I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
Let's move on to the first section of tiktok ads duration
Tik Tok ADVERTISING...Length Of Videos & Keeping Costs DOWN!
Tik Tok ADVERTISING...Length Of Videos & Keeping Costs DOWN!
how frequently should you be swapping,out your tick tock ads or how long does,it take for a tech talk ad to run its,full course today we're going to take a,look at it,my name is jacob marks and i'm a digital,marketer and entrepreneur um i have,experience in running ads on all types,of platforms i've been in marketing for,six seven years now and i have quite a,bit of experience in this platform i've,spent over a million dollars on it and i,can tell you that uh it it is not quite,what it used to be,it is changing and evolving very quickly,the more people that are starting on the,platform now more people are getting ad,spent on there and they are starting to,uh there's a lot more competition and,you're not able to get as big a bang for,your buck as you used to,so like let's let's track back ads on uh,tiktok been around for about a year so,tick tock is just a this is a new,platform i mean this thing has,exploded over like the last two years,especially through the entire pandemic,seems like that's the first time it,actually caught my eye i always just,thought it was you know for like kids um,i have my own tech talk now that i uh,that i put videos out on for fun you,know um,it is a useful tool though and i mean at,one point when we first got signed on,with tick tock back in january,i mean it was phenomenal i mean i think,it was like the last week of january,probably early february when i started,running,testing the platform a little bit uh,yeah set up some some basic landing,pages and the content that i put on,there i'm trying to think of what it,originally was i think it was something,more personal like a photo of me um,coming and doing something popping out a,very,in person kind of feel on there,not really too trendy but just kind of,like a basic video,and we brought in um,the cost per lead originally when we had,started was,uh extremely low i mean it was like 50,lower than any other platform so we went,through and i mean we blew through and,spent a ton of money on tick tock at the,time because it was just uh it was great,it was amazing what it was doing now,what i quickly realized was uh at least,after it seems like there was like a,huge shift in the platform somewhere,around may uh where the cost just really,started going up like we didn't change,content i don't know if my my audience,was starting to you know feel a little,bit of ad fatigue that could be possible,we did take a break and it seemed like,when we came back,we kind of got a spike but,um the platform uh the ad cost just from,january,down to,uh may has has changed a ton,it's still very valuable i still use it,today but you run into a problem of the,actual ads that you're running on there,um they don't last that long,the creatives are very uh i do have some,that have performed well over time and,those ones i kind of ease people into,and i just do those on my retargets and,i usually put a cost cap on them if,they're in an ad set that,i'm trying to run something new in,but when i launch a new piece of content,now i know pretty much within,probably within like four hours or not,um if it's gonna perform well i have had,some pieces of creatives that i have put,on there that have,absolutely you know smashed it within,like the first day or two and then,completely fell off after that,and i've had other ones that have kind,of eased in and like or a lot like a a,long like flow of return comes off of it,if that makes sense so and it all comes,down to i think that like the amount of,attention um that you're trying to,capture like what you're putting in with,that ad in the first couple of seconds,that's what you're going to return off,of so,there's two different styles of,creatives that you can make one that is,going to be a little bit more slower,paced and longer so i found that my my,pieces of creatives that i make that are,about the full 60 seconds where you know,it's usually like a video montage that,i'm speaking over a little bit more high,quality,will perform better over the long run,so let me get this straight gas prices,are going up food prices are going up,home prices are going up and your,electric bill is going,down okay we all know that's not true,your electric bill is going up and it's,going to keep going up as inflation,increases just like it always has,and then the ones that i put together,really quickly that are usually like,snappy,quick quick messages quick call to,actions those ones have a lifespan of,about like three days homeowners are,ditching their high electric bills and,doing this instead new solar technology,paired with home energy conservation,makes your electric bills drop to almost,nothing check out how this but went from,over 200 all the way down to 43,click the link in the description and,let us show you how much money you can,save by going solar so what is the uh,the perfect way to do it honestly it's,just being able to swap the content out,as quickly as possible you got to be,able to like dig in and be really,creative if you're not
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Continue the next second section about tiktok ads duration
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the second section, I believe you have a general understanding of tiktok ads duration
Continue the next third section about tiktok ads duration
How To Choose The RIGHT TikTok Ad Objective
How To Choose The RIGHT TikTok Ad Objective
