TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
Let's move on to the first section of tiktok ads benefits
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
After seeing the first section, I believe you have a general understanding of tiktok ads benefits
Continue the next second section about tiktok ads benefits
TikTok Ads - Traffic vs Conversions (In-depth explained)
TikTok Ads - Traffic vs Conversions (In-depth explained)
imagine you go to tick tock and when you,start your first campaign the first,thing that you will see is a vacuum pane,objective you see the traffic objective,you see the conversion objective now not,knowing what each objective does might,cost you a lot of money it costs you,time and it costs you opportunities so,let me show you in a basic video what is,the difference between these two,objectives and I'm gonna go very very in,depth so when by the end of this video,you'll have a hundred percent Clarity on,which objective you want to stick to,based on your business goals I'm going,to show you as much as possible to,simplify this kind of comparison between,these two objectives because if I go to,technical you will be overwhelmed and,that's not my kind of objective for this,video so think about these three,objectives as free kind of layers that I,want to kind of go through the first one,is optimization when you you choose a,traffic as your campaign objective your,optimization is going to be only clicks,the moment when you chose this,particular objective Tick Tock at,algorithms what we are going to do they,are going to optimize based on clicks,they will see like a successful campaign,in terms of how many clicks you are,getting so if you are optimizing on,traffic one thing that I can promise you,you'll get a lot of traffic to your,website now for tick tock they don't,actually care about with the quality of,a traffic I just want you to give you a,bunch of people on your website on the,other hand with conversions you can,optimize for things like value,conversions and clicks on that asset,level and this is the part where I want,you to kind of clarify a few things so,with a value actually let's start with,conversions when you optimize for,conversions which is set by default,pretty much what you are doing and what,she was saying to tick tock hey I want,you to optimize my ad creatives based on,people who are more likely to buy from,me even both of they might not know your,brand even though they might see your,business for a first time but it doesn't,really matter they are going to optimize,the algorithms will understand that this,is what is your main goal this is kind,of your first objective that you want to,get from a vet campaign so that's why,kind of an audience if we look at these,two objectives the audience will be,completely different based on what you,are optimizing for the second,optimization that you can make with,conversions is a value now with a value,what you have to understand is that it,is locked for a specific period of time,you gotta have some seasonality on your,Twitter account and you have to get,quite a few conversions before they are,going to unlock you like with a value,optimization but essentially what this,helps you is like the algorithms now,they are going after again people who,are more likely to convert but not only,to convert but also to buy a much more,expensive product where I would say,generally speaking it helps you to,increase the average good value and,ultimately it increases your return on,NetSpend it is a pretty cool,optimization once like you unlocked this,I would recommend actually give it a try,but you know if sometimes it might not,work so you have to be aware of that as,well now the third optimization is,clicks however if you're optimizing for,clicks using the conversion objective is,going to be exactly the same as you,would optimize for you know traffic so,actually if we think about it from this,particular perspective then the,objective that you're using on the,campaign level actually does not matter,that much what matters is what you are,optimizing on web ad set level if you're,optimizing for clicks using the,conversion you're gonna get kind of the,same outcome so it is not about the,traffic it is not about the conversions,it is about what you are optimizing on,the ad set level and this is pretty much,how these optimizations looks like on,the ad set Level under the bidding and,optimization section with traffic you'll,have only the clicks as an optimization,goal for conversions you'll have these,three points that I've mentioned so far,now when it comes to the analysis how do,you analyze and how do you optimize,these two different campaign objectives,because you might have as an objective,if you're a big brand you want just to,get you know some traffic once you get,some brand awareness that's fine but if,you are optimizing for conversions you,want to look at different metrics so,that's something crucial and when it,comes to traffic we want to look at free,metrics which is your cost per click how,much you are spending to get that click,let's say on average you might get like,a one dollar or 0.5 that is like you you,are pretty much paying one dollar to get,one person to your website then we have,a click through rate where CTR this is,in terms of percentages how many people,are like clicking through your like ad,and they are going to your website and,then we have a video watch time t
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Continue the next third section about tiktok ads benefits
Are Tik Tok Ads Worth It?
