how to drive traffic to shopify store

so everyone always wants to know how do,i get more traffic and sales to my,shopify store,it's a pretty good question and one i,get all the time,so in this video i want to go over five,different ways both with,free and paid traffic of how to get that,to your shopify store so you can convert,it into,more sales,so a lot of times with e-commerce you,really fall into two camps,you either have money that you can spend,on paid advertising,but you don't have time so you want to,grow your store fast,or you have time and you can do other,organic ways,of building traffic to your store but,you don't have a lot of money to,spend on like paid advertising so in,this video i am going to cover both free,traffic sources and paid traffic sources,so let's get started so first off let's,start with the free traffic sources,and my first tip is to do search engine,optimization or,seo for your shopify store,so my first free traffic source is going,to be search engine optimization,or seo so this is what happens anytime,you go to google or any of the other,search engines,and you type in a keyword of some kind,of product that you're looking for,and then you get the search results,there and you click into someone's site,so let's be honest you really need to be,on the first page of google,because no one's going to page 2 3 and,so on,so it is going to take some time to,build up your ranking so that you are,listed on that first page of google,search results,however if you're setting up your site,now to be optimized with the right,keywords and phrases,for what people are searching for you,are really going to set yourself up for,success,so i recommend really making sure as,you're adding in new products,and setting up your store just first,time around you want to make sure that,your site is overall,optimized for seo so this means having a,keyword strategy so you want to think,about,what keywords are people looking for,when they're looking for your products,and you want to be really specific,so an example that i like to give a lot,of times is,you want to use long tail keywords which,means,if you're looking for boots no one's,going to type into google black boots,you would get,so many search results and you're going,to spend so much time looking through,that,instead your consumer would type in,something like black,knee-high boots or something more,specific and targeted to,exactly what it is that they're looking,for so,if you have a black knee high boot,product you want to make sure that you,are adding that keyword in,to a couple different areas on your,product page you would want to have that,in the product title in the description,a few different areas,in the handle and all of these you can,do in the back end of,your product page inside of shopify so,you want to make sure that whatever,keyword is that you're targeting for,each product,that you have that in all of these,different areas so that,as people are searching that hopefully,your product,actually shows up again it's gonna take,a lot of time to,build all this out especially if you,have a lot of different products or,you're in a very competitive niche,however setting this up from the,beginning and really getting into the,mind of how customers,are looking for your products online,what questions they're asking or what,they're searching for,is a great way to figure out what exact,keywords to use on your site,my next free traffic tip goes actually a,little bit hand in hand with seo,and that's content marketing so once you,know what your potential customers are,actually searching for,you want to then create content that is,going to be helpful for them as well,so not just focusing on optimizing your,product content,but creating other content for them as,well so,let's give an example of you're selling,dog products let's say you're selling,dog,leashes you would want to then create,some blog post content on your site,maybe along the terms,of how to properly leash train a dog,or different behavior techniques of how,to curb different behaviors,or even the best type of caller or leash,for a different breed of dog all of,these different content pieces,are great articles that you can put on,your site and you can put your keyword,in those articles so that way people are,looking for they obviously have a,problem they're looking for,a leash training tip or a specific type,of leash,and they then stumble across your blog,content,that is providing a lot of helpful,content plus also has your products,linked,there so it's a great way of still,promoting your products but not just,being,super product focused you're instead,helping the audience first,and giving them the information that,they're looking for and then providing,the solution,so you can provide this kind of content,on your site through the shopify blog,or by doing shopify pages and i really,recommend thinking again of exactly what,your ideal customer,is looking for when they're looking,online what problems that they're having,what solutions that they're looking for,and how can you create content,specifically around that,that still incorporates your products,you want to make sure that it's a good,fit and it's not just a long shot,random piece of content but that it is,still a good tie-in for your product as,well,and again you're able to then boost up,your seo,rankings because you're using different,keywords that you've already targeted,for them before,now i'm not going too much more into seo,and content marketing,but if you're interested i do have an,online class called the traffic,blueprint,where we cover these topics as well as,so many more in terms of how to get more,traffic and sales to your shopify store,so if you're interested in that i will,put a link in the description below,my third free traffic source is social,media,and i feel like this is kind of a given,and everyone's going to say you know you,need to post consistently,and while that's super important you,want to make sure that you're posting,consistently your products and not just,only posting about your products,but doing it in unique ways you want to,make sure that you're highlighting your,products,your brand overall maybe your founders,any kind of unique,stories that are going to be relevant,for your audience however i want you to,think about social media a little bit,differently as well,don't just think about you know just,what kind of photos you could post on,instagram think about where your,audience is hanging out online,and don't feel like you have to have all,of the social media platforms because,that's honestly a lot to keep up with,and you're not going to be consistent if,you've got 10 different social media,networks that you're trying to post on,every single day that's a lot,so you want to think through of where,your audience is hanging out online,and start actually posting there,also i love to do things like gift,guides for social media,so this is something that you can create,a gift guide using a software like,canva.com which is a free tool and you,can then create a gift guide that,features,some of your products in it as well as,some additional products in the same,industry so it's the same niche of,products and,it's things that people are going to be,interested in all together,so for example let's go back to that dog,leash example,you could do a gift guide for the top,products that every new dog mom needs,and you could have your leash maybe if,you sell,bowls or collars you could put those in,there as well as maybe some cute,bandanas,or some dog