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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

The above is a brief introduction to set up tiktok ads

Let's move on to the first section of set up tiktok ads

TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start

After seeing the first section, I believe you have a general understanding of set up tiktok ads

Continue the next second section about set up tiktok ads

My $300k TikTok Ads Scaling Strategy (Step by Step Tutorial 2023)

I'm going to show you the same exact,Tick Tock as campaign strategy that I,use to go from 30k a month to over a,hundred thousand dollars per month with,a simple online store this is the same,exact ad strategy that I use and many,other students are using to get an Roa,as high as 4.62 as you can see right,here some of my best performing,campaigns were getting a 4.62 row as,which means for every dollar that I put,into Tick Tock ads I'm getting 4.62,cents back now I'm going to show you,everything here step by step we're,actually going to set up the campaigns,go over what the ad creative should look,like what your ad sets should have but I,need you to enter the giveaway if you're,interested in winning that one-on-one,coaching call with me we've been doing,this for the last three weeks you guys,been really loving it so I'm gonna do,one yet again all you got to do to enter,is comment like And subscribe to the,channel I'm gonna pick one lucky,commenter by the end of next week to win,a free one-on-one coaching call with,myself now let's get into this Tick Tock,ad stuff man look it's very simple but I,want y'all to know that the way you win,with Tick Tock ads is not going to be,from just setting up a crazy campaign or,crazy profitable campaign it's actually,going to come from your ad creative Tick,Tock only cares about ad creatives,whether you're running paid ads or,whether you're running ads organically,your ad creative needs to be tip top,shape so if you want to watch a video on,how to get your ad creatives to be good,and make sure they go viral I'm going to,link a video up here that I posted about,two days ago and you guys should really,enjoy that make sure you check that out,before we get into this now if you're,ready for the paid ads the first thing,we need to do is make sure that our ad,account is set up to give us the most,likelihood of just being able to run,smoothly to do that you need to go to,your Shopify store and you need to go to,the App Store and actually download The,Tick Tock app it's gonna look like this,as you can see I already have it,installed right here but once you,download that app you're gonna end up on,your store and you're going to have a,few settings to set that up so walk,through this process set it up it's very,simple it's just a click of buttons you,set up your ads manager account you add,a payment method and then you choose,your targeting locations one extra step,that I want you to take note of which is,going to help you be profitable is,coming here into the data sharing area,and make sure you have yours selected to,maximum and that's where it's going to,hook up to your pixel to make sure you,get the most amount of data collected on,your Tick Tock pistol this is going to,help you later now once you have your ad,account set up we need to actually go to,tick tock ads and we need to start,launching our campaign so this is what,you're going to be presented with when,you create your first campaign but what,I need you to do is do another step that,a lot of drop shippers aren't doing I,want you to hook up your Tick Tock,profile to your ad account this is going,to allow you to select the best ad,creative that you already have going,while you have the social proof and the,engagement because that's going to play,a big part in whether your campaigns are,going to be profitable or not to do that,all we have to do is come into this,little logo of your user profile and,then you want to come into user settings,and then you'll see a screen that looks,like this from here we want to link our,Tick Tock account and that's where it's,going to ask me to log in I've already,been pre-logged in on this uh this,laptop here so I'm just going to,authorize,and as you can see right here I have my,Tick Tock account for my business hooked,up to the ad account now we're ready to,go and run ads there's just one more,thing I need you to take note of before,we actually go and run our ads and spend,money and that is to know your ro8 you,guys heard me refer to this in the,beginning your Roa basically means,return on ad spend it's not your return,on investment this is just how much,you're putting into the ad platform and,how much you're getting back this is,important because it's going to let us,know what metrics we should look for in,our ad campaigns to know whether we're,profitable or not just for example,purposes I had a product that cost about,15 and I was selling it for about 45.,well the average order value ended up,being 45 but the product itself was,about 30. if I know that these two,numbers I can get my projected roas,what's gonna happen is I'm going to link,this sheet Down Below in the description,area but what you can do is take a look,at the the Roa calculated and punching,your numbers because everybody's Roa is,going to be different depending on your,product the cost and the actual profit,so once you plug in your numbers you can,change the numbers here for example I'll,show you here if I change it to that,these

