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How To Setup a TikTok Ads Conversion Campaign

what is going on guys today i'm going to,be teaching y'all how to,properly set up a tick tock ad,conversion campaign,i'm going to be setting it this up for a,client so i thought i'd bring you along,for the ride,so let's get right into it as you can,see here we are,in the tick tock ad manager at the,dashboard level what we're gonna do,is actually click up here on campaign,and now that we're here all we have to,do is click on create,so for those of y'all that don't,understand how this is structured it's,basically a three-tier system you have,the campaign level,the ad group level and the ad itself,which would be the creative level,uh right now at the campaign level we,have five different advertising,objectives we have reach,traffic app installs video views and,conversions,for this specific campaign i'm gonna be,optimizing for conversions,one thing that i do suggest is keeping,your naming,as cleanly as possible um,this is going to help you understand,what campaign,which campaign is which and which ad,group is which and i'll give you some,suggestions on best practices,on how to actually label those here in a,second i'm not going to be split testing,at this level right here,the reason being is because i'm going to,be using automated creative optimization,for this which essentially,builds out an endless amount of ads for,me instead of me having to do it,manually,and it's my understanding if i do a,manual split test here,i can only use one ad in each split in,each ad group,so that's not something that i want i'm,just going to be doing that manually,down the line and i'll show you how i do,that and budget,we're going to be setting that at the ad,group level,click continue,awesome so as you can tell we have a,really shabby,ad group name i'm gonna leave that for,the time being uh,when i actually get further down the,line i'll come back and i'll edit that,and i'll show you why,but let's talk about placements when it,comes to placements i do suggest that,you,untoggle everything except for tick-tock,specifically,because as you can see right here right,off the bat uh vigo i'm going to go,ahead and zoom this,in why is that 80 oh my okay uh,vigo is only available in india hello is,in india as well,and pangol is in japan korea and taiwan,so those aren't countries that i'm,looking to target for this specifically,i'll give you a little bit more,information about what this product is,here in a second,or just right now so essentially what,i'm looking to advertise,is a um i'm sending people to an opt-in,page,and i'm trying to capture their name and,email uh the reason being,is simply because i'm it's a freemium,model it's a chrome extension,that helps college kids or kids,transitioning into college,better apply for colleges and get into,better colleges so that's sort of the,demo that i'm going after,and that's just the model of their,business now that being said we have to,select,our tick-tock pixel for those of y'all,that don't know what a tick-tock pixel,is,very simply put it allows you to track,different events and conversions on your,site,if you don't have this installed yet i,made a separate video on that and i'm,going to go ahead and link it down below,in the description definitely check that,video out beforehand,make sure that that's properly installed,because without that you won't be able,to track your campaigns you won't be,able to track the conversions on your,campaigns and essentially you're just,throwing stuff,up against the wall and seeing if it,sticks so,we're going to go ahead and select that,and just a brief explanation,as to how these events are set up it's a,two-step process so,one would be the page view which is this,link the opt-in form,and then the second one is the form,submission so the form submission takes,them to like a thank you page,and whenever they actually land on that,thank you page this event is triggered,specifically,so we're going to optimize for the form,submission because that's what we,want name just go ahead and name it,whatever your business name is,very simple one thing to note you do not,need a tick tock account to advertise on,tick tock,you just need a tick tock ad account,it's not like instagram or facebook or,anything like that,go ahead and upload a profile image same,thing just a profile picture that,represents your business,open that,awesome now category these next two,things,are really to allow tick-tock to further,understand,what your product represents what your,service represents,and who you're actually trying to target,so we're going to try and be as specific,as possible as to,what this product does so,let's go ahead and go here to education,and training,and again this is going to be totally,contextual to the nature of your,business what you're selling what you're,offering,all that stuff so just keep that in mind,but for this i'm going to go ahead and,select university education,and when it comes to ad tags one thing,that i do encourage you all to do,is just test guys like stra

The above is a brief introduction to tiktok ads conversion

Let's move on to the first section of tiktok ads conversion

How To Create High Converting TikTok Ad Creatives (FREE COURSE)

tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s

After seeing the first section, I believe you have a general understanding of tiktok ads conversion

