How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
Let's move on to the first section of utm tiktok ads
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how
to insert dynamic UTMs into your,talk ads so that you can have data
consistency inside Google analytics,and properly track your attribution.,And before we get too carried away,
if you like this type of content and,you want to see ways that you can
optimize your e-commerce brand or D,to C business, make sure you hit that
subscribe button, hit the like button.,And if you have any questions, please,
please, please leave a comment below.,So, this is super important when you're
using tech talk, regardless whether,you're using the standard pixel, which
only tracks the current session, or,whether you're using the developer
pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not
going to catch all your purchases.,If you go and look in your Google
analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently,
if you go and look, and you look,at the model modeled attribution
between first and the last click.,We're seeing about a 12 and a half
percent difference in between the,first and last click conversion, which
means that, the tick-tock ads could be,performing very well top of funnel, which
leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better
efficiency than you might think.,You can also take a look,at,the assisted conversion report under
multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're
going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a
number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names,
the name of the campaign.,The campaign ID, the
name of the ad group ID.,The name of the ad or
creative, the creative ID and,placement type by using the.,And your UTM you'll be able to
dynamically inject the Tik Tok like,campaign ID or the campaign name or
the creative ID directly in your UTM.,So you don't have to fumble around
with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google
analytics in the future to get a,better understanding of your data,
it's going to be difficult to unravel.,So the biggest reason I like using
dynamic UTMs is it because gives me.,Consistency in my data and makes
it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on
tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally
put your UTMs in But I will have,, all the UTMs and the description,
but this is the UTM that we put in.,So UTM source equals Tik TOK,
UTM medium is Tik talk ads.,And then on the UTM campaign level,
we put the campaign ID dynamic,,UTM parameter macro, and we use
UTM content for the creative ID.,So what this does is this is
going to inject the campaign ID.,When I look up campaigns,
Inside Google analytics.,And when I look up, ad content in
Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or
the ad ID against Google analytics to see,which exact piece of creative is driving
the sales and comparing it to Tik TOK.,To see if it's telling me
the appropriate ad to scale.,A lot of times we see the numbers
don't 100% match up with that said,if you'd like this video I do have
another one on Facebook ads, which goes.,Deeper into how to actually look at
the reporting and do the comparisons.,If you want to know more about that the
link is down below in the description,and I'll put it in the end card as well.,But if you liked this video,
please, please subscribe.,If you want me to create more
content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.
After seeing the first section, I believe you have a general understanding of utm tiktok ads
Continue the next second section about utm tiktok ads
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
hello guys and welcome back to blogging,Eclipse well today we are going to look,forward to tick tock udm parameters and,campaign URL Builder so if you are,someone who is working into marketing or,someone who works as means the paid,campaigns basically marketing can can,means paid marketing can really help you,in upscaling your overall business,uh if you look into that the UTM,parameters can help you in understanding,what are your sources and how you can,upscale those sources by,um by just increasing your focus or,making better strategies over those,options so today we are going to look,forward to this UTM parameters campaign,URL Builder and basically I have got,this over here so PP ads have this Tick,Tock UTM parameters uh means parameters,campaign URL Builder and it's free to,use so I would highly recommend if you,are someone who's working into Drop,Shipping or works as someone who's into,marketing or uses Tick Tock as one of,the sources or the media media sources,for your campaigns you can really use,this tiktok UTM parameters means the URL,builder for all your operations in order,to understand what kind of campaigns do,you really look forward to and what are,the sources what are the campaign times,and then campaign Medium as well for,example it's written over here for the,CPC you can also look forward to,Impressions means sometimes in the,marketing we always look forward to a,CPC but there are other options as well,such as Impressions and everything else,as well so we'll look into it,so as you can see over here this is what,the you a tick tock UTM parameter,campaign