After seeing the second section, I believe you have a general understanding of set up tiktok ads

Continue the next third section about set up tiktok ads

$100K TikTok Ads Strategy For Shopify Dropshipping In 2022 | In 30 Minutes

this is my brand new 100 000 tik tok ad,strategy for 2022. hey guys welcome to,the youtube channel my name's camille,sutton is the ecom king and in today's,video i'm going to be teaching you guys,my brand new 2022,100 000 tick tock ad strategy that we're,currently using in our shopify drop,shipping stores now this video is gonna,be a complete step-by-step tutorial and,i'm gonna start off by teaching you guys,the best account structure for the best,success possible on the tick tock,advertisement platform and then i'm,gonna be teaching you guys my testing,strategy and i'm going to be giving you,two different testing strategies i'm,currently using right now then i'm going,to be teaching you guys how to audit,your running ads once you've set them up,in terms of what things need to be,turned off what needs to be scaled and,talking about scaling i'm going to be,teaching you two new scaling strategies,that we're currently using and the most,important part of this strategy is about,getting consistent results with,tick-tock ads because that's where most,people fall short when running tick tock,ads they're not able to get consistent,results and with this strategy it's,designed to keep consistency with your,ads then i'm going to be going over how,to make your campaign spend if they're,not spending now a lot of people are,suffering from setting up tick tock ads,but they're not spending and i'm going,to be teaching you six methods that,we're using right now if our campaigns,ain't spending now i know that's gonna,be a lot of information to go over today,and that's why i've created a free,google doc sheet that's gonna go over,all the step-by-step processes that i'm,gonna be showing you and teaching you,today so once we hit 2000 likes on this,video it will be in the pin comment and,in the description below now make sure,you join the free telegram group and it,will be linked in the description,because that's where we talk about,different topics that's where we answer,your questions and that's where you can,network with other drop shippers,now before we can get into creating some,campaigns and ads we need to go over the,best tiktok account structure so you're,gonna set yourself up for success now,you need to be able to target the usa in,canada and this will be an issue if,you're outside of the us or canada now,if you're in the usa this won't be an,issue but if you're outside of the usa,you won't be able to target the us and,canada because at the moment tick tock,won't let you and the reason why that's,a problem is because the best countries,to target on tick tock in my opinion are,the us and canada together now the best,way to get around this issue is by,getting an agency tick tock addicon and,this is the most preferred way to do so,because you get loads of benefits by,having an agency ad account like you get,to target all the countries that you're,outside of so let's say for example like,myself i'm in the uk but i'm able to,target the us with an agency ad account,you also get things like better support,less ad account ban so overall it's,better to have now in terms of getting a,tick tock agency account it's not as,simple and easy as just clicking one,button you do need to go to things like,reddit forums you do need to go to,websites you do need to go to discussion,groups to try and find them people will,basically rent them out to you so this,is how it basically works people will,rent you their tick tock ad account and,how it works is they'll normally charge,you a percent of the revenue or the,spend that you're spending on the,accounts now for example let's say you,spend a hundred thousand dollars or,let's say for example you make a hundred,thousand dollars they might want to take,between one and two percent now some,other companies will charge you a fee,for example that could be 500 up to 3,000 a month now for me personally i am,on an agency tick tock account and i'm,given the person that i'm getting it,from one percent of the revenue that i'm,currently generating and like i said to,you guys before in terms of finding,these you will need to do some,networking and things like discord,groups telegram groups you will need to,be looking on websites like black hat,seo to try and find companies that will,let you rent them now the second option,is by getting a vpn and i'd recommend,nordvpn and i'm not sponsored by them,and changing your ip address to a us ip,address and then getting a toll usa,number which converts your current,number into a usa number and it costs,like 10 to 20 dollars sometimes they do,free offers as well and then once you've,done that sign up to a tick tock,business manager and put in on your,nordvpn usa before you go to the website,once you're on the us ip address then go,to the website then fill out the,information and put in your toll number,which will be the us number and then,once you've done that now this isn't,working for everyone this does work for,some people once you've done that when,it comes to topp

After seeing the third section, I believe you have a general understanding of set up tiktok ads

