I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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Ads Moderation Specialist at TikTok: Ayuna Dorzhieva (DMS)
Ads Moderation Specialist at TikTok: Ayuna Dorzhieva (DMS)
um,hiya junior thanks for joining me for,this um short short interview,um uh so you graduated just this year,um from masters in digital marketing um,and last two months you started working,with tiktok,uh last few weeks actually thank you,yeah so congratulations on that that's a,it's a really exciting company to be,working for,and the reason why i reached out to you,is because,you are uh you've experienced what it's,like to be job hunting,in a challenging marketplace,so you graduated in the middle of the,pandemic,so really unfortunate timing um but,yes you've you've managed to find a,fantastic opportunity,and also being an international student,you've had to go through the visa,process,um also during a lockdown so that was,harder to actually get access to the to,the relevant government bodies,um so it would be really interesting,just to hear a little bit about your,experience of job hunting in the current,market conditions um,i think like what we're looking at is,these the situation is going to stay,this way for a while,so for the new intake of students it,would be just great to hear,what tips suggestions advice you would,have,for students when job pointing in a,market like this what has been,experienced sure yeah so i started to,look for a job about two three months,ago,and i was applying for two positions,today i was really laid back because i,was still,working on my thesis so i didn't have,much time and i was only applying to the,jobs that i,kind of liked uh the new ones that,appeared every day so i think i applied,to probably like,60 jobs most of them didn't reply to me,and probably like five or ten replied,and scheduled an,interview and i've gone through a few,stages with different companies,and i received two off,first one was from tick tock and another,was from for a translation position,somewhere in cork,and i didn't really want to move to cork,so i yes,and i like tick tock so i joined tick,tock recently,um yeah i don't really have much,tips about the interview process because,most of them didn't turn out good so i,don't think i'm in a position to give,any advices,the only thing i would highlight is just,to prepare and to check,the company's culture and what they,value and their,um mission of,of the company uh i did not go through,the visa,process uh because tick tock said that,they're gonna take,care of it so they require they,yeah that's very convenient yeah so they,asked me for a list of documents to send,to them,and i'm kind of working on that,gathering my ppsn,and stuff like this so and after that,i'm gonna send it to them,and as far as i know as of now,they're gonna be working on it on their,own,um that's great so i don't really have,much,yeah so i don't have much advice on that,um yes so i just started so i don't,really have any,information about how it is to work at,tick tock so far it has been,uh fun and i'm just going through the,training process,but the fact that it's uh working from,home,it's a little bit different and,challenging so i didn't really see any,one of my colleagues,i just text with them and i don't really,know how they look like,i don't know how anyone looks like,pretty much so it's a bit uh,it does feel a little bit you know,hard to adjust but uh,yeah but i guess,soon it's all gonna be over hopefully so,yeah i'll get a chance to meet them in,person,which i'm very excited about good good,and so coming back to the job hunting,then you said you sent about,60 applications and you got maybe a,couple of interviews out of that so i,guess,the message the key takeaway there is,that you gotta be consistent and you do,have to,send quite a few applications uh before,you get get interviews is that kind of,the key takeaway for you,yeah yeah i think so i i actually wish i,started,earlier i yeah i did start in like,probably,june yeah um but i think i could have,started in like,may or something like that because,while thesis does take a lot of time um,you know job application takes like an,hour a day every morning so,i was a little bit probably scared of,the process so i was like delaying and,procrastinating on it,but i think applying just even like one,for one position a day,after month would you know get a few,interviews at the end of the,month so yeah i if i was to go back in,time and change it i would start,applying earlier,like i think a lot of other of my,classmates did,who started applying you know back in,like,april or something okay so okay,so you'd suggest april may is probably a,good time to start to start job monday,yeah i'd say so yeah,and even if you do get like a job offer,right away,i think it's still possible to manage to,do thesis,and work at the same time like i've,heard other people,from uh other last years aluminized a,few did that,and i know some people start doing that,this year as well so it,it is hard but you know,it's possible so it's kind of up to you,how,urgent it is for you to find a job so,if you have enough time of course you,can take a few months break and stu
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TikTok Ads Step By Step Tutorial | Beginner to EXPERT in ONE Video!