Continue the next second section about tiktok ads conversion

How to Run TikTok Conversions Ads 2022/ TikTok ads or Advertising Tutorial Bangla

hello guys,hello,episode,videos,foreign,foreign,campaign,foreign,foreign,foreign,Dot,tick tock,foreign,only Club,tongue,is,foreign,foreign,cost,CPA hello,foreign,okay guys,foreign,foreign,foreign,request,foreign,foreign,box,and,fryer,fryer,conversion,Tempe,now,see freeze box and fryer conversion,no problem,no category category housing employment,category is,split test get more insight into your,ads by slit testing your status,campaign budget optimization number,budget optimize State campaign,foreign,foreign,view content add to cart initial,checkout,or conversion turquoise naito,is,very high button,s,foreign,thank you,air pressure placement automatic,placement,Bangla,.com,create multiple combination of creative,assets including video and ethics a,delivery will be automated to show your,audience the combination that will,maximize your result,foreign,automatic optimize targeting best on,Advertising objective at content and,past campaign,United States,foreign,language selected English okay,okay,audience,foreign,foreign,fishing,Slot World,racing tiles,automatically I'm regularly,so to originally combination,select wall,delete,foreign,foreign,foreign,kitchen,koi,kitchen accessories kitchen game,home and kitchen kitchen and dining,kitchen accessories kitchen storage,kitchen cleaner cabinet needs KitchenAid,kitchen react,s,foreign,kitchen,equipment it's an application,my kitchen for kitchen in the kitchen,the kitchen kitchen,needs kitchen cabinet kitchen cleaner,storage space cleaning,kitchen accessories,and kitchen kitchen engagement,kitchen and hacks kitchen and,accessories kitchen neighborhood DC,it will generators,foreign,kitchen accessories,foreign,accessories kitchen game kitchen gadget,home and kitchen,accessories,cleaning exercise storage cleaner,cabinet kitchen needs the kitchen in the,kitchen,my four kitchen my kitchen,essential is an appliance,kitchen equipment,kitchen set tools kitchen tools kitchen,bathroom kitchen organizer bath bathroom,kitchen wire,foreign tools,settles those darker names,okay,Behavior video interaction,um,including seven days seven days ago,foreign,um Family relationship natural lifestyle,I received the food drink food display,food display another organic cooking,tablet,um cooking,food display,ing,move Banks testing travel in daily life,daily blog Campus Life work job life,hacks Home and Garden Home and Garden,uh it's absolute style entertainment,entertainment,cosplay game Enemy game,audio vehicle is put outdoor at airports,view profile,there are other Define how to interact,with creators creators,give a hashtag interaction,foreign,storage box now,a refrigerator dryer,this is,airfryer Asana if our,y air fryer these are the emulator,nothing,is,foreign,kitchen goes kitchen Style,floor,it's an idea kitchen gadget kitchen,design,um,Supply,cleaning kissing designer,equipment,kitchen Furniture,foreign,stories box,ers,storage idea,stress holder storage solution you can,already freeze the Frid the phrase,free store freezer freeze stock,no problem,there twenty,twenty dollars,impression,foreign,kitchen and identify your stick talk,foreign,foreign,foreign,foreign,ER okay,um,foreign,foreign,okay,foreign,kihai,now they're going to take a second,problem hello,thumbnail,and another video created,for new videos,foreign,blank,ETS,at three,five six,so I said it has the holy time,foreign,complete,so um,congratulations,foreign,guys,foreign,foreign

After seeing the second section, I believe you have a general understanding of tiktok ads conversion

Continue the next third section about tiktok ads conversion

Want Sales? Copy These HIGH CONVERTING TikTok Dropshipping Ads!