Are Tik Tok Ads Worth It?
are tick-tock ads worth it in this video,i'm gonna break down exactly why and why,not tic toc ads may be good for your,brand or online business on this channel,of course we talk about tick tock ads,e-commerce drop shipping how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to this,channel we also have a ton of free,training linked below and a full-fledged,a to z take doc ads mastery course,that teaches you step by step on how to,run tick tock ads for your business as,well as spy talk,a spy ad tool launching in the next few,weeks that lets you spy on thousands of,your competitors ads and find winning,products in seconds now let's get,straight into the video and i'm going to,break down exactly why and why not tic,tac ads may be worth it for your,business over the past 30 days i spent,over 174 000 on tick tock ads alone and,i'm going to show you guys what i found,really well really works and what,doesn't work now if you're wanting to,spend money and actually run tick tock,ads for your brand your business your,drop shipping store,what is what is the first thing that you,need you need and how can you pretty,much see see great success right off the,bat,the first thing that you want to do to,make sure your tick tock ads are,successful and actually be able to scale,and use the platform profitably is to,make sure your product and what you're,selling is very broad and what do i mean,what do i mean by very broad broad as,it solves a problem you know that,everyone has or your product can just be,consumed and used by,more than one you know niche so if,you're selling like collars right for,dogs,that's one thing all right that's that's,pretty broad,collars for dogs but if you're if you're,selling collars for you know dogs but,let's say,you know you're targeting only poodles,now that's the problem that's not broad,enough that's tuned that's too niche i i,get it right the riches are in the or,the niches or the niches but in this,case it's not maybe on other platforms,but on tick tock you want to be as broad,as possible,so,skin care does super well if you're,running a skincare company if that like,anything like that,health wise,anything in the health niche fitness you,know super broad stuff,and,what is going to really drive these,broad products and different niches like,like you said like if you sell shoes,great,something super broad that anyone and,everyone can obtain and use,and that really helps your creatives and,that's also the hugest driver in if your,tick tock ads are worth it if you can't,get good creatives what i mean by,creatives is good ads shot if you can't,get good ads shot on your iphone don't,use an android whatever you do do not,use an android to shoot ad creatives,like it's just terrible quality compared,to the iphone,and the user experience on tick tock,but you need to have amazing creatives,with this,so creatives are the ads inside and you,need to be shooting at least like at,least minimum for your brand every week,you should have one to five,one to five,new creatives,or new ads every single week shot it's,not hard take your iphone out get,influencers to shoot for your brand one,to five new creatives each week that way,you can test,more rapidly and actually figure out,what works that's how you're gonna be,able to scale and use tick tock ads and,to make it worth it if you can't get,these ads made for your company in a,vertical format 1080p by 1920 you know,resolution or dimensions it's not going,to be worth it for you,and what does good creatives do what,what does it do for the platform and and,help your results so we're going to base,this off of ctr,or click through rate that's what,click-through rate stands for ctr,click-through rate and click-through,rate is the number of times,a customer right sees your ad and clicks,all the way through based on the number,of people that saw it,so if a pool of you know 10 people,right 10 people saw your ad,and only one person,right click through,that would equal a one percent,click-through rate,okay which isn't bad what you want to,shoot for when you're running tick-tock,ads is between a one,to let's say a 1.5,you know percent,click-through rate,that's gonna be huge a one to one point,five percent click through rate that's,pretty average for a product and if,you're hitting that on your brands and,you launch those tick tock ads and you,get that that's great,but the next step isn't just the,click-through rate are you getting low,cost per clicks which is cpc cost per,clicks,cpcs are literally as it states cost per,click how much does it cost a customer,to come through your ad,watch it and then click it,to go to,your landing page right with your,product and you know your buy now button,your add to cart how much does it cost,for someone to click on the ad and go,through,a good range for a lot of products is,between 20,to 50 cents,20 to 50 cents per click,that's really imp
After seeing the third section, I believe you have a general understanding of tiktok ads benefits
Continue the next fourth section about tiktok ads benefits
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the fourth section, I believe you have a general understanding of tiktok ads benefits
Continue the next fifth section about tiktok ads benefits
