nothing bad has really happened now for,step two you have to make either fresh,creatives or edit your current creatives,to make sure they're 100 unique in tick,tock's eyes tech talk doesn't like when,you use the same video in multiple ad,accounts because then they're gonna,detect it as stolen content and you're,gonna get punished with high cpm make,sure you have at least five unique,videos for this method and if you don't,want to create fresh content from,scratch then i'm gonna teach you how to,rip content safely without getting,detected so i went on tik tok and i,searched up hashtag amazon made me buy,it and i'm gonna try to rip this video,that i found right here and then i'm,gonna try to make it look unique so,tiktok doesn't detect it as me stealing,another person's video now i know it's,pretty unethical to do this and i don't,recommend it i always recommend making,your own fresh creatives but if you,can't afford to do that then this is,what you should do so we're gonna copy,this link right here and then go to,snaptic so you can download this video,without the tick tock watermark on the,video,and then once you do that you're gonna,upload the video on your google drive so,you could send it to your phone,now that i have the video on my phone,i'm gonna download a free app called,splice so that could edit my videos for,free once you download the app import,the video into splice and then start,editing this is exactly how i do it so,what you're gonna do on splice is first,add a filter on your video so select the,video and then tap filters and then,choose any filter that you like you,could also decrease the strength of the,filter so it's not super strong i like,to keep it below 10,sometimes i go up to like 15 so i could,show more and then after adding a filter,i would go to the end of the video or,something and trim out a few seconds,that are not important another thing you,could do is split the clips like this,and then rearrange them so let's say i,have two clips right here i could get,this clip and then move it back here so,the order is different this helps make,the video unique so that when you run,ads on them tick tock is going to think,it's a unique video,and another thing i like to do is also,make the audio unique so once you're,done editing this video you can actually,upload it into yo
After seeing the first section, I believe you have a general understanding of average cpm tiktok ads
Continue the next second section about average cpm tiktok ads
Your CPM Is Trash | TikTok Ads Rant
Your CPM Is Trash | TikTok Ads Rant
when i tell you guys i almost lost my, when this guy looked me,dead in the eyes and said what is going,on guys noah burr here back again with,another video and today i'm trying,something out that i haven't done in a,really really long time it's this old,concept that i used to do called no bs,shopify where i started getting really,really pissed off with all the things,that were happening in the industry and,i would kind of get on camera and kind,of share my opinion on the discussion,and kind of give my insight because,obviously i run a fairly large marketing,agency for a pretty long time so i would,consider myself one of the leaders in,this industry and i obviously talked to,a lot of other leaders in this industry,and there were certain things that,people would say or do or there would be,common misconceptions that i would kind,of hear about or see clients talking,about that just really really pissed me,off because i could tell that whoever,they got the advice from or wherever,they heard the misconception was just,complete and it really,motivated me to start making these kind,of rant style videos kind of explaining,you know what what the misconception is,why it's a misconception just kind of,having a discussion around a certain,topic and today's topic that we're going,to be talking about is cpm ctr and,essentially why they don't matter and,the reason i'm bringing this style of,video back is because with the new,development of tick tock ads i'm seeing,more and more misconceptions where i'm,not even super duper experienced with,tick tock ads like i am with facebook,ads but even where i'm at i can see that,there's so many you know misguided,people and people that have the wrong,you know mindsets around certain,subjects such as cpms and click-through,rates and you know all these different,metrics that don't really really matter,and if you're somebody who's actually,scaling stores and doing things at a,high level you know that it doesn't,matter so you probably don't have to,watch this video who i would recommend,watching this video is somebody who's,new to the industry or maybe you're just,new to tick tock ads in general and i,also know a lot of you watching this,video have this misconception and have,this problem where you think that cpms,matter when they really really don't and,in this video i'm going to be explaining,to you why they don't matter what you,should focus on instead and i promise,you by the end of this video you will,have a different mindset and you'll have,a mindset that is more geared towards,hitting your goals because i promise you,that your goal is probably not what you,think it is and we'll get into that in a,minute so the number one thing that i,want to say is cpms are not a,determining metric when it comes to,figuring out how good or bad your ad is,performing now i know i know that that's,very contradictory to what most people,will tell you and i will explain exactly,why that is and i will also explain,exactly why i personally say that cpms,and ctrs don't truly matter and it's not,you know it shouldn't be used as a,metric that tells you if a product is,good or not so like i said one of the,things that has motivated me to create,this video and actually talk about this,subject is i have been seeing an,incredibly increased amount of people in,my youtube comment section instagram dms,essentially asking me you know what,should my cpm be or i'm having this,issue where i'm getting 10 cpm or my,click-through rate is super low you know,just these totally irrelevant things,that obviously they think are very,relevant you know somehow if they get a,lower cpm all of a sudden all their,problems are going to go away and,they're going to start making a bunch of,money it doesn't really work like that,and i honestly haven't seen this in,years because this is something that,started happening like mid 2018 when i,first started really really seeing,success with facebook ads i started,realizing