URL Builder looks like and we,have got here different options for the,website URL campaign Source campaign,medium campaign name ad group ID ad,group name creative name and here's the,generated URL section,so you can change these names and we,have got here four options that are,pretty much important are prioritized,and you have to fill these okay kind of,mandatory so let's see how this really,works,so as you can see over here I have just,copied the means uh the website URL the,campaign sources Tick Tock the campaign,medium is CPC and you can change the,campaign name over this section well I,haven't changed it and this is what the,campaign name looks like you can change,all this in order to get a more better,means a,attractive kind of a URL or the campaign,well let's just say I'll just change it,to,that's from tick tock,okay so this is what the URL looks like,and this is the generated URL so the,generated campaign URL can help you in,this means in making better strategies,and keeping a track of the record uh how,those links are looking forward,and in addition to that if you are not,known to how really these things work,you can also read some of the,information that is mentioned over here,for example you are new to this YouTube,parameters and uh don't know what is the,R Group ID how the campaign Source Works,what this campaign medium and campaign,name means you can look into it they,have already mentioned everything over,here and in addition to that you can,also see how to use the UTM parameters,for tick tock ads and everything else,and I would highly recommend you getting,along with the tick tock tick tock ad,spying tool means as PP ads is free to,use and also offers a dollar one free,Pro trial so basically the free trial,will miss a dollar one trial of pp ads,will help you in getting along with all,the features that are offered by PP ads,as well,so this is what uh the UTM Builders,Builder look like and this can really,help you in understanding your Drop,Shipping and your marketing campaigns,and understanding the sources that you,can look forward to,so that's it for now guys I hope you,liked the video and thank you for,watching have a nice day
After seeing the second section, I believe you have a general understanding of utm tiktok ads
Continue the next third section about utm tiktok ads
How To Run TikTok Ads In 2023 - Beginner's Tutorial
How To Run TikTok Ads In 2023 - Beginner's Tutorial
now before this video starts I am,getting back into one-on-one coaching so,if you're interested in learning how I,find winning products build eCommerce,teams create custom ads and custom,websites and really teach you how to,scale from zero to one grand a day you,can book a call with me down below and,I'm also really excited to be reopening,my Discord so again it's very lonely,it's crickets there's only 11 people but,I really want to build an awesome,community so if you want to talk to me,directly get your questions answered and,have a ton of resources to help you,scale your brand click that link down,below get involved and I cannot wait to,be talking with each one of you if you,run a drop shipping or e-commerce brand,and you're looking to start and scale,your brand on Tick Tock then this is the,video for you congratulations Buster,because today I'm going to teach you,exactly how to set up Tick Tock for your,Shopify brand how to start testing,products on a lower budget and also my,favorite ways of scaling after millions,of dollars in ad spend and managing,hundreds of different ad accounts so,let's get through the nitty-gritty so to,set up Tick Tock it's fairly simple all,you have to do is go to the Shopify App,Store look up Tick Tock and then once,you install it it will show up as a,sales channel so you click on sales,Channel then Tick Tock and really when,you're going to the setup process it's,pretty simple it asks you to create a,new business so you either log into an,account that you already made if you,already have an agency account which if,you are interested in getting an agency,account where you can Target every,single country in the world compared to,a ad account that might just be specific,for your country that you're from then,you can actually click the link down,below and get an agency account for,three percent of your ad spend I mean as,you can see Daddy Ethan's been reaching,in the cookie jar for these ad accounts,I mean I got like one two maybe 130 of,them so really it's a great deal,especially three percent ad spend most,agency accounts will cost you at least a,thousand to two thousand dollars so if,you're interested link is in the bio but,after you get your agency account set up,or your normal account if you're a noob,then you can just log into it pretty,simply now for me since I'm already,logged into Tick Tock ads there is a,chance it'll just ask you to connect,which is they're going to be the best,option for you now after this it's going,to ask you to connect an ad account to,this Shopify store so you can go with,two different options a you create the,new ads manager or if you already have,that ads manager ready to go then you,just connect the one that is your agency,account so for me I might just do this,Alto one let's say that's the agency,account that I have made so we just,click connect pretty easy