treats things that you don't,sell on your site,but you have found online that other,people might be interested in,you can include all of that in a gift,guide that you create,and you can then post that on your site,and share it on the different social,media networks and as well as,pinterest pinterest loves gift guides so,i definitely recommend,if you create a gift guide to post it on,pinterest as well,but what's cool is once you do a gift,guide you can then reach out to,any other brand or store that you have,featured in that gift guide,and let them know that you featured,their product because they're going to,be a lot more likely to then,share that post more especially if,you're tagging them in the post as well,so you can get a little bit extra,visibility and hopefully reach their,audiences as well,also for social media think about any,kind of groups that you could join so,this would be more on like facebook,things like that where you can join a,group and,it's going to be a similar group,audience,so for example again with dogs you could,do an,elder dog group of people that have,elderly dogs and they're facing certain,problems and they're talking about their,dogs there,you just want to make sure that anytime,you're joining a group that you're going,to follow the rules of the group a lot,of them have pretty strict,uh no self-promotion so you want to make,sure that you're,actually then sharing more of your,articles that you've done in,content marketing or your gift guides,and you're not just blasting them,with the products that you sell you want,to make sure you're following the rules,of the group so you don't get kicked out,and you don't just annoy people,so that's a great way to grow your,audience just be a little bit more,mindful as well,okay so the last two different traffic,sources are both going to be paid,traffic sources now,and the first one is going to be,influencer marketing,so i just did a big video specifically,about how to find,instagram influencers for your ecommerce,store,so i highly recommend you check that out,i will link it in the info cards above,and in the description below,because in that video i actually show,you step by step how to find,influencers for your shopify store so,overall though you want to make sure,that you are partnering with the right,influencers because otherwise it's just,going to cost you a lot of money,and you're not going to get the type of,sales that you're looking for,you want to find someone who is in your,niche as well as,is going to be a good engaged audience,so in that instagram influencer,marketing video,i talk about the importance of really,partnering with smaller influencers,so people that have you know around 5,000 to 10,000 even maybe upwards of 50 000 fans or,subscribers,and it's a smaller audience but because,of that they're more engaged they're,clicking on their content a lot more,they're liking their post or commenting,on it more so they're more engaged with,their audience and it's not going to be,just an account with a million different,followers that are not really that,engaged because,maybe they bought those and and you're,not going to get the kind of engagement,or the traffic and sales once you're,actually partnering with them,if they're not getting engagement on,their post,so you want to make sure that you're,finding the right influencers to,partner with also you can try out a,variety of different influencers so,again with the dog,example you could try partnering with a,individual dog account like doug the pug,or you could partner with,a a brand account like another,e-commerce store that sells dog products,or you can even do,an individual like a dog trainer and,focus on how to sell your leashes,through the dog trainer maybe they,recommend your products,think about different ways that you can,be creative and try out different types,of influencers to see what works best,for your store,just keep in mind that they're all going,to have different rates,some may want just free gifts others may,want,a flat fee up front plus a free gift,and others may want an ongoing,commission based on the sales that they,bring,it's really going to depend based on the,type of influencer that you go with,so you just want to make sure that,you're staying on top of that and,organized with all the different people,that you've reached out to,again i recommend you check out the full,video for more tips there,so don't forget to check out the link to,that video in the description below,so the last paid traffic source is going,to be,paid advertising and i feel like this is,kind of an obvious one,of doing paid advertising for your store,however if you have some additional,capital that you can use up front this,is a great way to send,a lot more traffic to your site really,quickly to test out your products,so a few key things that i want you to,keep in mind with paid advertising is to,first,know which kind of platform your,audience is on are they on,facebook or instagram or youtube or,tiktok,know where your audience is so that you,can spend your advertising dollars,there you want to make sure that you're,creating the,best type of content but also go in,knowing that it's going to take some,trial and error you're probably going to,lose some money up front,as you're testing out which products get,the most traction as well as what images,or videos work,best so just know that it's not going to,be an instant,you know you instantly spend 20 bucks,and you get a hundred dollars back,it's going to take some time just to,figure out what works,so knowing that make sure to go in,testing out different products,different images and different copy just,to spend a little,time and money testing things out so,that way you know what,works best moving forward and then you,can dump more time,and money into those ads also i feel,like people are not using,retargeting ads enough so this would be,targeting people who have already been,to your store,using the facebook pixel and reserving,them an,ad so that way you know they may have,liked your product before and seen the,ad,but they got really distracted and they,clicked away,from your site or from your product page,itself like,anything can happen so just serving them,the ad again or a different type of ad,is a great way to potentially still get,that sale,so i will say that retargeting ads are,going to be a little bit different,moving forward,because of the apple ios,change that's coming out here soon and,how that affects the facebook pixel,i did an entire video all about what to,expect with your facebook ads and some,changes that you can make to your ads,account,so if you're interested in that make,sure to click the link in the info cards,above and in the description below,and watch that full video overall though,there are a lot of different ways to,promote your shopify store,whether that be free traffic or paid,traffic sources,and again i would love to have you join,me in our traffic blueprint course,if you feel like it's a good fit for you,we cover all these different topics,and more about how to actually get more,traffic and sales for your shopify store,so we talk about seo email marketing how,to increase your conversions on your,site,how to run paid ads social media and,influencer marketing as well,so if that sounds like something you'd,be interested in make sure to click the,link below where i'll also put a link,over here,so that you can check out the course,thanks so much for watching and i'll see,you in the next one

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