that you know cpms and all,this doesn't really matter yet,people were so concerned and so turned,over by this that i really had to adjust,my mindset to start focusing on what,truly mattered and just ignore the noise,and that's what cpms and ctrs truly are,in this industry it's just noise now,there are ways that you can actually,utilize it to see increased results,which we will talk about and address in,this video but i am addressing you guys,who think that cpms and ctrs should be a,determining factor of how good your ads,are performing because it's not i think,the number one reason most people think,that these metrics matter is because of,these i don't want to say fake gurus but,kind of just like leaders in the,industry that don't really know what,they're talking about or maybe they've,seen success a few times they don't,truly have something that's replicable,and this is the problem and especially,if they're selling a course or some sort,of mentorship along with it they have,high incentive to essentially teach you,that end
After seeing the second section, I believe you have a general understanding of average cpm tiktok ads
Continue the next third section about average cpm tiktok ads
How to Get $1 CPA's Using Tiktok Ads
How to Get $1 CPA's Using Tiktok Ads
hello hello and welcome into the one,dollar structure setup this is,basically how I was able to get all of,those one dollar CPAs that I was showing,on my story this structure is basically,the hive mind of the surf scaling,strategy the bump method the bully,method and my independent scaling,strategy,um specifically using cost caps so it's,kind of like the best current marketing,strategy out there at the moment that I,would use to scale a winner so you don't,do this for testing this is if your,product is doing well you would,structure and set up multiple campaigns,like this and then just adjust the,budget so it's very similar in the sense,of the bump method where you actually,have to sit there at the time that you,would like to run it and then you are,surf scaling the budget up so you're,actively bumping that budget,continuously and it'll make sense here,in one second just hang with me okay so,obviously here we go we have have bump,one two three four five accelerated bump,one two three four five what can that,mean obviously it is for Accelerated,budget okay so within the actual 10 ad,groups we have 10 ad groups running all,of them have a budget of fifty dollars,which means we're gonna be spending 500,but it doesn't so the algorithm thinks,that we're gonna be spending 500 so that,we have the capacity to if these budgets,exhaust but obviously on the campaign,level it's capped to fifty dollars so,why would we do that well it's because,we want to only spend the least amount,that we have to in order to get it to,the point where it's actually going to,be making this money so that's why I say,this isn't for testing this is if you,have an existing winner because you have,to burn through 50 bucks okay so you got,to burn through 50 bucks but I promise,you if you if you do the math at scale,that fifty dollars is nothing in,contrast two what you're going to be,saving when these perform well okay so a,little bit of an update,The Tick Tock bidding structure seems to,be working the best for me as opposed to,the lowest cost lowest cost typically,will outperform at high budget abos High,budget cbos but for me with abos and,with testing like this and just,basically utilizing the strategy that,I'm going to show you I always do cost,cap and as you guys know my famous 33 or,77 so I'm scaling this up by about two,to three dollars every single time the,highest being 34 the lowest being 21. I,recommend you guys follow this schedule,first and foremost,um not schedule sorry follow this bid,all the way up and then you can bump it,if it's not spending for your ad account,your product or your Lander like I said,before I don't know what product you're,running I don't know what your Lander,looks like so when this works for me,this is my tool This Is My Method that's,all I'm giving you guys right now okay,so if it doesn't work for you guys or,it's not performing right probably,switch up that product that's why I say,this isn't for testing this is for,products or businesses that are doing,well on tick tock right now this is just,a little cheeky method that you could,bump in and make you some Bookoo bucks,with so accelerated bump number one,same exact structure as all of the other,bumps basically if you guys don't know,how to do this when you create the one,ad group you duplicate it nine times you,just select it'll give you the option to,clone it you clone it nine times then,you physically go in and click on each,one of these and the ad and the content,that you guys are going to see is an,actual ads that I'm running I just had,to propagate it for the video there but,let me show you guys here I'm running an,ACO campaign okay,automatic automated creative,optimization so it's always ACL because,I want to feed that algorithm as much,content as possible and you'll,understand why when I show you guys the,method here automatic targeting this,varies okay so I personally am using,automatic targeting right now because I,feel like The Tick Tock algorithm is,really really capable of finding those,audience members or viewers rather,audience members where the are we,on stage uh finding the viewers who are,going to be purchasing the products,finally finally finally we have an,algorithm that's actually optimizing for,people that purchase and it's not just,blindly sending out content to people,that you know in the learning phase are,just going to click on the ad and then,nothing happens so,United States only the elite budget 50,here is my day partying so I'm day,parting I start my ad at 12 o'clock okay,so boom right Splat right in the middle,of the day and then it extends to about,1am Friday it goes to two Sunday it goes,to two as well and then on Monday we,start back at 12 o'clock okay so why do,we want this to basically exhaust from,12 o'clock to one o'clock the full fifty,dollars well our point is we want it to,spend basically as quickly as possible,so that's why this is accelerated so,this is going to spend as quickly as,possible but at 12 o'clock that's
After seeing the third section, I believe you have a general understanding of average cpm tiktok ads
Continue the next fourth section about average cpm tiktok ads
I Made $35k Shopify Dropshipping Using Glitch Method (TIKTOK ADS HACK!!!)
