How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
what's up my friend dk here and in this,video i'm going to expose tick-tock ads,and if you are considering running,tick-tock ads or if you have tick-tock,ads running you need to pay very very,close attention to this video because,i'm going to expose some things that you,might not have noticed might not have,seen or just was totally unaware of and,i'm gonna show you some things that you,need to have in place and if you're not,doing this you are leaving serious money,on the table and could be wasting huge,hundreds or even thousands of dollars on,tick tock ads if you're not tracking,this data so let's dive right in and i'm,going to show you share my screen share,my results and show you exactly what is,going on inside the world of tick tock,ads,so what we're looking at here is my tick,tock ads manager and i currently have,two ads running i have one which is a,basic traffic ad which is the lower one,here on the screen i'll blow this up so,you can see it a little better and then,i have a second ad which is a conversion,ad which i'm focused on leads and sales,so as an example uh what i'm tracking,right here so you guys can see this i'm,looking at the last seven days so this,is a seven day average so this first ad,right here that you can see this is a,conversion ad and we're not really going,to focus on this one but i just want to,mention this one so i have six,conversions over the last,uh over the last seven days oh sorry 66,conversions for a total cpa cost per,acquisition of three dollars and 18,cents per conversion which realistically,isn't that bad you know when you look in,the world of online marketing uh you,typically range about three to five,dollars a lead so three dollars and,eighteen cents per lead or per,conversion uh is actually not too bad,i've had this at this,one account right here this one ad was,down to i had it at 98 cents uh and it,has gone up significantly over the last,seven to ten days so it's trending north,which kind of sucks but what we really,want to focus on here is,the next ad which is a traffic ad i've,actually had this traffic ad running,longer so we have we're going to look at,three things we're going to look at,actually going to look at two things,we're going to look at total clicks,and we're going to look at the ctr which,is the click-through rate so,according to tick-tock over the last,seven days okay over the last seven days,we have a total of 11 000 clicks or a,6.42,click-through rate now again i had this,weeks ago,i had this click-through rate at about,65 to 70 percent and it significantly,declined and been declining uh over the,last couple of weeks now why that is i'm,not 100 sure but,the number that we really want to look,at is this total clicks so we've had 11,745 clicks in the last what,seven days now for you i don't know,about you but i'm a data junkie and i,track literally every single metric that,i possibly can for my business you,should too if you're looking at running,tick-tock ads if you're thinking about,tick-tock ads or you're currently,running tick-tock ads you really need to,know your real true data so what do i,mean by that i use a software called,click magic,so,um,click magic and this is not a this is,not a bait and switch this is not a,click magic,you know ad here by any means,i'm just showing you the software that i,use to track the real true clicks and,click magic is a tool as a business,owner you should be using tools to,actually track your clicks and your,conversions not just relying on another,data source like,facebook ads manager tick tock ads,manager you want to be using your,own,data source as well so i specifically,use click magic okay,so check this out we're going to look at,this,so here you can see i have over the last,seven days so what we have what all the,links that you see down below these are,all tracking links that i have for,various you know ads websites emails,whatever it is so over here we have the,last,seven days so at the time of this,recording it's july so this is also the,last seven days so i'll select that so,you can see it here i'll just drop this,down we're gonna hit last seven days and,boom there it is right there so,what we're gonna do is we're gonna,scroll down okay,and you can see so there's three columns,there's three columns you see eighteen,hundred twelve hundred and then seventy,nine hundred so how that's broken down,is you scroll back up here you have,total clicks,unique click and fake clicks fc stands,for fake click,now a total the difference if you don't,know the difference between a total,click and a unique click if i go to a,website and i click on a button,that is one unique click,if i personally click on that button,three times that would be three total,clicks,and one unique click okay so one person,can create multiple clicks so when we,scroll down here this is the one i got,right here it says tt ad youtube direct,so what that means is over here this ad,specifically is going direct to my,youtube channel okay,so here it sa
After seeing the first section, I believe you have a general understanding of tiktok ads โฆษณา
Continue the next second section about tiktok ads โฆษณา
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
- How to run TikTok ads in 2022.,This is a TikTok advertising
tutorial for businesses.,TikTok has now over one
billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend
all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show
you what you need to do,in order to run successful
paid ads on TikTok.,Step one, create and
install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's
behavior on your website.,That in turn will allow
you to segment those users,in cohorts that you want
to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and
that'll help you increase,the number of conversions you get,,because when they're on
TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling
a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what
it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very
broad audience segmentation.,Don't target a specific
gender or age group.,Let TikTok run your ads
to a broad user group,and let it optimize and deliver
so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for
user data to come in,so that you can optimize around the data,so you can see what's
working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time
and money advertising,on other platforms that TikTok offers.,The real value is really on
TikTok as a platform itself.,Step four, make sure to target
only one interest at a time.,When you're starting, you
don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to
understand which interests,are creating the best results.,It's better to target only
one interest at a time,so you can clearly
identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok
to run more experiments,with your ads and show them more audiences,in order to optimize
your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at
least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all
the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after
those ads in your own business.,That'll reduce the risk.,Now, if you need help
with your TikTok ads,,check out my ad agency, NP
Digital, we'll be helpin',with TikTok and all the
social platforms out there,,even performance marketing.,Or if you just have any
questions on TikTok,,whether it's paid or organic,
leave a comment below.,I'm here to help.
