in this video i'm going to go over how,you can use a tiktok conversion campaign,to promote your music on sites like,spotify apple music etc all the,streaming platforms just like how i do,it on facebook ads and i'm also going to,show you how you can set up the tick,tock pixel on your landing page so,let's let me share my screen,so here we have tick tock ads if you,don't have tick tock ads manager just go,to ads.ticktalk.com and make an account,it's entirely free to make the account,obviously it's not free,to run the ads so i'm not going to cover,how to make the account here but once,you have it you can start right back in,this video now before we make a,conversion campaign,you're going to want to make a landing,page service and not every landing page,service,that you can use here i'm using feature,fm that's what i'm going to use for this,video,various platforms like toneden and hyped,it and maybe link fire also support the,tick tock pixel now each of those,services are going to,make these pages slightly differently,but also implement the tick tock and,facebook pixels in a slightly different,way so keep in mind if you're not using,feature fm,things are going to be a little,different they should be able to work,but it's going to be different so i'm,just going to be using feature if i'm,here so i made this page for my most,recent song that i've dropped,and we need to be able to track what,website actions actually occur,on this page and so to do that we use,the tick tock pixel,so over in here i can go to assets,and events and inside of this events,page is where everything with the tick,tock pixels,actually live i'm going to use website,events,now in here you're going to see i have a,bunch of pixels because it took me a,long time to figure this out and tiktok,changed how they do their pixels a bunch,of times in the past year or so they've,had this ad platform available,but i'm using this feature fm pixel,in here,so the pixel itself is just this number,or series of numbers and letters so you,can just copy this,and that is what we're going to install,on feature fm so when you edit your,feature fm page you can install all,these retargeting pixels so here's my,facebook one you're going to want to put,the tick tock pixel in i don't know what,plan you have to be on feature fm to get,the tick tock pixel so make sure you,check that if you want to use feature,time for tick tock but if you want,future fm to try it out i do have a 30,discount code uh for any one year plan,in my description,so i have my tick tock pixel that's just,the same number that we had over here on,tick tock ads,and now i can just save that,now you don't just want to blindly trust,that everything's working you want to,make sure it's working so to do that,we're going to go to test events,and i was doing a trial before this,video so that's why i already had it,there what you do is you just paste your,feature a family so i could just come to,feature fm,and i could grab the link for this site,and paste it here and then we click,generate qr code and i don't know why,tick tock doesn't like this facebook you,don't have to use a qr code in your,phone,but tick tock requires you to do it so i,just take out my phone camera and i just,scan that little code and open it up and,now it's opening up,the landing page that we have on my,screen this is just the feature from,page now we're not seeing anything on,tick tock test events tool yet but as,soon as i click on spotify,it'll take me to the song and start auto,playing and on my screen now we get a,bunch of events that popped up so,there's a bunch of click buttons i don't,know why it's firing all these button,clicks there must just be something with,the way that feature fm is passing data,over to tick tock ads but we do get one,view content and so essentially,what feature fm does is when someone,converts on your landing page and you,know clicks through,they're firing a view content event and,so,if we flip back over to the ads manager,we can actually make a campaign,that's going to become very important,when we decide what to actually optimize,our campaign for because we don't care,how many people click our link we don't,care how many people land on the page,we only care how many people click that,button,and go to spotify or whatever streaming,service in this case now some of you,might be thinking why wouldn't you just,use a traffic campaign sending people,directly to spotify and if you're,wondering that it's the same reason as,it is for facebook but i do have a video,right here that you can learn from to,see why i don't just use traffic it's,exactly the same problem on tick tock,ads as we all experience trying to use a,traffic campaign on facebook ads so,we're just going to use the website,conversions objective,i'm just going to call this test you can,call the campaign whatever you want,then i'm going to click continue,and this is going to take us into the ad,group and by the way i'm going to be,making more content ab
Let's move on to the first section of tiktok music for ads
Find TikTok trending sounds for business account fast! EASY SHORTCUT
Find TikTok trending sounds for business account fast! EASY SHORTCUT
