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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022

should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023

on my agency we've managed over two and,a half million dollars on Facebook we've,spent a little over half a million,dollars on YouTube and we've even,started playing around with Tick Tock,ads and through all of that we've,generated over seven million dollars in,sales for our clients which is pretty,awesome but when I got started doing all,of this I couldn't find a lot of really,great content online to get started and,so I had to just learn a lot of stuff,through trial and error through jumping,into different courses and programs and,spending a ton of money trying to learn,all of this stuff and so what I want to,give you in this video is breaking down,each one of these three big platforms,that are out there and help you decide,which platform you should be going after,for your business whether that is,Facebook or YouTube or Tick Tock and,actually we did the same evaluation at,my agency not that long ago and we,actually decided to cut one platform,completely so between Facebook YouTube,and Tick Tock we are only going to be,running two of these platforms going,forward so there are actually hundreds,of AD platforms out there I don't think,most people realize how many different,places there are to go out and buy ads I,mean between like mobile ads display ads,social ads video ads native ads all of,these different types of advertising out,there now the three big ones would be,Facebook Google and Tick Tock when we're,talking about Facebook Facebook includes,Instagram they also own Facebook,Messenger you can run ads in messenger,they also own WhatsApp and they're,starting to roll out little tests for,running ads and WhatsApp depending on,where you're at so Facebook is a bigger,network of advertising placements Google,the same thing right so Google owns,Google search ads the ads you see when,you are actually searching in Google and,the ads that pop up at the top of the,search page they also own YouTube so the,second largest search engine in the,world YouTube is owned by Google so if,you're running Google ads that takes,place in the YouTube ads platform the,big question is out of all of these how,do you decide which one is best for you,and so we actually did this same,evaluation with our clients now at my,agency we work with people who are,selling information products educational,programs High ticket programs stuff like,that and so we wanted to sit down and,figure out how do we decide what is the,best platform you're running ads for,them and so I want to give you that same,framework we used and what we looked at,so that you can decide which platform is,best for you so the things that we need,to take into consideration while we're,going through this whole decision making,process is what is your business model,like what is your offer what are you,selling what is your whole business,model that you have what are the,resources that you have available to you,so what does your team look like what is,your ability to create video and content,and all of that stuff what are your,competitors doing in your space actually,doing competitor research is an insanely,valuable way to see what's working in,your space because something that you,should know is like people don't spend,money for a long time on ads that aren't,working so if you see a competitor on a,platform that is spending a ton of money,on ads then you can be pretty sure that,that's probably working and that,probably means that there's an,opportunity for you to go do something,similar on that Network and then the,other huge one is what is your target,audience like who are you going after,you're going to make very different,decisions if you're trying to go after,people who are between the ages of 18 to,25 then if you're trying to go after,people who are between the ages of 60,and 70. so who your actual target,audience is also going to play a big,factor into what platforms you decide,you might want to go into so let's get,started with like the three big ones,that we evaluated and these are the,three big ones that you will probably be,evaluating depending on what type of,business you have but the first big one,we looked at was YouTube so remember,this is on this is basically you're,running ads on YouTube through the,Google ads Network so the pros of,running YouTube ads the intent of,someone on YouTube is amazing so someone,is on YouTube Just consume a ton of,content and they are probably there,either trying to learn something right,doing educational searches how to do,this how can I learn this what's the,best way to do this or they're trying to,look for something that's really,entertaining and so that being their,intent and the mindset that they are in,as they're sitting at their computer,searching through stuff if you can,create ads that are either educational,or entertaining then what you can do is,just step right into what someone is,already doing and quickly get their,attention which is a really awesome,thing for us to be able to do as,advertisers right it's very different,

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Affiliate Marketing and TikTok Ads are a Goldmine?