if your Tick Tock ads aren't converting,and you want to go from zero sales to,one of the top performing ads for,conversions then keep watching because,I'm going to show you five examples of,Dropship product videos that have landed,themselves among the best in tick tock's,top performing ads not just for clicks,or for views but for actual sales,before we get into the video if you like,videos about winning products Drop,Shipping Shopify themes apps and,tutorials do us a favor and hit that,subscribe button and turn notifications,on now let's get into the video alright,so when I show you these keep an eye on,this graph here this shows us at what,points in the videos people are clicking,to buy the product so make sure to pay,close attention to those but also to the,dips because ideally for your videos if,you were to remake something similar you,can cut out the scenes or the text that,didn't convert well and stick to the,high converting moments instead alright,video number one is for this AliExpress,product here let's take a look,foreign,let's break this video down a little so,right off the bat I think the text here,is probably generating a lot of buzz in,the comments which tells Tick Tock this,is a highly engaged video which gets it,pushed out to more people second thing,it's identifying a problem bad car,smells and then the solution is this,product which they demonstrate,video number two is for this AliExpress,product let's take a look foreign,these types of lighting projectors are a,product that I consistently see go viral,on Tick Tock why because they have wow,factor this video has no text no voice,over just shots of the product and music,playing behind it when you have a really,aesthetic product like this in a sense,it sells itself this next video features,this AliExpress product let's watch,foreign,this video is another great problem,solution example problem hearing your,partner snore when they sleep solution,noise canceling earphones problem other,products are uncomfortable to sleep in,solution flat earphones for side,sleepers you'll also notice a huge,increase in conversions at the end this,is where they put the 50 off time,sensitive offer,this next video features this product,it's a Bluetooth remote for your phone,this is another problem solution video,the problem is you have to keep your,hands on your phone on Tick Tock to,scroll to the next video this product,allows you to be more hands-free while,scrolling video number five features a,privacy cell phone case let's take a,look,this is another problem solution video,Problem people can see what you're doing,on your phone solution this product,provides privacy by blacking out your,phone screen from certain angles you are,likely noticing a trend by now problem,solution videos tend to convert really,well I've put the links to each of these,ads as well as the AliExpress products,in a Google doc this is available to our,channel members so if you wanted to,click the join button to get instant,access if you like this video do me a,favor and give it a thumbs up or leave,me a comment down below and if you,haven't already make sure to subscribe,we post a lot of time sensitive content,such as winning products on this channel,so make sure you have notifications,turned on so that you can be one of the,first to Market when we post those,videos

After seeing the third section, I believe you have a general understanding of tiktok ads conversion

Continue the next fourth section about tiktok ads conversion

การติด Pixel Tiktok สำหรับการยิง conversion (อัพเดตใหม่ล่าสุด 30/5/2022)