TikTok Ads Step By Step Tutorial | Beginner to EXPERT in ONE Video!
imagine going back in time back to 2013,where facebook ads is relatively new and,everybody's kind of like no you should,stick with the good old google adwords,and,being able to be a part of that initial,wave where cost per click cost per sale,cost per lead and everything was cheap,in fact we don't even have to go back,that far,i feel that right now,if you're doing this right today in this,video i'm gonna be showing you how to,utilize facebook ads the right way,where you're gonna discover that the,cost per lead the cost per sale,is gonna be significantly lower than any,other advertising platform,hey this is ping jin here and today i'm,going to walk you behind the scenes to,the whole tutorial where i'm going to,log into my dashboard and show you,exactly how we create winning campaigns,where we how we started off from zero to,over a thousand dollars a day and why,this platform has got so much potential,and by the end of this video you're,going to be able to understand what,exactly does it take to build up a,winning ad campaign how to be tested how,do you scale it the right way,and generate leads and sales that is,significantly cheaper than all the other,platforms let's begin,all right so now i am in the ads manager,and you're going to see some,similarities with facebook and the first,thing that's going to happen once you,create an account is you're going to be,able to,see the advertising objective and very,similar to facebook the first thing,you're gonna do is you're gonna make,sure that,you are not gonna pay attention to,traffic app installed video views lead,gen why because all these right now does,not matter these are all for vanity,metrics the truth is,it all comes back down to conversions so,we're going to start off with,conversions okay because that's,ultimately what you want a conversion,for now what is a conversion a,conversion could be a sale it could be,an opt-in it could be a strategy call it,could be a lead right now in most cases,usually a sale and what we want is we,want to be able to train the pixel which,we'll talk about in a second to be able,to find more of what it is that you want,so depending on your sales process a,conversion is usually a sale or a lead,right in most cases so we're going to,utilize conversions first okay now,the campaign name what i normally like,to do and this is you know your a,personal preference but i normally like,to begin with the date of the campaign,with the funnel name so that i know,exactly whenever we launch different,split tests whenever we launch different,ad variations i know exactly when i,launched it together with where we're,sending people to okay so i'm gonna,utilize for the example of this one i'm,just gonna leave it as default but,that's not normally how i name my,campaigns and then i am going to,continue,now,i'm also gonna walk you through what i,wish i knew when i was first starting,out when it comes to tick tock ads,versus other platforms the first one is,first of all don't expect things to move,quickly like facebook right facebook,obviously has you know matured over the,years reviews are done very manually and,like on weekends i feel like there's,nobody working at all so nothing gets,approved over the weekend and,optimization is significantly lower so,you have to be patient with the platform,you can start small first okay so the,next thing that's gonna happen over here,is you're taken to like the ad group and,in facebook terminology this is like,your ad set right so over here you'll,notice it says tick tock pixel okay and,right now you can see that i have a,pixel uh created now what is this very,similar to a facebook pixel you want to,be able to create a pixel okay and you,can do so over here right where you can,create a pixel you haven't already done,so so for me because i've created one,all i'm going to utilize is the existing,pixel so if you don't already have a,pixel installed all you're going to do,is click on this button here that says,create now what's going to happen is,it's going to take you to this place,here where you want to create a pixel,okay so all i'm going to do is i'm going,to click on create pixel,and you will see that now it asks me,first of all to name my pixel so as you,can see i've got,my name is the pixel right you can call,it as your funnel or name of your,account okay so now you have two options,it says manually install pixel code or,install pixel code by third party tool,so,i do it manually okay i feel that,there's a lot more control over here and,it's in fact a lot simpler so all i'm,gonna do is i'm gonna click on manually,create code okay i'm gonna put in a name,my pixel okay so i'm gonna call this the,test pixel so i'm once i click on next,what's gonna happen is i'm gonna utilize,the standard mode,okay,and click on next okay so there's,standard mode in developer mode,once you click on next now this over,here,is,where they give you this bunch of code,right where it says you can actually,copy the pixel code over here,so j
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Top 5 TikTok Ad Hooks Only Expert Marketers Use (Test Them ASAP!)