to go and the,next thing would be your pixel you,always want to do maximum get the,broadest audience going on and then for,Pixel I usually like to create a new,pixel when I start a new business so,just like that we will click on confirm,and honestly even having a pixel in your,store there's a lot of contention around,that so we'll get into that a little bit,later but that is how you set things up,in Shopify now the next thing I would,recommend setting up before you launch,your campaign is having those columns,you need to have your numbers ready to,go on what you're going to analyze now,you don't need to have all these,analytics this is just personally what I,like to have so first off I always like,to do what's my total cost how much am I,spending then my CPM that's just really,a good gauge for me to see okay are we,spending in the right places because if,my CPM is above a certain number,typically above 10 to 20 dollars I,usually think all right I need to go,broader here maybe try out some,different locations maybe that could be,what it is I'm just doing United States,and my cpm's 30. so let me try the big,four countries and see if that lowers,next things are pretty self-explanatory,so how many clicks am I getting now the,total view content the reason why I have,this I know most people don't is because,I can see from the amount of people that,clicked let's say a hundred people click,on my ad I want to make sure I'm as,close as 100 view contents as possible,to the clicks because I know if a,hundred people click my ad and let's say,only 80 of them actually view content,which is viewing your product page I,know I have a speed score issues so it's,a nice little gut check to see all right,is my website converting well so that's,personally why I like to have it you may,not have it it's up to you now the next,thing CPC pretty self-explanatory CPC,CTR these are both for my ads so for CPC,I tend to aim on 50 cents or lower,honestly because cpms are a little bit,higher now on Tick Tock I would say,anything under a dollar is pretty decent,but the most important thing is always,are your ads profitable so
After seeing the third section, I believe you have a general understanding of utm tiktok ads
Continue the next fourth section about utm tiktok ads
UTM and TikTok
UTM and TikTok
hey everyone we've kind of had Two,Worlds Collide here with how popular,Tick Tock has become in the social media,advertising world uh but also we got a,lot of traction from the last video we,did a few weeks ago regarding utms and,how we can use those to track campaigns,so we had a client ask,with Tick Tock can we do these UTM,parameters and then see exactly what's,happening from Tick Tock over in Google,Analytics,uh it's not such a direct answer organic,Tick Tock no you cannot use UTM,parameters but for all the paid uh,promotion that you do with Tick Tock,they actually uh are pretty pioneering,with how they use these parameters so I,wanted to walk you through those again,if you are using Tick Tock to do paid,campaigns,use these UTM parameters that we're,about to go through go to Google,analytics and you will be able to see,exactly what you need to see in terms of,performance okay so first most utms uh,like the last video that we talked about,you have to go in and input them we gave,you a sheet in that video to where you,can go in plug in what you need and,voila what's interesting about Tick Tock,though is they are Dynamic parameters so,you can actually use pretty much the,exact same one for every campaign that,you do then Tick Tock will automatically,update the information that you need so,what are those parameters,so you uh,Tick Tock will do campaign name campaign,ID your ad group name the ad group ID,the name of your creative and then your,creative ID this is stuff again that is,just automatically put in there,okay so when you do a tick tock campaign,uh in your ads manager there is always a,URL unless of course you're doing some,type of form or some other lead,generation campaign,this URL is where you're going to put,your UTM,so I will put this link up but in Google,Sheets we went ahead and built one of,these out,um with Source campaign the ad group ID,add your name content the only thing,that you really need to change is your,medium okay so in this case we're going,to be looking at,what's your muse.com our website and,then a paid social campaign as the,medium,you simply copy and paste this over into,the URL,everything,that you did not just put in is going to,be automatically generated so all of,these UTM parameters,as long as you put that UTM code in as,your url Tick Tock will automatically,input all of this information,so this is pretty neat,sounds,um,maybe unimportant to somebody who's not,super into analytics but all of those,things when you go to Google analytics,you will be able to track attribution,you'll be able to track conversions,you'll be able to tie it to e-commerce,so,yes Tick Tock is amazing at the,analytics with video views and new,followers and such but it does not tie,it to Google analytics directly once you,do these UTM parameters it will so we're,able to see again exactly what a,campaign is doing and optimize videos,and content based on what we find out,right so any questions you have over,this get with us we know utms are maybe,new for some of you that they're,imperative for successful tracking,with the success of tick tock with the,success of our analytics these two,things are just a natural combination,we'd love to walk you through no,obligation maybe even help you set up,your first campaign like this so you can,see exactly what we're tracking,have an awesome day