if you have less than a thousand,followers on tick tock you may have,heard that you can get that,all-important link in bio right away,with a business account,true you might have also heard that you,can't use trending sounds in a business,account,not true but you can't use all the,trending sounds and figuring out which,ones you can use that are going to help,make your video go,viral can be tricky but i've discovered,a little shortcut that will make it,quick,and easy for you to make videos on tick,tock business,hey everyone i'm tiffany and i have a,couple of youtube channels which brings,me to tick tock because in 2021,i think that tick tock is a great way to,drive traffic to your youtube channel or,your business website or anything else,you got going on it's powerful right now,and you still have a chance to grow,fast recently i started a tick tock,account for a youtube,channel a home improvement channel that,i run with my husband,and we thought let's do a corresponding,tick tock account so i have some,experience here going back and forth,between creator and business,i actually went deep on creator versus,business in a video that,i'll link to up here and down there if,you want to check that out so before we,get into,my easy little way to find trending,sounds to use on your tick tock business,account let's just kind of get the lay,of the land here there are,three different types of accounts on,tick tock there's personal which is your,default as soon as you sign up for tick,tock you're going to have a personal,account and if you're just using it to,consume entertainment,that's great that's probably all you,need but if you're a creator,and you're interested in the analytics,you want to promote your business,then you're probably going to want to,bump up to a professional account,and there are two different types of,professional accounts one's a creator,account,and one's a business account the creator,is a lot more fun it has,all the trending sounds with the,business account you can get a,link in your bio right away you don't,have to wait to a thousand followers,like you do in creator but,business has less of those trending,sounds and they're kind of a hassle to,find,so if you're anything like me you,probably want the best of both worlds,right,and you can have it i'm speaking to the,people who have,less than a thousand followers maybe,you're on personal,maybe you're on creator but you want to,go over to business so you can get that,all important link in your profile and,then you want to be able to use trending,sounds,so you can get those views and get those,followers and get the heck,out of there so to show you how it all,looks and walk you through,this shortcut of mine let's jump right,into my computer okay,so here we are in a tick tock account of,mine that i've pretty much,abandoned i started it a few months ago,and made barely any posts i have barely,any followers and,then i got really busy on a bunch of,other stuff,it's a kind of a classic example of,if you chase two rabbits you will catch,none that's the expression my youtube,mentor,sean cannell loves to say all the time,and i gotta say he's right so,i moved on away from this but i'm gonna,use it today for the sake,of my example oh and if you're,interested in learning more about,sean cannell's video ranking academy,i've got a link to that,below so check it out if you're,interested in bringing your youtube,channel to the next level but meanwhile,back,to tick tock i am in the personal,account,and i'll go up to these three little,dots,on the right hand corner and then next i,will click,on manage account now here it shows you,just one choice pro account sounds kind,of,intimidating also sounds like it might,cost you something but don't worry,it's free and you're not committing yet,click the arrow and go to the next page,and then you will see you have two,choices here,one is creator and a lot of you might be,on creator,i was actually using the clear mind,account,on creator but i switched back to,personal for,the purpose of this example in creator,if you're not familiar with it it sounds,pretty appropriate for most of us,but we're not going to do that because,we are,laser focused on business because that's,what gets you that lincoln bio right,away,it sounds pretty high level best for,brands,retailers organizations and service,providers,well my little old meditation,channel is none of those but it doesn't,matter i click,next and we've got lots of options,meditation is i i think it's health and,wellness so,i'll select that next and then,look at that it was as easy as that,and because i had already entered my,website before now it's,automatically populating in,my profile amazing right so now,i can head right on over to the business,website,which in the rabbit department i haven't,been able to market or promote very much,but here it is my meditation shop that,sells,meditation inspiration clothing,small items i have a direct link,now from tick tock heading right to the,b
After seeing the first section, I believe you have a general understanding of tiktok music for ads
Continue the next second section about tiktok music for ads
I Spent $500 on Instagram Ads to Promote My Song.. this is what happened
I Spent $500 on Instagram Ads to Promote My Song.. this is what happened