in this video i'm going to be covering,the a to z of tick-tock ads and,affiliate marketing so buckle up because,if you follow everything that i'm going,to share in this video you could be,taking home some really big affiliate,checks what's up for those of you that,don't know me my name is neil and i run,links digital agency and i help hundreds,of people make money through ads and i'm,about to help you next so let's jump,into this video so affiliate marketing,at its simplest it's basically you,getting paid to promote other people's,products and with tic tac ads some of,the most common products that we see,people promoting are things like digital,products and this could be stuff like,courses ebooks physical products this,could be things like e-commerce products,or little trinkets or subscriptions,supplements things like that or software,sas,this could be things like honey slack,you know your run-of-the-mill software,companies and the reason i'm making this,video specifically for tick-tock ads is,because i'm super excited about the,opportunity available the reason for,that is because tick tock ads are brand,new that means the ad costs are,relatively low compared to some of the,other ad platforms and there's very,little competition but with any ad,platform and affiliate marketing,regardless of whether it's tick tock ads,or youtube ads there is one crucial,equation that determines your success,with affiliate marketing you see,affiliate marketing is just a numbers,game and it all just boils down to how,much you can get a sale for versus how,much your payout is in other words how,much is your cost of customer,acquisition versus how much is the,company that you're promoting a periodic,for willing to pay you for that customer,so let's say a company is willing to pay,you a hundred dollars for every new,customer that you bring in,and your cost to bring in a new customer,through ads is let's say 50,well then at the end you would be left,with fifty dollars in profit which,sounds like a great time however in,certain cases if your numbers don't line,up and let's say the company is only,paying you sixty dollars per customer uh,that you bring in and you can't bring in,a customer for,let's say 80 well then you will be,losing 20 so at its most basic level,affiliate marketing is just this simple,equation and in order for you to make a,lot of money with affiliate marketing,you are going to have to manipulate,those two variables you want your payout,to be as high as possible and you want,your costs to be as low as possible so,let's get into it let's talk about how,you can actually manipulate these two,variables and we will first start off,with maximizing your payout in the,beginning you do have to be a little bit,careful when selecting your product that,you're willing to promote and this is,because it becomes a little bit,difficult to actually change the first,variable,your payout after the fact that you've,actually selected your product most,products have a set payout amount and,it's something that you can't really,change so this is why i always recommend,that people when first starting out,always go for a high ticket item and,this is even true with tick tock ads so,even with tech talk ads where ad costs,are low i recommend having at least a 50,payout for e-commerce products and at,minimum a hundred dollar payout with,digital products now that we have our,payout numbers let's actually talk about,how you can go out there and actually,find products to promote well one of the,easiest ways to go about this is to join,an affiliate network so this would be,things like clickbank max bounty verve,now this is the easiest option by far,you can just log on to these platforms,they already have products for you to,pick and promote and you can see what,other people are also promoting so you,have a better idea of what will actually,work now some of the drawbacks with,these affiliate networks even though,they're very easy to set up and get,going is that the products aren't really,the best quality products out there and,combined with the fact that lots of,other people are also on these affiliate,networks you find that some of these,products get saturated very very quickly,so what i recommend is that you go out,there and find individual products that,are not part of any sort of affiliate,network and preferably products that you,are actually profitable about even in,ecommerce what i would recommend is go,find a single product store or you know,a niche brand that only deals with one,particular thing so for e-commerce an,example of this would be uh gaming,chairs and i'm saying gaming chairs,because we used to promote them back in,the day though they're a little bit,saturated now but at the time of it they,were fantastic products to promote why,because they weren't part of any sort of,affiliate network they were a tangible,product and they were the company that,we went with made really good products,so we saw that in the reviews and people,actually

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

- How to run TikTok ads in 2022.,This is a TikTok advertising tutorial for businesses.,TikTok has now over one billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show you what you need to do,in order to run successful paid ads on TikTok.,Step one, create and install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's behavior on your website.,That in turn will allow you to segment those users,in cohorts that you want to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and that'll help you increase,the number of conversions you get,,because when they're on TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very broad audience segmentation.,Don't target a specific gender or age group.,Let TikTok run your ads to a broad user group,and let it optimize and deliver so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for user data to come in,so that you can optimize around the data,so you can see what's working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time and money advertising,on other platforms that TikTok offers.,The real value is really on TikTok as a platform itself.,Step four, make sure to target only one interest at a time.,When you're starting, you don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to understand which interests,are creating the best results.,It's better to target only one interest at a time,so you can clearly identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok to run more experiments,with your ads and show them more audiences,in order to optimize your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after those ads in your own business.,That'll reduce the risk.,Now, if you need help with your TikTok ads,,check out my ad agency, NP Digital, we'll be helpin',with TikTok and all the social platforms out there,,even performance marketing.,Or if you just have any questions on TikTok,,whether it's paid or organic, leave a comment below.,I'm here to help.

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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

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