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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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I Bought EVERYTHING TikTok Ads Recommended Me!

i'm just gonna be scrolling through my,tic toc for you page and every single ad,that comes up i'm just going to,literally hit purchase right then and in,there,wait a second why is this so cute it's,an ad by the official las vegas tick,tock account you guys are not going to,want to go to las vegas for a tick tock,okay come on you guys come on,hi sisters james charles here and,welcome back to my youtube channel for,today's video we're going shopping and,i'm super excited because i'm going to,be buying everything that tick tock ads,recommend to me i feel like there's a,certain group of people that are like,the ad buyers and i feel like it's a lot,of moms and a lot of grandmas i love you,guys to death i'm not being shady when i,say that but it's like there's just you,know an ad for anything and suddenly,it's in the cart for three easy payments,of 19.99,i've never been that person i really,don't shop via ads that often a tick,tock ad or a simple little picture on,like a youtube banner page is not doing,it for me however that is all going to,be out the door today because i am going,to be the easiest way person on planet,earth because i'm just gonna be,scrolling through my tic toc for you,page and every single ad that comes up,i'm just going to literally hit purchase,right then and there so without further,ado let's just get into it,let's scroll i don't care what it is i'm,going to hit purchase oh my god wish you,luck usually the first thing that you,see when you open tick-tock is an ad so,let's see what we have in store for us,today new chrome finish,bubbles you can make your own oh yes,gorgeous mandarin red did you say red,man fly literally slime color you're,going to want to frame this,okay you should say that i'm not easily,swayed because even if i was not filming,this video and i just saw this girl i'd,be swiping the card okay this is for the,sodastream art and i do know what a soda,stream is it's basically a machine where,you can turn any liquid into a,carbonated delicious soda beverage and,you guys if you know me you would know,that i love soda okay i think wine,tastes like battery acid the wine cellar,in my house filled with coke bottles,let's fly,i have an ad for bat oh hbo max i,already paid for a subscription for that,sorry sweetie let's go,oh what's this nothing beats a day on,the water gear up with columbia pfg for,your next angling adventure,my free page is giving me ads about,fishing,this literally so cute are you literally,kidding me a mini film camera oh my god,they're half price for the next 10,minutes it says who will be buying it's,really hard for me to cook dinner every,night especially with the full-time job,i mean a doordash ad hello y'all don't,have to sell that to me okay our lunch,is literally on the way we ordered,chinese food for lunch today i'm very,excited to eat it it's on the way right,now via doordash does it does that count,should we just do another one,come on give me something good give me,something good,oh here's one,then m m's and cookies,two of my favorites on one try eminem's,new crunchy cookie m ms,oh,crunchy cookie m ms this might be an,unpopular opinion i love the m m's with,things inside of them i love a peanut m,m you know what the ones are so,underrated that i stan pretzel m m's,do you like them yeah i thought that was,the only person on planet earth that i,like love i love them it's like an,exaggerated,like i've never done like,this like,trav,you know,let's mosh,yes,oh my god an ad for domino's pizza yes,my boss said i had to make a tick tock,about domino's 50 off pizza deal being,back so,50 off yes,please,no transfer no bleed no fade for 16,hours with our vegan fave shine loud,high shine lip color,that's a name i don't know how that,could ever exist but i'm definitely done,to try let's do like one or two more,because i feel like we have a lot of,good ones at this point,okay crocs i love crocs love love crocs,i love that they're having a comeback,but i slide on our new ultra plush,classic cozy sandals,good question chili chews that meat if,you work from home,no,no no no sorry what is it it's an ad by,the official las vegas tick tock account,that's fine no,you guys we're not going to we're not,going to las vegas for a tick tock ad,i don't care what it is i'm going to hit,purchase hit purchase,okay come on you guys look come on,um,hey oh hi finn oh okay hello it's been,only a couple seconds for you since i've,seen you last but it's been a couple of,days for me everything has officially,came in the mail obviously you know we,had the vegas hat we'll get to that a,little bit later on but everything else,like the end up,every other ad that we got the furry,crocs the cookie m ms the soda stream,the domino's pizza literally is like,setting us up for like a sleepover,slumber party i mean is that not the,cutest idea i've ever done had okay you,guys,we have to get changed into my lovely,feet wear oh don't pan down don't,that's not for free you didn't say it,you didn't say it qui