Continue the next fourth section about set up tiktok ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

After seeing the fourth section, I believe you have a general understanding of set up tiktok ads

Continue the next fifth section about set up tiktok ads

TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

After seeing the fifth section, I believe you have a general understanding of set up tiktok ads

Continue the next sixth section about set up tiktok ads

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

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How To Setup a TikTok Ads Conversion Campaign

what is going on guys today i'm going to,be teaching y'all how to,properly set up a tick tock ad,conversion campaign,i'm going to be setting it this up for a,client so i thought i'd bring you along,for the ride,so let's get right into it as you can,see here we are,in the tick tock ad manager at the,dashboard level what we're gonna do,is actually click up here on campaign,and now that we're here all we have to,do is click on create,so for those of y'all that don't,understand how this is structured it's,basically a three-tier system you have,the campaign level,the ad group level and the ad itself,which would be the creative level,uh right now at the campaign level we,have five different advertising,objectives we have reach,traffic app installs video views and,conversions,for this specific campaign i'm gonna be,optimizing for conversions,one thing that i do suggest is keeping,your naming,as cleanly as possible um,this is going to help you understand,what campaign,which campaign is which and which ad,group is which and i'll give you some,suggestions on best practices,on how to actually label those here in a,second i'm not going to be split testing,at this level right here,the reason being is because i'm going to,be using automated creative optimization,for this which essentially,builds out an endless amount of ads for,me instead of me having to do it,manually,and it's my understanding if i do a,manual split test here,i can only use one ad in each split in,each ad group,so that's not something that i want i'm,just going to be doing that manually,down the line and i'll show you how i do,that and budget,we're going to be setting that at the ad,group level,click continue,awesome so as you can tell we have a,really shabby,ad group name i'm gonna leave that for,the time being uh,when i actually get further down the,line i'll come back and i'll edit that,and i'll show you why,but let's talk about placements when it,comes to placements i do suggest that,you,untoggle everything except for tick-tock,specifically,because as you can see right here right,off the bat uh vigo i'm going to go,ahead and zoom this,in why is that 80 oh my okay uh,vigo is only available in india hello is,in india as well,and pangol is in japan korea and taiwan,so those aren't countries that i'm,looking to target for this specifically,i'll give you a little bit more,information about what this product is,here in a second,or just right now so essentially what,i'm looking to advertise,is a um i'm sending people to an opt-in,page,and i'm trying to capture their name and,email uh the reason being,is simply because i'm it's a freemium,model it's a chrome extension,that helps college kids or kids,transitioning into college,better apply for colleges and get into,better colleges so that's sort of the,demo that i'm going after,and that's just the model of their,business now that being said we have to,select,our tick-tock pixel for those of y'all,that don't know what a tick-tock pixel,is,very simply put it allows you to track,different events and conversions on your,site,if you don't have this installed yet i,made a separate video on that and i'm,going to go ahead and link it down below,in the description definitely check that,video out beforehand,make sure that that's properly installed,because without that you won't be able,to track your campaigns you won't be,able to track the conversions on your,campaigns and essentially you're just,throwing stuff,up against the wall and seeing if it,sticks so,we're going to go ahead and select that,and just a brief explanation,as to how these events are set up it's a,two-step process so,one would be the page view which is this,link the opt-in form,and then the second one is the form,submission so the form submission takes,them to like a thank you page,and whenever they actually land on that,thank you page this event is triggered,specifically,so we're going to optimize for the form,submission because that's what we,want name just go ahead and name it,whatever your business name is,very simple one thing to note you do not,need a tick tock account to advertise on,tick tock,you just need a tick tock ad account,it's not like instagram or facebook or,anything like that,go ahead and upload a profile image same,thing just a profile picture that,represents your business,open that,awesome now category these next two,things,are really to allow tick-tock to further,understand,what your product represents what your,service represents,and who you're actually trying to target,so we're going to try and be as specific,as possible as to,what this product does so,let's go ahead and go here to education,and training,and again this is going to be totally,contextual to the nature of your,business what you're selling what you're,offering,all that stuff so just keep that in mind,but for this i'm going to go ahead and,select university education,and when it comes to ad tags one thing,that i do encourage you all to do,is just test guys like stra

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