there are some people that would argue,the best way to advertise your music is,through instagram,facebook marketing typically through a,sponsored story post or a sponsored feed,post well i have an album that i just,dropped,and it's time to tackle the beast of,instagram marketing head-on and shove my,album down the throats of instagram,users all over the world,water pack this is your leader patrick,cc demanding you,to drink water while watching this video,or sell sir whatever it's the same thing,it's just spicy water,stay hydrated one thing i know about,instagram marketing if your ad sucks,nobody's clicking on it now in the case,that you're advertising your music,please,don't just post a screen recording of,your song on soundcloud or apple music,or spotify or whatever streaming service,and sponsor it and try to push it out,because it's lazy,it's ineffective it's not gonna work,nobody's gonna click on it waste of,money think about the last time you saw,an ad that made you stop,at least one that grabbed your attention,or maybe the one that made you buy,something,what jumped out at you and how can you,implement that into your own ad,the ads that always grab my attention,are ones with a real person addressing,the camera directly and it feels like,they're talking to,me or you i know you've all seen the ads,out there that are like,this is how i made 350 000 sitting at my,home computer,and i know that sounds kind of silly but,for whatever reason those ads always,grab my attention,probably because it feels a little bit,more natural and less like an ad,now keeping all that in mind here's the,ad that i made 30 different underrated,artists,one album executive produced by me you,decide whether it's good or not,really short direct and to the point the,faster that you can get to the point the,better your ad is gonna be,now this is gonna be an instagram story,ad so the thinking here is they're,flipping through people's stories,they're gonna see my face it's gonna,feel pretty natural right it's going to,feel like something they might see,on anybody's story and then i want to,have like this overwhelming or shocking,factor with all of the artists popping,up on screen along with the noise,ticker sound to sort of go along with it,so immediately you see my face you're,like okay and then you're,kind of overwhelmed and you're like whoa,what's happening and once i get past,that first two seconds and i have your,attention,immediately i drop music this is my,album let me know what you think in,addition to that i feel like,asking people what they think rather,than saying oh this album is so great or,trying to get a quote from a blog or,trying to oversell it and make it seem,like it's this crazy thing that people,are missing out on it's just like,try it check it out maybe i feel like,that's kind of a slept on advertising,strategy but before i do the 500,campaign we got to do a small one first,a little test campaign so,let's go talk about that,now i definitely recommend that if,you're gonna do a campaign similar to,this that you've got to do like a trial,run or a test run before you go all,in and spend all of your budget 25 is,the minimum amount that you can spend to,run an instagram or a facebook campaign,so,let's start with that first thing you,need to do is to connect,your instagram account to a facebook,account because all of the ad stuff is,done on facebook and you need to have a,instagram business account to be able to,do that so do that first then go to the,ads manager to set up your campaign now,i'm not going to go into,all of the tiny details and what they,mean because there are so many other,better youtube videos out there that you,could watch they probably know a lot,more but i'm just going to run through,some key ones for,my campaign and maybe valuable to yours,our age demographics are going to be,from,13 to 30. they're going to be,english-speaking people for me whatever,language your song is in,do that and the interest some of them,are hip-hop fashion,youtubers alternative hip-hop music,facebook is going to give you a bunch of,like recommended ones when you start to,kind of type in a lot of data or you,type in hip hop and it'll give you,all different sort of variations of that,just think about what ones make the most,sense for your,campaign and pick them and pick a lot of,them too don't just do like music,or rap or indie or something super vague,like try to get as specific as possible,and also you should focus on the genre,and the music aspect of it but think,about,other things that people may be,interested in that,would appreciate your music for example,starbucks when they're running an ad,they're not just gonna run it,against people who like coffee or coffee,drinkers,they might target people who like books,or bookstores because people who,like reading they probably also like,drinking coffee while they're reading,you know what i mean think outside the,box,our estimated reach is between 2 000 and,6 000 that's how many peopl
After seeing the second section, I believe you have a general understanding of tiktok music for ads
Continue the next third section about tiktok music for ads
TikTok Ads For Followers - For Music Artists
TikTok Ads For Followers - For Music Artists