ก็สวัสดีครับทุกคนยินดีต้อนรับเข้าสู่,ติ๊กตอก Add by เชียงนะครับวันนี้นะครับ,จะมาพูดถึงการติดพิกเซลอัพเดทใหม่วันที่, 30 เดือน 5 2022 การติดพิกเซลเนี่ยผม,อัปเดทไปประมาณ 3-4 รอบแล้วนะครับอ่ะแล้ว,มันก็จะมีการอัพเดทอยู่เรื่อยๆอยู่ตลอด,เวลานะครับผมก็ไม่เข้าใจจะอัพเดทอะไรนัก,หนานะครับผมก็ไม่เข้าใจจริงๆนะครับผมก็,เลยต้องมาอัดคลิปให้กับทุกคนนะครับเพื่อ,ที่ทุกคนจะได้ทำไปมือใหม่สามารถทำได้นะ,ครับโอเคอ่าเริ่มเลยนะครับการที่เราจะติด,พิกเซลได้เนี่ยบิ๊กเซลนะครับจะเป็นตัวติด,ตามพฤติกรรมลูกค้าที่เข้ามาชมเว็บไซต์ถ้า,ใครไม่เคยติดพิกเซลหรือฆ่าใครยิงติ๊กตอก,นะครับโดยไม่ติดพิกเซลเนี่ยผมก็จะไม่แนะ,นำให้ยิงโฆษณาในติดตอบนะครับโอเคกลับไป,ที่หน้า Event Manager นะครับให้เราไป,ที่เนื้อหาไปที่คำว่ากิจกรรมนะครับดีจัง,ว่าเนื้อหาไปที่กิจกรรมแล้วไปเลือกคำว่า,กิจกรรมบนเว็บไซต์นะครับกิจกรรมในเว็บพา,เรื่องเสร็จนะครับบางคนที่ไม่เคยมี Pixel ,มาเลยมันจะคิดมันจะขึ้นคำว่า create ,พิกเซลหรือสร้างพิกเซลสำหรับคนที่เคยติด,ตั้ง figure มาแล้วนะครับให้เรากดคำว่า,การตั้งค่าติดกรรมเส้นอัพเว็บ Event นะ,ครับโอเคแล้วเลือกคำว่าติ๊กต๊อกพิกเซลแฮ,ตอบกดต่อไปให้ตั้งชื่อนะครับวันนี้และ,ศิษย์ครับ 5 ,ตั้งชื่อตามเสื้อเพจของเราก็ได้นะครับตาม,เซลล์ผิดของเขาเราก็ได้นะครับอ่ะแล้วกดคำ,ว่าแมนลี่, instasave นะครับอ่ะติดตั้งโค้ดพิกเซล,ด้วยตัวเองแล้วก็ต่อไปให้เรียกว่า, Standard Mode โหมดมาตรฐานแล้วคุณจะมา,สร้างนะครับพิกเซลจะถูกสร้างขึ้นเรียบ,ร้อยนะครับปัญหามันสร้างขึ้นอย่างเดียว,มันใช้ไม่ได้มันต้องรู้จักกับเซลล์เพจเรา,ด้วยถ้าสร้างอย่างเดียวและก็ใช้ไม่ได้,ต้องรู้จักกันฉะนั้นเราต้องเอาโค้ชเนี่ย,ไปให้เซลล์เพจมันรู้จักกันซึ่งโค้ชนี้นะ,ครับแต่ก่อนมันเลื่อนตรงนี้ได้เดี๋ยวนี้,มันเลื่อนไม่ได้ละนะครับให้เรากด,ดาวน์โหลดโค้ด Pixel ,นะครับโค้ชพิกเซลมันจะถูกดาวน์โหลดให้เรา,กดเปิดโค้ดพิกเซลขึ้นนะฮะให้เรากดเปิด,โค้ดพิกเซลขึ้น,เพราะเปิดแล้วนะครับพอเปิดแล้วผมแฉหน้าจอ,แป๊บนึงนะครับ,เพราะเปิดแล้วโค้ชพิกเซลมันจะหน้าตาเป็น,แบบนี้ในเรื่องของเซลล์เพจเนี่ยเราจะใช้,โค้ดพิกเซลแค่นี้นะครับตั้งแต่จีคิวโหลด,นะครับที่คิวโหลดนะครับจนถึงอ่า,เอาตรงระหว่างฟันหนูจนถึงฟันหนูนะครับ,หลังฟันหนูจนถึงฟันหนูเอาแค่นี้พอนะครับ,แล้วกดคัดลอกเอาแค่นี้นะเพื่อที่จะเอาไป,ใส่ใน sale Page นะครับแล้วเอาโค้ชแค่,นี้เอาไปใส่แนวในเซลล์เขตไปที่เซลล์เพจนะ,ไปที่เซลเพจ,ไปที่เธอเพจของเรานะคะไปที่เซลล์เพจของ,เราโอเคเลือกคำว่าเซลล์เพจนะครับคลิกที่,ชื่อเซลเพจ,แค่คลิกที่ชื่อเธอเพจนะครับเลือกคำว่า,ตั้งค่าโซเชียลได้ Pixel นะครับให้เอา,โค้ดนี้นะครับใส่ตรงพิกเซล tiktok พิคเซล, ID แล้วกดบันทึกแค่นี้นะครับมันจะรู้จัก,กันเรียบร้อยละพิกเซลกับตัว sale Page ,จะรู้จักกันเรียบร้อยให้เรากดคัดลอกลิงค์,ไว้เลยนะครับกดคัดลอกลิงค์ตรงนี้ไว้เลย,กลับไปธนาที่ Event Manager