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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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Tiktok App Promotion Ads I App Install Campaign I How to Run Tiktok Ads I Hindi I Urdu

hello everyone this is Usman from the,digital Direction,Tick Tock app install campaign your Tick,Tock at promotion campaigns so basically,Tick Tock app promotion campaigns app,install campaign similarly up Facebook,but there are a few different targeting,options available because Tick Tock is,most famous platform on gen Z,and especially video platform here so,let's start one by one okay,let's jump into my screen,before I start there are six steps which,is very important for you to understand,number one first of all optic Talk add,account your ad manager account create,then number two you will create a pixel,for tick tock for your app number three,you will create a campaign,four you will set up a head group number,five you will create the ad or you will,add the creative into the ad,and last but not least you will measure,the performance of your campaign so,let's start from my,ad manager account so let's go to ad,manager Tick Tock ad manager I just,click on The Tick Tock ad manager,so once you will log into your ad,manager accounts,so first you will go to uh,Assets in assets you will go to the,events before starting the campaign you,need to set up the app event so that our,company campaign,so number one up manage events,in many events you will have two options,here one is for iOS and other one is for,Android,apps you can connect with your apps,directly or otherwise I will create a,separate video how to connect your app,with the apps uh with the tick tock ad,manager,events which is already connected here,we will start a campaign so let's create,a new campaign here,once you will click click on the new,campaign you have two options again here,one is simplified mode and the other one,is custom mode,in simplified mode if you want to do a,little bit more automatic targeting or,less control then you will go for,simplified but I would suggest customize,mode,targeting or campaign so let's try this,one once you click on the campaign you,have all the campaign of options,available different objective has,different campaign so we are going for a,promotion campaign so let me click here,or then you have also smart performance,campaign so we'll go for app install,automatically,then iOS dedicated option we have which,we are not doing we are running a,campaign for uh Android so let's not go,into that one,can pick a name,just put,sorry so campaign name is test Android,okay then the rest of the setting will,be remain same,and we will continue,now we are in add group level,um add group level,for example,so this campaign is for Android so we'll,select my Android app,then you have placement option in,placement you have automatic or selected,automatically,platforms,it's better we will go for,selected platform and selected I want to,run add only on,Tick Tock to my backyoko and checkers,then you have advanced settings advanced,settings,video views downloads sharing content,NGS images,will be there creative type of automatic,creative optimization and then you have,custom targeting,then we will go for custom targeting,custom targeting I can select the,geography in geography I have further,language,in language I will go for English only,all languages,then I can,select the audience based on interest,and behavior Tick Tock automatically,audience,payment Financial Service app investment,money management bookkeeping so which is,all relevant to me if I want I can add,more for example I want to add any other,so I can add that otherwise I'll go for,and apply for this one,I can search for uh Financial,okay financial literacy is my one of the,requirements so I have selected,financial literacy so similarly I can,add more,interest based or similar interest I can,add more targeting Behavior I can add I,can add,hashtags there are so many options for,example I want to add,hashtag,fintech,I can add so many things so I'm not,going to change this one then I have,device targeting which I don't want to,do,then I have a daily budget option,minimum budget is 20 so I'll go for,twenty dollar,then I have option of,date starting date or end date so,scheduling so I want to run the ad what,time then day specific I will go for,specific time why because Tick Tock May,usually look,you have a late night Jada yeah,late evening so I'm not going to run the,ad in more morning time I will start,from like four or five o'clock onward,till,till 2 am so this is my audience,viewership time,then I have,optimization goal right now I'm running,first campaign so I will go for install,if I have more audience so I can go for,an in-app event specific event I can,create in my app and I can show the ads,to them,and then I can go for click campaign I,can also go for in-app event campaign,install and in-app even means somebody,will,click on my app and install it they will,go to specific page or specific event of,my app so right now is install only so,then we'll go for,cost lowest cost bidding CPM these are,basic things so let's not touch this,with this one and we'll move forward now,the n

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How To Setup a TikTok Ads Conversion Campaign