in this video i'm going to show you how,you can run tick tock ads to grow your,number of followers on tick tock and i,just want to clarify up front that i'm,i'm not saying this is like the best way,to grow your following on tick tock,because obviously people have done a,bunch of organic content and gained,hundreds of thousands of followers that,way,and they have you know thriving,communities from going that so i'm not,saying this is the best way this is just,something i tried and it may make sense,for some people to do this and this is,just the first test but it's thought to,make a cool video so you can kind of see,how this works and maybe if you can fit,it into your strategy so,first of all how did i do this obviously,you need access to tick-tock ads this is,what tick-tock ads looks like in general,it's very similar to facebook instagram,ads or even youtube and google ads but,you just go to ads.ticdoc.com you can,make an account and you can get started,it used to be in the past you had to,apply and they might not accept your,application now it seems like they're,letting everyone in because i do know,other people who have just,made an account and and gotten started,so,once you make your ad account um,you know you can kind of continue with,the rest of this video so i want to kind,of pause for a sec though and explain,what did i do,on the tick tock side,so i made a brand new tick tock account,andrew selfworth,music,and i wanted to keep this separate from,my other tick tock which is more of like,music marketing content kind of like my,youtube channel and so i made a music,one and what i did is i posted two,videos,on there they essentially got zero,traction i'm pretty sure they literally,had zero views each,zero followers of course zero likes,brand new account absolutely nothing,happening now it used to be in tick tock,that,you could you couldn't actually run,campaigns through an existing tick tock,account you could only run through like,a ghost account but recently they added,a feature where you can link your actual,tick tock account,to,your tick tock ads and that's how you're,able to actually like promote the videos,on your tick tock and run a campaign,optimized to get,more followers so back to the tick tock,side i'll show you the type of campaign,you would be creating so you would click,create,and obviously there's a bunch of other,setup things to make the tick tock,account like you'd have to link a card,and add money to it but type and then,link your tick talk account but i'll,kind of cover that in the context of,this as well so,when tiktok initially launched,you could only do i think reach traffic,conversions app installs video views and,leads you did not have this community,interaction which is how you get more,page followers and profile visits,so essentially click that one i'm just,going to do start over,now we have,community interaction,now with tick-tock ads,the budgeting is kind of weird so i,normally set a,a lifetime budget you have to do at,least 50 you can stop it whenever you,want though um but so like you know make,this is a nice way to make sure you,don't spend too much if you forget to,come back in the tick tock ads,and then you go to your,ad well i have to go down here and click,continue,and now we're getting into the ad group,which is kind of like facebook and,instagram's ad set,so in here is how you actually do the,targeting now the targeting on tick tock,is pretty,bad,you can't target by music genre you,can't target by artist or anything you,can target by music essentially that's,it so there's you know you can do dumb,locations but it's very limited at the,moment so i normally i think i did u.s,and canada i might have just done us,though,i'll show you the actual campaign in a,sec when we go over the results,um,then i chose i think these age ranges i,chose something in here that i'll show,you and then daily budget you have to,spend at least 20 a day that's the,minimum for tick tock ads in a campaign,so that's another downside of tick tock,compared to other ad platforms i'm,assuming over time they'll lower this,though,now optimization goal profile visit,you can do follow and that'll optimize,for that,and then that's essentially your,your ad group once you add your,your targeting and stuff here now when,you click next this is where you,actually link your your your tick tock,if you um your tick dock account if you,haven't it so here it already shows that,i have it linked but if you don't it'll,say log in with your tick tock account,that's pretty easy i just clicked the,button logged in and it linked it and,that was it so now let's actually go,over the results of this campaign,alright so we're back in the campaign,selection window i'm just going to click,on this campaign so that,the feed here gets a little less,cluttered so we can look at the data so,in total for this campaign we spent 40,dollars,and we can scroll through here and,eventually we're going to get to some,cool,data for results cost
After seeing the third section, I believe you have a general understanding of tiktok music for ads
Continue the next fourth section about tiktok music for ads
TikTok Music Promotion | How To Get Your Music Viral In 24 Hours
TikTok Music Promotion | How To Get Your Music Viral In 24 Hours