นะครับแม้,ตอนนี้บิ๊กเซลล์กับเซลล์เพจมันรู้จักกัน,เรียบร้อยนะมันรู้จักกันเรียบร้อยเลื่อน,ลงมาด้านล่างนะครับให้เปิดใช้งานข้อที่ 4 ,นะครับให้เปิดใช้งานข้อที่ 4 แล้วกดต่อไป,นะครับเพราะกดต่อไปเสร็จนะครับที่นี่มี,การติดพิกเซลเนี่ยมันติดต้องมันติดตั้ง,เรียบร้อยแต่มันยังไม่สนิทกันเราต้องทำ,ความสนิทสนมให้กับมันนะครับการติดพิกเซล,เนี่ยมันจะมีการที่เขาเรียกว่า tracking ,นะครับใครกิ้งได้ 2 แบบแบบแรกคือ URL , Event นะครับแต่ที่สองคือ Click Event ,นะครับแบบแรกแล้ว Event หมายความว่าถ้า,เรายิงโฆษณาไป 1,000 บาทมีคนเข้ามาชม,เว็บไซต์ 100 คนนะครับพิกเซลมันจะตกมันจะ,จับว่ามีคนเข้ามาชมเว็บไซต์ 100 คนหลัง,จากที่เข้ามาชมเว็บไซต์แล้วกดคลิกปุ่มกี่,คนนะครับคลิกปุ่มกี่คนมันก็คือกิจกรรมการ,พริกนะครับหรืออ่า Click Event นะครับ,ฉะนั้นการแพ็คกิ้งมันแพ็คกิ้งได้ 2 แบบ,แบบแรกคือ URL Event ให้เรากดด้านซ้าย,มือป้อนคำสำคัญของ URL นะครับให้เลือก, Event ว่าบิลล์ Content View Content ,นะครับแล้วเอาเว็บไซต์ของเรามาวางนะครับ,มีใบที่การตั้งค่านั้นสูงนะครับแล้วเลือก,คำว่าวันนะครับหรือครั้งเดียวมันหมายความ,ว่าถ้าเราติดตั้งพิกเซลเนี่ยถ้าผมเข้าไป,ในเว็บไซต์มันเราเราเข้าไปในเว็บไซต์สิบ,ครั้งมันจะนับสิบครั้งถ้าวันเราเข้าไป,เว็บไซด์สิบครั้งมันจะนับแค่คนเดียวน้ำ,ให้เราเลือกบอลเพื่อความแม่นยำไม่สุด,ฉะนั้นกิจกรรมอ่าการดู Content View , Content หรือคนที่เข้ามาชมใสเสร็จเรียบ,ร้อย Event ต่อไปจะเป็นอีเว้นท์ที่สำหรับ,การที่เราสามารถคลิกปุ่มเพื่อเราอยากรู้,ว่าคนมาครึ่งปุ่มในเว็บไซต์แล้วเนี่ยมี,กี่คนนะครับให้เรากดเพิ่มองค์ประกอบของ,เว็บนะครับสำหรับใครที่เพิ่งเคยติดแค่,ครั้งแรกเพียงครั้งแรกนะครับแล้วยังไม่,เคยดาวโหลดติ๊กต๊อกพิกเซลเฮลเปอร์ให้กด,อินสตอ tiktok พิกเซลเฮลเปอร์นะครับเพราะ,กดดาวน์โหลดเสร็จแล้วนะครับให้เพิ่มใน, Chrome เพราะกด App to โคมแล้วให้กด Add , Extension นะครับมันจะเข้าสู่อาทิตย์ต่อ,พิกเซลเฮลเปอร์มันจะอยู่ใน Chrome เรา,เรียบร้อยให้กลับมาหน้า Event Manager ,แล้วกดรีเฟสทีหนึ่งนะครับแล้วก็สามารถติด,ตั้งองค์ประกอบของเว็บได้นะครับสำหรับคน,ที่ติดตั้งเรียบร้อยนะครับให้ไปด้านซ้าย,มือนะครับแล้ววาง website URL ของเรานะ,ครับแล้วกดไปข้างหน้า,เว็บไซต์ของเราจะขึ้นมาด้านซ้ายมือนะครับ,เว็บไซต์ของเราจะขึ้นมาด้านซ้ายมือเออ,เว็บไซต์ของเราจะได้มาด้านซ้ายมือนะ,อีเว้นท์ที่ 2 เราอยากรู้ว่ามีคนเข้ามาชม,เว็บไซต์เราแล้วกดปุ่มติดต่อเรากี่คนมั่น,คือกิจกรรมแอด Line กับเบอร์โทรนะครับให้,เราคลิกเอาเมาส์นะครับมาชี้มันจะเป็นแถบ,สีน้ำเงินนะครับคลิ๊กทีนึงเพิ่มองค์,ประกอบนี้หรือไม่บอกว่าใช่คลิกโทรที่ 1 ,เพิ่มโอกาสนี้หรือไม่โอ๋ใช่มีกี่ปุ่มปุ่ม,ไหนที่ติดต่อเรามีกี่ปุ่มเอาทุกกลุ่มถ้า,รหัสมีกี่ปุ่มอนุปุ่มผมในติดต่อเราบ้างนะ,ผมนี้อะใช่,ใช่นะครับแล้วก็ผมสุดท้ายด้านล่าง,ใช่เอาแค่ผมแอดไลน์กับผมเบอร์โทรนะครับ,อีเว้นท์นี้เราจะได้ว่าเคยปุ่มอีเว้นท์,ที่ 2 เสร็จเรียบร้อยอีเว้นท์ที่ 3 เรา,อ