Top 5 TikTok Ad Hooks Only Expert Marketers Use (Test Them ASAP!)
how would you like tiktok ads that crush,every time thousands of views more sales,and profitable results sounds like a,good place to be doesn't it well unless,people are stopping to watch your video,you literally have zero chance of,getting there hi everyone welcome back,to the channel if you're new here my,name is mark i run a tick tock marketing,agency and we help e-commerce brands to,set up and scale their ads on tick tock,today we're going to be breaking down,five proven hooks that you can start,testing for your tick tock ads i know we,have people at all levels on here so,very quickly what is a hook the hook is,the first two to three seconds of your,video and his only job is to get people,to stop scrolling and pique their,interest if you think about the way that,you use tick tock there is literally an,endless feed of content for you to,consume if a video doesn't seem exciting,you're not going to watch it there's way,too many other options out there and we,don't have the attention spans anymore,thanks to an overload of information,what makes a good hook then first of all,it has to be attention grabbing you've,got two to three seconds to capture,their attention stop that scroll and get,them watching your video second a good,hook often calls out who the video's for,is there a specific niche you're going,after as a specific demographic maybe,it's young males who go to the gym when,they hear the hook they should know that,this video is for them and third a good,hook is often controversial sometimes to,stand out you have to go against the,grain and being a little bit,controversial being a bit out there,actually makes for a better video the,good thing about hooks is that they're,repeatable they work like a formula if a,particular hook is proven to work for,somebody else then it's likely gonna,work for you as well you can bend it and,make it work for your product to capture,people's attention so in this video i'm,gonna give you five proven hooks that,have already worked for ourselves and,other brands on tech talk that you can,implement into your e-commerce brand as,well i would strongly recommend you,watch the end of this video maybe the,first hook doesn't work for you maybe,it's the fifth and final hook that's,really going to unlock things for you,and get you to blow up on tiktok they're,all as valuable as each other we're,still new to this youtube game we're,trying to get some traction so as a,thank you hit the like button if you get,any value with that being said let's,jump in and look at some killer hooks,the first look on our list is the three,reasons why this is an amazing concept,that we've used for numerous brands now,and every single time we see good,results people love lists of information,they like bite-sized chunks of knowledge,by stating three reasons why they know,exactly what kind of information they're,gonna get they're gonna stick around to,hear the three reasons and you can get,across three main points they should be,buying your product you should already,have done your research you should know,the main reasons that people are,interested in your product and the main,things that get them over the line,that's the point you want to include in,the three reasons here's a couple of,examples of this hook in action so i,have a skin care confession to make and,that is,i went out on saturday in the afternoon,i was out really late,it's now monday,and i haven't done anything to my skin,the second hook is i have a blank,confession to make in this blank you,want to insert your industry or your,niche for example i have a skin care,confession or i have a bodybuilding,confession i have a pet food confession,whatever the product you're selling in,whatever industry you're in you want to,insert that in there people love secrets,secrets make us feel special and make us,feel worthy of someone else's trust,there's also a strong dose of fomo in,there the fear they're going to miss out,there's secret information that,everybody else knows and they want to be,in on it as well leveraging that,underlying human psychological desire is,a great way to get people stopped and,watching your content here's an example,of someone doing this very thing using a,skin care product there is four reasons,why you need to add hyaluronic acid,serum into your skincare routine so,reason one obviously has to be the glow,that it gives your skin perfect for,summer and if you have dry skin it,reduces the appearance of wrinkles,supports moisture retention the one i'm,using is actually vegan and cruelty free,check out habitual skincare to get your,hands on one number three different,types of people humans are social,creatures we live in communities and,we've got different constructs of how we,interact with each other and within each,group of people we all share similar,behaviors there's inside jokes there's,common ways of behaving if you can call,this out for your community and bring it,into the spotlight people are going to,relate to it and they'
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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
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How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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How To Analyze & Scale Your TikTok Ads Like A Pro