get your music heard by millions using,tech och,with over 700 million monthly active,users,tik-tok has the power to make any track,a viral hit and within as little as 24,hours it's created hits such as Old Town,Road by littleness X and more recently,blinding lights by the weekend it can,take an unheard artist to number one or,it can take a well-known artist and,completely make the track go viral,overnight it works for absolutely anyone,and we've done it ourselves we've made,an artist reach a million streams within,a matter of weeks purely because of Tech,Talk,and she had a small audience beforehand,and we use the strategy Duncan explained,to you it's a simple strategy that any,artist can be doing and it can lead to,your track going viral a lot of you,probably think take to others a little,bit cringy it's for a younger audience,you have to do stupid dances to blow off,on this platform that's not the case at,all I'm actually going to give you two,separate strategies within this video,one is for people that are happy to,create content and the other one is for,people that aren't really into creating,content themselves both work just as,effectively we've done both of these,strategies and both work so strap,yourself in get ready to learn how to,get your music to go viral within as,little as 24 hours before doing anything,else you need to ensure that your musics,actually on tik-tok a lot of,distributors has offered this more,recently so you've got dislocated you've,got ditto there are plenty of,distributors to offer tik-tok,distribution as one of their services,however you need to make sure they,actually offer this so check with your,distributor email them have a quick call,make sure they're going to get track on,the platform because that's the first,step that is key you want people to be,able to use your audio and for it to,have your track title and your name all,over it because then they can stream the,track then they can go across and find,you afterwards now it's the interesting,stuff how do you get onto the for you,page how do you make sure people are,using your track how do you trend how do,you make sure that your track is going,viral but I'm gonna tell you all that,before anything else make sure to hit,that subscribe button make sure to like,if you're enjoying the video as well we,really appreciate all the support,understand at the beginning of this,video there's actually two strategies,I'm going to be talking about the first,strategy is going to be people that,don't mind making content and are happy,to be on tik-tok themselves and the,second one is for people that don't,really want to be on tik-tok they just,want their music to be and they want,their music,be heard make sure to listen to both,though because you want to be able to,compare them you want to pick the one,which is most fitting to you most fit,into your style most authentic as well,strategy number one this strategy is the,one that we used really recently just a,couple of months ago we used this,strategy for an artist and it led to her,track getting used by over 140,000,people on the platform she now has over,one hundred and twenty thousand,followers on tech talk and the track,itself that we worked on got over a,million streams on Spotify and over a,million views on YouTube so this,strategy straight up works and she was,an unheard-of artist before literally,close to no audience so totally doable,for any of you this strategy starts by,you actually creating a Tech Talk,account create the account and make sure,you're creating content if you haven't,got tick tock has an app download it,spend some time on the platform because,it's a very unique one I always compare,it to vine it's similar to that in the,humor that it has and the way it's,edited it's short form content and the,humor of it and the editing of it is,very different to anything so you need,to be on the platform to fully,understand it but you spend some time on,the platform make sure you know what,sort of content you want to create the,content needs to be fitting for you as,an artist needs to be fitting to your,target audience,so the artists we worked with her,audience and the track was fitting to an,LGBTQ community so what she did is she,created content fitting to that she,eventually got that audience,we need to populate your actual profile,on tik-tok with content which is fitting,to an ongoing theme and fitting to your,target audience once you've done that,and make sure you you're doing this for,a couple of weeks at least you'll start,to find that you actually are getting a,Porteous if you're sticking to that,theme you're using the correct hashtags,and the context high quality you will be,getting an audience now you've got that,small audience you can start to plug the,music a little bit more so this could,either be starting a trend or telling,the narrative behind the song starting a,trend could be something as simple as a,dance routine or it could be something a,little bit more creative so
After seeing the fourth section, I believe you have a general understanding of tiktok music for ads
Continue the next fifth section about tiktok music for ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the fifth section, I believe you have a general understanding of tiktok music for ads
Continue the next sixth section about tiktok music for ads
Tiktok Ads For Music - Worth Trying?
