TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
Let's move on to the first section of tiktok ads advantages
Pros & Cons Of Advertising On TikTok
Pros & Cons Of Advertising On TikTok
hello and welcome back to technic forest,learning in this video i'll show you the,pros and cons of tick-tock advertising,let's get started,tick-tock enables users to create videos,within 15 seconds time frame,founded in china it's a gen z sensation,with over 1 billion users in more than,150 countries using the platform to,share videos of themselves dancing lip,syncing and laughing,tick-tock is the talk of the social,media town,if you've not seen its videos online at,some point then you've almost most,certainly heard of it businesses are now,catching onto the tick-tock trend using,the platform's popularity among teens to,promote their brands in unique ways and,here are pros on tick-tock advertising,first brand exposure to millions of,users,with 1.5 billion downloads tick tock was,the most downloaded app worldwide in,2019,gaining more app store action than,facebook instagram and snapchat by some,way that number of downloads equals,millions of potential customers with,tick-tock offering one of the largest,social media audiences on the market if,you're looking for new marketing,channels then perhaps it's time for,tick-tock,next chance to get creative tiktok is,all about fun and creating your own,creative videos in affordable way,to stand out from your competitors,unless it totally contradicts your,brand's image,you should think about going wild with,your company's smartphone or launch a,catchy hashtag challenge,unlike instagram facebook or twitter,ticktalk allows you to think outside the,advertising box which could help your,business go viral,next,reach new markets,tiktok is available in 155 countries and,in 75 languages with the majority of its,user based in the us china and india,this user diversity,offers the chance for your business to,expand to new markets and with such a,wide range of available languages on,tick tock you can create effective ads,that can resonate with almost any,audience in the world,next,adds play automatically,your adwords will play automatically in,order to keep the user's experience,ticking along and with users spending 52,minutes on tick tock per day you are,guaranteed advert exposure,your ads will be identified with a,sponsored or promoted tag to maintain,transparency with the user base remember,that posting too many ads can be,annoying for the users if you're,concerned about what users are saying,about your adwords on social media then,you should think about using the social,media listening tool to gain real time,insights into the perception of your,brand online,now let's move on to the cons of,tick-tock advertising,here are top tick-tock cons that you,should be wary of,first expensive ads,startups look away now tick-tock ads are,expensive compared to facebook and,instagram adwords,according to volume.com the average cost,of tick-tock ads are as follows,for brand takeover with 5 million,impressions guaranteed is 50 000,per day and for in-feed native videos,with minimum 600 impression prepaid is,at least six thousand dollars,and then an additional ten dollars per,impression,and for hashtag challenge it's 150 000,per week and for influencer post with,2.5 million plus followers is 600,to a thousand dollars per post tick tock,isn't viable for cheap and cheerful,viral campaigns rather it's a premium,advertising option that demands a,relatively large digital marketing,budget,next it's not suitable for audiences,over 30 years old tick tock is primarily,used by 16 to 24 years old with the,younger generation responding to the,platform's culturally relevant status,remember that tik tok is right with the,social media influencers and it's often,used to create lip syncing videos to the,latest pop tracks if your main audience,is over 25 then you might struggle to,connect with the tick tock audience if,your customer base is over 30 then you,really shouldn't bother next,advert censorship is common,owned by chinese company paitans,talk has been known to center videos,that could be seen to be firing up the,political climate since then the,platform has also removed videos that,were seemingly appropriate without,explanation tiktok isn't known for its,customer service so you are left in the,dark when it comes to adverts censorship,which could cost your business a,significant amount of money so have you,tried tick-tock what are your thoughts,about it leave it on the comments down,below and before this video ends did you,know that you can get a software that,gets perfect titles descriptions tags,and hashtags and tells you which,keywords are hard to rank and which are,easy it can get the exact optimizations,that you need to rank on number one you,can keep collections of your favorite,channels videos tags and hashtags and,optimize any videos in minutes not hours,and that is 2brand g84 stop being in the,background and get your number one,rankings plus traffic with two branches,four it's a powerful video seo,optimization in minutes it's the easiest,youtube ranking and traffic system,invented with just three
After seeing the first section, I believe you have a general understanding of tiktok ads advantages
Continue the next second section about tiktok ads advantages
Why Meta Ads Are BETTER Than TikTok Ads
Why Meta Ads Are BETTER Than TikTok Ads
