Best Low Budget TikTok Ads Strategy | Shopify 2022
hello everyone it's chase chapel here,and i'm going to be showing you exactly,how to recognize if your campaign is,performing or not on tick tock how to,set up a campaign and how to do it if,you have a low budget for testing so by,the end of this video not only will you,be able to learn how to set up tick tock,ads for 100 or less per day but be able,to truly understand exactly what,strategy works how to get actual,conversions from the get go and be able,to successfully identify winning,creative styles that actually convert so,without wasting any time today let's get,into the training,so with tick-tock ads during the testing,phase if you have under a hundred,dollars per day as a testing budget we,like to actually test three to five,audiences at most so that way you can,truly understand and identify if your,actual ads are going to convert and not,only that we like to actually have only,one or two tick-tock ad creatives for,those campaigns so that way they can,optimize effectively and distribute,budget to one or the other ads that are,actually converting better that way you,don't have to spend a lot of money,trying to figure everything out and you,can have earlier success without having,to spend a lot of money and in fact we,literally do this so many times that,most of our clients actually launch,their campaigns and start seeing,immediate results and in fact right here,what we're looking at is,a few audiences here and literally,within launching this campaign on the,26th within three days this campaign had,already gotten 19 conversions and was,averaging a 2.28 x row s now while that,roads might not sound a lot to you but,this is literally within three days of,launch on tick tock ads getting 19,conversions for less than 100 dollars,per day and immediately it was already,roi positive and very profitable and in,fact once we actually optimize this,campaign over time we're going to be,able to raise that overall return and ad,spend to a three to four to five x roads,and be able to get really consistent,results at scale so we're actually,creating our own budget for ourselves,through this campaign and you can see,here we have audience breakdowns where,we're using an actual open audience,which is just a wide open audience with,no actual targeting and we're allowing,the tiktok algorithm to identify who to,go after for us and then we have other,audiences that we're more specific and,actually guiding the algorithm by giving,it a little bit of data that i can test,with that way it can optimize and get,efficient results and we do that with,interest hashtag audiences where we're,targeting specific hashtags around,videos people are watching on tick tock,and then we have actual interest,categories where that could be you know,actual brands like target or walmart,where we're targeting actual retail,stores where you know other similar,products are located,and then we have another open audience,which is you know actually in a,different country and then we have,interest in hashtag audiences once again,so i'm gonna go ahead and break this,down for you so you can see exactly how,to get results because literally within,launch of this campaign we're paying,less than you know 20 cents an actual,click we're getting cpms for around two,dollars around a cpm and even launching,these actual campaigns and being able to,get conversions within the first three,days so let's actually go through how to,set this up so that way you can launch,this campaign for yourself all right,we're in a brand new ads manager and,what we're gonna do is we're gonna hit,create,and this is actually how you set up the,actual testing campaign and what you're,going to do is you're going to actually,choose conversions if you're optimizing,for purchases if you have an e-commerce,store if you set up the actual tick tock,pixel you're going to want to optimize,for ultimate conversion objective and if,that is purchases then you're going to,want to optimize for purchases so let's,go ahead and name our campaign and we,can name it conversions testing and this,is the conversions testing campaign,where you can literally spend less than,100 per day and start making your money,back immediately that way you can,recycle that cash to actually grow your,overall results and achieve success so,once we have our campaign here what,we're going to do is we're going to,choose placements we're going to choose,tick tock specifically because that's,what our video is optimizing for and,that's where the actual attention is,we're going to choose our location in,our case it's going to be united states,and we have an age limit 18 plus for us,so we're going to choose that age range,so what we're actually going to do is,we're going to choose a specific,audience in the interest initially,we're going to start with going after,the clothing space,men's clothing and then what we're going,to do is we're going to find another,audience in here it could be apparel,pair on clothing,we can choose streetwear where
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How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