Tiktok Ads For Music - Worth Trying?
so over the past few months i've been,playing around with tick tock ads,because,you know a couple months back they were,running facebook campaigns trying to,promote the fact that you could now,join the ads platform and there were,some requirements back then you had to,be spending x amount of money per month,in ads and,and even now there's some limitations,you might not be able to sign up right,now but i think they've opened it a bit,so um we'll go through it so in this,video i just want to kind of,introduce you to tick tock ads short,story,it's not like it's not doing better than,facebook and instagram ads i haven't,gotten anywhere near the results of,coming in facebook and instagram ads,i'm not going to go through all my,failures in this video i might go,through some,um so let me know if you want to see the,video and everything i've done that's,failed,um this video is kind of want to,introduce you to the platform because i,think,it's going to get better over time it's,pretty new so,let's just do it this is tick tock ads,and you'll notice that if you're,familiar with facebook ads it's,essentially the same kind of deal,you have campaigns you have ad groups,which are just like facebook's ad sets,and you have ads you can have multiple,ad groups in a campaign and multiple ads,in an ad group,and create this big structure of stuff,that that works,now i don't know if they're still doing,it now but last year they gave me like,500,in free advertising money it was 300 ad,credit just for signing up,and they were gonna match one to one,whatever you did so i think i i think i,did like 200 bucks so they gave me 200,bucks for free so they gave me like 500,bucks in free ad spend,which is pretty cool right i mean just,to sign up and use it,you know that that alone made it worth,it and it was good i got that because i,probably had about 500,worth of worth of uh failures and wasted,money,just testing it out so i i guess it made,sense why they did that,um we're just going to make a campaign,i'm going to show you how this stuff,works so,you get a reach campaign traffic,campaign which is kind of like,facebook's link click campaign,app installs video views and conversions,so,let's just go with traffic spoiler alert,i've never had anything,good with traffic kind of i did manage,to get something working with deep links,um but it was very hairy so i'm just,gonna,call this uh we'll start over test,youtube you can define your budget at,the campaign level,you actually define it at the ad set,level but you can kind of cap things,here,so i'll just leave that at there for now,i'm going to click continue,and this is going to bring us into the,ad groups now my window's a little small,so that's why this thing is over here,but um you can see the structure just,like facebook and over here we can see,the audience size so i'm going to stick,here,now we're going to be sending people to,a website,and you can run on automatic placements,if you click select placements you can,see you can run a tick tock,news feed app series helo and pango,these are just other,apps that this company owns i've been,doing just tick tock i think i might,have tried this for other ones,if one campaign but i i feel like tic,toc is the one that most of us care,about,um user you can let people download or,you know comment on your videos if you,want,you can do automatic creative,optimization like testing out different,combinations of videos and headlines and,stuff like that,and now we get into targeting so this,stuff is like retargeting,and custom audience and look-alike,audiences because that stuff's all here,you can do custom audience retargeting,and do look-alike audience just like on,facebook,so that is cool locations are a little,bit limited,um they do have a few so like i've been,doing the us and now canada,i believe so some countries if you,select,them you can't run in a language,so i think japan has english but like i,think if i select like saudi arabia,um i think i have to have a version of,my ad,that's in their language and not every,country is the same and they might have,changed this since then but,you can't run to just any country you,want so i've just been doing canada in,the u.s,you can choose by gender you can choose,by age ranges,and then you can go to interest now this,is one of the biggest downsides of tick,tock ads,in my opinion another one will come up,don't worry,but this is one of the big ones that is,disappointment the interests are very,limited so if you just type in like,music,um you get music games culture and art,music music and instruments,musicals and singing and music,competitions,so um that's it and,if you type in pop or something or like,rap,photography or hip there's nothing,hip-hop,and so essentially what you end up doing,when you're running ads for music,is you just scroll down to culture and,art and you do,music can't pick genre and you can't,pick um if they have spotify so so,that's kind of a,that's kind of a limit right you can,click beh
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TikTok Music Promotion Results And Platform Comparisons | How To Use To For Music Marketing