How To Analyze & Scale Your TikTok Ads Like A Pro
oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist
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TikTok Ads 2022 FULL Beginners Guide (Beginner to Expert TikTok Ads Tutorial)
TikTok Ads 2022 FULL Beginners Guide (Beginner to Expert TikTok Ads Tutorial)
so when a person is so used to everybody,trying to compete based on a best dance,move i'm not going to compete in there,i'm going to complete by being the total,opposite we're just standing there,looking really bored when this song,comes out,all right i am getting out of the,tick-tock closet because in this video,i'm gonna be showing you the importance,of why you need to be paying attention,to tick-tock ads right now now truth is,i've ignored tick-tock as a platform for,a really long time and i thought,to be honest i always wanted to rely on,just the good old facebook youtube,instagram but right now the results that,we're seeing on tick tock and the ads on,tick tock,is absolutely insane now to be fair this,is not about creating tick-tock viral,videos i do not know how to show you how,to make that happen why because and,maybe i'm hating on tick tock because i,don't know how to do the dance moves but,what i can tell you is that our findings,our return on ad spend on tick tock it's,been absolutely crushing it and in fact,is comparable to our best campaigns on,other platforms so today in this video,i'm gonna be taking you behind the,scenes to the full tik tok tutorial so,first of all like why you should be on,the platform the benefits over other,platforms as well as the set,how i think about creatives and i'm,gonna be taking you behind the scenes to,a coaching session that i did with,my community and how you can be doing,this together with me if you want to be,able to set up profitable tick-tock,campaigns from a beginner to expert,in a couple of minutes let's begin,number one,the ad platform they're hungry okay,they're hungry to make sales and,therefore they're a lot more aggressive,so,how i think about these ad platforms,what are you doing they're all trying to,sell you drugs okay that's right okay,you've heard me say utilize this analogy,before what do they want to do they want,to give you that that little hit right,and then what you do you'll be like this,is the best thing ever,yeah tick-tock ads so today we are,covering a very very different platform,it is a platform that i resisted for a,really long time because i,hated on it,really because i thought it's yeah,everybody gets it now right because i,thought it's just for kids and kids have,no money and that's what not where my,ideal audience is hanging out and on top,of that i always said you know i don't,know how to do these dance moves so,that's probably why i hit it on on that,platform even more and i never gave any,attention to it until,middle or towards the middle yeah middle,or towards the end of last year okay so,today what i'm gonna be showing you is,not how to build an organic tick-tock,following okay because that's not what i,do and i have,i hardly put any effort and attention,over there but rather how to run ads,effectively on tick tock uh now that,we've done that,a lot and one of the things that we've,noticed is the cost per lead and the,cost per sale,hands down,is lower than all other platforms it's,lower than facebook it's lower on,youtube it's lower than instagram so,today my goal is to be able to help you,see and test for yourself in your,marketplace,if that is going to be true for you as,well okay so i believe that when it,comes to tick-tock ads the first thing,that i wish somebody did for me was i,wish somebody put both hands on my,shoulders and said tick-tock is not just,for kids how many of you here would love,to be able to shortcut and build up a,profitable tick-tock campaign uh right,from the get-go okay whenever i show,something i always like to give you guys,like the importance of that first okay,and hopefully you guys are doing that um,the same thing when when you are,interacting with your audience right,always begin with the why,so why tick tock now how i always think,about like platforms and marketing is,marketers always spoil everything right,so when facebook ads came around in like,when it was just launched right very,early,2012,you know uh 2011 uh 2013 those were,times when if you did facebook ads price,at that time was cheap very cheap no i,wouldn't say it's because of inflation,it is because there are significantly,number one less advertisers on the,platform where the big brands like,coca-cola hasn't jumped all in into,buying up these ad spaces just yet,number one,the ad platform they're hungry okay,they're hungry to make sales and,therefore they're a lot more aggressive,so how i think about these ad platforms,what are they doing they're all trying,to sell you drugs okay that's right okay,you've heard me say utilize this analogy,before what do they want to do they want,to give you that that little hit,right,and then what you do you'll be like this,is the best thing ever,yeah tick-tock ads i want to spend maybe,about 10-15 minutes just showing you how,simple,the platform is,and then after that we'll go create the,creatives together when you log into the,ads manager,this is what you'll see okay what you'll,see is right now there
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