Why You NEED Multiple Tik Tok Ad Accounts (IMPORTANT)
Why You NEED Multiple Tik Tok Ad Accounts (IMPORTANT)
yo what's up guys team eric back with,another video here on youtube i want to,be straight to the point in quick pretty,much about what this video is about this,video is about tick tock ads uh having,multiple accounts multiple domains and,being able to scale on the platform,profitably now there's so many critiques,and different methods that you guys,should be doing inside your ad accounts,to make sure you're able to have,consistency and be able to scale on the,platform if you're new make sure you,subscribe hit the like button on this,video it really pushes me to make videos,like this for you guys and be able to,connect with you,as well,spy talk the number one tic tac ad spy,tool is releasing next week to find,winning products on tick tock ads it's,going to be different than every other,software right now it's going to change,the game going to find winning products,for you,so easily so make sure you sign up below,the link is in the description and the,first 100 people are going to get that,beta discount and get grandfathered for,life,at that discounted price so make sure,you you know sign up you don't want to,miss out but the whole concept right the,whole concept of this video today it's,going to be short it's going to be to,the point and it's about like i said,having multiple tick tock ad accounts,when you're launching ads it's fine to,test on one ad account okay and test,multiple products and that brings me to,the point too you can either go general,store or niche store or one product,store me personally i do one product in,the store other people have success with,general with general stores which is,totally fine okay,and i understand that everyone has their,own type of strategy but like i said you,need to have multiple ad accounts and i,just have this you know from experience,one of my ad accounts got shut down so,what do i do now i have to,go get more accounts right i have to,build them up i have to warm them up i,uh i'm down for a couple days because,now my store doesn't have an account so,make sure you have multiple ad accounts,link below will be the agency accounts,that i use personally so if i have one,go down i have it up and running again,so i really don't have to worry about,that and that's why i'm trying to push,you guys you need to have multiple ad,accounts it's like putting all your eggs,in one basket you don't want to do that,you want to have multiple eggs in,different baskets so if one you know,smashes or it goes down you have access,to the scale on other ad accounts,and and some strategies to go over when,you're in these other ad accounts,one,make sure each of them has a different,domain so you can still have that one,shopify store but each ad account needs,a new domain,so you can go into shopify you can buy a,new domain and it redirects,to your old one okay just maybe put shop,at you know your store or go and your,store name dot com you can create as,many domains as you want just make sure,it's different on each ad account so you,don't get banned okay the second thing,that that comes to my mind is when,you're uploading new content on this ad,account don't use old content so what i,mean by this is old creatives so if you,had that first tick tock ad account and,was running smoothly it was doing very,well,don't use those same ads either chop,them up for a bit or reshoot new ones,with your iphone or get a creator to,shoot new ones,and just tweak it a little bit make the,variation uh different compared to the,first ad account that's going to be huge,a lot of people will put the same stuff,in also if you're doing a personal ad,account rather than agency account do,not use the same payment methods on,these new ad accounts okay,tick tock has a new algorithm or bot,that i'm sure many of you know of or,maybe you don't know of,your ip,is starting to get banned as well your,name is going to get banned so if you,open up a new ad account guess what it's,going to get banned so those are some,ways that you can go around it right new,domain,new creatives,and make sure on these new on these new,ad counts as well say if you're running,multiple ads on different ad accounts,you have different product pages so for,the first ad account your product page,one for the second ad account your,product page two now that's important,now why is that important so you can,track your sales and you can see which,ad account is getting the sales on which,ad account isn't getting the sales of,course right you can only connect so,many pixels so on one ad account you can,connect your shopify pixel on the other,ad account you can make a manual pixel,and by manual you just paste it into the,head of your website and also in the,checkout script so you can track maybe,you want to test a no pixel approach,well guess what open up another ad,account or you can use one of your,active ad accounts as well it doesn't,matter,and just do the no pixel approach where,you don't attach a pixel now there's so,many different ways to go about it but i,
After seeing the fifth section, I believe you have a general understanding of tiktok ads benefits
Continue the next sixth section about tiktok ads benefits