After seeing the fourth section, I believe you have a general understanding of utm tiktok ads
Continue the next fifth section about utm tiktok ads
How To Run Tik Tok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How To Run Tik Tok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's good YouTube and welcome back to,another video this is marketing with Dev,make sure you guys like comment and,subscribe and in this video I have a,special one for you I'm sure you guys,have heard all of the hype I'm sure you,guys have heard all of the noise about,Tick Tock ads but in this video I'm,going to walk you guys step by step on,how you guys can create your own Tick,Tock ad campaigns for yourself or for,your business or for your clients,business right so without further Ado,let's get in to the video so the first,thing that you're actually going to want,to do is go to get,started.ticktock.com and this is where,you can actually get started to making,your Tick Tock for business account,without this you will not be able to run,any type of ads or do any type of,advertising so it's super important that,we get this done first so go to get,started.ticktock.com and what you're,going to do is put in your email address,you're going to create a password you're,going to confirm that password,and then enter the verification code,that they sent to you you can either do,it by email or by phone and then once,you're signed up you should be taken,straight through to the business center,I already have,um an account so I'm not gonna going to,sign up but it's going to take you,straight through to the business center,and I'll show you exactly what to do,next,once you are inside of the business,center now what you're going to want to,do is add an Advertiser account so what,you're going to want to do is on the,left hand side you want to select,Advertiser accounts underneath assets,and then what you're going to do is,press create new,you're going to enter,um all of your account information all,of that good stuff and your time zone,currency,so we put in our account name marker,number Dev time zone and now let's go to,next,and that's and after that the next slide,will just be to verify your information,and then you will be all set with your,advertising account as you see here,so now that we have our business center,account set up and we have our,Advertiser account set up what we want,to do now is go into the ads manager so,right here what was while we're still,underneath our Advertiser account we,want to go right here underneath your ad,account name and select ads manager,and it's going to ask you which ads,manager mode that um best fits your,business simplified mode or custom mode,I recommend using custom mode it just,gives you more flexibility to do the,things that you need to do when it comes,to running these ads so select um custom,mode and it's going to prompt you to,create an ad campaign,um immediately but the first thing that,we actually need to do is go up top here,underneath assets and go to events,and what we're going to do here is,create your individual pixel so The Tick,Tock pixel is different from the pixel,on a platform like Facebook so on,Facebook you create one pixel and you,have all of your events being tracked by,that same one pixel with Tick Tock for,each different event that you want to,have you need to set up a new pixel and,paste that code on that page so I'm,going to walk you guys through how to,set up your pixel event so when you get,to this page the first thing you're,going to want to do is press manage,under web events,foreign,to create conversions you need to,install a tick tock pixel first so it's,going to send you right here and you're,going to select create pixel and here,you're going to select your pixel name,so let's just call it,marketing,so,and connection method we're going to,select Tick Tock pixel and next,and you can either manually install the,pixel code or you can automatically set,up web events via partner platforms so I,like to always manually install the,pixel code,um it's very simple for me this way so,just select this right here and then,select next,and again another thing what we're going,to select here either event Builder or,custom code make sure that you guys are,selecting event Builder,and select next,so once you get here what you're going,to want to do is copy the pixel code and,what I suggest you also do is to paste,this code in a Google doc or somewhere,safe so you can always have it,um just so you can always have access to,it quickly if you would ever need it,so number two says paste the pixel code,in the header section of your website so,this is a point where some people find,difficulty but is actually pretty simple,so I'll show you exactly how to do that,so once you copy the pixel code what,you're going to want to do is go to,your website or your landing page,builder or whatever you have you're,going to want to find this section,that's going to be under settings or,something like that where you can paste,your code so I use kartra and I,recommend all of my clients use kartra,so what you're going to do if you have,kartra is tap the settings button on the,left hand side,and where it says tracking code,underneath SEO parameters we're going to,press that,and what we're g