After seeing the second section, I believe you have a general understanding of tiktok ads โฆษณา
Continue the next third section about tiktok ads โฆษณา
How To See And Manage Your TikTok Ads Comments
How To See And Manage Your TikTok Ads Comments
whether or not you're new to tick tock,advertising one of the things you,definitely want to know is how to see,and manage your ad comments to be quite,honest it's very easy if you're running,a spark ad because you'll see them under,your post but if you're running a,regular tick tock ad you may have to do,a little bit of digging to be able to,see those comments and you definitely,want to monitor all those nasty comments,you may get when advertising my name is,justin and i'm the founder of voiceover,media an e-commerce marketing agency,specializing in elevating thriving,brands by simplifying e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications to be one of the first to,know about these cutting edge e-commerce,marketing tips post on the channel every,week,so first and foremost what you're going,to want to do is head over to,ads.ticktalk.com or tiktok.com forward,slash business,and then you'll want to log into your,ads manager which you can do so by,clicking the button create now at the,top rights and then logging into your,ads manager once you're logged in you'll,want to go to your ads manager when when,you do so this is pretty much the screen,you're going to be greeted with this is,the tick tock ads manager dashboard so,the first part which is how to access,your comments is going to be very simple,you simply want to hover around assets,and when you're on assets you're going,to see a drop down with comments so,click on that now once you click on that,you're going to be able to see all of,your tick tock comments and then this is,where it get interesting you'd be able,to see the replies that you've made to,any of these comments the block users,the block words etc so what i also want,to spend some time on is not to simply,show you where to access these comments,because that's the easy part that's what,i just,showed you right here even though it,requires a little bit of digging,nonetheless it's pretty easy to get to,it so what else can you do with these,tick tock comments and how can you,monitor and make sure you can almost,automate the process of managing your,comments because the truth is if you,have been advertising for a while or not,you may or may not know that,you'll get a lot of nasty comments,whenever running ads would it be on tech,talk or on facebook so you want to make,sure that you can,moderate these comments and make sure,you only showcase the comments that are,either positive or genuine questions,that you can then use as an opportunity,to reply to that so if you're doing tick,tock then you could reply to these,comments as you know a separate video or,simply reply to them text wise if you're,on facebook and instagram it would be,the same thing essentially you just want,to reply down below under their comment,it shows that not only you're active but,you also care about your audience and,that you're there to answer and respond,back to them so block words is a very,interesting place where it's pretty,straightforward you can just go and add,now and add any words which would be,automatically blocked so any of these,words that would be found below one of,your ads would automatically get flagged,to tick talk and get deleted off of the,comment section at least hidden so that,way nobody else than you would be able,to see that comment so they will not,show publicly and then if you see,somebody repeatedly commenting some bad,stuff on your ads then you can,definitely block a single user so that,way they can never see your ads again or,see any of your posts whatsoever and,lastly is replies which if you find,yourself repeating the same thing over,and over again which some people you,know may ask the same questions about as,an example you know what sizes do you,guys offer with your products or what,models or what colors are available so,then you can add preset replies in this,section so that way you can just pull,from these templates whenever responding,back to any of your comments so let's,send back the tick tock comments right,there and then let's see as an example,there is a comment right here that has,not been addressed so far and that,happened within the past seven days now,the tick tock algorithm is honestly,miles ahead of the facebooks so on,facebook it's much harder to find your,comments it's also much different when,you want to answer your comments because,facebook doesn't really tell you is this,a good or a bad comment you don't really,know right,whereas here first of all it tells you,what is your response so far so okay so,far nobody else basically if you have,multiple team members i can see that,nobody else on my team replied to that,comment or pins or nobody took action on,that comments so okay that's the first,thing then tick tock says is this you,know is the sentiment positive or,negative for that comment it says the,positive comment so okay cool let's take,a look at that in a second then it tells,you does that comment contains a,question no
After seeing the third section, I believe you have a general understanding of tiktok ads โฆษณา
Continue the next fourth section about tiktok ads โฆษณา
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
After seeing the fourth section, I believe you have a general understanding of tiktok ads โฆษณา
Continue the next fifth section about tiktok ads โฆษณา
Canva x TikTok: Boost your TikTok Ads with Canva
Canva x TikTok: Boost your TikTok Ads with Canva
hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in
After seeing the fifth section, I believe you have a general understanding of tiktok ads โฆษณา
Continue the next sixth section about tiktok ads โฆษณา
No difficulty