the king and queen of advertising in the,e-commerce world right now are both,facebook ads and tick tock ads but which,one is better and why right now in this,video for the first time i'm breaking,down the data the pros and cons and my,thoughts about both platforms so stay,tuned throughout this entire video for,some gold nuggets part number one here,is data and we're gonna be going through,some different data points and this,first one is monthly active users so one,being meta meta is a container of,facebook instagram whatsapp and,messenger and for meta they have 3.59,billion monthly active users i want you,to really think about this there are 8,billion people in the world and about 60,percent of us actually have access to,the internet and tick tock a newer,platform has 1 billion which is honestly,impressive for its year-over-year growth,which we're going to get into here in a,second but based purely off of this,piece of data right here meta is way,beyond where tick tock is now out of,those platforms let's take a look into,how much of those active monthly users,are actually engaging and showing up,daily to use these social platforms so,if you look at the blue right here this,chart is for the average time spent in,minutes from each platform so here for,meta i made an average of all the,different platforms averaging to,25.5 minutes per day and on tick tock,the average user spends daily 52 minutes,so over double what the users are,spending on meta itself and the red,piece here is how many of those monthly,active users actually access the,platform every single day and use it and,for meadow to use one of their platforms,a facebook instagram messenger or,whatsapp it's 78.5 percent but tick tock,just the lone wolf as it is has 90,percent of its monthly active users,using the platform every single day,which is quite impressive as it's not,like meta with many different platforms,and types of content consumption inside,of it and the third piece of purely,logical data here that i want to touch,on is the year-over-year growth in the,last three years for these companies so,for meta and the billions of dollars in,revenue it's brought in senator we run,ads,has gone from you know a subtle 70.7,billion in 2019 up to 85.9 and,117.9 and when you look at a broader,time frame of the years you can see that,it's essentially from the creation is,just a very very consistent progression,and has continued going up every single,year and by dance which is the owner of,tick tock a company based in china in,2019 their revenue was 17 billion and,you can see in 2020 when tick tock,started taking off even more and more,their revenue doubled that's like if in,this year facebook did 70 billion and,then the next year they did over 140,billion in revenue which they have not,even touched that a couple years later,and into the third year showing previous,of 2021 by dance reported 58 billion,dollars in revenue and obviously not,every single penny is from tick tock but,overall as the company we can see that,tick tock has played a very very,significant role in the growth of this,company and the revenue coming in now on,four main topics including cost,consistency results etc we're going,through the pros and cons of these,platforms individually and the first,thing i want to cover here is the pros,and cons of starting with either of,these platforms right now so for,facebook anybody can use it it has a,great user interface it's very simple to,use it's quick and not buggy and there,are a vast amount of data points to,actually choose from based off of how,many users they have and all the,different options which we're going to,get a little more into here in a second,but a major con of starting with,facebook ads right now is the fact that,it can be very slow burning from scratch,for people starting off brand new,because when you think about it facebook,has currently over 10 million,advertisers,trying to run ads profitably on the,platform i don't know the exact number,for tick tock but obviously it's not,even comparable which is a main benefit,leading into why tick-tock is a cool,opportunity right now that is very,unique and definitely not going to last,forever and a big piece of using,tick-tock right now and a pro is the,rare opportunity for organic algorithm,virality so i'm sure as you've seen you,know maybe even some of your own tick,tocks have gotten lots of views lots of,engagement that's something that is,super under utilized even to this,current day by brands not using tiktok,to create organic content where you can,then get organic virality to a certain,degree and then can even use that,specific post add a call to action and,use it as an ad itself and a con of,starting with tick-tock ads right now is,the fact that it's a newer ad platform,with limited function overall and bugs,etc and number two what are the pros and,cons of these platforms native ad,integration and for facebook we think,about the placements that we can choose,from there's over 15 place
After seeing the second section, I believe you have a general understanding of tiktok ads advantages
Continue the next third section about tiktok ads advantages
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the third section, I believe you have a general understanding of tiktok ads advantages
Continue the next fourth section about tiktok ads advantages
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