there are seven different types of tick,tock ad objectives inside of tick tock,ads and each of them have their own,unique benefit I'm going to be going,over each type and showing examples from,real ads so that by the end of this,video you understand exactly which,campaign type is best for you and your,business and before we jump in if you,really want to get the most out of this,video I do encourage you to have your,Tick Tock ads account open so you can,follow along with me if you don't have a,tick tock ads account I encourage you to,check the link down below and sign up,for a tick tock ads account I've,actually partnered with Tick Tock to get,you a very limited very special deal so,do be sure to click that link down below,and take advantage of this special,holiday offer and sign up for a tick,tock ads account if you don't already,have one this is probably one of the,best chances to get into Tick Tock ads,right now with this limited time offer,so after you've gone through and either,created your account or logged into your,Tick Tock ads account you'll be taken to,a dashboard that looks something like,this today we are going to be coming in,here to this create campaign and then,it's going to ask you if you want to go,into simplified mode or custom mode,we're going to be going to custom mode,and this is what we're going to be,talking about pretty heavily today when,you're going to create a new tick tock,campaign you're going to notice there,are these advertising objectives we have,of awareness consideration and,conversion and I like to look at these,objectives like a funnel so you have,your awareness type objectives where you,can have a very broad Reach This is the,reach right here and then you have your,consideration where you have traffic,video views lead generation Community,interactions and then you have,conversions where you have app installs,and web conversions we're going to be,going over all of these objectives the,difference between them and when you,should be using them for your business,so let's go over these a little bit more,in detail so the first one we have here,in the awareness bucket is reach now,reaches if you want to launch a branding,campaign or just want as many people as,possible to see your ads it helps you,raise brand awareness increase,recognition and build trust the bidding,method for this is based on cpms which,means you'll pay per thousand,Impressions this is typically a campaign,type that is really good for big Brands,such as Coca-Cola Nike Adidas but not,super efficient for a small business,however if you do run a local brick and,mortar store and wanted to Target a,specific geosa maybe you have a grand,opening or something coming up and you,just want people to be aware of your,local store that could be a used case,for using this reach objective and if,you are curious what a reach ad,typically looks like I want to introduce,you to this very handy tool this is The,Tick Tock creative Center basically it,allows you to go through and see Tick,Tock ads based on industry the actual,objectives likes and then duration as,well so if you want to go and see what,kind of companies in my industry are,running reach ads you can come over here,and go over to the objective and then,choose reach and this will show you,examples of ads that are currently,running with the reach objective now one,thing that you should probably pick up,on is these don't really look like ads,that's one of the keys to creating great,Tick Tock ads is to make them not look,like ads but you can come through and,get an idea of what these actually look,like you can see here's one from State,Farm there's a cleaning appliance,company Cuisine all sorts of different,ads inside of here if you wanted to go,through and run the reach objective next,up we have the traffic objective traffic,is if you were looking to get as many,people to your site as possible a few,use cases for this audience type would,be if you have a brand new tick tock ads,account that does not have any data on,your tick type pixel it doesn't have any,conversion data any purchase data things,like that because keep in mind this,traffic objective will do its best to,Target people who are likely to click on,your ad and go to your website but it's,not necessarily optimizing for people,who are likely to purchase on your,website or fill out a lead form that's,where the conversion objective comes in,which we will be talking about later so,most of the time if you do have the,pixel set up and you have conversion,data already flowing through that Tick,Tock pixel I recommend going with the,conversion objective that we'll be,talking about a little bit later but,generally because this is optimizing,more towards getting as many people as,possible to click on your website the,cost per clicks can be cheaper than a,conversion action that doesn't,necessarily mean the cpcs will always be,lower but generally speaking that is the,case now unlike the Reach campaign where,you are billed ba
After seeing the third section, I believe you have a general understanding of tiktok ads duration
Continue the next fourth section about tiktok ads duration
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fourth section, I believe you have a general understanding of tiktok ads duration
Continue the next fifth section about tiktok ads duration
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se
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Continue the next sixth section about tiktok ads duration
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
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These 3 TikTok Ads Tools Will 2x Your Results In 12 Days (Or Less!)