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Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
how can you get a better return on your,marketing budget,and how can you control it we're going,to find out in today's video,hey guys welcome to the tick tock ads,manager 101 series,i'm peter and i'm going to be talking,about budgets,let's get started budget is the total,amount of money you are willing to spend,for running ads,while bidding is used for controlling,the cost per result,at the ad group level budgeting is used,to control the overall,cost for campaigns and ad groups a,budget is applied to the ad group as a,whole,it is not determined per ad you can set,budgets for both campaigns and,ad groups if you have an e-commerce,business with a variety of products,then each of these products can have,different ad groups,here you can allot the budget at an ad,group level,this way you can easily monitor the,amount you want to spend on each product,if you are an owner of a clothing line,trying to advertise a limited edition,product,and have a set promotional amount then,you can set a budget,at the campaign level this will ensure,that the campaign does not,exceed the set amount that you want to,spend on the clothing line,there are two types of budgets lifetime,budgets and daily budgets,the lifetime budget is the maximum,amount you are willing to spend on a,campaign or ad group,during the entire defined period you run,an ad,here the budget will be distributed,throughout the entire provided time,range,but the daily budget allocation might,fluctuate,the daily budget is the maximum you are,willing to spend on a campaign,or ad group per day lifetime and daily,budgets are set as,upper limits and the amount actually,spent during the delivery,period can be less than the budget,amount you specified,however the cost of your campaign or ad,group will never,exceed the budget you spent,a minimum budget is required when,setting both lifetime budgets and daily,budgets in order to ensure a continuous,delivery for your ad,campaign level minimum budget for,campaigns,both daily budgets and total budgets,must exceed,50 us dollars ad group level minimum,budget,for ad groups daily budgets must exceed,20 us dollars,lifetime budgets will be calculated as,the minimum daily budget,times scheduled days,now let's talk about delivery types your,choice of ad delivery method determines,the delivery speed of your ad,and the velocity of your budget spent,you may choose between the,standard or accelerated delivery types,within the,bidding and optimization section when,creating or editing an ad group,under standard delivery the budget will,be spent as evenly as possible within,the ad delivery period,this will help spread your budget across,a longer period of time,and avoid any leftover balance,for example if you run an ad for only,one day,most of your budget will be spent in the,evening if the volume of traffic is,higher than during the day,in other words the ad delivery frequency,corresponds,to the volume of traffic under,accelerated delivery,the budget will be spent based on,getting as many results as,quickly as possible for example if you,think running your ad in the evening,will produce better results than the,afternoon,you may schedule your delivery for,evening hours,and select accelerated delivery to,increase the exposure of your ads,let's say you set a daily budget of one,thousand dollars,with standard delivery the one thousand,dollars is spent according to the volume,of the traffic throughout the day,with accelerated delivery the one,thousand dollars is spent as quickly as,possible,every penny matters especially for small,businesses,we understand that ad budgets make up a,large portion of your marketing spend,and we want to help you best optimize,the spend on tick tock ads manager,here are some tips for getting started,for your campaign budget we suggest,leaving the budget open we suggest using,daily budget instead of lifetime budget,for your ad group budget,when selecting standard bid as your,bidding strategy,we suggest your initial budget should be,at least,20 times targeted cpa you can also refer,to the daily,average ad spend of your previous ad,groups within the same account,to get an idea of how much budget you,should set,tips for optimization when you are,running a conversion campaign,then select conversion as your,optimization goal,we highly recommend that you do not make,any targeting,bid or budget changes before it passes,the learning phase,for these types of ad groups achieving,50,conversions is the most significant,indicator of passing the learning phase,after passing the learning phase we,recommend that you keep your budget,within a,30 range of your previous budget and,your bid,within a 20 range of your previous bid,in order to allow your campaign time to,adjust we recommend that you allow,at least two days between making,targeting bid or,budget changes so that concludes this,section,i hope this video has helped you,understand how to set,your campaign budget a little bit better,stay tuned for more videos,happy tick-tocking i'
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[EASY] LOW BUDGET Shopify & TikTok Ads Strategy