After seeing the fourth section, I believe you have a general understanding of tiktok ads advantages
Continue the next fifth section about tiktok ads advantages
TikTok Ads - Traffic vs Conversions (In-depth explained)
TikTok Ads - Traffic vs Conversions (In-depth explained)
imagine you go to tick tock and when you,start your first campaign the first,thing that you will see is a vacuum pane,objective you see the traffic objective,you see the conversion objective now not,knowing what each objective does might,cost you a lot of money it costs you,time and it costs you opportunities so,let me show you in a basic video what is,the difference between these two,objectives and I'm gonna go very very in,depth so when by the end of this video,you'll have a hundred percent Clarity on,which objective you want to stick to,based on your business goals I'm going,to show you as much as possible to,simplify this kind of comparison between,these two objectives because if I go to,technical you will be overwhelmed and,that's not my kind of objective for this,video so think about these three,objectives as free kind of layers that I,want to kind of go through the first one,is optimization when you you choose a,traffic as your campaign objective your,optimization is going to be only clicks,the moment when you chose this,particular objective Tick Tock at,algorithms what we are going to do they,are going to optimize based on clicks,they will see like a successful campaign,in terms of how many clicks you are,getting so if you are optimizing on,traffic one thing that I can promise you,you'll get a lot of traffic to your,website now for tick tock they don't,actually care about with the quality of,a traffic I just want you to give you a,bunch of people on your website on the,other hand with conversions you can,optimize for things like value,conversions and clicks on that asset,level and this is the part where I want,you to kind of clarify a few things so,with a value actually let's start with,conversions when you optimize for,conversions which is set by default,pretty much what you are doing and what,she was saying to tick tock hey I want,you to optimize my ad creatives based on,people who are more likely to buy from,me even both of they might not know your,brand even though they might see your,business for a first time but it doesn't,really matter they are going to optimize,the algorithms will understand that this,is what is your main goal this is kind,of your first objective that you want to,get from a vet campaign so that's why,kind of an audience if we look at these,two objectives the audience will be,completely different based on what you,are optimizing for the second,optimization that you can make with,conversions is a value now with a value,what you have to understand is that it,is locked for a specific period of time,you gotta have some seasonality on your,Twitter account and you have to get,quite a few conversions before they are,going to unlock you like with a value,optimization but essentially what this,helps you is like the algorithms now,they are going after again people who,are more likely to convert but not only,to convert but also to buy a much more,expensive product where I would say,generally speaking it helps you to,increase the average good value and,ultimately it increases your return on,NetSpend it is a pretty cool,optimization once like you unlocked this,I would recommend actually give it a try,but you know if sometimes it might not,work so you have to be aware of that as,well now the third optimization is,clicks however if you're optimizing for,clicks using the conversion objective is,going to be exactly the same as you,would optimize for you know traffic so,actually if we think about it from this,particular perspective then the,objective that you're using on the,campaign level actually does not matter,that much what matters is what you are,optimizing on web ad set level if you're,optimizing for clicks using the,conversion you're gonna get kind of the,same outcome so it is not about the,traffic it is not about the conversions,it is about what you are optimizing on,the ad set level and this is pretty much,how these optimizations looks like on,the ad set Level under the bidding and,optimization section with traffic you'll,have only the clicks as an optimization,goal for conversions you'll have these,three points that I've mentioned so far,now when it comes to the analysis how do,you analyze and how do you optimize,these two different campaign objectives,because you might have as an objective,if you're a big brand you want just to,get you know some traffic once you get,some brand awareness that's fine but if,you are optimizing for conversions you,want to look at different metrics so,that's something crucial and when it,comes to traffic we want to look at free,metrics which is your cost per click how,much you are spending to get that click,let's say on average you might get like,a one dollar or 0.5 that is like you you,are pretty much paying one dollar to get,one person to your website then we have,a click through rate where CTR this is,in terms of percentages how many people,are like clicking through your like ad,and they are going to your website and,then we have a video watch time t
After seeing the fifth section, I believe you have a general understanding of tiktok ads advantages