what is going on guys today i'm going to,be teaching y'all how to,properly set up a tick tock ad,conversion campaign,i'm going to be setting it this up for a,client so i thought i'd bring you along,for the ride,so let's get right into it as you can,see here we are,in the tick tock ad manager at the,dashboard level what we're gonna do,is actually click up here on campaign,and now that we're here all we have to,do is click on create,so for those of y'all that don't,understand how this is structured it's,basically a three-tier system you have,the campaign level,the ad group level and the ad itself,which would be the creative level,uh right now at the campaign level we,have five different advertising,objectives we have reach,traffic app installs video views and,conversions,for this specific campaign i'm gonna be,optimizing for conversions,one thing that i do suggest is keeping,your naming,as cleanly as possible um,this is going to help you understand,what campaign,which campaign is which and which ad,group is which and i'll give you some,suggestions on best practices,on how to actually label those here in a,second i'm not going to be split testing,at this level right here,the reason being is because i'm going to,be using automated creative optimization,for this which essentially,builds out an endless amount of ads for,me instead of me having to do it,manually,and it's my understanding if i do a,manual split test here,i can only use one ad in each split in,each ad group,so that's not something that i want i'm,just going to be doing that manually,down the line and i'll show you how i do,that and budget,we're going to be setting that at the ad,group level,click continue,awesome so as you can tell we have a,really shabby,ad group name i'm gonna leave that for,the time being uh,when i actually get further down the,line i'll come back and i'll edit that,and i'll show you why,but let's talk about placements when it,comes to placements i do suggest that,you,untoggle everything except for tick-tock,specifically,because as you can see right here right,off the bat uh vigo i'm going to go,ahead and zoom this,in why is that 80 oh my okay uh,vigo is only available in india hello is,in india as well,and pangol is in japan korea and taiwan,so those aren't countries that i'm,looking to target for this specifically,i'll give you a little bit more,information about what this product is,here in a second,or just right now so essentially what,i'm looking to advertise,is a um i'm sending people to an opt-in,page,and i'm trying to capture their name and,email uh the reason being,is simply because i'm it's a freemium,model it's a chrome extension,that helps college kids or kids,transitioning into college,better apply for colleges and get into,better colleges so that's sort of the,demo that i'm going after,and that's just the model of their,business now that being said we have to,select,our tick-tock pixel for those of y'all,that don't know what a tick-tock pixel,is,very simply put it allows you to track,different events and conversions on your,site,if you don't have this installed yet i,made a separate video on that and i'm,going to go ahead and link it down below,in the description definitely check that,video out beforehand,make sure that that's properly installed,because without that you won't be able,to track your campaigns you won't be,able to track the conversions on your,campaigns and essentially you're just,throwing stuff,up against the wall and seeing if it,sticks so,we're going to go ahead and select that,and just a brief explanation,as to how these events are set up it's a,two-step process so,one would be the page view which is this,link the opt-in form,and then the second one is the form,submission so the form submission takes,them to like a thank you page,and whenever they actually land on that,thank you page this event is triggered,specifically,so we're going to optimize for the form,submission because that's what we,want name just go ahead and name it,whatever your business name is,very simple one thing to note you do not,need a tick tock account to advertise on,tick tock,you just need a tick tock ad account,it's not like instagram or facebook or,anything like that,go ahead and upload a profile image same,thing just a profile picture that,represents your business,open that,awesome now category these next two,things,are really to allow tick-tock to further,understand,what your product represents what your,service represents,and who you're actually trying to target,so we're going to try and be as specific,as possible as to,what this product does so,let's go ahead and go here to education,and training,and again this is going to be totally,contextual to the nature of your,business what you're selling what you're,offering,all that stuff so just keep that in mind,but for this i'm going to go ahead and,select university education,and when it comes to ad tags one thing,that i do encourage you all to do,is just test guys like stra

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TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start

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How To Install TikTok Ads Pixel On Shopify (The Easy Way!)

you're just about to get started with,tick tock ads or you've already started,with tick tock but you want to make sure,that you install your tick tock pixel,the right way with your shopify store so,very simple today's video i'll be,sharing with you exactly how do you make,the perfect connection between your tick,tock pixel and your shopify store to,make sure that your conversions are,reported properly and that the algorithm,works in your favor,let's get straight into things you're,going to want to head to your back end,on your shopify store then you're going,to want to click on add apps bottom left,and then from there you're actually,going to want to open up the shopify app,store so from there i'm going to just,search simply for the tick tock pixel so,let me search for that and then you're,going to have a tier d tick tock app so,once i've clicked on it i just want to,click add app and then i want to add,that to my store all right so once i've,clicked that i'm going to see right here,you know this app needs to access,customer and store information edit,customer and store information which is,normal that's what we want and need so,top right you're just going to click on,add sales channel okay and then as you,can see right here you're gonna have,your grow your business on tick doc so,this is what you wanna do you see it,right here optimize marketing campaigns,creative made simple and one click pixel,installation which is what we wanna do,so from there you're going to click set,up now so first of all it's going to ask,you to connect a tick tock for business,account if you haven't already head over,to business.ticktalk.com,and then follow the instructions to,create your account once you've created,your account on business.ticktalk you,want to head back to shopify and then on,connect takedown for business you want,to click connect then it's going to,prompt you to actually enter your,information so you want to log in with,your new tick tock for business account,that you just made by the way whenever,you make a tick tock for business,account and then keep in mind this is,different than the regular tick tock,account to which you post your organic,post on the platform or use within the,app this is a separate type of account,but once you create your tick tock for,business account you could actually link,it with your tick tock profile which,here you can actually click log in with,tick tock and then log in with your tick,tock profile if it already has been,connected to a ticked off for business,account or simply enter your tick tock,for business account information so once,you log in it's actually going to ask,you you know tick tock for business you,want to connect your ticked off for,business account with shopify you just,go yes you click connect and you make,sure that at the top where it says so,you see a little bit of a purple icon,right here and with some blur that,information you want to make sure that,this actually says the same number that,you would see if you had a tick tock,business center so if i head back to,business.ticktalk.com and i'm logged in,i'm going to blur that out right now on,the video but you're going to see,actually at the top you should see the,account name and an id and you just want,to make sure that to double check that,this id and account name is the same,that you see right here on your shopify,store then it's going to bring you to,your tick tock ads manager it's actually,going to ask you to connect your tick,tock ads manager so if you've made a,tick tock business center account,usually you should have an ads manager,account paired with that account by,default if for some reason you don't see,anything right here you actually want to,head over to ads.ticktalk.com,and from there you want to make sure,that you log in with your tick tock for,business account and then you would be,prompted to create an ads manager,account for your business but usually,it's actually done by default when you,make a tick tock business account now,under data sharing you actually don't,want to click on maximum you always want,to make sure you click on maximum so,standard and enhance are no good not,going to give you enough data and,they're not going to feed it to,tick-tock pixel correctly so you want to,make sure you click on maximum and then,as you can see i've never created the,pixel for that specific ads manager,account which should be the case if,you're watching this video it means that,you've never made a pixel yet so by,default you're going to see a new pixel,being created for you by shopify so,they're going to call it the name like,this right here so tick tock pixel for,shopify you know a bunch of numbers and,then create it on the 29th of july so,once this is done once you make sure,you've picked a maximum and then you see,a pixel name being created right here,you can actually hit confirm at the,bottom right and then once this is all,done you should see a green check at the,end of every single step that you've,