[EASY] LOW BUDGET Shopify & TikTok Ads Strategy
the best way to have massive success on,Tick Tock with a low budget is to test,really good products and invest the time,and effort required to truly understand,what you're doing before you actually,start but there's another thing that you,can do that nobody knows about everybody,knows that if you get into Drop Shipping,with paid ads that you should have a,budget of at least two to three thousand,dollars so that you can test products,and scale once you find a winner but,what if you didn't or what if you had,the budget and you simply don't want to,waste it you want to make sure that,you're spending it in the best way,possible this strategy is going to give,you everything that you need to see,success with a smaller budget but not,only that it's also going to give you,everything that you need to see success,faster than somebody with a normal,budget number one do an insane amount of,product research the best way to see,success with a low budget is to invest a,ton of time into making sure that the,products you're testing are actually,good there are lots of typical Drop,Shipping products in the space where if,you test them you're just gonna be like,a thousand other people that are also,testing them like you and the only way,to know about these products is just to,see them over and over and over and once,you do see them over and over and over,you're going to be able to identify them,and know that they're not good products,to test this lowers your chances,drastically of testing trash products,and wasting money on products that you,shouldn't be testing one of the reasons,that I'm so good at selecting products,is because I have five to ten students,that send me their product lists every,single week for me to review so I see,tons of products and throughout my five,year career in Drop Shipping I probably,reviewed tens of thousands of products,in different product lists from students,clients va's that I've hired you know,all these different things so I've seen,a ridiculous amount of products and this,drastically helps because when I see,something new I can quickly identify it,as something new but I can also compare,it to all the other winning products,that I've seen which we'll talk a little,bit about later and determine if that,product is good or not seeing a,ridiculous amount of products and,ridiculous amount of tick tocks helps,also with your confidence quite a bit,it'll help you be able to identify,certain things that have worked in the,past and certain things that don't work,and when you do stumble upon something,new you can make your own judgment,coming from your own experience on,whether that product is something that,could potentially work does it have,similar quality traits does it have a,similar price point is the ad similar,enough is the problem it's solving,strong enough these are all things that,you're gonna start noticing the more,product research that you do number two,follow a proven method one of the,biggest killers of most of people's,budgets is simply just not knowing what,they're doing what I would recommend is,choose one source of information and use,that source of information for,everything and commit yourself to,following that person's method if you,want to follow my method by the way,they're pretty good they've made,hundreds of people successful if you,want to learn more links in the,description on how you can get more,information on what we do but a,beautiful thing happens when you,actually pick a method and choose to,stick with it you stop second guessing,yourself you stop second guess testing,if what you're doing is correct or if,you are doing something wrong I cannot,tell you the amount of people that DM me,like hey I tested this product and made,no sales what did I do wrong was it my,store was it my ads was it this and that,and in my eyes I'm just like shut up,like if you were following my strategy,you wouldn't be wondering if it was your,store or your ads because I have,detailed breakdowns of what you should,look for on your store and what you,should look for in your ads and how you,should be doing your product research so,if you're doing all these things and,you're still not seeing success you do,not need to second guess it chances are,the product that you tested just isn't a,winner and you can move on following a,proven method will also help you with,the next tip which is number three how,you can lower your testing costs by up,to 50 percent when testing products when,I'm actually testing products the two,biggest things that I spend money on is,the domain name and the ad spend I spend,around a hundred dollars per product,that I test so if you had a budget of,say a thousand dollars that would allow,you to test around 10 products if you,follow my strategies domains are about,fifteen dollars each if you're doing a,one product branded store which is,something that I recommend doing most of,the time and the ad strategy that I,follow is five ad groups by 25 per day I,just made a video on this you
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Best Low Budget TikTok Ads Strategy | Shopify 2022