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TikTok Ads - Traffic vs Conversions (In-depth explained)

imagine you go to tick tock and when you,start your first campaign the first,thing that you will see is a vacuum pane,objective you see the traffic objective,you see the conversion objective now not,knowing what each objective does might,cost you a lot of money it costs you,time and it costs you opportunities so,let me show you in a basic video what is,the difference between these two,objectives and I'm gonna go very very in,depth so when by the end of this video,you'll have a hundred percent Clarity on,which objective you want to stick to,based on your business goals I'm going,to show you as much as possible to,simplify this kind of comparison between,these two objectives because if I go to,technical you will be overwhelmed and,that's not my kind of objective for this,video so think about these three,objectives as free kind of layers that I,want to kind of go through the first one,is optimization when you you choose a,traffic as your campaign objective your,optimization is going to be only clicks,the moment when you chose this,particular objective Tick Tock at,algorithms what we are going to do they,are going to optimize based on clicks,they will see like a successful campaign,in terms of how many clicks you are,getting so if you are optimizing on,traffic one thing that I can promise you,you'll get a lot of traffic to your,website now for tick tock they don't,actually care about with the quality of,a traffic I just want you to give you a,bunch of people on your website on the,other hand with conversions you can,optimize for things like value,conversions and clicks on that asset,level and this is the part where I want,you to kind of clarify a few things so,with a value actually let's start with,conversions when you optimize for,conversions which is set by default,pretty much what you are doing and what,she was saying to tick tock hey I want,you to optimize my ad creatives based on,people who are more likely to buy from,me even both of they might not know your,brand even though they might see your,business for a first time but it doesn't,really matter they are going to optimize,the algorithms will understand that this,is what is your main goal this is kind,of your first objective that you want to,get from a vet campaign so that's why,kind of an audience if we look at these,two objectives the audience will be,completely different based on what you,are optimizing for the second,optimization that you can make with,conversions is a value now with a value,what you have to understand is that it,is locked for a specific period of time,you gotta have some seasonality on your,Twitter account and you have to get,quite a few conversions before they are,going to unlock you like with a value,optimization but essentially what this,helps you is like the algorithms now,they are going after again people who,are more likely to convert but not only,to convert but also to buy a much more,expensive product where I would say,generally speaking it helps you to,increase the average good value and,ultimately it increases your return on,NetSpend it is a pretty cool,optimization once like you unlocked this,I would recommend actually give it a try,but you know if sometimes it might not,work so you have to be aware of that as,well now the third optimization is,clicks however if you're optimizing for,clicks using the conversion objective is,going to be exactly the same as you,would optimize for you know traffic so,actually if we think about it from this,particular perspective then the,objective that you're using on the,campaign level actually does not matter,that much what matters is what you are,optimizing on web ad set level if you're,optimizing for clicks using the,conversion you're gonna get kind of the,same outcome so it is not about the,traffic it is not about the conversions,it is about what you are optimizing on,the ad set level and this is pretty much,how these optimizations looks like on,the ad set Level under the bidding and,optimization section with traffic you'll,have only the clicks as an optimization,goal for conversions you'll have these,three points that I've mentioned so far,now when it comes to the analysis how do,you analyze and how do you optimize,these two different campaign objectives,because you might have as an objective,if you're a big brand you want just to,get you know some traffic once you get,some brand awareness that's fine but if,you are optimizing for conversions you,want to look at different metrics so,that's something crucial and when it,comes to traffic we want to look at free,metrics which is your cost per click how,much you are spending to get that click,let's say on average you might get like,a one dollar or 0.5 that is like you you,are pretty much paying one dollar to get,one person to your website then we have,a click through rate where CTR this is,in terms of percentages how many people,are like clicking through your like ad,and they are going to your website and,then we have a video watch time t