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TikTok Ads Tutorial: Complete Ads Guide for TikTok

move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click

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How To Choose The RIGHT TikTok Ad Objective

there are seven different types of tick,tock ad objectives inside of tick tock,ads and each of them have their own,unique benefit I'm going to be going,over each type and showing examples from,real ads so that by the end of this,video you understand exactly which,campaign type is best for you and your,business and before we jump in if you,really want to get the most out of this,video I do encourage you to have your,Tick Tock ads account open so you can,follow along with me if you don't have a,tick tock ads account I encourage you to,check the link down below and sign up,for a tick tock ads account I've,actually partnered with Tick Tock to get,you a very limited very special deal so,do be sure to click that link down below,and take advantage of this special,holiday offer and sign up for a tick,tock ads account if you don't already,have one this is probably one of the,best chances to get into Tick Tock ads,right now with this limited time offer,so after you've gone through and either,created your account or logged into your,Tick Tock ads account you'll be taken to,a dashboard that looks something like,this today we are going to be coming in,here to this create campaign and then,it's going to ask you if you want to go,into simplified mode or custom mode,we're going to be going to custom mode,and this is what we're going to be,talking about pretty heavily today when,you're going to create a new tick tock,campaign you're going to notice there,are these advertising objectives we have,of awareness consideration and,conversion and I like to look at these,objectives like a funnel so you have,your awareness type objectives where you,can have a very broad Reach This is the,reach right here and then you have your,consideration where you have traffic,video views lead generation Community,interactions and then you have,conversions where you have app installs,and web conversions we're going to be,going over all of these objectives the,difference between them and when you,should be using them for your business,so let's go over these a little bit more,in detail so the first one we have here,in the awareness bucket is reach now,reaches if you want to launch a branding,campaign or just want as many people as,possible to see your ads it helps you,raise brand awareness increase,recognition and build trust the bidding,method for this is based on cpms which,means you'll pay per thousand,Impressions this is typically a campaign,type that is really good for big Brands,such as Coca-Cola Nike Adidas but not,super efficient for a small business,however if you do run a local brick and,mortar store and wanted to Target a,specific geosa maybe you have a grand,opening or something coming up and you,just want people to be aware of your,local store that could be a used case,for using this reach objective and if,you are curious what a reach ad,typically looks like I want to introduce,you to this very handy tool this is The,Tick Tock creative Center basically it,allows you to go through and see Tick,Tock ads based on industry the actual,objectives likes and then duration as,well so if you want to go and see what,kind of companies in my industry are,running reach ads you can come over here,and go over to the objective and then,choose reach and this will show you,examples of ads that are currently,running with the reach objective now one,thing that you should probably pick up,on is these don't really look like ads,that's one of the keys to creating great,Tick Tock ads is to make them not look,like ads but you can come through and,get an idea of what these actually look,like you can see here's one from State,Farm there's a cleaning appliance,company Cuisine all sorts of different,ads inside of here if you wanted to go,through and run the reach objective next,up we have the traffic objective traffic,is if you were looking to get as many,people to your site as possible a few,use cases for this audience type would,be if you have a brand new tick tock ads,account that does not have any data on,your tick type pixel it doesn't have any,conversion data any purchase data things,like that because keep in mind this,traffic objective will do its best to,Target people who are likely to click on,your ad and go to your website but it's,not necessarily optimizing for people,who are likely to purchase on your,website or fill out a lead form that's,where the conversion objective comes in,which we will be talking about later so,most of the time if you do have the,pixel set up and you have conversion,data already flowing through that Tick,Tock pixel I recommend going with the,conversion objective that we'll be,talking about a little bit later but,generally because this is optimizing,more towards getting as many people as,possible to click on your website the,cost per clicks can be cheaper than a,conversion action that doesn't,necessarily mean the cpcs will always be,lower but generally speaking that is the,case now unlike the Reach campaign where,you are billed ba

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