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How To Fix Tiktok Ads That Are Not Spending

so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's

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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li

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Buying EVERY TIKTOK Ad In 24 HOURS

I gave my wife my credit card so she,could buy every ad she saw on Tick Tock,for the past 24 hours and we mean,business you are so lucky that she,bought me this stain resistant Tick Tock,ad shirt oh what is this is it a Roomba,look at the front what does it say let,moose loose but it's a soccer ball I'm,so confused turn it on oh well put on,the ground put on the ground wait a,second what dude this thing slides so,good I've been watching a lot of soccer,anime not enough one of us is taking,this goal oh I love it how much was it,21.99 I'll take another final shot if I,just oh,my gosh,Chase I'm not gonna throw a flag but by,the end of this video we are going to,name one of these ads from Tick Tock the,king and so far moose is deserving on,that what the oh,is it it's a hunk,oh no oh,this is real wait can we launch,something out of him oh like a slingshot,can we get masiel to launch an apple all,right now I'm gonna just stand clear and,let him run oh it works I don't think,that's how you're supposed to use them I,want to break them though how we're,gonna see if Stretch Armstrong is truly,indestructible I feel like I'm Sid from,Toy Story now we're gonna stretch his,arm over the hose put it in there that's,what she said I now zip tie it I brought,this for my car Carter and now we're,gonna leave the water on and check back,in on him oh okay oh,okay do me a favor Chase close your eyes,hands over them I want you to describe,to me your ideal girlfriend oh don't,okay what kind of hair color I like a,blonde what about eye color I got a,sucker for blue eyes what about booty,shorts depends on the day all right,Chase can I look and three two one,okay,finally yeah oh she's amazing what do,you mean by that well Chase,unfortunately I'm at the borrow your,girlfriend we've got a great idea of how,we can use this as a prank oh I like,pranks but if you want to see the,results of the prank you gotta like the,video I'll be right back wait can I like,it now wait seriously I just want to let,you know I want to know what happens we,have live footage of the girlfriend,being in Brie's office,I feel really uncomfortable what she's,beautiful do I touch it don't say that,about chases can I touch that she's,gonna touch your girlfriend hey,so does that beat the thing that was on,there already I mean no I don't get any,value out of the girlfriend I mean I,will but the soccer ball soccer Puck,thing is good for both we like the Moose,butterfly teeth this is something Brie,drinks all the time but it changes the,color of your water when you steep it,okay so chase you have steep dits ahead,of time watch the color of this you,ready for this,whoa oh my gosh dude it looks like you,put a bunch of blue food coloring inside,of it but there's a secret to this tea,apparently when you put lemon juice,inside of it it changes colors yet again,whoa whoa what's changing that is,beautiful look at the bottom it's like a,purple blue this is the differences,nice I actually think this is cool I'm,gonna actually replace this you gotta,let loose loose next item seven dollar,face mask what oh it's thick milky piggy,carbonated bubble clay mask whoa I'll do,you if you do me you want me to do you,or are you the way that you are this is,it's actually really nice whoa Chase,it's kind of changing to like a lighter,gray oh wait honestly you're like pretty,much fully covered Chase all right sit,down let me let me get let me get oh,dude oh it's cold you didn't tell me,this is cold oh you're right but the,light gray oh just like the Subscribe,button when you subscribe you never know,what's gonna happen uh kind of,uncomfortable you know he's probably not,in Comfort the stretchy guy this looks,like me after Thanksgiving,right,I hate it I love it I'm not putting this,one on the pedestal like my face is,flushed and I feel stuffy and apparently,I look like a gay kid Pals just because,your butt's as soft as a gelatin piece,of pillow doesn't mean I like this I'm,washing it off Chase I think it's as,good as the tea bag,s all right I had these as a kid whoever,gets,keeps the girlfriend oh okay primer,No Monkeys were damaged in the making of,this yes one more one more one more,minute and 17 seconds that's just,bananas step up to your plates the plate,has been stepped three two one,monkey,wait I'm gonna go one arm,yeah wait that's way better this is for,Curious George,oh what the is this account yes,eight seven six five four three,one minute and 15 seconds did you beat,me by two seconds you did knock all the,Bananas off that's banana you already,made that joke finger monkeys I think,they're better okay let them fly make,sound,better now that it makes sound oh he's,uh flexible he's Sofie dossi instant,Kane my mom said I couldn't use these,what would we even use them for,has this ever happened to you yeah,and you just don't have a weapon to,impress the robber thus making him give,you your money back don't worry,excuse me what is that whoa whoa whoa,whoa whoa whoa whoa whoa,give me that back