These 3 TikTok Ads Tools Will 2x Your Results In 12 Days (Or Less!)
now that you're hopping on tick tock and,that you know that a few other brands in,your industry are currently on the,platform do you wish that you could,scrape their analytics know exactly what,ads they're running download these ads,to build your swag files and even create,some automated comments for your post so,that way as soon as you post tick tock,comments you're already gonna be able to,create some interesting comments to pin,and get some more engagement well look,no further i discovered a software that,helps you do all of these things which,is what i want to share with you in,today's video if you don't know who i am,my name is justin and i'm the founder of,woozle media an e-commerce marketing,agency specializing in elevating,thriving brands by simplifying,e-commerce growth before we get started,make sure you leave a like subscribe as,well as turn on post notifications but,on the first to know about these cutting,edge ecommerce marketing tips post on,the channel every week,so the first thing i'm going to ask you,to do is you go to talktools.com,this is the website that has all of,these tools so that's actually built or,at least i'm not entirely sure if he's,the founder of that company but michael,sanchez which is a pretty big tick tock,marketer out there he's got his podcast,talk to talk and if you go on his,website you've actually got the tick,tock tools right there that takes you,directly to again these talk tools,website which shows you four tools,available to help you out and after,using a couple of them i can say,confidently that those tools are great,at helping you again just do competitor,analysis and look at what everybody's,doing out there on the platform so,there's basically three tools the first,one is actually combining these two to,the left right here talk audit and talk,view they're actually both the same,tools so if you click on both as you can,see right there it's actually gonna,bring you both to the same google chrome,extension so let me show you an example,of that tool so now that you're on the,tiktok creative center to use that app,it's pretty simple you're going to start,noticing some extra stuff on here and,one of these things is actually going to,see you know you see the amount of likes,the comments the shares the time you see,a little download button and you see one,of these little check boxes at the top,so let me select a couple ads that i,think let's say would be nice to review,right let's select that one here at the,top and let me pick um let's just say,this one right here so i can select,these both go to the tool at the top and,then it says ads collected two right,which are the two that i just selected,right here then download add data and,that's gonna export it to a csv so now,if i look at this csv i can see,basically pretty much everything about,that ad i can see the region so where it,was shot in or basically where it's,advertised in right now in the street,the objective of that campaign the,duration the ad the format obviously the,source the likes comments shares and,then a direct link to that so if you,want to quickly build a swipe file or at,least a database of ads that you find,interesting right and again that's the,that's the beauty with the top ads on,tick tock those are usually ads that are,working very well right now and then the,platform kind of pushes to the front to,show all the other advertisers out there,hey what is working right now on our,platform so browse through this find a,couple within your own industry right,you can actually filter that at the top,right if you're an apparel accessories,brand or again you can even open that up,and then select you know select all or a,specific product so basically filter,these ads based on your industry and,then from there build your simple,database with this tool is very easy to,do so now let's use the talk comment,tool this is actually on their own,website so it has its own separate,website so talkcommon.com if you want to,head straight over to that so what you,could do you simply have to upload a,profile pic create a username and then,add a comment what does that do is as it,shows right here basically that is a,live preview right so what it shows let,me just write something hi this is,justin right so and then i see right,here i've just added a username justin,and then i say hi this is justin and i,could also add a profile picture so what,you can do is download this asset and,then it would basically give you a png,which you can use in your video edits so,what it means is that allows you to,actually shoot a video just as if you,were responding to comments and this,changes the game right this is good for,two reasons the first one is,when you actually respond to a real,comment on tiktok this is not only an,organic way of engaging with your,audience but also shows that exactly,that you are engaging with your audience,it shows that you're present and that,you listen to the audience so that's a,good thing the second thing is
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