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How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)

what's up guys my name is kazzy sharara,and I'm co-founder of viral growth we,are focused on Tick Tock and we run,multi-six figures and Tick Tock ads,every single month and in this video,we're going to go over exactly what our,strategy for tick tock ads is how we,test how we come up with Tick Tock ideas,what are some of the kpis we look at and,how you can actually start a tick tock,campaign and scale it all the way to,whatever numbers you're looking for,every single month before we jump into,the video guys hit the Subscribe button,like the video and hit the Bell button,because we're going to be posting videos,every single week and you want to be on,top of tick tock content so hit the,Subscribe now and let's jump in the,video when it comes to tick tock ads one,of the first things you have to,understand is it actually different than,any other platform whether you've ran,Snapchat ads Facebook ads or Instagram,ads you'll typically find that Tick Tock,ads in general are way more competitive,and what I mean by that is it isn't as,easy as throwing up a quick little image,and calling it an ad it's not like you,go to canva and just have a real quick,little image and a quick little video,and or a strong video video and throw it,up there Tick Tock itself is very very,particularly picky in terms of the ads,that they like to actually promote so,you might throw up an ad you might throw,up a stock video ad but the performance,of the ad will absolutely be awful so in,terms of tick tock as a platform to,advertise on it's actually super,competitive and the reason for that is,you have to be on top of your creatives,creatives is the name of the game for,tick tock and I'm going to show you how,to actually come up with the creatives,that you know are constantly coming in,and you get results over and over again,but the main thing is to understand that,if your creatives are not good no matter,what kind of media buying strategy you,have on Tick Tock specifically it's,never going to work so to summarize in,terms of the main thing about Tick Tock,is that you want to avoid stock footage,generally doesn't work well images you,won't even be able to run ads on those,what really works is content that looks,native so now that we've covered kind of,the difference the major difference,between Tick Tock ads and other,platforms let's go into how you can come,up with infinite ideas for the ads,themselves so what I typically like to,do is with our agency we usually have,about two to three testing days per,client what that means is that let's say,on Monday and Friday of every single,week we will have testing days for ads,to go out and we'll usually have like at,least five to ten different creatives,uploaded on those particular dates what,that will allow us to do is constantly,have testing going on and we'll be able,to find new winners as we go throughout,the week if you have this process you'll,never have any any shortage of the,winning ad creatives another thing about,Tick Tock that is super different than,other platforms is that the creatives,themselves exhaust significantly faster,in something like on Facebook or,Instagram and the reason for that is,Tick Tock hates showing the same ad over,and over again and what you're really,trying to do is keep that freshness,there's positives and negatives to that,one positive of this is that you can,typically allocate significantly larger,budgets right off the get-go and Tick,Tock algorithm will still perform,whereas in Facebook if you go from 20 to,500 right off the bat you're actually,going to have a really hard time doing,that scaling on the other side of things,if your ad is more than a week or two,weeks you'll typically see like a sharp,downturn of the ads themselves and the,CTR will go down the video views will go,down and The Tick Tock ad platform will,actually suppress your videos so I say,all this so you guys can understand how,important it is to have a steady stream,of creatives coming in and all the ideas,and copywriting flushed out and ready to,be put into the ads manager next I'm,going to break down how I come up with,ideas and write copy for these ads,effortlessly over and over again so like,I said we're managing about multi-six,figures in ad spends with multiple,clients of hours so we need to have a,very very steady process the way I like,to do it and I've trained our media,buyers on our copywriters to do it is we,go to two locations and they both can be,found in the tech talk creative Center,so you can see the top performing,organic videos and you can see the top,performing advertising videos so the ads,and the organic what most people make,the mistake is that they try to be too,much of an ad and not enough organic the,ideal Tick Tock video strikes a balance,between the two side it looks organic,enough but it actually has enough,click-through rates so when you have,these two come in you will have a really,good ad that will last you a,significantly longer time than an ad,that is not super c