Pros & Cons Of Advertising On TikTok
Pros & Cons Of Advertising On TikTok
hello and welcome back to technic forest,learning in this video i'll show you the,pros and cons of tick-tock advertising,let's get started,tick-tock enables users to create videos,within 15 seconds time frame,founded in china it's a gen z sensation,with over 1 billion users in more than,150 countries using the platform to,share videos of themselves dancing lip,syncing and laughing,tick-tock is the talk of the social,media town,if you've not seen its videos online at,some point then you've almost most,certainly heard of it businesses are now,catching onto the tick-tock trend using,the platform's popularity among teens to,promote their brands in unique ways and,here are pros on tick-tock advertising,first brand exposure to millions of,users,with 1.5 billion downloads tick tock was,the most downloaded app worldwide in,2019,gaining more app store action than,facebook instagram and snapchat by some,way that number of downloads equals,millions of potential customers with,tick-tock offering one of the largest,social media audiences on the market if,you're looking for new marketing,channels then perhaps it's time for,tick-tock,next chance to get creative tiktok is,all about fun and creating your own,creative videos in affordable way,to stand out from your competitors,unless it totally contradicts your,brand's image,you should think about going wild with,your company's smartphone or launch a,catchy hashtag challenge,unlike instagram facebook or twitter,ticktalk allows you to think outside the,advertising box which could help your,business go viral,next,reach new markets,tiktok is available in 155 countries and,in 75 languages with the majority of its,user based in the us china and india,this user diversity,offers the chance for your business to,expand to new markets and with such a,wide range of available languages on,tick tock you can create effective ads,that can resonate with almost any,audience in the world,next,adds play automatically,your adwords will play automatically in,order to keep the user's experience,ticking along and with users spending 52,minutes on tick tock per day you are,guaranteed advert exposure,your ads will be identified with a,sponsored or promoted tag to maintain,transparency with the user base remember,that posting too many ads can be,annoying for the users if you're,concerned about what users are saying,about your adwords on social media then,you should think about using the social,media listening tool to gain real time,insights into the perception of your,brand online,now let's move on to the cons of,tick-tock advertising,here are top tick-tock cons that you,should be wary of,first expensive ads,startups look away now tick-tock ads are,expensive compared to facebook and,instagram adwords,according to volume.com the average cost,of tick-tock ads are as follows,for brand takeover with 5 million,impressions guaranteed is 50 000,per day and for in-feed native videos,with minimum 600 impression prepaid is,at least six thousand dollars,and then an additional ten dollars per,impression,and for hashtag challenge it's 150 000,per week and for influencer post with,2.5 million plus followers is 600,to a thousand dollars per post tick tock,isn't viable for cheap and cheerful,viral campaigns rather it's a premium,advertising option that demands a,relatively large digital marketing,budget,next it's not suitable for audiences,over 30 years old tick tock is primarily,used by 16 to 24 years old with the,younger generation responding to the,platform's culturally relevant status,remember that tik tok is right with the,social media influencers and it's often,used to create lip syncing videos to the,latest pop tracks if your main audience,is over 25 then you might struggle to,connect with the tick tock audience if,your customer base is over 30 then you,really shouldn't bother next,advert censorship is common,owned by chinese company paitans,talk has been known to center videos,that could be seen to be firing up the,political climate since then the,platform has also removed videos that,were seemingly appropriate without,explanation tiktok isn't known for its,customer service so you are left in the,dark when it comes to adverts censorship,which could cost your business a,significant amount of money so have you,tried tick-tock what are your thoughts,about it leave it on the comments down,below and before this video ends did you,know that you can get a software that,gets perfect titles descriptions tags,and hashtags and tells you which,keywords are hard to rank and which are,easy it can get the exact optimizations,that you need to rank on number one you,can keep collections of your favorite,channels videos tags and hashtags and,optimize any videos in minutes not hours,and that is 2brand g84 stop being in the,background and get your number one,rankings plus traffic with two branches,four it's a powerful video seo,optimization in minutes it's the easiest,youtube ranking and traffic system,invented with just three
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Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
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