Best Low Budget TikTok Ads Strategy | Shopify 2022
as you guys can see this specific,campaign spent,about 351 dollars he's getting cpa,around 10 which is pretty good cpc is 29,cents and he got 35 sales on this,specific campaign,what's up beautiful people it's nas here,thank you so much for coming back to my,youtube channel in this video i'm gonna,show you the absolute lowest budget,strategy that you could start uh testing,on tick tock ads so i get a lot of,questions what's your go-to uh method i,personally don't do lowest cost just,because i want to figure out if the,product is winning winning or not right,away i don't want to give it like crazy,amount of time but i know a lot of you,guys are on budget and you want to make,sure that you're not spending or wasting,a lot of money on ads i've talked to,people that spend thousands of dollars,on one or two products without getting,any results so this kind of clarifies,everything if you want to go absolute,lowest,way of finding a winning product keep,watching also i have all these,information that i'm going to talk about,and at google doc if you want me to give,it to you make sure you like this video,and comment down below what do you want,me to talk about on the next video once,this video gets 500 likes i'm gonna put,it in the bio down below so you have all,the information you can literally follow,it step by step and um you know uh set,it up set up your own ads and test your,own products for really really cheap all,right so let's get into it first of all,let's talk about setup setting up the ad,groups and all that stuff right so ad,group is very similar if you're coming,from facebook ad group is very similar,to adset and facebook platform ads that,are run on tick tock ads manager they,have three parts if you're new here i'm,gonna explain all those things uh we,have campaigns we have ad groups and,then we have ads a campaign can include,one or more ad groups after creating the,campaign you will need you will need to,set up your ad groups inside and then,you add your ads i'm gonna explain all,that stuff i just put it out there just,in case you guys are absolutely new and,you have no idea what tic toc ads are,i'm gonna explain everything all right,uh before we get started uh i'm gonna,i'm gonna kind of clarify this is just,testing with manual bidding it's a,little frustrating because it cannot,sometimes it doesn't spend your money,and you have to run the ads for multiple,days until you figure out if the product,is winning product or not but on a good,note uh it saves you a lot of money,because you're you're if you're not,running lowest cost when you're running,lowest cost it literally spends your,money real quick which i personally like,to do just because i like to test fast,um and find out if a product is winning,product or not it takes me literally a,couple hours to find out if a product is,a winning product or not but like i said,um not everybody comes in and they're,like oh i'm gonna spend thousands of,dollars on ads and this is the best way,to go about it the thing is when you do,manual betting you're technically,telling tick-tock i want you to get me,sales for the amount of bid like let's,say if you put your amount your target,uh cpa is 10 or your bid number is 10,you want tick-tock to get your sales for,under 10,if you can do that if the tick tock,platform is not able to give you cheap,sales it's not going to spend your money,that makes sense now that being said,that can also be frustrating for a lot,of people and just crazy because that's,that was the first method that i was,testing and i talked about it and i,would get so many messages about people,reaching out telling me that their ads,are not spending,it happens you know even with lowest,cost it happens but this is specifically,it can not not spend your money all,right now let's get into it let me tell,you exactly how i set up my campaigns my,ad groups and everything first of all if,you know me i like to test with three to,four creatives i don't like to just have,one creative i like to give the product,uh,the best chances of winning i even,sometimes test with 10 creatives and,then if you have a winning product maybe,two or three of those videos become a,winning uh creative,a lot of people believe in winning,products i believe in winning creatives,i know i say winning product but,technically you need the right creative,for the right product to become a,winning product,you know what i mean all right and i,like to create uh four to six ad groups,honestly i i personally do minimum six,but if you're just getting started and,it's confusing for you start with four i,like to do six sometimes i actually just,do 10 and then kind of play around with,a bit bit amount uh location i i do us,in canada sometimes i test these dip,separately i actually had a product i,never i used to test them separately in,the beginning but then i kind of stop,and get them together and now again i,test them separately because i noticed,some products actually sell much better,in canada an
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How much do TikTok Ads Cost?