I Made $35k Shopify Dropshipping Using Glitch Method (TIKTOK ADS HACK!!!)
i hope i don't get in trouble for,talking about this but finally a video,talking about the tick tock bump glitch,method,what's going on guys in this video i'm,going to show you how i operate my,day-to-day routine on managing my tic,toc ad account dedicated to running a,glitch method campaign strategy as you,can see on this tick tock ad account i,spent 11 thousand dollars on doing a,black hat tik tok ad glitch that allows,me to get 15 cents cost per clicks and,cpm's as low as one dollar check this,out this is crazy because this is all,u.s traffic and i'm running conversion,campaigns so getting 15 cost per clicks,and one dollar cpms is absolutely insane,this is not normal and the only reason,why i'm getting results like this is,because i am doing a unethical,black cat method and i'm basically,tricking the tic toc algorithm into,giving me these results right here,honestly this glitch method has been a,game changer for me because when i first,started drop shipping i was really,struggling with tick tock ads because i,was spending too much money and wasn't,getting the best results but when i,started doing this glitch method i,immediately started making a lot of,money i was making like 1 000 2 000 even,3 000 a day and in that first month,doing the glitch method i actually made,up to 35 000 on my first month doing it,i'm gonna hit this refresh so you could,see that this is not photoshop or,inspect element as you can see i made 35,492 dollars doing the glitch method so,tik tok actually tried patching this,method about a month ago and i actually,found a solution to get around that and,i am still running the glitch method i,don't know if other people are still,doing it there's not much information,about it and unfortunately this video is,not going to be a tutorial on how to set,this up i'm just going to show you guys,how it works i'm going to turn it on for,a few minutes and then i'm going to hop,onto my shopify live so you could see,all the traffic coming in all the sales,coming in and i just want you to see how,this works for entertainment purposes,because i know a lot of people are,interested in this topic and there's not,really any videos about this so i hope,you enjoy watching this but here's a,good news i do plan on making this,strategy public sometime in the future,when my discord channel reaches 500,members the link is in the description,it is free to join once i hit 500,members in my discord channel i do plan,on releasing a course on how to set up,this tiktok glitch method now i'm going,to give you a quick tour of my tiktok ad,account i'm not going to get really too,deep into it because i don't want to,reveal too much information but as you,could see i first started off with a,glitch campaign test campaign over here,this was my first campaign,and,i saw that it was working so then i,decided to make two more so in total i,had three glitch campaigns and i was,running all of them together at the same,time and it was making me three times,the money and i was like it i'm,gonna make a bunch of more campaigns so,as you can see i have a total of eight,glitch campaigns and i kept running it,all day every day and i was literally,making thousands of dollars a day and,i actually did this with another shopify,store on my other ad account so i,actually had two shopify stores two tick,tock ad accounts just dedicated to,running the glitch campaign it is nuts,and it's still working to this day so,what i'm about to do is turn it on right,now for a few minutes and then i'm gonna,hop onto my shopify live so we could see,all the traffic come in and all the,sales come in and it'll be fun to watch,so this is exactly how i turn them on,all i do is hop on to my ad account and,i go on my campaign budget and all i do,is increase the budget by ten dollars,just like this so i'm gonna add ten,dollars here now what i did there is,called bumping i bumped my campaign,budget by ten dollars now i'm gonna bump,two more,so here's the second one i'm gonna bump,that by ten dollars so the campaign,budget is ten dollars more and what this,is gonna do is turn on my campaign and,spend ten dollars and then i'm gonna do,that for another campaign so just for,now i'm only gonna turn on three glitch,campaigns and let that run so now that i,turn on those three campaigns i'm gonna,wait for it to start kicking in and once,it starts kicking in i'm gonna get a lot,of traffic and i expect some sales so,we'll see what that looks like live,usually it takes about 10 to 20 minutes,for the traffic to start kicking in i'm,only spending 30 dollars because i only,bumped three campaigns by ten dollars,and i do expect at least two or three,sales,usually i would bump all these campaigns,at the same time and i would do that,about five to nine times a day so i do,spend a lot of money per day on ads but,i also make a lot of money in return so,it's pretty fun doing this and sometimes,i hire my brother to help me do this,because i don't have the time to sit,here and bump these c
After seeing the fourth section, I believe you have a general understanding of average cpm tiktok ads
Continue the next fifth section about average cpm tiktok ads
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the fifth section, I believe you have a general understanding of average cpm tiktok ads