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Top 5 Reasons Why Your TikTok Ad Was Disapproved | Things To Be Aware of Making TikTok Ads in 2021

all right youtube in this video we're,going to talk about is the top,reasons why your tick tock ad has failed,and,is in review and is not going to be able,to be run,on the platform so these will be the top,reasons why,your adwords was rejected so again when,it goes through this is very common in,many different atmospheres,of advertising so tick-tock is very,similar to,your facebook or your instagram of that,nature so,when we go through it there are a little,sensitive of a few other things so we're,going to go through the top,reasons why and we'll go through this,right now so as we go through this week,we're going to talk about this and i,will link this article below,but we're going to actually talk about,this so just like facebook or instagram,or,any other marketing platform just like,this so the ads,uh that you know are overstating our,claiming or,doing mis misleading claims or,performances that nature,will not be you know they'll go through,a review process,and they will fail to be reviewed,they'll be failed to actually go,into a successful running active,platform right so,as far as the ad itself right so when,you think about it this could be your,your text on your ad or it could be your,image or it could be your,your different things that you're,talking about you're overstating you're,you're you're claiming,it you know you're just claiming things,are happening right so it's a lot of,performance issues or claims and and a,lot of things go on with that and it's,it's really protecting the end user when,it comes down to it so when you think,about it,you know if you're getting an ad you're,seeing an ad you don't want to get,anything kind of misleading or you don't,want to get anything that's wrong,or you know causing harm to somebody,else or even taking,there's a lot of you know charlatan,schemes out there and stuff of that,nature,so again this is a protected agents,against that so they're gonna err on the,side of caution when it comes to that,now when you think about the next reason,okay so the next reason,is going to be your text and your,caption right so make sure you're,texting your caption is,done properly there is no kind of,there's no um,like weird instances of you know having,like uh different characters and stuff,of that nature that should not be in,there like false links,or something of that nature that would,give that false indication of that,right so tick tock does give the,variability to have your ad,in an ad quality of a video go directly,to your url if you're going to a landing,page or,something selling something that's not,like a product service,e-commerce or whatever the case may be,right so you don't,have to go ahead and spam the algorithm,of that nature so that's,what this is basically doing is saying,don't falsify stuff don't do,grammar mistakes and stuff like that,don't really indicate,different things so make sure your stuff,is done properly so when you make your,creative make sure that's done,right the next is going to be video,quality there are highly,obviously this is this is a video based,atmosphere right so video quality,and your image quality is going to very,much be,very important right so when it comes,down to it too the audio is something,that is very important when it comes,to that video so if you don't have any,audio,it's going to tell you hey we're not,going to do that right right,this is a this is a platform that is,here for the users it's here to give the,entertainment,it's here to get the best in the you,know user experience possibly for that,one of those two is going to be the,video and the other one is going to be,the audio right so just like youtube,if you didn't see here or you know go,through that you would the video,wouldn't be worth it right so again when,it comes down to it that is something,you need to be,very cautious of now again uh product,pricing,now they want you to not talk about your,product pricing again when it comes down,to it you know,giving different indications of oh by,the way there's going to be discounts of,this this and this,again an inconsistency um you know and,just relative to the product pricing and,promoting,on the page make sure what you're,promoting is what you're promoting on,your page and they too,do line up properly right so when it,comes down to it your price here,is your price here and that's end you're,not going to go ahead and say,oh by the way the price is here just to,get the click through and the price is,raised or is different than what it is,supposed to be,right so that's a very key indicator,right there,another one is uh your website itself,needs to have the proper indications on,here like this is,in itself you know website promoting uh,functions and stuff like that like,different things that will be,against local regulate uh regulations,and stuff like that right so when it,comes down to it,you want to make sure you don't have any,false claims on that as far as that goes,now what i do want to highlight too this,is kind of uh,no

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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