How much do TikTok Ads Cost?
right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
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BEST Low Budget Product Testing Strategy | TikTok Ads & Drop Shipping
BEST Low Budget Product Testing Strategy | TikTok Ads & Drop Shipping
what is going on guys no brewer here,back again with another video and today,we're going to be talking about how to,test products on tick tock with a low,budget or should i say a tight budget,we're going to be going over a few,things in this video that you can do,differently as opposed to following my,regular methods if you're on a bit more,of a tighter budget and you have a,little bit less money to work with now,none of the strategies that i'll be,talking about in this video are less,effective and you will not be really,making any sacrifices or compromises in,your product testing by following a more,low budget option everything i'll be,talking about in this video i have,thoroughly tested even on a low budget,and i still have found winning products,following these methods so of course,we're going to be discussing those,things in detail in this video and,towards the end of the video i'm also,going to be creating a campaign live,with you guys so that you can see how,it's done and you can just follow along,on your account and make sure that you,do everything right so the overall goal,when testing products is to spend,between fifty dollars and a hundred,dollars and see if it's going to work or,not so there's a few different,variations of my original testing,strategies that you can do to save a,little bit of money when you're testing,your products so the three base testing,strategies that have worked the best for,me over the past 30 days is probably one,campaign five ad groups at twenty,dollars per day you know completely open,targeting for all of this and then one,ad under each ad group the next one is,going to be the same variation just,except for one ad under each ad group,it's going to be three ads under each ad,group and then the last one is actually,an aco testing method so it's automated,campaign optimization and what that's,gonna do is it's gonna allow you to put,five different variations of a video,under a single ad group and it's also,gonna allow you to put five different,variations of ad copy under a single ad,group so basically putting that all,together it's one campaign five ad,groups with five different ads and five,different ad copies with automated,creative optimization turned on now,you'll see how we actually create the,structures of these campaigns when we,create a campaign together later on so,just like we talked about how you put,five ad groups under each campaign if,you wanna save a little bit of money and,you wanna be stricter with your budget,you can also put three ad groups under,each campaign with the same structure,that we talked about before except this,time you're only gonna be doing three ad,groups so this is essentially gonna,bring your daily budget from 100 a day,down to 60 a day and while i don't 100,recommend doing this because i think,it's better to have more ad groups i,still think it's a great way if you're,somebody who's trying to cut back on,their spending and be budget efficient,when they're testing products to just do,three ad groups instead of five now i,will say it again i would 100 recommend,doing five as opposed to three and,there's other things that you can do,while doing five ad groups to still save,money and make sure that you don't go,over the fifty to sixty dollar spent on,each product that you test and we'll be,going over those in this video so,there's a few things that you can do,that deviate from my original method,that maybe i haven't mentioned on this,channel before to save a little bit of,money when you're doing your product,testing now most of you know that when,i'm testing products on tick tock i,usually recommend for the best results,to do a one product store with a custom,domain however doing a custom domain is,gonna cost you an extra fourteen dollars,per product that you test and if you're,on a tight budget i think it's not that,important and i'd rather you test,another product with that money rather,than buying domains so one thing that,you can do is you can actually get a,general style domain name that looks,like a brand like it could be a brand,for pretty much any product but you can,use it for any product so it's not going,to be as good as having a domain that is,specifically linked to your product or,your specific brand of any kind however,you're going to be able to reuse it on,every single product test that you run,which is going to save you 14 on each,product test which i think if you're,working on a tight budget i think it's,worth it because if we're losing about,50 to 60 dollars for every product that,we test then that means like every four,or five products that you're gonna test,if you don't have to buy a new domain,then that means that you can basically,test an extra product another thing that,you can do to save money while testing,is using repurposed content so obviously,this is not like a long-term solution,and it's not something that you know,once you find a winning product you want,to move away from it as soon as possible,but when you're