TikTok Music Promotion Results And Platform Comparisons | How To Use To For Music Marketing
so since so many artists are asking me,brand man is tick-tock really worth it I,really don't understand this thing I,decided to go ahead and do a free,training using real campaigns and I'm,gonna go through some real results but,also explaining it in a way that if you,get tick-tock in this way it will be a,game-changer for you with your music I,promise not only that no matter what,type of music you have and no matter,what age and you'll see why so let's,start here Muse seven hundred and thirty,four thousand nine hundred views on this,particular campaign twenty seven,thousand eight hundred and ninety nine,likes two thousand six hundred and sixty,one shares and eighty-seven videos have,been generated from this campaign now,let's look at the finer details though,because this is where it becomes more,important for those views than views,came out at point zero zero one one five,cents per view that's a fraction of a,penny twenty seven that will the same,thing for the likes shares were thirty,one cents per share and videos came in,at nine dollars and seventy seven cents,per video now you might not have Rannoch,tick tock campaign so I want to ask you,in general do you feel like these are,good results for anything they're not,the worst results in the world I'll tell,you that but they are the worst results,that I've ever gotten on tick tock this,was a situation where the artist had,some business issues in the back end,where the campaign didn't even come to,fruition like it was supposed to it had,to halt mid campaign but we still got,these results and I'm gonna go through,the rest of results before I talk about,some more aspects of tic TOCs so check,this out right here that same campaign,just market it on tick tock got some,streams they've got about 1700 streams,and those streams came out at 49 cents,per stream industry average and you have,a really good play on this broker you're,probably going to see around,two to four cents per stream this was at,49 cents but remember this is over time,we just marketed on tick-tock and it,bled over to here,same thing for YouTube about about 1800,views on the YouTube video 47 cents per,view you can get lower you can get,better than on YouTube if you are,dangerous enough you learn it well,enough it's easy to get 1 to 5 cents per,view on YouTube,of course you got you know fractions of,a penny views that you can get on,YouTube as well if you really know what,you're doing but let's stick stick with,an average of what most people are gonna,get one to five cents all right,47 cents per view higher than that,that's what this campaign got but again,this is overtime this is extra now with,that being said a campaign that's,currently running right now point to one,six well two point one cents per view is,what it's getting per stream on Spotify,that's right in the pocket of an,industry average and this is about,50,000 views that this campaign is,gotten probably you know it's still,going it's still going on,I just talked about it talk to the,people earlier today so that's still,going remember this one only got 1,700,streams this one at point zero to one,one a fraction of a penny is at fifty,thousand streams and still going on,Spotify just from being marketed on,tik-tok now we look at the YouTube,results it's about 15,000 views in on,the YouTube video that came from,tick tock now the average well get,remember we said went to five cents if,you're pretty solid the average for that,particular campaign is about that's a,zero five seven you probably can't even,see that so it's about five point seven,cents right per view on that campaign so,that's on the top end if you were,running but remember this is it ad on,YouTube this is come,over from tick-tock lo and behold it's,about 10 million views on tick-tock,right now thousands of videos being,created to it so you're talking about,four what this artist has done the first,campaign by the way when we talk about,it being the worst campaign it hasn't,it's not even a thousand dollars spent,on that campaign isn't it's not that,much money that's been spent and it got,the results it did this is somewhere a,little around neck but it's some very,good results so maybe double the money,but you have far more results because we,were able to keep running it and run,with the strategy that we planned for,and this is what I love about tick tock,you run in one place and get all of,these results that get pushed in all,these other areas right where,traditionally you might run something on,Instagram and it stays on Instagram or,it might be a programmatic ad where,you're running it on Instagram and,you're pushing the Spotify so you see,the results there or you're running on,YouTube and you push it there or it's,just one platform that's really seeing,prime results a lot of times and a lot,of people's campaigns but this is one,campaign that's having people go to all,other aspects because of something on,tik-tok that I like to call transfer,ability that has to be kept in mind,whenev
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