Continue the next sixth section about tiktok ads advantages
Why You NEED Multiple Tik Tok Ad Accounts (IMPORTANT)
Why You NEED Multiple Tik Tok Ad Accounts (IMPORTANT)
yo what's up guys team eric back with,another video here on youtube i want to,be straight to the point in quick pretty,much about what this video is about this,video is about tick tock ads uh having,multiple accounts multiple domains and,being able to scale on the platform,profitably now there's so many critiques,and different methods that you guys,should be doing inside your ad accounts,to make sure you're able to have,consistency and be able to scale on the,platform if you're new make sure you,subscribe hit the like button on this,video it really pushes me to make videos,like this for you guys and be able to,connect with you,as well,spy talk the number one tic tac ad spy,tool is releasing next week to find,winning products on tick tock ads it's,going to be different than every other,software right now it's going to change,the game going to find winning products,for you,so easily so make sure you sign up below,the link is in the description and the,first 100 people are going to get that,beta discount and get grandfathered for,life,at that discounted price so make sure,you you know sign up you don't want to,miss out but the whole concept right the,whole concept of this video today it's,going to be short it's going to be to,the point and it's about like i said,having multiple tick tock ad accounts,when you're launching ads it's fine to,test on one ad account okay and test,multiple products and that brings me to,the point too you can either go general,store or niche store or one product,store me personally i do one product in,the store other people have success with,general with general stores which is,totally fine okay,and i understand that everyone has their,own type of strategy but like i said you,need to have multiple ad accounts and i,just have this you know from experience,one of my ad accounts got shut down so,what do i do now i have to,go get more accounts right i have to,build them up i have to warm them up i,uh i'm down for a couple days because,now my store doesn't have an account so,make sure you have multiple ad accounts,link below will be the agency accounts,that i use personally so if i have one,go down i have it up and running again,so i really don't have to worry about,that and that's why i'm trying to push,you guys you need to have multiple ad,accounts it's like putting all your eggs,in one basket you don't want to do that,you want to have multiple eggs in,different baskets so if one you know,smashes or it goes down you have access,to the scale on other ad accounts,and and some strategies to go over when,you're in these other ad accounts,one,make sure each of them has a different,domain so you can still have that one,shopify store but each ad account needs,a new domain,so you can go into shopify you can buy a,new domain and it redirects,to your old one okay just maybe put shop,at you know your store or go and your,store name dot com you can create as,many domains as you want just make sure,it's different on each ad account so you,don't get banned okay the second thing,that that comes to my mind is when,you're uploading new content on this ad,account don't use old content so what i,mean by this is old creatives so if you,had that first tick tock ad account and,was running smoothly it was doing very,well,don't use those same ads either chop,them up for a bit or reshoot new ones,with your iphone or get a creator to,shoot new ones,and just tweak it a little bit make the,variation uh different compared to the,first ad account that's going to be huge,a lot of people will put the same stuff,in also if you're doing a personal ad,account rather than agency account do,not use the same payment methods on,these new ad accounts okay,tick tock has a new algorithm or bot,that i'm sure many of you know of or,maybe you don't know of,your ip,is starting to get banned as well your,name is going to get banned so if you,open up a new ad account guess what it's,going to get banned so those are some,ways that you can go around it right new,domain,new creatives,and make sure on these new on these new,ad counts as well say if you're running,multiple ads on different ad accounts,you have different product pages so for,the first ad account your product page,one for the second ad account your,product page two now that's important,now why is that important so you can,track your sales and you can see which,ad account is getting the sales on which,ad account isn't getting the sales of,course right you can only connect so,many pixels so on one ad account you can,connect your shopify pixel on the other,ad account you can make a manual pixel,and by manual you just paste it into the,head of your website and also in the,checkout script so you can track maybe,you want to test a no pixel approach,well guess what open up another ad,account or you can use one of your,active ad accounts as well it doesn't,matter,and just do the no pixel approach where,you don't attach a pixel now there's so,many different ways to go about it but i,
After seeing the sixth section, I believe you have a general understanding of tiktok ads advantages
Continue the next seventh section about tiktok ads advantages
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
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