After seeing the fifth section, I believe you have a general understanding of utm tiktok ads
Continue the next sixth section about utm tiktok ads
hello everyone it's chase chapel your,favorite digital marketer here and we're,going over a free tick tock ads course,with everything you need to know from a,to z on how to set up your campaigns how,to actually create the content and,launch the campaign so that way you can,get incredible results and all of this,information that we're covering you know,is going to be based off of the,experience we've had with running tick,tock ads at our agency chapel digital,marketing where we spend literally,hundreds of thousands of dollars per,month on ads for our clients getting,them amazing results and by the way for,this video i'm putting out a challenge,if we get a hundred comments on this,video i will be picking one winner for,our tick tock ads course that will be,releasing this year so comment down,below your biggest goals for 2022 and,let's get started in this video all,right so make sure to grab a pen and,paper close out all your tabs so that,way you can have full focus on going,over this training,so today we're going to be covering the,free tick tock ads course with myself,chase chapel and i'm the founder of,surge i o in travel digital marketing so,let's go ahead and get into it,what is your experience with tick tock,ads well we spend anywhere from 160k to,300 000 per month on tick tock ads for,our clients,we're placing ads and getting well over,a hundred million impressions every 60,to 90 days for our clients,and we've placed in the top 10 tick tock,ad campaigns in the us seven different,times for our clients that's not one,time that's not two times that's not,three times that is seven different,times for our clients that we've placed,in the top 10 top ads on tick tock,and we've ran ads for all types of,brands you know we've ran ads for local,ads with you know clients and we've also,done campaigns for app installs and,we've even done you know plenty of,campaigns for e-commerce brands and,being able to get conversions and,scale-up results there you know there's,lots of different brands that this can,work for,and just with one campaign we spent,three hundred and thirty nine thousand,dollars to get forty nine thousand,conversions that's a a little over a six,dollar cost per result,and because of this we received a 15,custom tick tock microphone and now we,can do karaoke in style,but all jokes aside tik tok is,incredible and,you know that microphone is actually,pretty sweet so we do appreciate all the,gifts and we do get a ton of value from,running ads on tick tock itself so the,value trade-off is definitely there,but how do,you know what will engage and convert on,tick tock well i have over 120 000,followers on tick tock where i share,marketing tips i've done over 30 brand,deals with sponsors i know what it's,like to be on both sides both from an,agency standpoint with managing ads and,also creator standpoint from having,created content and also working with,sponsors and knowing what you know,brands like from their creators and how,to do it in a way that actually,generates conversions,and i also know how to get videos to do,over a million plus views and how to,sell out an entire store with tick tock,a lot of individuals think it's left up,to fate whether or not they'll go viral,or not but there are things you can do,to increase your chances of getting a,million plus views and having a good,chance of actually selling out your,store,and i also learned from a lot of my,friends on account growth who are some,of the top tick tock creators in the,world here we have alex stemp who has,over 19.5 million followers and almost,half a billion likes on his videos just,this video here,92.5 million views another 150 million,views another one 58.5 million views,he's definitely figured out the way to,you know,follow a guideline that is for,storytelling to generate a ton of views,and i also coach tick tock influencers,and brands on how they can increase,sales from their tick tock accounts,so are tick tock ads for you,well tick tock got more traffic than,google in all of 2021 which is pretty,crazy if you think about it because i'm,sure a lot of you use google every day,you do a lot of google searches but even,though there's so many people using,google tiktok still beat them out for,most traffic,and tick tock has over a billion monthly,active users on their app,and their algorithm is very efficient,for the organic views and they have very,long watch times in fact average users,spend around 26 hours a month on tick,tock that's an insane amount of time to,be spending on tick tock every single,month so,they beat out youtube by 16 hours a,month that youtube gets on average and,tick tock beat them out with the average,user having 26 hours that's a full 10,extra hours so definitely there's tons,of opportunities to get plenty of,impressions because that means there's,so much people on there and spending so,much time that you have the opportunity,to reach them and be able to you know,convert,so,it you can get insane traffic and,conversions fo