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TikTok Conversion Ads for Spotify

in this video i'm going to go over how,you can use a tiktok conversion campaign,to promote your music on sites like,spotify apple music etc all the,streaming platforms just like how i do,it on facebook ads and i'm also going to,show you how you can set up the tick,tock pixel on your landing page so,let's let me share my screen,so here we have tick tock ads if you,don't have tick tock ads manager just go,to ads.ticktalk.com and make an account,it's entirely free to make the account,obviously it's not free,to run the ads so i'm not going to cover,how to make the account here but once,you have it you can start right back in,this video now before we make a,conversion campaign,you're going to want to make a landing,page service and not every landing page,service,that you can use here i'm using feature,fm that's what i'm going to use for this,video,various platforms like toneden and hyped,it and maybe link fire also support the,tick tock pixel now each of those,services are going to,make these pages slightly differently,but also implement the tick tock and,facebook pixels in a slightly different,way so keep in mind if you're not using,feature fm,things are going to be a little,different they should be able to work,but it's going to be different so i'm,just going to be using feature if i'm,here so i made this page for my most,recent song that i've dropped,and we need to be able to track what,website actions actually occur,on this page and so to do that we use,the tick tock pixel,so over in here i can go to assets,and events and inside of this events,page is where everything with the tick,tock pixels,actually live i'm going to use website,events,now in here you're going to see i have a,bunch of pixels because it took me a,long time to figure this out and tiktok,changed how they do their pixels a bunch,of times in the past year or so they've,had this ad platform available,but i'm using this feature fm pixel,in here,so the pixel itself is just this number,or series of numbers and letters so you,can just copy this,and that is what we're going to install,on feature fm so when you edit your,feature fm page you can install all,these retargeting pixels so here's my,facebook one you're going to want to put,the tick tock pixel in i don't know what,plan you have to be on feature fm to get,the tick tock pixel so make sure you,check that if you want to use feature,time for tick tock but if you want,future fm to try it out i do have a 30,discount code uh for any one year plan,in my description,so i have my tick tock pixel that's just,the same number that we had over here on,tick tock ads,and now i can just save that,now you don't just want to blindly trust,that everything's working you want to,make sure it's working so to do that,we're going to go to test events,and i was doing a trial before this,video so that's why i already had it,there what you do is you just paste your,feature a family so i could just come to,feature fm,and i could grab the link for this site,and paste it here and then we click,generate qr code and i don't know why,tick tock doesn't like this facebook you,don't have to use a qr code in your,phone,but tick tock requires you to do it so i,just take out my phone camera and i just,scan that little code and open it up and,now it's opening up,the landing page that we have on my,screen this is just the feature from,page now we're not seeing anything on,tick tock test events tool yet but as,soon as i click on spotify,it'll take me to the song and start auto,playing and on my screen now we get a,bunch of events that popped up so,there's a bunch of click buttons i don't,know why it's firing all these button,clicks there must just be something with,the way that feature fm is passing data,over to tick tock ads but we do get one,view content and so essentially,what feature fm does is when someone,converts on your landing page and you,know clicks through,they're firing a view content event and,so,if we flip back over to the ads manager,we can actually make a campaign,that's going to become very important,when we decide what to actually optimize,our campaign for because we don't care,how many people click our link we don't,care how many people land on the page,we only care how many people click that,button,and go to spotify or whatever streaming,service in this case now some of you,might be thinking why wouldn't you just,use a traffic campaign sending people,directly to spotify and if you're,wondering that it's the same reason as,it is for facebook but i do have a video,right here that you can learn from to,see why i don't just use traffic it's,exactly the same problem on tick tock,ads as we all experience trying to use a,traffic campaign on facebook ads so,we're just going to use the website,conversions objective,i'm just going to call this test you can,call the campaign whatever you want,then i'm going to click continue,and this is going to take us into the ad,group and by the way i'm going to be,making more content ab

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