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Best Low Budget TikTok Ads Testing Strategy
Best Low Budget TikTok Ads Testing Strategy
today i'm gonna teach you if your new ad,campaign or product is a winner for a,hundred dollars or less so starting off,with how i like to personally test my,products i always will spend at least a,hundred dollars one benjamin franklin is,enough to understand if your product is,a winner in my eyes how i actually end,up testing products is i'll go into,tiktok i have a conversion campaign and,i will have five ad groups each spending,twenty dollars a day so let me show you,the settings in one of these ad groups,so you can see exactly how to set it up,so as you saw we had conversions on our,campaign objective now you're gonna make,sure to select website i know they got,apps now which is great because you're,boys dropping an app soon i'll leave the,link down below but when we're scrolling,down we're gonna have our tick tock,pixel so make sure you select the one,that is for your store now once you do,that we're going to do complete payment,it's all about making money it's not,about add to carts we don't care about,no god dang ads of cards we don't want,to attract these window shoppers that,are wasting your time and wasting your,money so when we scroll down user,comment i do leave off i know they're,going to give you this little warning if,you're selling something that you know,is going to get a lot of engagement then,sure go for it i sold some party,equipment that i know for instance it's,going to work really well if i leave on,user comment now for locations i know,some people do united states and canada,i prefer united states i've seen better,results there people just tend to have,more money and in the united states,we're dumber we're more impulsive we,like to make decisions on ads we just,see instantly because we're like damn i,got so much money i'm just raking it in,right now with crypto and everything,going on my nft collection boomed so,yeah i can throw 30 and whatever you're,selling scrolling down for gender and,age i typically like to leave this broad,the only thing i'll change depending on,the product is the age i never will mark,it to 13 to 17 because they just don't,have disposable income you know these,people are in high school,yeah it's just not great so if your,product is though specifically for a,gender like male or female definitely,specified by that now when i'm scrolling,down a lot of times when it comes to my,interest i will have one ad group that,has no interest whatsoever and i've seen,that perform very very well now i also,do still like to test interest i know,some people are just totally going away,from that but based on the product that,i'm selling i do like to do two,interests so one main interest right,here and then i like to add a behavior,so if i'm selling this standing weed,plant remover right here as you can see,you just simply pop twist and get rid of,those intruders from your garden in,instance if i'm doing that i will,probably have something along appliances,or household products let's see if,there's anything for outdoors so we got,cleaning supplies we got laundries,cleaning,i think this could definitely go under,appliances or household products home,appliances,it's tough it really is tough i think in,this instance i would just go with,household products now when it comes to,behaviors we're not going to get an,exact interest but people that are,interested in keeping their garden tidy,i'm sure are very interested in nature,so those would be the two interests i go,with now scrolling down,daily budget i always do 20 bucks now if,it's not spending then you can,definitely increase your bid now when it,comes to day parting i leave this on all,day conversion lowest cost and then when,it comes to setting up ads i will always,have around two to three ads that i make,for every single product so when you set,that all up you'll have your five ad,groups as you can see right here one of,them has no interest whatsoever which is,why it's no detail and i'm editing my,home appliances and lifestyle ones so,the only difference is that we change,that behavior interest so as you can see,right here everything is the same,settings only difference is that we have,the lifestyle so that's what i would,recommend for making those changes to,the other ad groups now if you have a,little bit more money what i would,recommend doing is split testing a day,party campaign versus an all-day,campaign now when you're setting up the,all-day campaign you're doing the same,exact thing that i just taught you so,let's see that short-term memory,recollection now i know you're not a,goldfish with a seven second memory span,but if you need a little refresher again,it's the same settings that i'm showing,right here where we have our interest,you know all again for ages you want to,make sure to exclude those good deemed,teenagers but when we scroll on down,again same thing daily budget it's going,to be 20 targeting expansion you can,leave that off i wouldn't worry about,devices so the only way to know hey is,this an all day versus
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