Continue the next sixth section about average cpm tiktok ads
What is TikToks CPC CPM CPA - Cost per impressions and other stuff
What is TikToks CPC CPM CPA - Cost per impressions and other stuff
hey guys so today we're gonna talk about,some CPM that is unlike basically like,the cost per thousand impressions on,tick tock and tick tock advertising so,just to let you know none of these ads,are mine I haven't run any ads yet I,just found some articles that I'd like,to go over that I think are really,really interesting because I just got,accepted into the tick tock ads manager,and I don't like it here when you have,all of your targeting set up it doesn't,give you an audience size and it doesn't,give you a estimated cost per cost per,thousand impressions and that's really,important so I went and did some,googling and found a few articles here,that that I wanted to go over really,quickly so this one is how much does,that they cost run tick tock ad campaign,so if anybody's ever used tick tock you,know that when you when you open the app,you typically get an ad instantly you,just get one boom it's right in front of,you and then you have to physically hit,skip and and then you get to like engage,with the normal daily content stuff and,this was not available to most people,this was available it's basically nobody,um and it I mean according to this,article that was saying there was 300,thousand dollars to even start with like,to even start with the before anything,right they would be like look we need,300k and it looks like it was $150,000,flat fee per 6 days an additional,hundred thousand to two hundred thousand,to promote a challenge yeah it's it's,saying that the average seat pan was ten,dollars which is average for most ad,platforms but it's pretty expensive for,a new platform right so then this just,kind of goes over like you know what,kind of you know video challenges made a,video you know granted or whatever it is,right um so that's what it was for that,ad type that one that you see every,single time you log in to tic toc,they're saying that there gets like,three hundred thousand dollars an up you,know which is absolutely crazy which is,not how it is because you can see here I,can select six hundred dollars and not,have an error so next thing um,this guy looks like he was in the ads,manager about a couple months ago I,don't think he has so April 20th and,what are we in were in you know June,right so he was March people making so,he was in about a few months and so he's,been using the app platform for a few,months and he,got some pretty interesting data and the,main fee so oh so it's omar calm tic toc,at magic test /um you can go and find,the article it's pretty easy to find or,just copy this URL right here and find,this guy's article because he goes into,a lot of stuff he goes up to you know,how does it work what are the features,he even goes into and this is really the,bulk of what we want to get into it's,like what did he spend and what did he,get so he's in excuse me he's in Europe,and he was using in euros and so I'm,just gonna quickly do the pendant math,on 522 euros so if I'm right 22 euros to,dollars so he spent about five hundred,eighty six dollars in total is what he,spent so almost six almost 800 bucks so,this is where it gets really crazy his,cost per click was seven seven cents,seven euros I think that's I think,that's ten cents is what it is,his cost per 1,000 impressions was an,impressive beta League on it like what,is 0.0 point 38 euros to dollars no I,want point so 43 cents I was pretty,close I said 45 so a thousand people saw,your ad for 45 cents that's pretty,impressive so he spent almost 600 bucks,and his impressions was 1 million three,hundred seventy seven thousand four,hundred and forty three and he had seven,thousand seven hundred fifty three,clicks on his click-through rate his,average click-through rate cuz we're,gonna go into a picture he shows later,was zero point five six and he had one,conversion for whatever it was that he,was selling so these are not impressive,numbers right so these are impressive,right and then when you get to clicks,CTR and conversions these are not,impressive right these are not good here,so what does this tell us it tells us,that you have a insane amount of reach,for for your ad budget but as of right,now physically converting people to to,convert is not there now I think now he,doesn't show what his ad was or what his,what his ad is so I can't really break,down,you know whether it was the odd copy or,the video or whatever it may be because,that would be really interesting um or,if it's the platform or if it's the,reason that I don't know if you've seen,it now Don take talking now so you have,that first out like I said when you log,on,but there's another ad that you kind of,like as you're just swiping through,videos it'll be it looks like a video,and then on the bottom it fades in and,then it's then it has your call to,action and that's another ad right it'll,be like learn more by now shop now,whatever it is so it could also be the,platform where it's not it's not like,Scelzi enough I guess you could say and,so that's where this could come into,play r
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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