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in this video i will be talking about um,automated rules,in,tick tock ads manager,so,um automated rules is a really really,nice feature that tic tac has made,available to us has been available for a,few months now,when i first started on tick tock they,didn't have any rules that was in,like summer of last year there there,were no built-in automated rules i had,to use a third-party,software um to do it,but ever since um tiktok came out with,this feature it's been one that i use,time and time again and it's very very,very useful especially when you are,scaling,and and even if you are not actively,like scaling you know ad groups or or,products,it's also it's still a very good feature,to make use of,so to get access to it or to get to it,from your campaign dashboard,you can click on automated rules,and click manage rules,or if you have,active,campaigns or ad groups going you can,select them individually or,or in bulk,and apply rules specific to those,selected,campaigns or or ad groups but for this,quick tutorial i'm just going to,create a rule that will apply to all ad,groups or all campaigns,so click manage rules,and that will take you to the automated,rules,dashboard,all right so here,is the,the page to manage the rules,um and as you see here i do have quite a,few,rules that i have active um some that,i've turned off,um,and,when creating your rules or thinking,about what strategy to apply,um for your rules you have to think,about what your ultimate goal is what is,the objective,that you're trying to achieve,in my case if you look at some of these,rules that i have here,right he says you know if it's if i,spend more than 75 dollars today,and my cost per result is greater than,90 then you know um turn off,the,the ad group,um,and you know for some people this might,not make sense but for me,um i,wanted to be a little bit more risky,right so i was willing to lose,you know,up to 90 dollars,right um because i wanted to give tick,tock enough time,and enough spend to let it do its thing,right so i didn't want to cut um my ad,groups too early so that's why i had,um,this sort of a range right it's a pretty,high range um for,um for allowing your ad groups to spend,that much,so you know depending on what you want,to do,you can you know be as flexible as you,want,so this is what i have for this add,account now i have another article for a,different store where i'm very very,strict,on the rules right i have a rule that,says you know if if the ad group spends,more than eighteen dollars and does not,get a purchase turn it off,um or,um there's another rule that says if,you know if the cost per result is more,than twenty four dollars and spend more,than eighty dollars also turn off the ad,group because i want to control um,you know my profitability right and,minimize,the losses so,um yeah so that's kind of how i go about,about it so,so let's just do a rule here so let's,create a new rule,um and here you can select you know,where you want to apply this rule to,whether it be all active campaigns all,active ad groups etc,i usually do,create my roles for the ad group level,so i say,apply to all active ad groups,and,one of the basic ones is,right minimizing,loss,when um you're not getting results right,when the ad group is not performing so,at a minimum you'd have,set up one of these rules just depending,on what your,level of talk what your tolerance is and,you know maybe what your break-even,cost is so if total costs of each object,today is greater than,and if you want to be very strict,you know,you can say if it's,we spent more than 24 dollars,and,um,results,our results today,is less than,one meaning that we have not gotten any,purchases and this is assuming that your,um,that your ad group is a conversion ad,group where you're going for purchases,or complete payments,because that will determine what your,result is right because if you have,um if your objective is add to cards,um,then this results is referring to add to,carts,so you have to keep that in mind as well,so yeah so if i if this ad group does,not get any purchase after spending 24.,then i want to turn it off and you want,to run this as often as possible,um,depending on,what strategy your ad group has whether,it be,um you know lowest cost or cost cap and,the budget of that um that ad group,you know tick tock may spend your money,evenly throughout the day or it may,spend it you know,pretty quickly,and so you always want to run you know,such a rule as often as possible and,here it's,uh every 30 minutes,and then,notify whoever you want to notify,um yeah and then,um just give it a good name so that you,can easily,look at the rule and see what it is all,about,so,um if total costs,um,but i like to say you know make it very,friendly right user friendly or reader,friendly so if it spends more than,twenty 24.,and,no,purchase or no result,and off,and then hit complete,and then that's just the summary here,and hit confirm,yeah so um that's it it's very very,straightforward um,i kno
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